Consumer Mega-Trends and their Importance​ – Consumer Survey Insights

Health and wellness remain a priority for consumers when choosing products and services. COVID-19 has exacerbated consumers’ concern for their health and wellbeing, which is likely to remain their key priority. More than half percent of the consumers are health-driven, where there is a minimal change in their pattern behavior from 2018 to 2021. Consumers these days have become more health-conscious because of the changes in the environment around them. Consumers these days take the environment and ethical responsibility seriously because health crisis becomes a crucial factor influencing them to do so. The consumer survey insights report helps in identifying the megatrends and their influence on the behavioral pattern of consumers worldwide.

What are the key megatrends and how are they influencing the consumers during the pandemic?

Central and South American consumers are driven by health concerns more than their global counterparts

Central and South American consumers are getting more health-driven day by day.  As a result, consumers in the region are very concerned about their health, being highly influenced by how products may impact their health and wellbeing across all surveyed generations. Brazil, Argentina, Mexico, and Peru are the top countries in Central and South America that have been affected by the pandemic. As a result, consumers in the region are very concerned about their health, being highly influenced by how products may impact their health and wellbeing

Eco-conscious consumers are attentive to environmentally friendly packaging

The inadvertent environmental benefits of the COVID-19 pandemic have compelled consumers to reassess their dependence on indulgences such as animal products and carbon-intensive behaviors. More than half of consumers in Central and South America are often or always influenced by how ethical, environmentally friendly, or socially responsible products or services are, and the rest consider environmentally friendly packaging an essential driver. The rapid social, technological, and environmental changes that consumers have experienced have galvanized them to make changes in their own lifestyles and demand change from governments and businesses to secure a more sustainable future.

The impact of the COVID-19 pandemic remains a key concern

The personal financial situation is the factor that consumers are mostly worried about during the pandemic. With the financial and economic impact caused by the pandemic, consumers are still quiet or extremely concerned about their own personal situation, which is impacting their purchase decisions. The ongoing COVID-19 crisis has forced consumers to consider their internal health and wellbeing, and hence they expect brands to share that information more than updates about the latest launches, product trends, or initiatives.

Household size influences purchase decisions

Highly diverse household structures are becoming more widespread and accepted as part of the norm of modern, progressive societies, influencing attitudes and behaviors and associated innovation. An increased number of people within a household also reliably boosts the influence and frequency of several purchase decisions.

Which are the key regions considered for the mega-trends consumer survey insights report?

The key regions considered for the mega-trends consumer survey insights report are Central & South America, North America, Middle East & Africa, Europe, and Asia and Australasia.

Mega-trends consumer survey insights, by region

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Which are the key companies considered for the mega-trends consumer survey insights report?

The key companies considered for the mega-trends consumer survey insights report are Seoul Milk, Love Beauty and Planet, and P&G Ariel Jokin Plus.

Mega-trends consumer survey insights, by key companies

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Market report scope

Health and wellness is one of the eight mega-trends that GlobalData covers as part of our TrendSights series of consumer insight studies. This analysis covers the evolving notion of “wellness,” and consumers’ growing inclination to incorporate a broad range of considerations beyond explicit individual benefits when assessing a product’s health credentials.

Reasons to Buy

• Recognize what has driven the evolution of consumer attitudes so far, and why brands must incorporate socially responsible methods and production.
• Identify where the market is going and how consumers react in different categories.
• Access valuable strategic take-outs to assist future decision-making and product development.