Consumer Behaviour in FMCG – Analysis of the 8 mega-trends driving change

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This 260 page report provides an in-depth assessment of the leading mega trends in the consumer industry. The analysis interprets how the trends guiding the consumer and innovation landscape are influencing your markets, and what this means for future opportunities. This report analyses the eight mega trends in detail with actionable recommendations, key take-outs and implications.

Sustainability & Ethics – Mounting awareness and concern surround the scale, complexity, and interdependence of shared social and environmental challenges globally.

Health & Wellness – People of all ages are more proactively addressing their health in a more holistic and personalized manner.

Sensory & Indulgence – The driving force behind continually higher expectations of quality, variety, and immersive “consumption experiences.”

Smart & Connected (Digitalization) – In a hyper-connected, technology-enabled society, consumers seamlessly integrate the use of multiple technologies into their lives and buying behavior.

Comfort & Uncertainty – Consumers value safety, tradition, simplicity, and reassurance due to rising stress and uncertainty in their lives and the world around them.

Individualism & Expression – Values emphasizing individuality and self-expression guide confident and empowered modern consumers.

Easy & Affordable – Time and money are perceived to be the great scarcities of modern life, and consumers are searching for ways to maximize these limited personal resources.

Evolving Landscapes (Demographics) – The underlying and mostly dependable socio-demographic and -economic trends impacting consumer societies.

Scope

GlobalData’s TrendSights framework recognizes that consumer behavior is best interpreted via an organized “trend hierarchy,” whereby each overarching mega-trend is comprised of a number of trends. Our research explores all aspects of innovation and behavior. We constantly monitor developments in categories across the FMCG landscape, as well as the evolving habits of consumers, ingredients and flavor trends, and more. In recognition of this, our insight is underpinned by our proprietary trend framework TrendSights, which captures and maps all elements of consumer attitude and behavior.

Reasons to Buy

– Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.

– Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.

– Compare the relevance of the mega-trends in each industry across the FMCG space, retail and foodservice, and learn what the key opportunities are.

– Access valuable strategic take-outs to help direct future decision-making and inform new product development.

Amazon
Asda
Aveda
BELIFTED
Belvedere
Bond
Bulgari
Cann
Chillist
Coca-Cola
Coles
Cow&Gate
Cubanisto
CVS
Danone
Deliveroo
Diageo
DishDivvy
Dove
Downy
Eleven Madison Park
Embassy
Everist
Fenty
Ferrara
Flor de Cana
Four Seasons
Glenmorangie
Haigh's
Happy Human
Heinkein
Huggies
Impossible Foods
Inamo
Insomnia
InvisibleBag
Johnnie Walker
Johnsons
Kleenex
Lidl
Lipton
L'Oreal
LVMH
M&S
M&S Food
Magnum
Mercari
Michelob
Mini Bloom
Misson
Nestle
Nudges
OLIO
Ovant
Parachute
PepsiCo
Perfetti Van Melle
Persil
Pringles
ProVet
Pura
Purina
Roots & Stems
Rossmann
Safetly
SC Johsnon
Seamless
SponsorsOne
Sun Rice
Target
The Clorox Company
Toyo
Treasury Wine Estates
Tripod
Umiki
Unilever
Vanish
Walmart

Table of Contents

Sustainability & Ethics

Trend Snapshot

Trend Analysis

What?

Why?

Who?

How?

Take outs and Implications

Health & Wellness

Trend Snapshot

Trend Analysis

What?

Why?

Who?

How?

Take outs and Implications

 

Sensory & Indulgence

Trend Snapshot

Trend Analysis

What?

Why?

Who?

How?

Take outs and Implications

 

Smart & Connected (Digitalization)

Trend Snapshot

Trend Analysis

What?

Why?

Who?

How?

Take outs and Implications

 

Comfort & Uncertainty

Trend Snapshot

Trend Analysis

What?

Why?

Who?

How?

Take outs and Implications

 

Individualism & Expression

Trend Snapshot

Trend Analysis

What?

Why?

Who?

How?

Take outs and Implications

 

Easy & Affordable

Trend Snapshot

Trend Analysis

What?

Why?

Who?

How?

Take outs and Implications

 

Evolving Landscapes (Demographics)

Trend Snapshot

Trend Analysis

What?

Why?

Who?

How?

Take outs and Implications

Frequently asked questions

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