Country Profile: Bakery & Cereals sector in Colombia

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Published: May 30, 2017 Report Code: CS4224MF-ST

Report Overview
Key Players
Table of Contents
Table
Figures

GlobalData’s Country Profile report on the Bakery & Cereals sector in Colombia provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

The Bakery & Cereals sector in Colombia is driven by increasing demand for convenient food options, supported by high degree of urbanization and a large base of young population in the country. Of the 11 markets the Bread & Rolls market is the largest in value and volume terms, while the Energy Bars market is forecast to register the fastest growth during 2016-2021. The sector is fragmented with top five brands accounting for just 23.6% share in 2016. Food & Drinks Specialists is the leading channel for the distribution of bakery and cereal products in the country. Flexible Packaging is the most commonly used packaging material in the sector.

What else is contained?
– Market data: Overall market value and volume data with growth analysis for 2011-2021
– Category coverage: Value and growth analysis for Baking Ingredients, Baking Mixes, Bread & Rolls, Breakfast Cereals, ‘Cakes, Pastries & Sweet Pies’, Cereal Bars, Cookies (Sweet Biscuits), Dough Products, Energy Bars, Morning Goods, and Savory Biscuits with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
– Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
– Distribution data: Percentage of sales within each market through distribution channels such as Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
– Packaging data: consumption breakdown for packaging materials and containers in each market, in terms of percentage share of number of units sold. Packaging material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; container data for: Film, Bag/Sachet, Tub, Box, Pouch, and Tin.

Scope

– The Colombian Bakery & Cereals sector grew at a CAGR of 2.2% during 2011-2016 and is forecast to register growth at a CAGR of 1.9% during 2016-2021.

– Energy Bars is forecast to register the fastest growth rate during 2016-2021

– Food & Drinks Specialists is the largest distribution channel, followed by Convenience Stores

– Chocoramo and Bimbo is the leading brand in the Colombian Seasonings, Dressings & Sauces sector in both value and volume terms

– Private labels accounted for 2.9% share by value in the same year.

Reasons to Buy

– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

– Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

– Manufacturers can identify the opportunities to position products with H&W attributes/benefits

– Access the key and most influential consumer trends driving Bakery & Cereals products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

– The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector

– Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.

Comapan Sa
Grupo Bimbo S.A.B. de C.V.
Industrias Santa Clara Sa
Productos Ramo Sa
The bread - guadalupe baking Company
Alimentos Toning Sa
Don Pancho Authentic Mexican Foods Inc
Exito
PepsiCo Inc.
Productos Qikey Sas
Alimentos Toning Sa
Cereal Partners Worldwide S.A.
Nutrive S en C
Productos Ramo Sa
The Kellogg Company
Grupo Bimbo S.A.B. de C.V.
Cia Nacional De Chocolates Sa
Cia de Galletas Noel SA
Continental Bakeries B.V.
Grupo Nutresa
Mondelez International Inc

Table of Contents

1. Report Scope 1

2. Executive summary 3

3. Colombia in the global and regional context 5

3.1. Colombia’s share in the Global and Latin America Bakery & Cereals sector 5

3.2. Colombia compared to other leading countries in Latin America 6

4. Market size analysis – Bakery & Cereals sector 7

4.1. Value and volume analysis – Bakery & Cereals sector in Colombia 7

4.2. Per capita consumption – Colombia compared to Latin America and globally 8

4.3. Extent to which consumers are trading up/down 9

4.4. Value and volume analysis of markets in the Bakery & Cereals sector 10

4.5. Growth analysis by markets 11

5. Market and category analysis 12

5.1. Per capita consumption analysis by markets 12

5.2. Market analysis: Baking Ingredients 13

5.3. Market analysis: Baking Mixes 16

5.4. Market analysis: Bread & Rolls 19

5.5. Market analysis: Breakfast Cereals 21

5.6. Market analysis: Cakes Pastries & Sweet Pies 23

5.7. Market analysis: Cereal Bars 25

5.8. Market analysis: Cookies (Sweet Biscuits) 27

5.9. Market analysis: Dough Products 30

5.10. Market analysis: Energy Bars 32

5.11. Market analysis: Morning Goods 33

5.12. Market analysis: Savory Biscuits 35

6. Distribution analysis 37

6.1. Distribution channel share analysis: Bakery & Cereals 37

6.2. Distribution channel share analysis: Baking Ingredients 38

6.3. Distribution channel share analysis: Baking Mixes 39

6.4. Distribution channel share analysis: Bread & Rolls 40

6.5. Distribution channel share analysis: Breakfast Cereals 41

6.6. Distribution channel share analysis: Cakes, Pastries & Sweet Pies 42

6.7. Distribution channel share analysis: Cereals Bars 43

6.8. Distribution channel share analysis: Cookies (Sweet Biscuits) 44

6.9. Distribution channel share analysis: Dough Products 45

6.10. Distribution channel share analysis: Energy Bars 46

6.11. Distribution channel share analysis: Morning Goods 47

6.12. Distribution channel share analysis: Savory Biscuits 48

7. Competitive landscape 49

7.1. Brand share analysis by sector 49

7.2. Brand share analysis by markets 52

7.3. Brand share analysis by category 60

7.3.1. Breakfast Cereals 60

7.3.2. Cereal Bars 62

7.3.3. Savory Biscuits 63

7.4. Private label share analysis 65

8. Health & Wellness analysis 67

8.1. Market size analysis by Health & Wellness claims 67

8.2. Market share analysis – Health & Wellness product attributes 68

8.3. Market size analysis – Health & Wellness consumer benefits 70

8.4. Leading companies in Colombian Health & Wellness market 72

9. Packaging analysis 74

9.1. Packaging share and growth analysis by packaging material 74

9.2. Packaging share analysis by packaging material 75

9.3. Packaging share and growth analysis by container type 76

9.4. Packaging share analysis by container type 77

9.5. Packaging share and growth analysis by closure type 78

9.6. Packaging share analysis by closure type 79

9.7. Packaging share and growth analysis by outer type 80

9.8. Packaging share analysis by outer type 81

10. Macroeconomic analysis 82

10.1. GDP per Capita 85

10.2. Population and population growth 86

10.3. Consumer Price Index 87

10.4. Population breakdown by age 88

11. Consumergraphics 89

11.1. Consumption by Gender 89

11.2. Consumption by Age 91

11.3. Consumption by Education 93

11.4. Consumption by Urbanization 94

12. Methodology 95

13. Definitions 96

14. Appendix 110

15. About GlobalData 135

16. Disclaimer 136

17. Contact Us 137

Table

List of Tables

Table 1: Volume share of Colombia in the global and Latin America Bakery & Cereals sector, 2011-2021 5

Table 2: Growth analysis by markets, 2016-2021 11

Table 3: Value analysis of Baking Ingredients market by categories, 2011-2021 14

Table 4: Volume analysis of Baking Ingredients market by categories, 2011-2021 15

Table 5: Value analysis of Baking Mixes market by categories, 2011-2021 17

Table 6: Volume analysis of Baking Mixes market by categories, 2011-2021 18

Table 7: Value analysis by of Bread & Rolls market categories, 2011-2021 20

Table 8: Volume analysis of Bread & Rolls market by categories, 2011-2021 20

Table 9: Value analysis of Breakfast Cereals market by categories, 2011-2021 22

Table 10: Volume analysis of Breakfast Cereals market by categories, 2011-2021 22

Table 11: Value analysis of Cakes, Pastries & Sweet Pies market by categories, 2011-2021 24

Table 12: Volume analysis of Cakes, Pastries & Sweet Pies market by categories, 2011-2021 24

Table 13: Value analysis of Cereal Bars market by categories, 2011-2021 26

Table 14: Volume analysis of Cereal Bars market by categories, 2011-2021 26

Table 15: Value analysis of Cookies (Sweet Biscuits) market by categories, 2011-2021 28

Table 16: Volume analysis of Cookies (Sweet Biscuits) market by categories, 2011-2021 29

Table 17: Value analysis of Dough Products market by categories, 2011-2021 31

Table 18: Volume analysis of Dough Products market by categories, 2011-2021 31

Table 19: Value analysis of Morning Goods market by categories, 2011-2021 34

Table 20: Volume analysis of Morning Goods market by categories, 2011-2021 34

Table 21: Value analysis of Savory Biscuits market by categories, 2011-2021 36

Table 22: Volume analysis of Savory Biscuits market by categories, 2011-2021 36

Table 23: Brand Value and Volume – Bakery & Cereals sector 50

Table 24: Brand Value and Volume – Bread & Rolls market 52

Table 25: Brand Value and Volume – Breakfast Cereals market 53

Table 26: Brand Value and Volume – Cakes, Pastries & Sweet Pies market 55

Table 27: Brand Value and Volume – Cereal Bars market 56

Table 28: Brand Value and Volume – Cookies (Sweet Biscuits) market 57

Table 29: Brand Value and Volume – Savory Biscuits market 59

Table 30: Brand Value and Volume – Hot Cereals category 60

Table 31: Brand Value and Volume – Ready-to-Eat Cereals category 60

Table 32: Brand Value and Volume – Granola/Muesli/Yogurt Bars category 62

Table 33: Brand Value and Volume – Other Cereal Bars category 62

Table 34: Brand Value and Volume – Bread Substitutes category 63

Table 35: Brand Value and Volume – Cheese-Flavored Crackers category 63

Table 36: Brand Value and Volume – Plain Crackers category 63

Table 37: Brand Value and Volume – Other Crackers category 64

Table 38: Consumption of Bakery & Cereals by Gender and markets (Kg Million, 2016) 89

Table 39: Consumption of Bakery & Cereals by age and markets (Kg Million, 2016) 91

Table 40: Consumption of Bakery & Cereals by education and markets (Kg Million, 2016) 93

Table 41 :Consumption of Bakery & Cereals by urbanization and markets (Kg Million, 2016) 94

Table 42: Market Definitions 96

Table 43: Category Definitions 97

Table 44: Category Definitions 98

Table 45: Category Definitions 99

Table 46: Category Definitions 100

Table 47: Channel Definitions 101

Table 48: Health & Wellness: Product Attributes-Food Minus 102

Table 49: Health & Wellness: Product Attributes – Free From 103

Table 50: Health & Wellness: Product Attributes – Functional & Fortified 104

Table 51: Health & Wellness: Product Attributes – Naturally Healthy 105

Table 52: Health & Wellness: Product Attributes – Food Intolerance 106

Table 53: Health & Wellness: Consumer Benefits – Health Management 107

Table 54: Health & Wellness: Analysis by Consumer Benefits 108

Table 55: Health & Wellness: Consumer Benefits – Performance 109

Table 56: Market Value for Baking Ingredients – by category (COL$ Million) 2011-2021 110

Table 57: Market Value for Baking Ingredients – by category (COL$ Million) 2011-2021 111

Table 58: Market Value for Baking Mixes – by category (COL$ Million) 2011-2021 112

Table 59: Market Value for Bread & Rolls – by category (COL$ Million) 2011-2021 113

Table 60: Market Value for Breakfast Cereals – by category (COL$ Million) 2011-2021 113

Table 61: Market Value for Cakes, Pastries & Sweet Pies – by category (COL$ Million) 2011-2021 114

Table 62: Market Value for Cereal Bars – by category (COL$ Million) 2011-2021 114

Table 63: Market Value for Cookies (Sweet Biscuits) – by category (COL$ Million) 2011-2021 115

Table 64: Market Value for Dough Products – by category (COL$ Million) 2011-2021 116

Table 65: Market Value for Energy Bars – by category (COL$ Million) 2011-2021 116

Table 66: Market Value for Morning Goods – by category (COL$ Million) 2011-2021 117

Table 67: Market Value for Savory Biscuits – by category (COL$ Million) 2011-2021 117

Table 68: Market Value for Baking Ingredients – by category (US$ Million) 2011-2021 118

Table 69: Market Value for Baking Mixes – by category (US$ Million) 2011-2021 119

Table 70: Market Value for Bread & Rolls – by category (US$ Million) 2011-2021 119

Table 71: Market Value for Breakfast Cereals – by category (US$ Million) 2011-2021 120

Table 72: Market Value for Cakes, Pastries & Sweet Pies – by category (US$ Million) 2011-2021 120

Table 73: Market Value for Cereal Bars – by category (US$ Million) 2011-2021 121

Table 74: Market Value for Cookies (Sweet Biscuits) – by category (US$ Million) 2011-2021 121

Table 75: Market Value for Dough Products – by category (US$ Million) 2011-2021 122

Table 76: Market Value for Energy Bars – by category (US$ Million) 2011-2021 122

Table 77: Market Value for Morning Goods – by category (US$ Million) 2011-2021 122

Table 78: Market Value for Savory Biscuits – by category (US$ Million) 2011-2021 123

Table 79: Market Value for Baking Ingredients – by category (Kg Million) 2011-2021 123

Table 80: Market Value for Baking Mixes – by category (Kg Million) 2011-2021 124

Table 81: Market Value for Bread & Rolls – by category (Kg Million) 2011-2021 125

Table 82: Market Value for Breakfast Cereals – by category (Kg Million) 2011-2021 125

Table 83: Market Value for Cakes, Pastries & Sweet Pies – by category (Kg Million) 2011-2021 126

Table 84: Market Value for Cereal Bars – by category (Kg Million) 2011-2021 126

Table 85: Market Value for Cookies (Sweet Biscuits) – by category (Kg Million) 2011-2021 127

Table 86: Market Value for Dough Products – by category (Kg Million) 2011-2021 127

Table 87: Market Value for Energy Bars – by category (Kg Million) 2011-2021 128

Table 88: Market Value for Morning Goods – by category (Kg Million) 2011-2021 128

Table 89: Market Value for Savory Biscuits – by category (Kg Million) 2011-2021 128

Table 90: Components of change- by Market 129

Table 91: Bakery & Cereals Sales Distribution in Austria- by Markets (€ Million), 2016 129

Table 92: Packaging Material (in Million pack units) 130

Table 93: Container Type (in Million pack units) 131

Table 94: Closure Type (in Million pack units) 131

Table 95: Outer Type (in Million pack units) 132

Table 96: Key Health & Wellness product attributes driving sales in Colombia (COL$ Million) 132

Table 97: Key Health & Wellness consumer benefits driving sales in Colombia (COL$ Million) 133

Table 98: Exchange Rates: (US$-COL$), 2011-2021 133

Table 99: GDP Per Capita (COL$) 133

Table 100: Population 134

Table 101: Consumer Price Index 134

Table 102: Age Profile (Millions of Persons) 134

Figures

List of Figures

Figure 1: Colombia compared to other top four countries in Latin America – market size, growth, and competitive landscape 6

Figure 2: Market size analysis by value and volume, Bakery & Cereals sector, 2011-2021 7

Figure 3: Per capita consumption in Colombia compared to global and Latin America average, 2011-2021 8

Figure 4: Degree of trading up/down in the Colombian Bakery & Cereals sector, 2015-2016 9

Figure 5: Value and volume growth analysis by markets, 2016-2021 10

Figure 6: Per capita consumption (by markets) in Colombia compared to global and Latin America average, 2016 12

Figure 7: Value and volume growth analysis, Baking Ingredients market, 2011-2021 13

Figure 8: Value and volume growth analysis, Baking Mixes market, 2011-2021 16

Figure 9: Value and volume growth analysis, Bread & Rolls market, 2011-2021 19

Figure 10: Value and volume growth analysis, Breakfast Cereals market, 2011-2021 21

Figure 11: Value and volume growth analysis, Cakes, Pastries & Sweet Pies market, 2011-2021 23

Figure 12: Value and volume growth analysis, Cereal Bars market, 2011-2021 25

Figure 13: Value and volume growth analysis, Cookies (Sweet Biscuits) market, 2011-2021 27

Figure 14: Value and volume growth analysis, Dough Products market, 2011-2021 30

Figure 15: Value and volume growth analysis, Energy Bars market, 2011-2021 32

Figure 16: Value and volume growth analysis, Morning Goods market, 2011-2021 33

Figure 17: Value and volume growth analysis, Savory Biscuits market, 2011-2021 35

Figure 18: Distribution channel share, Bakery & Cereals, 2011-2016 37

Figure 19: Distribution channel share, Baking Ingredients market, 2011-2016 38

Figure 20: Distribution channel share, Baking Mixes market, 2011-2016 39

Figure 21: Distribution channel share, Bread & Rolls market, 2011-2016 40

Figure 22: Distribution channel share, Breakfast Cereals market, 2011-2016 41

Figure 23: Distribution channel share, Cakes, Pastries & Sweet Pies market, 2011-2016 42

Figure 24: Distribution channel share, Cereal Bars market, 2011-2016 43

Figure 25: Distribution channel share, Cookies (Sweet Biscuits) market, 2011-2016 44

Figure 26: Distribution channel share, Dough Products market, 2011-2016 45

Figure 27: Distribution channel share, Energy Bars market, 2011-2016 46

Figure 28: Distribution channel share, Morning Goods market, 2011-2016 47

Figure 29: Distribution channel share, Savory Biscuits market, 2011-2016 48

Figure 30: Leading brands in the Colombian Bakery & Cereals sector, value and volume share, 2016 49

Figure 31: Leading brands in the Bread & Rolls market, value and volume share, 2016 52

Figure 32: Leading brands in the Breakfast Cereals market, value and volume share, 2016 53

Figure 33: Leading brands in the Cakes, Pastries & Sweet Pies market, value and volume share, 2016 55

Figure 34: Leading brands in the Cereal Bars market, value and volume share, 2016 56

Figure 35: Leading brands in the Cookies (Sweet Biscuits) market, value and volume share, 2016 57

Figure 36: Leading brands in the Savory Biscuits market, value and volume share, 2016 59

Figure 37: Private label penetration by markets (value terms), 2016 65

Figure 38: Growth analysis, private label and brands, (2011-2016) 66

Figure 39: Value of Health & Wellness claims by market, US$ million, 2016-2021 67

Figure 40: Value analysis by Health & Wellness product attributes, 2016 68

Figure 41: Volume analysis by Health & Wellness product attributes, 2016 69

Figure 42: Value analysis by Health & Wellness consumer benefits, 2016 70

Figure 43: Volume analysis by Health & Wellness consumer benefits, 2016 71

Figure 44: Leading companies in the Health & Wellness market by value, 2016 – Breakfast Cereals 72

Figure 45: Leading companies in the Health & Wellness market by value, 2016 – Breakfast Cereals 73

Figure 46: Leading companies in the Health & Wellness market by value, 2016 – Cookies (Sweet Biscuits) 73

Figure 47: Packaging share and growth analysis by packaging material, 2011-2021 74

Figure 48: Use of packaging material by markets (in pack units), 2016 75

Figure 49: Packaging share and growth analysis by container type, 2011-2021 76

Figure 50: Use of container type by markets (in pack units), 2016 77

Figure 51: Packaging share and growth analysis by closure type, 2011-2021 78

Figure 52: Use of closure type by markets (in pack units), 2016 79

Figure 53: Packaging share and growth analysis by outer type, 2011-2021 80

Figure 54: Use of outer type by markets (in pack units), 2016 81

Figure 55: Relative comparison of countries based on PEST analysis 82

Figure 56: Colombia’s GDP per capita, 2011-2016 85

Figure 57: Population growth in Colombia, 2011-2016 86

Figure 58: Consumer Price Index, Colombia, 2010-2016 87

Figure 59: Age Profile, Colombia, 2016 88

Figure 60: Consumption of Bakery & Cereals by Gender, Colombia, 2016 89

Figure 61: Consumption of Bakery & Cereals by age, Colombia, 2016 91

Figure 62: Consumption of Bakery & Cereals by education, Colombia, 2016 93

Figure 63: Consumption of Bakery & Cereals by urbanization, Colombia, 2016 94

Figure 64: About GlobalData 135

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