Home » Consumer » Alcoholic Beverages » Wines

Consumer and Market Insights: Wine Market in Brazil

The Still Wine category is forecast to register high growth in value terms during 2015-2019. Stopper and Screw Top are the preferred closure types in Brazil’s Wine market. Fortified Wine accounts for a higher share of private label penetration compared to Sparkling Wine and Still Wine. Concha Y Toro is the leading brand in Still Wine category.


Canadean’s Consumer and Market Insights report on the Wine market in Brazil provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained

• Market data: Overall market value and volume data with growth analysis for 2010-2019

• Category coverage: Value and growth analysis for Fortified Wine, Sparkling Wine, and Still Wine with inputs on individual segment share within each category and the change in their market share forecast for 2015-2019

• Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014

• Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more

• Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for glass, paper & board, rigid plastics, and others; container data for: bottle, bag-in-box, carton and others.

Reasons to Buy

Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Key Players


Saint Germain Ltd

Trapiche Argentina


Concha Y Toro S.A.

Santa Helena S.A,Vinicola Salton

Bacardi Limited

Casa Di Conti Ltda

Davide Campari-Milano S.p.A.

Manoel D. Poças junior

vinhos SA

Quinta Ferreira

Estate Winery

Royal Oporto Wine Company


Viti Vinicola Cereser Ltda

Table of Contents


• Report Scope Country Context

• Macroeconomic indicators –Population and age structure, GDP and Consumer Price Index

Market Overview

• Market value and volume for Brazil 'swine market

• Historical and projected consumption in Brazil's Wine market

• Degree of trade up/down in Brazil's Wine market

• Market volume of Brazil's Wine by category

• Historical and project market value of Brazil's Wine by category

• Winners and losers in Brazil's Wine market

• Average category level pricing in Brazil's Wine market

• Segment share of the category and change in market share in Brazil's Wine market

Retail Landscape and Key Distribution Channels

• Leading retailers in Brazil's Wine/ Spirits market

• Leading distribution channels in Brazil's Wine market

• Leading distribution channels by category in Brazil's Wine market


• Wine market by type of packaging

• Wine market by type of packaging closure/outer

• Wine market by type of packaging, forecasted

Contents Brand and Private Label Share

• Penetration of private label by categories in Brazil's Wine market

• Private label performance compare to national brands in Brazil's Wine market

• Leading brands in Brazil 'swine market by category


• Country context

• Sector overview

• Category data

• Segment data

• Packaging data

• Category definitions

• Segment definitions

• Channel definitions

• Methodology

• About Canadian

List of Tables

Table 1: Market value analysis in BRL and USD, 2010-2019

Table 2: Market volume growth analysis, 2010-2019

Table 3: Average prices (BRL and USD) by category, 2015

Table 4: Segment level analysis by category, 2015

Table 5: Leading retailers and store count

Table 6: Leading brands by category, 2014

List of Figures

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)

Figure 2: Market value (BRL, USD) and volume analysis, 2010-2019

Figure 3: Consumers purchase behavior -Trading up/down, 2015

Figure 4: Market volume share analysis by categories, 2015

Figure 5: Growth analysis by category, 2010-2019

Figure 6: Change in market share by category, 2015-2019

Figure 7: Leading distribution channels, overall food, 2010-2013

Figure 8: Leading distribution channels by category, 2014

Figure 9: Packaging analysis –key packaging material, type, closure and outer, 2015

Figure 10: Growth in key packaging material, type, closure and outer, 2015-2019

Figure 11: Private label penetration by categories, 2014

Figure 12: Private label and brand share growth, 2011-2014

Figure 13: Brand share analysis by categories, 2014


Discounts available for multiple purchases.

+44 20 7947 2960

Join our mailing list

Saved reports