Country Profile: Bakery & Cereals Sector in Greece

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The Greek Bakery & Cereals sector is forecast to register value growth of 14.1% during 2016-2021. Of the eleven markets, Bread & Rolls is the largest in both value and volume terms, while the Breakfast Cereals market is forecast to register the fastest value growth during 2016-2021. Hypermarkets & Supermarkets is the leading distribution channel in the Greek Bakery & Cereals sector. Flexible Packaging is the most commonly used packaging material in the sector. Loukoumades Aigaion, E.J. Papadopoulos S.A., and General Mills, Inc are the leading market players in the Greek Bakery & Cereals sector.

GlobalData’s Country Profile report on the Bakery & Cereals sector in Greece provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?
– Market data: Overall market value and volume data with growth analysis for 2011-2021
– Category coverage: Value and growth analysis for Baking Ingredients, Baking Mixes, Bread & Rolls, Breakfast Cereals, ‘Cakes, Pastries & Sweet Pies’, Cereal Bars, Cookies (Sweet Biscuits), Dough Products, Energy Bars, – Morning Goods, and Savory Biscuits with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
– Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
– Distribution data: Percentage of sales within each market through distribution channels such as Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
– Packaging data: consumption breakdown for packaging materials and containers in each market, in terms of percentage share of number of units sold. Packaging material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; container data for: Film, Bag/Sachet, Tub, Box, Pouch, and Tin.


– The Bakery & Cereals sector in Greece is forecast to grow at 2.1% CAGR in value terms during 2016-2021

– Bread & Rolls is the largest market in value and volume terms in the Greek Bakery & Cereals sector

– Hypermarkets & Supermarkets is the largest distribution channel, followed by Food & Drinks Specialists and Convenience Stores

– Private label penetration is highest in the Breakfast Cereals market

Reasons to Buy

– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

– Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

– Manufacturers can identify the opportunities to position products with H&W attributes/benefits

– Access the key and most influential consumer trends driving Bakery & Cereals products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

– The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector

– Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.

Elbisco Holding S.A.
Elgeka S.A.
Pudding Sa
Unilever Plc
Artisanal Producers E.J.
Papadopoulos S.A.
Karamolegos Bakery Industry Sa
Mestemarcher GmbH
To manna
Cereal Partners Worldwide S.A.
PepsiCo Inc.
The Kellogg Company
Bright Food (Group) Co. Ltd.
Introfex Ltd
Nestle S.A.
Chipita S.A.
Stergiou Aebe
Bahlsen Gmbh & Co. Kg
Bingo S.A.
Karamolegou Maria Ltd
Kraft Foods Group Inc.
Mondelez International Inc
Parle Products Pvt Ltd
United Biscuits Ltd
Violanta S.A.
Dolano Foods
General Mills Inc.
Hellenic Quality Foods Sa
Loukoumades Aigaion
Alex Soleas & Son Ltd
The Evga Sa

Table of Contents

Table of Contents

1. Report Scope 1

2. Executive summary 3

3. Greece in the global and regional context 2

3.1. Greece’s share in the Global and Western European Bakery & Cereals sector 2

3.2. Greece compared to other leading countries in Western Europe 3

4. Market size analysis – Bakery & Cereals sector 4

4.1. Value and volume analysis – Bakery & Cereals sector in Greece 4

4.2. Per capita consumption – Greece compared to Western Europe and globally 5

4.3. Value and volume analysis of markets in the Bakery & Cereals sector 6

4.4. Growth analysis by markets 7

5. Market and category analysis 8

5.1. Per capita consumption analysis by markets 8

5.2. Market analysis: Baking Ingredients 9

5.3. Market analysis: Baking Mixes 12

5.4. Market analysis: Bread & Rolls 15

5.5. Market analysis: Breakfast Cereals 17

5.6. Market analysis: Cakes Pastries & Sweet Pies 19

5.7. Market analysis: Cereal Bars 21

5.8. Market analysis: Cookies (Sweet Biscuits) 23

5.9. Market analysis: Dough Products 26

5.10. Market analysis: Energy Bars 28

5.11. Market analysis: Morning Goods 29

5.12. Market analysis: Savory Biscuits 31

6. Distribution analysis 33

6.1. Distribution channel share analysis: Bakery & Cereals 33

6.2. Distribution channel share analysis: Baking Ingredients 34

6.3. Distribution channel share analysis: Baking Mixes 35

6.4. Distribution channel share analysis: Bread & Rolls 36

6.5. Distribution channel share analysis: Breakfast Cereals 37

6.6. Distribution channel share analysis: Cakes, Pastries & Sweet Pies 38

6.7. Distribution channel share analysis: Cereals Bars 39

6.8. Distribution channel share analysis: Cookies (Sweet Biscuits) 40

6.9. Distribution channel share analysis: Dough Products 41

6.10. Distribution channel share analysis: Energy Bars 42

6.11. Distribution channel share analysis: Morning Goods 43

6.12. Distribution channel share analysis: Savory Biscuits 44

7. Competitive landscape 45

7.1. Brand share analysis by sector 45

7.2. Brand share analysis by markets 48

7.3. Brand share analysis by category 59

7.3.1. Baking Ingredients 59

7.3.2. Baking Mixes 62

7.3.3. Breakfast Cereals 64

7.3.4. Cereal Bars 65

7.3.5. Savory Biscuits 66

7.4. Private label share analysis 67

8. Health & Wellness analysis 69

8.1. Market size analysis by Health & Wellness claims 69

8.2. Market share analysis – Health & Wellness product attributes 70

8.3. Market size analysis – Health & Wellness consumer benefits 72

8.4. Leading companies in Greek Health & Wellness market 74

9. Packaging analysis 76

9.1. Packaging share and growth analysis by packaging material 76

9.2. Packaging share analysis by packaging material 77

9.3. Packaging share and growth analysis by container type 78

9.4. Packaging share analysis by container type 79

9.5. Packaging share and growth analysis by closure type 80

9.6. Packaging share analysis by closure type 81

9.7. Packaging share and growth analysis by outer type 82

9.8. Packaging share analysis by outer type 83

10. Macroeconomic analysis 84

10.1. GDP per Capita 87

10.2. Population and population growth 88

10.3. Consumer Price Index 89

10.4. Population breakdown by age 90

11. Consumergraphics 91

11.1. Consumption by Gender 91

11.2. Consumption by Age 93

11.3. Consumption by Education 94

11.4. Consumption by Urbanization 95

12. Methodology 96

13. Definitions 97

14. Appendix 111

15. About GlobalData 137

16. Disclaimer 138

17. Contact Us 139

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