Country Profile: Bakery & Cereals Sector in Ukraine

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Published: July 31, 2017 Report Code: CS4258MF-ST

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The Ukrainian Bakery & Cereals sector is led by the Bread & Rolls market in both value and volume terms. However; the Baking Ingredients market is forecast to register the fastest value growth during 2016-2021. The sector is driven by growing Ukrainian economy combined with a large base of adult consumers. Hypermarkets & Supermarkets is the largest channel for the distribution of Bakery & Cereals products in the country. Flexible Packaging is the commonly used packaging material in the sector. Health & Wellness attributes such ‘Naturally Healthy’ and ‘Food Minus’ and consumer benefits such as ‘General Wellbeing’ and ‘Weight & Shape Management’ are the most sought after claims in the Ukrainian Dairy & Soy Food sector. Jsc "kyivkhlib", Konti Group and Khlibni Investytsii are the leading players in the sector.

GlobalData’s Country Profile report on the Bakery & Cereals sector in Ukraine provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.

What else is contained?
– Market data: Overall market value and volume data with growth analysis for 2011-2021
– Category coverage: Value and growth analysis for Baking Ingredients, Baking Mixes, Bread & Rolls, Breakfast Cereals, ‘Cakes, Pastries & Sweet Pies’, Cereal Bars, Cookies (Sweet Biscuits), Dough Products, Energy Bars, Morning Goods, and Savory Biscuits with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
– Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
– Distribution data: Percentage of sales within each market through distribution channels such as Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
– Packaging data: consumption breakdown for packaging materials and containers in each market, in terms of percentage share of number of units sold. Packaging material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; container data for: Film, Bag/Sachet, Tub, Box, Pouch, and Tin.

Scope

– The Bakery & Cereals sector in Ukraine accounted for 3.11% volume share in Eastern Europe

– Per capita consumption of Bread & Rolls is noticeably high in Ukraine compared to global and regional levels

– Hypermarkets & Supermarkets is the largest distribution channel followed by Food & Drinks Specialists and Convenience Stores

– Artisanal Producers account for the leading share in the Ukrainian Bakery & Cereals sector

– Flexible Packaging is the most commonly used packaging material in the Ukrainian Bakery & Cereals sector

Reasons to Buy

– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

– Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

– Manufacturers can identify the opportunities to position products with H&W attributes/benefits

– Access the key and most influential consumer trends driving Bakery & Cereals products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

– The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector

– Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.

Jsc "kyivkhlib"
Konti Group
Khlibni Investytsii
Chipita S.A.
Minsk Group
Formula Smaku
OJSC Karavai
Bagguette Buterbrodniy
Ukrainskiy
Rogaliki Kozatskie

Table of Contents

Table of Contents

1. Report Scope 1

2. Executive summary 3

3. Ukraine in the global and regional context 5

3.1. Ukraine’s share in the Global and Eastern European Bakery & Cereals sector 5

3.2. Ukraine compared to other leading countries in Eastern Europe 6

4. Market size analysis – Bakery & Cereals sector 7

4.1. Value and volume analysis – Bakery & Cereals sector in Ukraine 7

4.2. Per capita consumption – Ukraine compared to Eastern Europe and globally 8

4.3. Value and volume analysis of markets in the Bakery & Cereals sector 9

4.4. Growth analysis by markets 10

5. Market and category analysis 11

5.1. Per capita consumption analysis by markets 11

5.2. Market analysis: Baking Ingredients 12

5.3. Market analysis: Baking Mixes 15

5.4. Market analysis: Bread & Rolls 18

5.5. Market analysis: Breakfast Cereals 20

5.6. Market analysis: Cakes Pastries & Sweet Pies 22

5.7. Market analysis: Cereal Bars 24

5.8. Market analysis: Cookies (Sweet Biscuits) 26

5.9. Market analysis: Dough Products 29

5.10. Market analysis: Energy Bars 31

5.11. Market analysis: Morning Goods 32

5.12. Market analysis: Savory Biscuits 34

6. Distribution analysis 36

6.1. Distribution channel share analysis: Bakery & Cereals 36

6.2. Distribution channel share analysis: Baking Ingredients 37

6.3. Distribution channel share analysis: Baking Mixes 38

6.4. Distribution channel share analysis: Bread & Rolls 39

6.5. Distribution channel share analysis: Breakfast Cereals 40

6.6. Distribution channel share analysis: Cakes, Pastries & Sweet Pies 41

6.7. Distribution channel share analysis: Cereals Bars 42

6.8. Distribution channel share analysis: Cookies (Sweet Biscuits) 43

6.9. Distribution channel share analysis: Dough Products 44

6.10. Distribution channel share analysis: Energy Bars 45

6.11. Distribution channel share analysis: Morning Goods 46

6.12. Distribution channel share analysis: Savory Biscuits 47

7. Competitive landscape 48

7.1. Brand share analysis by sector 48

7.2. Brand share analysis by markets 53

7.3. Brand share analysis by category 66

7.3.1. Baking Ingredients 66

7.3.2. Baking Mixes 68

7.3.3. Breakfast Cereals 69

7.3.4. Savory Biscuits 71

7.4. Private label share analysis 72

8. Health & Wellness analysis 74

8.1. Market size analysis by Health & Wellness claims 74

8.2. Market share analysis – Health & Wellness product attributes 75

8.3. Market size analysis – Health & Wellness consumer benefits 77

8.4. Leading companies in Ukrainian Health & Wellness market 79

9. Packaging analysis 81

9.1. Packaging share and growth analysis by packaging material 81

9.2. Packaging share analysis by packaging material 82

9.3. Packaging share and growth analysis by container type 83

9.4. Packaging share analysis by container type 84

9.5. Packaging share and growth analysis by closure type 85

9.6. Packaging share analysis by closure type 86

9.7. Packaging share and growth analysis by outer type 87

9.8. Packaging share analysis by outer type 88

10. Macroeconomic analysis 89

10.1. GDP per Capita 92

10.2. Population and population growth 93

10.3. Consumer Price Index 94

10.4. Population breakdown by age 95

11. Consumergraphics 96

11.1. Consumption by Gender 96

11.2. Consumption by Age 97

11.3. Consumption by Education 98

11.4. Consumption by Urbanization 99

12. Methodology 100

13. Definitions 101

14. Appendix 115

15. About GlobalData 140

16. Disclaimer 141

17. Contact Us 142

Table

List of Tables

Table 1: Growth analysis by markets, 2016-2021 10

Table 2: Value analysis of Baking Ingredients market by categories, 2011-2021 13

Table 3: Volume analysis of Baking Ingredients market by categories, 2011-2021 14

Table 4: Value analysis of Baking Mixes market by categories, 2011-2021 16

Table 5: Volume analysis of Baking Mixes market by categories, 2011-2021 17

Table 6: Value analysis by of Bread & Rolls market categories, 2011-2021 19

Table 7: Volume analysis of Bread & Rolls market by categories, 2011-2021 19

Table 8: Value analysis of Breakfast Cereals market by categories, 2011-2021 21

Table 9: Volume analysis of Breakfast Cereals market by categories, 2011-2021 21

Table 10: Value analysis of Cakes, Pastries & Sweet Pies market by categories, 2011-2021 23

Table 11: Volume analysis of Cakes, Pastries & Sweet Pies market by categories, 2011-2021 23

Table 12: Value analysis of Cereal Bars market by categories, 2011-2021 25

Table 13: Volume analysis of Cereal Bars market by categories, 2011-2021 25

Table 14: Value analysis of Cookies (Sweet Biscuits) market by categories, 2011-2021 27

Table 15: Volume analysis of Cookies (Sweet Biscuits) market by categories, 2011-2021 28

Table 16: Value analysis of Dough Products market by category, 2011-2021 30

Table 17: Volume analysis of Dough Products market by category, 2011-2021 30

Table 18: Value analysis of Morning Goods market by category, 2011-2021 33

Table 19: Volume analysis of Morning Goods market by category, 2011-2021 33

Table 20: Value analysis of Savory Biscuits market by categories, 2011-2021 35

Table 21: Volume analysis of Savory Biscuits market by categories, 2011-2021 35

Table 22: Brand Value and Volume – Bakery & Cereals sector 49

Table 23: Brand Value and Volume – Baking Ingredients market 53

Table 24: Brand Value and Volume – Baking Mixes market 54

Table 25: Brand Value and Volume – Bread & Rolls market 55

Table 26: Brand Value and Volume – Breakfast Cereals market 57

Table 27: Brand Value and Volume – Cakes, Pastries & Sweet Pies market 59

Table 28: Brand Value and Volume – Cookies (Sweet Biscuits) market 61

Table 29: Brand Value and Volume – Dough Products market 63

Table 30: Brand Value and Volume – Morning Goods market 64

Table 31: Brand Value and Volume – Savory Biscuits market 65

Table 32: Brand Value and Volume – Baking Powder/Soda category 66

Table 33: Brand Value and Volume – Cake Decorations & Icing category 66

Table 34: Brand Value and Volume – Cocoa-Baking category 66

Table 35: Brand Value and Volume – Corn & Potato Starch category 67

Table 36: Brand Value and Volume – Dry Yeast category 67

Table 37: Brand Value and Volume – Other Baking Ingredients category 67

Table 38: Brand Value and Volume – Cake Mixes category 68

Table 39: Brand Value and Volume – Other Baking Mixes category 68

Table 40: Brand Value and Volume – Hot Cereals category 69

Table 41: Brand Value and Volume – Ready-to-Eat Cereals category 70

Table 42: Brand Value and Volume – Bread Substitutes category 71

Table 43: Brand Value and Volume – Cheese-Flavored Crackers category 71

Table 44: Brand Value and Volume – Plain Crackers category 71

Table 45: Brand Value and Volume – Other Crackers category 71

Table 46: Consumption of Bakery & Cereals by Gender and markets (Kg Million, 2016) 96

Table 47: Consumption of Bakery & Cereals by age and markets (Kg Million, 2016) 97

Table 48: Consumption of Bakery & Cereals by education and markets (Kg Million, 2016) 98

Table 49 Consumption of Bakery & Cereals by urbanization and markets (Kg Million, 2016) 99

Table 50: Market Definitions 101

Table 51: Category Definitions 102

Table 52: Category Definitions 103

Table 53: Category Definitions 104

Table 54: Category Definitions 105

Table 55: Channel Definitions 106

Table 56: Health & Wellness: Product Attributes-Food Minus 107

Table 57: Health & Wellness: Product Attributes – Free From 108

Table 58: Health & Wellness: Product Attributes – Functional & Fortified 109

Table 59: Health & Wellness: Product Attributes – Naturally Healthy 110

Table 60: Health & Wellness: Product Attributes – Food Intolerance 111

Table 61: Health & Wellness: Consumer Benefits – Health Management 112

Table 62: Health & Wellness: Analysis by Consumer Benefits 113

Table 63: Health & Wellness: Consumer Benefits – Performance 114

Table 64: Market Value for Baking Ingredients – by category (UAH Million) 2011-2021 115

Table 65: Market Value for Baking Mixes – by category (UAH Million) 2011-2021 116

Table 66: Market Value for Bread & Rolls – by category (UAH Million) 2011-2021 116

Table 67: Market Value for Breakfast Cereals – by category (UAH Million) 2011-2021 117

Table 68: Market Value for Cakes, Pastries & Sweet Pies – by category (UAH Million) 2011-2021 117

Table 69: Market Value for Cereal Bars – by category (UAH Million) 2011-2021 118

Table 70: Market Value for Cookies (Sweet Biscuits) – by category (UAH Million) 2011-2021 119

Table 71: Market Value for Dough Products – by category (UAH Million) 2011-2021 119

Table 72: Market Value for Energy Bars – by category (UAH Million) 2011-2021 120

Table 73: Market Value for Morning Goods – by category (UAH Million) 2011-2021 120

Table 74: Market Value for Savory Biscuits – by category (UAH Million) 2011-2021 120

Table 75: Market Value for Baking Ingredients – by category (US$ Million) 2011-2021 121

Table 76: Market Value for Baking Mixes – by category (US$ Million) 2011-2021 122

Table 77: Market Value for Bread & Rolls – by category (US$ Million) 2011-2021 122

Table 78: Market Value for Breakfast Cereals – by category (US$ Million) 2011-2021 123

Table 79: Market Value for Cakes, Pastries & Sweet Pies – by category (US$ Million) 2011-2021 123

Table 80: Market Value for Cereal Bars – by category (US$ Million) 2011-2021 124

Table 81: Market Value for Cookies (Sweet Biscuits) – by category (US$ Million) 2011-2021 125

Table 82: Market Value for Dough Products – by category (US$ Million) 2011-2021 125

Table 83: Market Value for Energy Bars – by category (US$ Million) 2011-2021 126

Table 84: Market Value for Morning Goods – by category (US$ Million) 2011-2021 126

Table 85: Market Value for Savory Biscuits – by category (US$ Million) 2011-2021 127

Table 86: Market Volume for Baking Ingredients – by category (Kg Million) 2011-2021 128

Table 87: Market Volume for Baking Mixes – by category (Kg Million) 2011-2021 129

Table 88: Market Volume for Bread & Rolls – by category (Kg Million) 2011-2021 129

Table 89: Market Volume for Breakfast Cereals – by category (Kg Million) 2011-2021 130

Table 90: Market Volume for Cakes, Pastries & Sweet Pies – by category (Kg Million) 2011-2021 130

Table 91: Market Volume for Cereal Bars – by category (Kg Million) 2011-2021 131

Table 92: Market Volume for Cookies (Sweet Biscuits) – by category (Kg Million) 2011-2021 131

Table 93: Market Volume for Dough Products – by category (Kg Million) 2011-2021 132

Table 94: Market Volume for Energy Bars – by category (Kg Million) 2011-2021 132

Table 95: Market Volume for Morning Goods – by category (Kg Million) 2011-2021 132

Table 96: Market Volume for Savory Biscuits – by category (Kg Million) 2011-2021 133

Table 97: Bakery & Cereals Sales Distribution in Ukraine- by Markets (UAH Million), 2016 134

Table 98: Key Health & Wellness product attributes driving sales in Ukraine (UAH Million) 135

Table 99: Key Health & Wellness consumer benefits driving sales in Ukraine (UAH Million) 135

Table 100: Packaging Material (in Million pack units) 136

Table 101: Container Type (in Million pack units) 136

Table 102: Closure Type (in Million pack units) 137

Table 103: Outer Type (in Million pack units) 137

Table 104: Exchange Rates: (US$-UAH), 2011-2021 138

Table 105: GDP Per Capita (UAH) 138

Table 106: Population 139

Table 107: Consumer Price Index 139

Table 108: Age Profile (Millions of Persons) 139

Figures

List of Figures

Figure 1: Volume share of Ukraine in the global and Eastern European Bakery & Cereals sector, 2011-2021 5

Figure 2: Ukraine compared to other top four countries in Eastern Europe – market size, growth, and competitive landscape 6

Figure 3: Market size analysis by value and volume, Bakery & Cereals sector, 2011-2021 7

Figure 4: Per capita consumption in Ukraine compared to global and Eastern European average, 2011-2021 8

Figure 5: Value and volume growth analysis by markets, 2016-2021 9

Figure 6: Per capita consumption (by markets) in Ukraine compared to global and Eastern European average, 2016 11

Figure 7: Value and volume growth analysis, Baking Ingredients market, 2011-2021 12

Figure 8: Value and volume growth analysis, Baking Mixes market, 2011-2021 15

Figure 9: Value and volume growth analysis, Bread & Rolls market, 2011-2021 18

Figure 10: Value and volume growth analysis, Breakfast Cereals market, 2011-2021 20

Figure 11: Value and volume growth analysis, Cakes, Pastries & Sweet Pies market, 2011-2021 22

Figure 12: Value and volume growth analysis, Cereal Bars market, 2011-2021 24

Figure 13: Value and volume growth analysis, Cookies (Sweet Biscuits) market, 2011-2021 26

Figure 14: Value and volume growth analysis, Dough Products market, 2011-2021 29

Figure 15: Value and volume growth analysis, Energy Bars market, 2011-2021 31

Figure 16: Value and volume growth analysis, Morning Goods market, 2011-2021 32

Figure 17: Value and volume growth analysis, Savory Biscuits market, 2011-2021 34

Figure 18: Distribution channel share, Bakery & Cereals, 2011-2016 36

Figure 19: Distribution channel share, Baking Ingredients market, 2011-2016 37

Figure 20: Distribution channel share, Baking Mixes market, 2011-2016 38

Figure 21: Distribution channel share, Bread & Rolls market, 2011-2016 39

Figure 22: Distribution channel share, Breakfast Cereals market, 2011-2016 40

Figure 23: Distribution channel share, Cakes, Pastries & Sweet Pies market, 2011-2016 41

Figure 24: Distribution channel share, Cereal Bars market, 2011-2016 42

Figure 25: Distribution channel share, Cookies (Sweet Biscuits) market, 2011-2016 43

Figure 26: Distribution channel share, Dough Products market, 2011-2016 44

Figure 27: Distribution channel share, Energy Bars market, 2011-2016 45

Figure 28: Distribution channel share, Morning Goods market, 2011-2016 46

Figure 29: Distribution channel share, Savory Biscuits market, 2011-2016 47

Figure 30: Leading brands in the Ukrainian Bakery & Cereals sector, value and volume share, 2016 48

Figure 31: Leading brands in the Baking Ingredients market, value and volume share, 2016 53

Figure 32: Leading brands in the Baking Mixes market, value and volume share, 2016 54

Figure 33: Leading brands in the Bread & Rolls market, value and volume share, 2016 55

Figure 34: Leading brands in the Breakfast Cereals market, value and volume share, 2016 57

Figure 35: Leading brands in the Cakes, Pastries & Sweet Pies market, value and volume share, 2016 59

Figure 36: Leading brands in the Cookies (Sweet Biscuits) market, value and volume share, 2016 61

Figure 37: Leading brands in the Dough Products market, value and volume share, 2016 63

Figure 38: Leading brands in the Morning Goods market, value and volume share, 2016 64

Figure 39: Leading brands in the Savory Biscuits market, value and volume share, 2016 65

Figure 40: Private label penetration by markets (value terms), 2016 72

Figure 41: Growth analysis, private label and brands, (2011-2016) 73

Figure 42: Value of Health & Wellness claims by market, US$ million, 2016-2021 74

Figure 43: Value analysis by Health & Wellness product attributes, 2016 75

Figure 44: Volume analysis by Health & Wellness product attributes, 2016 76

Figure 45: Value analysis by Health & Wellness consumer benefits, 2016 77

Figure 46: Volume analysis by Health & Wellness consumer benefits, 2016 78

Figure 47: Leading companies in the Health & Wellness market by value, 2016 – Breakfast Cereals 79

Figure 48: Leading companies in the Health & Wellness market by value, 2016 – Breakfast Cereals 79

Figure 49: Leading companies in the Health & Wellness market by value, 2016 – Cookies (Sweet Biscuits) 80

Figure 50: Packaging share and growth analysis by packaging material, 2011-2021 81

Figure 51: Use of packaging material by markets (in pack units), 2016 82

Figure 52: Packaging share and growth analysis by container type, 2011-2021 83

Figure 53: Use of container type by markets (in pack units), 2016 84

Figure 54: Packaging share and growth analysis by closure type, 2011-2021 85

Figure 55: Use of closure type by markets (in pack units), 2016 86

Figure 56: Packaging share and growth analysis by outer type, 2011-2021 87

Figure 57: Use of outer type by markets (in pack units), 2016 88

Figure 58: Relative comparison of countries based on PEST analysis 89

Figure 59: Ukraine’s GDP per capita, 2011-2016 92

Figure 60: Population growth in Ukraine, 2011-2016 93

Figure 61: Consumer Price Index, Ukraine, 2010-2016 94

Figure 62: Age Profile, Ukraine, 2016 95

Figure 63: Consumption of Bakery & Cereals by Gender, Ukraine, 2016 96

Figure 64: Consumption of Bakery & Cereals by age, Ukraine, 2016 97

Figure 65: Consumption of Bakery & Cereals by education, Ukraine, 2016 98

Figure 66: Consumption of Bakery & Cereals by urbanization, Ukraine, 2016 99

Figure 67: About GlobalData 140

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