Country Profile: Bakery & Cereals sector in Israel

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Published: June 30, 2017 Report Code: CS4250MF-ST

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The Israeli Bakery & Cereals sector accounted for a volume share of 0.24% of the global market, in 2016. Hypermarkets & Supermarkets is the leading distribution channel in the sector. Private labels accounted for 4.2% share by value in the same year. Bread & Rolls is the leading market and is also forecast to register the fastest growth in both value and volume terms during 2016-2021.

GlobalData’s Country Profile report on the Bakery & Cereals sector in Israel provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?
– Market data: Overall market value and volume data with growth analysis for 2011-2021
– Category coverage: Value and growth analysis for Baking Ingredients, Baking Mixes, Bread & Rolls, Breakfast Cereals, ‘Cakes, Pastries & Sweet Pies’, Cereal Bars, Cookies (Sweet Biscuits), Dough Products, Energy Bars, Morning Goods, and Savory Biscuits with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
– Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
– Distribution data: Percentage of sales within each market through distribution channels such as Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
– Packaging data: consumption breakdown for packaging materials and containers in each market, in terms of percentage share of number of units sold. Packaging material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; container data for: Film, Bag/Sachet, Tub, Box, Pouch, and Tin.

Scope

– The Bakery & Cereals sector in Israel is forecast to grow at 5.9% CAGR in value terms during 2016-2021

– Bread & Rolls is the largest market in value and volume terms in the Israeli Bakery & Cereals sector

– Hypermarkets & Supermarkets is the largest distribution channel, followed by Food & Drinks Specialists and Convenience Stores.

– Private label penetration is highest in the Cookies (Sweet Biscuits) market.

– Flexible Packaging is the most commonly used packaging material in the Israeli Bakery & Cereals sector.

Reasons to Buy

– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

– Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

– Manufacturers can identify the opportunities to position products with H&W attributes/benefits

– Access the key and most influential consumer trends driving Bakery & Cereals products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

– The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector

– Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.

Hanamal
Maimon`s Baking Ltd
Poliva Ltd.
General Mills Inc.
Angel Food Bakery
Mishkei Harei Yehuda
Osem Group
PepsiCo Inc.
Unilever Plc
Bright Food (Group) Co. Ltd.
Cereal Partners Worldwide S.A.
Danshar Ltd
Monday Ltd
Post Holdings Inc
The Kellogg Company
Nestle S.A.
Campbell Soup Company
Carmit Candy Industries Ltd

Table of Contents

Table of Contents

1. Report Scope 1

2. Executive summary 3

3. Israel in the global and regional context 5

3.1. Israel’s share in the Global and Middle East & African Bakery & Cereals sector 5

3.2. Israel compared to other leading countries in Middle East & Africa 6

4. Market size analysis – Bakery & Cereals sector 7

4.1. Value and volume analysis – Bakery & Cereals sector in Israel 7

4.2. Per capita consumption – Israel compared to Middle East & Africa and globally 8

4.3. Value and volume analysis of markets in the Bakery & Cereals sector 9

4.4. Growth analysis by markets 10

5. Market and category analysis 11

5.1. Per capita consumption analysis by markets 11

5.2. Market analysis: Baking Ingredients 12

5.3. Market analysis: Baking Mixes 15

5.4. Market analysis: Bread & Rolls 18

5.5. Market analysis: Breakfast Cereals 20

5.6. Market analysis: Cakes Pastries & Sweet Pies 22

5.7. Market analysis: Cereal Bars 24

5.8. Market analysis: Cookies (Sweet Biscuits) 26

5.9. Market analysis: Dough Products 29

5.10. Market analysis: Energy Bars 31

5.11. Market analysis: Morning Goods 32

5.12. Market analysis: Savory Biscuits 34

6. Distribution analysis 36

6.1. Distribution channel share analysis: Bakery & Cereals 36

6.2. Distribution channel share analysis: Baking Ingredients 37

6.3. Distribution channel share analysis: Baking Mixes 38

6.4. Distribution channel share analysis: Bread & Rolls 39

6.5. Distribution channel share analysis: Breakfast Cereals 40

6.6. Distribution channel share analysis: Cakes, Pastries & Sweet Pies 41

6.7. Distribution channel share analysis: Cereals Bars 42

6.8. Distribution channel share analysis: Cookies (Sweet Biscuits) 43

6.9. Distribution channel share analysis: Dough Products 44

6.10. Distribution channel share analysis: Energy Bars 45

6.11. Distribution channel share analysis: Morning Goods 46

6.12. Distribution channel share analysis: Savory Biscuits 47

7. Competitive landscape 48

7.1. Brand share analysis by sector 48

7.2. Brand share analysis by markets 51

7.3. Brand share analysis by category 62

7.3.1. Baking Ingredients 62

7.3.2. Baking Mixes 64

7.3.3. Breakfast Cereals 66

7.3.4. Cereal Bars 68

7.3.5. Savory Biscuits 69

7.4. Private label share analysis 71

8. Health & Wellness analysis 73

8.1. Market size analysis by Health & Wellness claims 73

8.2. Market share analysis – Health & Wellness product attributes 74

8.3. Market size analysis – Health & Wellness consumer benefits 76

8.4. Leading companies in Israeli Health & Wellness market 78

9. Packaging analysis 80

9.1. Packaging share and growth analysis by packaging material 80

9.2. Packaging share analysis by packaging material 81

9.3. Packaging share and growth analysis by container type 82

9.4. Packaging share analysis by container type 83

9.5. Packaging share and growth analysis by closure type 84

9.6. Packaging share analysis by closure type 85

9.7. Packaging share and growth analysis by outer type 86

9.8. Packaging share analysis by outer type 87

10. Macroeconomic analysis 88

10.1. GDP per Capita 91

10.2. Population and population growth 92

10.3. Consumer Price Index 93

10.4. Population breakdown by age 94

11. Consumergraphics 95

11.1. Consumption by Gender 95

11.2. Consumption by Age 97

11.3. Consumption by Education 99

11.4. Consumption by Urbanization 100

12. Methodology 101

13. Appendix 103

14. Definitions 126

15. About GlobalData 140

16. Disclaimer 141

17. Contact Us 142

Table

List of Tables

Table 1: Volume share of Israel in the global and Middle East & Africa Bakery & Cereals sector, 2011-2021 5

Table 2: Growth analysis by markets, 2016-2021 10

Table 3: Value analysis of Baking Ingredients market by categories, 2011-2021 13

Table 4: Volume analysis of Baking Ingredients market by categories, 2011-2021 14

Table 5: Value analysis of Baking Mixes market by categories, 2011-2021 16

Table 6: Volume analysis of Baking Mixes market by categories, 2011-2021 17

Table 7: Value analysis by of Bread & Rolls market categories, 2011-2021 19

Table 8: Volume analysis of Bread & Rolls market by categories, 2011-2021 19

Table 9: Value analysis of Breakfast Cereals market by categories, 2011-2021 21

Table 10: Volume analysis of Breakfast Cereals market by categories, 2011-2021 21

Table 11: Value analysis of Cakes, Pastries & Sweet Pies market by categories, 2011-2021 23

Table 12: Volume analysis of Cakes, Pastries & Sweet Pies market by categories, 2011-2021 23

Table 13: Value analysis of Cereal Bars market by categories, 2011-2021 25

Table 14: Volume analysis of Cereal Bars market by categories, 2011-2021 25

Table 15: Value analysis of Cookies (Sweet Biscuits) market by categories, 2011-2021 27

Table 16: Volume analysis of Cookies (Sweet Biscuits) market by categories, 2011-2021 28

Table 17: Value analysis of Dough Products market by categories, 2011-2021 30

Table 18: Volume analysis of Dough Products market by categories, 2011-2021 30

Table 19: Value analysis of Morning Goods market by categories, 2011-2021 33

Table 20: Volume analysis of Morning Goods market by categories, 2011-2021 33

Table 21: Value analysis of Savory Biscuits market by categories, 2011-2021 35

Table 22: Volume analysis of Savory Biscuits market by categories, 2011-2021 35

Table 23: Brand Value and Volume – Bakery & Cereals sector 49

Table 24: Brand Value and Volume – Baking Ingredients market 51

Table 25: Brand Value and Volume – Baking Mixes market 52

Table 26: Brand Value and Volume – Bread & Rolls market 53

Table 27: Brand Value and Volume – Breakfast Cereals market 54

Table 28: Brand Value and Volume – Cakes, Pastries & Sweet Pies market 56

Table 29: Brand Value and Volume – Cereal Bars market 57

Table 30: Brand Value and Volume – Cookies (Sweet Biscuits) market 58

Table 31: Brand Value and Volume – Dough Products market 59

Table 32: Brand Value and Volume – Morning Goods market 60

Table 33: Brand Value and Volume – Savory Biscuits market 61

Table 34: Brand Value and Volume – Baking Powder/Soda category 62

Table 35: Brand Value and Volume – Cake Decorations & Icing category 62

Table 36: Brand Value and Volume – Cocoa-Baking category 62

Table 37: Brand Value and Volume – Corn & Potato Starch category 63

Table 38: Brand Value and Volume – Dry Yeast category 63

Table 39: Brand Value and Volume – Other Baking Ingredients category 63

Table 40: Brand Value and Volume – Bread Mixes category 64

Table 41: Brand Value and Volume – Brownie Mixes category 64

Table 42: Brand Value and Volume – Cake Mixes category 64

Table 43: Brand Value and Volume – Dessert Mixes category 64

Table 44: Brand Value and Volume – Muffin Mixes category 65

Table 45: Brand Value and Volume – Pancake Mixes category 65

Table 46: Brand Value and Volume – Rolls/Biscuit Mixes category 65

Table 47: Brand Value and Volume – Other Baking Mixes category 65

Table 48: Brand Value and Volume – Hot Cereals category 66

Table 49: Brand Value and Volume – Ready-to-Eat Cereals category 66

Table 50: Brand Value and Volume – Granola/Muesli/Yogurt Bars category 68

Table 51: Brand Value and Volume – Other Cereal Bars category 68

Table 52: Brand Value and Volume – Bread Substitutes category 69

Table 53: Brand Value and Volume – Cheese-Flavored Crackers category 69

Table 54: Brand Value and Volume – Plain Crackers category 69

Table 55: Brand Value and Volume – Other Crackers category 70

Table 56: Consumption of Bakery & Cereals by Gender and markets (Kg Million, 2016) 95

Table 57: Consumption of Bakery & Cereals by age and markets (Kg Million, 2016) 97

Table 58: Consumption of Bakery & Cereals by education and markets (Kg Million, 2016) 99

Table 59 Consumption of Bakery & Cereals by urbanization and markets (Kg Million, 2016) 100

Table 60: Market Value for Baking Ingredients – by category (ILS Million) 2011-2021 103

Table 61: Market Value for Baking Mixes – by category (ILS Million) 2011-2021 104

Table 62: Market Value for Bread & Rolls – by category (ILS Million) 2011-2021 104

Table 63: Market Value for Breakfast Cereals – by category (ILS Million) 2011-2021 105

Table 64: Market Value for Cakes, Pastries & Sweet Pies – by category (ILS Million) 2011-2021 105

Table 65: Market Value for Cereal Bars – by category (ILS Million) 2011-2021 106

Table 66: Market Value for Cookies (Sweet Biscuits) – by category (ILS Million) 2011-2021 106

Table 67: Market Value for Dough Products – by category (ILS Million) 2011-2021 107

Table 68: Market Value for Energy Bars – by category (ILS Million) 2011-2021 107

Table 69: Market Value for Morning Goods – by category (ILS Million) 2011-2021 108

Table 70: Market Value for Savory Biscuits – by category (ILS Million) 2011-2021 108

Table 71: Market Value for Baking Ingredients – by category (US$ Million) 2011-2021 109

Table 72: Market Value for Baking Mixes – by category (US$ Million) 2011-2021 110

Table 73: Market Value for Bread & Rolls – by category (US$ Million) 2011-2021 110

Table 74: Market Value for Breakfast Cereals – by category (US$ Million) 2011-2021 111

Table 75: Market Value for Cakes, Pastries & Sweet Pies – by category (US$ Million) 2011-2021 111

Table 76: Market Value for Cereal Bars – by category (US$ Million) 2011-2021 112

Table 77: Market Value for Cookies (Sweet Biscuits) – by category (US$ Million) 2011-2021 112

Table 78: Market Value for Dough Products – by category (US$ Million) 2011-2021 113

Table 79: Market Value for Energy Bars – by category (US$ Million) 2011-2021 113

Table 80: Market Value for Morning Goods – by category (US$ Million) 2011-2021 113

Table 81: Market Value for Savory Biscuits – by category (US$ Million) 2011-2021 114

Table 82: Market Volume for Baking Ingredients – by category (Kg Million) 2011-2021 114

Table 83: Market Volume for Baking Mixes – by category (Kg Million) 2011-2021 115

Table 84: Market Volume for Bread & Rolls – by category (Kg Million) 2011-2021 116

Table 85: Market Volume for Breakfast Cereals – by category (Kg Million) 2011-2021 116

Table 86: Market Volume for Cakes, Pastries & Sweet Pies – by category (Kg Million) 2011-2021 117

Table 87: Market Volume for Cereal Bars – by category (Kg Million) 2011-2021 117

Table 88: Market Volume for Cookies (Sweet Biscuits) – by category (Kg Million) 2011-2021 118

Table 89: Market Volume for Dough Products – by category (Kg Million) 2011-2021 118

Table 90: Market Volume for Energy Bars – by category (Kg Million) 2011-2021 119

Table 91: Market Volume for Morning Goods – by category (Kg Million) 2011-2021 119

Table 92: Market Volume for Savory Biscuits – by category (Kg Million) 2011-2021 119

Table 93: Bakery & Cereals Sales Distribution in Israel- by Markets (ILS Million), 2016 120

Table 94: Key Health & Wellness product attributes driving sales in Israel (ILS Million) 121

Table 95: Key Health & Wellness consumer benefits driving sales in Israel (ILS Million) 121

Table 96: Packaging Material (in Million pack units) 122

Table 97: Container Type (in Million pack units) 123

Table 98: Closure Type (in Million pack units) 123

Table 99: Outer Type (in Million pack units) 124

Table 100: Exchange Rates: (US$-ILS), 2011-2021 124

Table 101: GDP Per Capita (ILS) 124

Table 102: Population 125

Table 103: Consumer Price Index 125

Table 104: Age Profile (Millions of Persons) 125

Table 105: Market Definitions 126

Table 106: Category Definitions 127

Table 107: Category Definitions 128

Table 108: Category Definitions 129

Table 109: Category Definitions 130

Table 110: Channel Definitions 131

Table 111: Health & Wellness: Product Attributes-Food Minus 132

Table 112: Health & Wellness: Product Attributes – Free From 133

Table 113: Health & Wellness: Product Attributes – Functional & Fortified 134

Table 114: Health & Wellness: Product Attributes – Naturally Healthy 135

Table 115: Health & Wellness: Product Attributes – Food Intolerance 136

Table 116: Health & Wellness: Consumer Benefits – Health Management 137

Table 117: Health & Wellness: Analysis by Consumer Benefits 138

Table 118: Health & Wellness: Consumer Benefits – Performance 139

Figures

List of Figures

Figure 1: Israel compared to other top four countries in Middle East & Africa – market size, growth, and competitive landscape 6

Figure 2: Market size analysis by value and volume, Bakery & Cereals sector, 2011-2021 7

Figure 3: Per capita consumption in Israel compared to global and Middle East & African average, 2011-2021 8

Figure 4: Value and volume growth analysis by markets, 2016-2021 9

Figure 5: Per capita consumption (by markets) in Israel compared to global and Middle East & African average, 2016 11

Figure 6: Value and volume growth analysis, Baking Ingredients market, 2011-2021 12

Figure 7: Value and volume growth analysis, Baking Mixes market, 2011-2021 15

Figure 8: Value and volume growth analysis, Bread & Rolls market, 2011-2021 18

Figure 9: Value and volume growth analysis, Breakfast Cereals market, 2011-2021 20

Figure 10: Value and volume growth analysis, Cakes, Pastries & Sweet Pies market, 2011-2021 22

Figure 11: Value and volume growth analysis, Cereal Bars market, 2011-2021 24

Figure 12: Value and volume growth analysis, Cookies (Sweet Biscuits) market, 2011-2021 26

Figure 13: Value and volume growth analysis, Dough Products market, 2011-2021 29

Figure 14: Value and volume growth analysis, Energy Bars market, 2011-2021 31

Figure 15: Value and volume growth analysis, Morning Goods market, 2011-2021 32

Figure 16: Value and volume growth analysis, Savory Biscuits market, 2011-2021 34

Figure 17: Distribution channel share, Bakery & Cereals, 2011-2016 36

Figure 18: Distribution channel share, Baking Ingredients market, 2011-2016 37

Figure 19: Distribution channel share, Baking Mixes market, 2011-2016 38

Figure 20: Distribution channel share, Bread & Rolls market, 2011-2016 39

Figure 21: Distribution channel share, Breakfast Cereals market, 2011-2016 40

Figure 22: Distribution channel share, Cakes, Pastries & Sweet Pies market, 2011-2016 41

Figure 23: Distribution channel share, Cereal Bars market, 2011-2016 42

Figure 24: Distribution channel share, Cookies (Sweet Biscuits) market, 2011-2016 43

Figure 25: Distribution channel share, Dough Products market, 2011-2016 44

Figure 26: Distribution channel share, Energy Bars market, 2011-2016 45

Figure 27: Distribution channel share, Morning Goods market, 2011-2016 46

Figure 28: Distribution channel share, Savory Biscuits market, 2011-2016 47

Figure 29: Leading brands in the Israeli Bakery & Cereals sector, value and volume share, 2016 48

Figure 30: Leading brands in the Baking Ingredients market, value and volume share, 2016 51

Figure 31: Leading brands in the Baking Mixes market, value and volume share, 2016 52

Figure 32: Leading brands in the Bread & Rolls market, value and volume share, 2016 53

Figure 33: Leading brands in the Breakfast Cereals market, value and volume share, 2016 54

Figure 34: Leading brands in the Cakes, Pastries & Sweet Pies market, value and volume share, 2016 56

Figure 35: Leading brands in the Cereal Bars market, value and volume share, 2016 57

Figure 36: Leading brands in the Cookies (Sweet Biscuits) market, value and volume share, 2016 58

Figure 37: Leading brands in the Dough Products market, value and volume share, 2016 59

Figure 38: Leading brands in the Morning Goods market, value and volume share, 2016 60

Figure 39: Leading brands in the Savory Biscuits market, value and volume share, 2016 61

Figure 40: Private label penetration by markets (value terms), 2016 71

Figure 41: Growth analysis, private label and brands, (2011-2016) 72

Figure 42: Value of Health & Wellness claims by market, US$ million, 2016-2021 73

Figure 43: Value analysis by Health & Wellness product attributes, 2016 74

Figure 44: Volume analysis by Health & Wellness product attributes, 2016 75

Figure 45: Value analysis by Health & Wellness consumer benefits, 2016 76

Figure 46: Volume analysis by Health & Wellness consumer benefits, 2016 77

Figure 47: Leading companies in the Health & Wellness market by value, 2016 – Breakfast Cereals 78

Figure 48: Leading companies in the Health & Wellness market by value, 2016 – Cereal Bars 79

Figure 49: Packaging share and growth analysis by packaging material, 2011-2021 80

Figure 50: Use of packaging material by markets (in pack units), 2016 81

Figure 51: Packaging share and growth analysis by container type, 2011-2021 82

Figure 52: Use of container type by markets (in pack units), 2016 83

Figure 53: Packaging share and growth analysis by closure type, 2011-2021 84

Figure 54: Use of closure type by markets (in pack units), 2016 85

Figure 55: Packaging share and growth analysis by outer type, 2011-2021 86

Figure 56: Use of outer type by markets (in pack units), 2016 87

Figure 57.1: Relative comparison of countries based on PEST analysis 88

Figure 58.2: Relative comparison of countries based on PEST analysis 89

Figure 59.3: Relative comparison of countries based on PEST analysis 90

Figure 60: Israel’s GDP per capita, 2011-2016 91

Figure 61: Population growth in Israel, 2011-2016 92

Figure 62: Consumer Price Index, Israel, 2010-2016 93

Figure 63: Age Profile, Israel, 2016 94

Figure 64: Consumption of Bakery & Cereals by Gender, Israel, 2016 95

Figure 65: Consumption of Bakery & Cereals by age, Israel, 2016 97

Figure 66: Consumption of Bakery & Cereals by education, Israel, 2016 99

Figure 67: Consumption of Bakery & Cereals by urbanization, Israel, 2016 100

Figure 68: About GlobalData 140

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