Consumer Attitudes and Online Retail Dynamics in Malaysia, 2015–2020

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Published: June 01, 2016 Report Code: RT0315IS-ST

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According to cia.gov, the total population in Malaysia was 30.5 million as of 2015, of which 20.6 million are active internet users meaning that 67% of the total population in Malaysia have access to the internet. Relative to ASEAN (Association of Southeast Asian Nations) countries, Malaysia holds second place behind Singapore in terms of percentage of active internet users; leaving Indonesia, the Philippines, Thailand, and Vietnam well behind the competition.

Scope

• High smartphone penetration set to boost m-commerce

• Electrical and electronics was the largest product group, with total sales of MYR0.7 billion, or 31.5% of total online retail sales in 2015

• There will be a need for a well-integrated multichannel retailing strategy.

Reasons to Buy

Improve market and strategic planning using highly granular, forward-looking market data across 26 categories under nine product groups that include: Apparel, Accessories, Luggage and Leather Goods, Books, News and Stationery, Electricals and Electronics, Food and Grocery, Health & Beauty, Furniture and Floor Coverings, Home and Garden Products, Music, Video and Entertainment Software, and Sports and Leisure Equipment

Understand which products will be the major winners and losers in the online arena in the coming years

Get an in-depth analysis of the latest trends in online retailing in Malaysia, covering the factors driving online spending across the categories

Learn from best practice approaches outlined in the case studies of leading online retailers by examining their unique retailing attitudes and reviewing innovative retailers, which provides insights and ideas to remain competitive and profitable.

Youbeli
FashionValet.com
Dinasou.com
Lazada

Table of Contents

1 Introduction

1.1 What is this Report About?

2 Executive Summary

3 Market at a glance

4 Consumer Insight: Online Shoppers Attitudes and Behavior

4.1 Overview of Malaysia's Online Shopping Environment

4.1.1 One of the highest internet penetrations in the South East Asia

4.1.2 Fixed Broadband penetration being cannibalized by the high demand in mobile broadband services

4.1.3 High smartphone penetration set to boost m-commerce

4.2 Consumer Attitudes and Behavior

4.2.1 Cyber Security, One of the Biggest Obstacle to Hinder the Malaysian E-Commerce Market

4.2.2 Malaysian Consumers Research Online but Buy Offline

4.2.3 The Need for a Well-Integrated Multichannel Retailing Strategy

5 Online Channel Dynamics

5.1 The Online Channel's Share of Total Retail Sales

5.1.1 Malaysia online vs. offline channel forecasts

5.1.2 Online penetration: global and regional comparisons

5.2 Channel Dynamics

5.2.1 Malaysia retail channel dynamics – future performance

5.2.2 Channel group share development

5.2.3 Individual channel performance

5.3 Category Dynamics

5.3.1 Online vs. offline retail sales comparison by category group, 2015

5.3.2 Online retail market dynamics by category

5.3.3 Online retail sales share by category group

5.3.4 Food and Grocery Categories: market size and forecasts

5.3.5 Electrical and Electronics categories: market size and forecasts

5.3.6 Music, Video, and Entertainment Software categories: market size and forecasts

5.3.7 Apparel, Accessories, Luggage, and Leather Goods categories: size and forecasts

5.3.8 Books, News, and Stationery categories: Market Size and Forecasts

5.3.9 Sports and Leisure Equipment categories: market size and forecasts

5.3.10 Furniture and Floor Coverings categories: market size and forecasts

5.3.11 Home and Garden categories: market size and forecasts

5.3.12 Health & Beauty categories: market size and forecasts

6 Case Studies: Leading Online Retailers in Malaysia

6.1 Retailer 1: Youbeli

6.1.1 Business Description

6.1.2 Site Experience

6.2 Retailer 2: FashionValet.com

6.2.1 Business Description

6.2.2 Site Experience

6.3 Innovative Retailers in Malaysia

6.3.1 Dinasou.com's Interactive Virtual Grocery Store Concept

6.3.2 Lazada's High speed Delivery Service

7 Appendix

7.1 Definitions

7.1.1 This report provides 2015 actual sales; while forecasts are provided for 2016 – 2020

7.2 Summary Methodology

7.2.1 Overview

7.2.2 The triangulated market sizing method

7.2.3 Industry surveys in the creation of retail market data

7.2.4 Quality control and standardized processes

7.3 About Verdict Retail

7.4 Disclaimer

Table

Table 1: Online Retail Sales in Malaysia, 2015 and 2020

Table 2: Malaysia Online vs. Offline Retail Sales and Forecast (MYR billion), 2010-2020

Table 3: Malaysia Online vs. Offline Retail Sales and Forecast (US$ billion), 2010-2020

Table 4: Malaysia Online vs. Offline Retail Sales and Forecast (% Share), 2010-2020

Table 5: Malaysia Online Sales vs. Global Average, 2010, 2015, and 2020

Table 6: Malaysia Online Sales vs. Asia-Pacific, 2010, 2015, and 2020

Table 7: Malaysia Overall Retail Segmentation (MYR billion) by Channel Group, 2010-2020

Table 8: Malaysia Channel Retail Sales and Forecast (MYR billion) by Channel Group, 2010-2020

Table 9: Malaysia Channel Retail Sales and Forecast (US$ billion) by Channel Group, 2010-2020

Table 10: Malaysia Channel Retail Sales and Forecast (% Share) by Channel Group, 2010-2020

Table 11: Malaysia Channel Retail Sales and Forecast (MYR billion) by Channel, 2010-2020

Table 12: Malaysia Channel Retail Sales and Forecast (US$ billion) by Channel, 2010-2020

Table 13: Malaysia Retail Sales Split (MYR million), Online vs. Offline, 2015

Table 14: Malaysia Retail Sales Split (US$ million), Online vs. Offline, 2015

Table 15: Malaysia Online Retailers Market Dynamics by Category Group, 2010-2020

Table 16: Malaysia Online Retail Sales and Forecast (MYR million) by Category Group, 2010-2020

Table 17: Malaysia Online Retail Sales and Forecast (US$ million) by Category Group, 2010-2020

Table 18: Malaysia Total and Online Retail Sales in Food and Grocery Categories (MYR million), 2010-2020

Table 19: Malaysia Total and Online Retail Sales in Food and Grocery Categories (US$ million), 2010-2020

Table 20: Malaysia Total and Online Retail Sales in Electrical and Electronics Categories (MYR million), 2010-2020

Table 21: Malaysia Total and Online Retail Sales in Electrical and Electronics Categories (US$ million), 2010-2020

Table 22: Malaysia Total and Online Retail Sales in Music, Video and Entertainment Categories (MYR million), 2010-2020

Table 23: Malaysia Total and Online Retail Sales in Music, Video and Entertainment Categories (US$ million), 2010-2020

Table 24: Malaysia Total and Online Retail Sales in Apparel, Accessories, and Luxury Categories (MYR million), 2010-2020

Table 25: Malaysia Total and Online Retail Sales in Apparel, Accessories and Luxury Categories (US$ million), 2010-2020

Table 26: Malaysia Total and Online Retail Sales in Books, News and Stationery Categories (MYR million), 2010-2020

Table 27: Malaysia Total and Online Retail Sales in Books, News and Stationery Categories (US$ million), 2010-2020

Table 28: Malaysia Total and Online Retail Sales in Sports and Leisure Equipment Categories (MYR million), 2010-2020

Table 29: Malaysia Total and Online Retail Sales in Sports and Leisure Equipment Categories (US$ million), 2010-2020

Table 30: Malaysia Total and Online Retail Sales in Furniture and Floor Coverings Categories (MYR million), 2010-2020

Table 31: Malaysia Total and Online Retail Sales in Furniture and Floor Coverings Categories (US$ million), 2010-2020

Table 32: Malaysia Total and Online Retail Sales in Home and Garden Products Categories (MYR million), 2010-2020

Table 33: Malaysia Total and Online Retail Sales in Home and Garden Products Categories (US$ million), 2010-2020

Table 34: Malaysia Total and Online Retail Sales in Health and beauty Categories (MYR million), 2010-2020

Table 35: Malaysia Total and Online Retail Sales in Health and beauty Categories (US$ million), 2010-2020

Table 36: Malaysia Exchange Rate MYR-US$ (Annual Average), 2010-2015

Table 37: Malaysia Exchange Rate MYR-US$ (Annual Average), 2016-2020 Forecasts

Table 38: Verdict Retail Channel Definitions

Table 39: Verdict Retail Category Definitions

Figures

Figure 1: Share of Online Retail Sales in Total Retail Sales, 2015 and 2020

Figure 2: GDP Value and Growth (MYR billion, %), 2010-2015

Figure 3: Malaysia GDP Growth Rate, 2015-2020

Figure 4: Total Number of Internet Users and Penetration (Millions, %), 2005-2015

Figure 5: Total Number of Fixed Broadband Users and Penetration (Millions, %), 2005-2015

Figure 6: Total Number of Mobile Phone Subscriptions and Penetration (Millions, %), 2005-2015

Figure 7: Regional Mobile Broadband Users and its Penetration, 2012 and 2017

Figure 8: Regional Mobile Broadband Users and its Penetration, 2012 and 2017

Figure 9: Malaysia Online and Offline Retail Sales and Forecast (MYR billion), 2010-2020

Figure 10: Malaysia Online Sales vs. Global Average (% of Total Retail), 2010, 2015, and 2020

Figure 11: Malaysia Online Sales vs. Asia-Pacific (% of Total Retail)

Figure 12: Overall Retail Market Dynamics by Channel Group, 2010-2020

Figure 13: Malaysia Retail Sales and Forecast (MYR billion) by Channel Group, 2010-2020

Figure 14: Malaysia Retail Sales, Online vs. Offline, 2015

Figure 15: Malaysia Online Retailers Market Dynamics by Category Group, 2010-2020

Figure 16: Malaysia Online Retail Sales and Forecast (MYR million) by Category Group, 2010-2020

Figure 17: youbeli.com: Approach to using online space

Figure 18: youbeli.com: Organization and Layout

Figure 19: youbeli.com: Promotions and coupons and encouraging frequency of touch

Figure 20: youbeli.com: Free delivery products page sorted on category

Figure 21: youbeli.com: Redemption and points page

Figure 22: youbeli.com: Payment options

Figure 23: youbeli.com: Customer reviews

Figure 24: youbeli.com: M-commerce

Figure 25: fashionvalet.com: Approach to using online space

Figure 26: FashionValet.com: Organization and Layout

Figure 27: FashionValet.com: Promotions page

Figure 28: FashionValet.com: Promotions page sorted based on the category

Figure 29: FashionValet.com: Coupons page

Figure 30: FashionValet.com: Types of payment options

Figure 31: Dinasou.com

Figure 32: lazada.com.my: High Speed Delivery Page

Figure 33: The Triangulated Market Sizing Methodology

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