Country Profile: Bakery & Cereals sector in Venezuela

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Published: June 30, 2017 Report Code: CS4259MF-ST

Report Overview
Key Players
Table of Contents
Table
Figures

The Venezuelan Bakery & Cereals sector is led by the Bread & Rolls market, while the Cereal Bars market is forecast to register the fastest growth during 2016-2021. The sector is fragmented with top five brands accounting for just 22.7% share in 2016. Food & Drinks Specialists is the leading channel for the distribution of bakery and cereal products in the country. Flexible Packaging is the most commonly used packaging material in the sector, and is expected to register the fastest growth during 2016-2021.

GlobalData’s Country Profile report on the Bakery & Cereals sector in Venezuela provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?
– Market data: Overall market value and volume data with growth analysis for 2011-2021
– Category coverage: Value and growth analysis for Baking Ingredients, Baking Mixes, Breads & Rolls, Breakfast Cereals, Cakes, Pastries & Sweet Pies, Cereal Bars, Cookies (Sweet Biscuits), Dough Products, Energy Bars, Morning Goods and Savory Biscuits with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
– Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
– Distribution data: Percentage of sales within each market through distribution channels such as Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
– Packaging data: consumption breakdown for packaging materials and containers in each market, in terms of percentage share of number of units sold. Packaging material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; container data for: Jar, Bottle, Bag/Sachet, Tub, Box, Pouch, and Tube.

Scope

– The Bakery & Cereals sector in the Venezuela is forecast to grow at 3.1% CAGR in value terms during 2016-2021

– Bread & Rolls is the largest market in value terms in the Venezuela Bakery & Cereals sector

– Food & Drinks Specialists is the largest distribution channel, followed by Convenience Stores and Hypermarkets & Supermarkets

– Flexible Packaging is the most commonly used packaging material in the Venezuelan Bakery & Cereals sector.

– The Cereal Bars market is forecast to register the fastest growth.

– Per capita consumption of Bread & Rolls is high in Venezuela compared to other bakery and cereal products

Reasons to Buy

– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

– Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

– Manufacturers can identify the opportunities to position products with H&W attributes/benefits

– Access the key and most influential consumer trends driving Bakery & Cereals products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

– The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector

– Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.

Grupo Bimbo S.A.B. de C.V.
Puig Galletas
Mondelez International Inc
Nestle S.A.
C.A. SUCESORA DE JOSE PUIG & CIA
PepsiCo Inc.
Holsum of Puerto Rico Inc
PepsiCo Inc.
Carozzi S.A.
Maria Selecta
Dino
Distribuidora El Cisne Ca
Puro y Simple C.A.
Alimentos Mulcoven C.A.
Proalca S.A
The J.M. Smucker Company
Grupo Rifel
Galletera Carabobo C.A.
Colombina S.A.
The Kellogg Company
Alfonzo Rivas & Cia C.A.
Distribuidora El Cisne Ca
Alfonzo Rivas & Cia C.A.
Mondelez International Inc
GRUMA S.A.B. de C.V.
Alfonzo Rivas & Cia C.A.
C.A. SUCESORA DE JOSE PUIG & CIA
General Mills Inc.
Nestle S.A.
Galletera Carabobo C.A.

Table of Contents

1. Report Scope 1

2. Executive summary 2

3. Venezuela in the global and regional context 3

3.1. Venezuela’s share in the Global and Latin American Bakery & Cereals sector 3

3.2. Venezuela compared to other leading countries in Latin America 4

4. Market size analysis – Bakery & Cereals sector 5

4.1. Value and volume analysis – Bakery & Cereals sector in Venezuela 5

4.2. Per capita consumption – Venezuela compared to Latin America and globally 6

4.3. Value and volume analysis of markets in the Bakery & Cereals sector 7

4.4. Growth analysis by markets 8

5. Market and category analysis 9

5.1. Per capita consumption analysis by markets 9

5.2. Market analysis: Baking Ingredients 10

5.3. Market analysis: Baking Mixes 13

5.4. Market analysis: Bread & Rolls 16

5.5. Market analysis: Breakfast Cereals 18

5.6. Market analysis: Cakes Pastries & Sweet Pies 20

5.7. Market analysis: Cereal Bars 22

5.8. Market analysis: Cookies (Sweet Biscuits) 24

5.9. Market analysis: Dough Products 27

5.10. Market analysis: Energy Bars 29

5.11. Market analysis: Morning Goods 30

5.12. Market analysis: Savory Biscuits 32

6. Distribution analysis 34

6.1. Distribution channel share analysis: Bakery & Cereals 34

6.2. Distribution channel share analysis: Baking Ingredients 35

6.3. Distribution channel share analysis: Baking Mixes 36

6.4. Distribution channel share analysis: Bread & Rolls 37

6.5. Distribution channel share analysis: Breakfast Cereals 38

6.6. Distribution channel share analysis: Cakes, Pastries & Sweet Pies 39

6.7. Distribution channel share analysis: Cereals Bars 40

6.8. Distribution channel share analysis: Cookies (Sweet Biscuits) 41

6.9. Distribution channel share analysis: Dough Products 42

6.10. Distribution channel share analysis: Energy Bars 43

6.11. Distribution channel share analysis: Morning Goods 44

6.12. Distribution channel share analysis: Savory Biscuits 45

7. Competitive landscape 46

7.1. Brand share analysis by sector 46

7.2. Brand share analysis by markets 49

7.3. Private label share analysis 58

8. Packaging analysis 60

8.1. Packaging share and growth analysis by packaging material 60

8.2. Packaging share analysis by packaging material 61

8.3. Packaging share and growth analysis by container type 62

8.4. Packaging share analysis by container type 63

8.5. Packaging share and growth analysis by closure type 64

8.6. Packaging share analysis by closure type 65

8.7. Packaging share and growth analysis by outer type 66

8.8. Packaging share analysis by outer type 67

9. Macroeconomic analysis 68

9.1. GDP per Capita 71

9.2. Population and population growth 72

9.3. Consumer Price Index 73

9.4. Population breakdown by age 74

10. Consumergraphics 75

10.1. Consumption by Gender 75

10.2. Consumption by Age 77

10.3. Consumption by Education 78

10.4. Consumption by Urbanization 79

11. Methodology 80

12. Definitions 81

13. Appendix 87

14. About GlobalData 110

15. Disclaimer 111

16. Contact Us 112

Table

List of Tables

Table 1: Volume share of Venezuela in the global and Latin American Bakery & Cereals sector, 2011-2021 3

Table 2: Growth analysis by markets, 2016-2021 8

Table 3: Value analysis of Baking Ingredients market by categories, 2011-2021 11

Table 4: Volume analysis of Baking Ingredients market by categories, 2011-2021 12

Table 5: Value analysis of Baking Mixes market by categories, 2011-2021 14

Table 6: Volume analysis of Baking Mixes market by categories, 2011-2021 15

Table 7: Value analysis by of Bread & Rolls market categories, 2011-2021 17

Table 8: Volume analysis of Bread & Rolls market by categories, 2011-2021 17

Table 9: Value analysis of Breakfast Cereals market by categories, 2011-2021 19

Table 10: Volume analysis of Breakfast Cereals market by categories, 2011-2021 19

Table 11: Value analysis of Cakes, Pastries & Sweet Pies market by categories, 2011-2021 21

Table 12: Volume analysis of Cakes, Pastries & Sweet Pies market by categories, 2011-2021 21

Table 13: Value analysis of Cereal Bars market by categories, 2011-2021 23

Table 14: Volume analysis of Cereal Bars market by categories, 2011-2021 23

Table 15: Value analysis of Cookies (Sweet Biscuits) market by categories, 2011-2021 25

Table 16: Volume analysis of Cookies (Sweet Biscuits) market by categories, 2011-2021 26

Table 17: Value analysis of Dough Products market by categories, 2011-2021 28

Table 18: Volume analysis of Dough Products market by categories, 2011-2021 28

Table 19: Value analysis of Morning Goods market by categories, 2011-2021 31

Table 20: Volume analysis of Morning Goods market by categories, 2011-2021 31

Table 21: Value analysis of Savory Biscuits market by categories, 2011-2021 33

Table 22: Volume analysis of Savory Biscuits market by categories, 2011-2021 33

Table 23: Brand Value-Seasonings, Dressings & Sauces sector 47

Table 24: Brand Value- Baking Mixes market 49

Table 25: Brand Value – Bread & Rolls market 50

Table 26: Brand Value – Breakfast Cereals market 51

Table 27: Brand Value – Cakes, Pastries & Sweet Pies market 52

Table 28: Brand Value – Cereal Bars market 53

Table 29: Brand Value – Cookies (Sweet Biscuits) market 54

Table 30: Brand Value – Dough Products market 56

Table 31: Brand Value – Savory Biscuits market 57

Table 32: Consumption of Bakery & Cereals by Gender and markets (Kg Million, 2016) 75

Table 33: Consumption of Bakery & Cereals by age and markets (Kg Million, 2016) 77

Table 34: Consumption of Bakery & Cereals by education and markets (Kg Million, 2016) 78

Table 35 Consumption of Bakery & Cereals by urbanization and markets (Kg Million, 2016) 79

Table 36: Market Definitions 81

Table 37: Category Definitions 82

Table 38: Category Definitions 83

Table 39: Category Definitions 84

Table 40: Category Definitions 85

Table 41: Channel Definitions 86

Table 42: Market Value for Baking Ingredients – by category (Bs Million) 2011-2021 87

Table 43: Market Value for Baking Mixes – by category (Bs Million) 2011-2021 88

Table 44: Market Value for Bread & Rolls – by category (Bs Million) 2011-2021 88

Table 45: Market Value for Breakfast Cereals – by category (Bs Million) 2011-2021 89

Table 46: Market Value for Cakes, Pastries & Sweet Pies – by category (Bs Million) 2011-2021 89

Table 47: Market Value for Cereal Bars – by category (Bs Million) 2011-2021 90

Table 48: Market Value for Cookies (Sweet Biscuits) – by category (Bs Million) 2011-2021 90

Table 49: Market Value for Dough Products – by category (Bs Million) 2011-2021 91

Table 50: Market Value for Energy Bars – by category (Bs Million) 2011-2021 91

Table 51: Market Value for Morning Goods – by category (Bs Million) 2011-2021 91

Table 52: Market Value for Savory Biscuits – by category (Bs Million) 2011-2021 92

Table 53: Market Value for Baking Ingredients – by category (US$ Million) 2011-2021 93

Table 54: Market Value for Baking Mixes – by category (US$ Million) 2011-2021 94

Table 55: Market Value for Bread & Rolls – by category (US$ Million) 2011-2021 94

Table 56: Market Value for Breakfast Cereals – by category (US$ Million) 2011-2021 95

Table 57: Market Value for Cakes, Pastries & Sweet Pies – by category (US$ Million) 2011-2021 95

Table 58: Market Value for Cereal Bars – by category (US$ Million) 2011-2021 96

Table 59: Market Value for Cookies (Sweet Biscuits) – by category (US$ Million) 2011-2021 96

Table 60: Market Value for Dough Products – by category (US$ Million) 2011-2021 97

Table 61: Market Value for Energy Bars – by category (US$ Million) 2011-2021 97

Table 62: Market Value for Morning Goods – by category (US$ Million) 2011-2021 97

Table 63: Market Value for Savory Biscuits – by category (US$ Million) 2011-2021 98

Table 64: Market Volume for Baking Ingredients – by category (Kg Million) 2011-2021 99

Table 65: Market Volume for Baking Mixes – by category (Kg Million) 2011-2021 100

Table 66: Market Volume for Bread & Rolls – by category (Kg Million) 2011-2021 100

Table 67: Market Volume for Breakfast Cereals – by category (Kg Million) 2011-2021 101

Table 68: Market Volume for Cakes, Pastries & Sweet Pies – by category (Kg Million) 2011-2021 101

Table 69: Market Volume for Cereal Bars – by category (Kg Million) 2011-2021 102

Table 70: Market Volume for Cookies (Sweet Biscuits) – by category (Kg Million) 2011-2021 102

Table 71: Market Volume for Dough Products – by category (Kg Million) 2011-2021 103

Table 72: Market Volume for Energy Bars – by category (Kg Million) 2011-2021 104

Table 73: Market Volume for Morning Goods – by category (Kg Million) 2011-2021 104

Table 74: Market Volume for Savory Biscuits – by category (Kg Million) 2011-2021 104

Table 75: Bakery & Cereals Sales Distribution in Venezuela- by Markets (Bs Million), 2016 105

Table 76: Packaging Material (in Million pack units) 106

Table 77: Container Type (in Million pack units) 106

Table 78: Closure Type (in Million pack units) 107

Table 79: Outer Type (in Million pack units) 107

Table 80: Exchange Rates: (US$-Bs), 2011-2021 108

Table 81: GDP Per Capita (Bs) 108

Table 82: Population 108

Table 83: Consumer Price Index 108

Table 84: Age Profile (Millions of Persons) 109

Figures

List of Figures

Figure 1: Venezuela compared to other top four countries in Latin America – market size, growth, and competitive landscape 4

Figure 2: Market size analysis by value and volume, Bakery & Cereals sector, 2011-2021 5

Figure 3: Per capita consumption in Venezuela compared to global and Latin American average, 2011-2021 6

Figure 4: Value and volume growth analysis by markets, 2016-2021 7

Figure 5: Per capita consumption (by markets) in Venezuela compared to global and Latin American average, 2016 9

Figure 6: Value and volume growth analysis, Baking Ingredients market, 2011-2021 10

Figure 7: Value and volume growth analysis, Baking Mixes market, 2011-2021 13

Figure 8: Value and volume growth analysis, Bread & Rolls market, 2011-2021 16

Figure 9: Value and volume growth analysis, Breakfast Cereals market, 2011-2021 18

Figure 10: Value and volume growth analysis, Cakes, Pastries & Sweet Pies market, 2011-2021 20

Figure 11: Value and volume growth analysis, Cereal Bars market, 2011-2021 22

Figure 12: Value and volume growth analysis, Cookies (Sweet Biscuits) market, 2011-2021 24

Figure 13: Value and volume growth analysis, Dough Products market, 2011-2021 27

Figure 14: Value and volume growth analysis, Energy Bars market, 2011-2021 29

Figure 15: Value and volume growth analysis, Morning Goods market, 2011-2021 30

Figure 16: Value and volume growth analysis, Savory Biscuits market, 2011-2021 32

Figure 17: Distribution channel share, Bakery & Cereals, 2011-2016 34

Figure 18: Distribution channel share, Baking Ingredients market, 2011-2016 35

Figure 19: Distribution channel share, Baking Mixes market, 2011-2016 36

Figure 20: Distribution channel share, Bread & Rolls market, 2011-2016 37

Figure 21: Distribution channel share, Breakfast Cereals market, 2011-2016 38

Figure 22: Distribution channel share, Cakes, Pastries & Sweet Pies market, 2011-2016 39

Figure 23: Distribution channel share, Cereal Bars market, 2011-2016 40

Figure 24: Distribution channel share, Cookies (Sweet Biscuits) market, 2011-2016 41

Figure 25: Distribution channel share, Dough Products market, 2011-2016 42

Figure 26: Distribution channel share, Energy Bars market, 2011-2016 43

Figure 27: Distribution channel share, Morning Goods market, 2011-2016 44

Figure 28: Distribution channel share, Savory Biscuits market, 2011-2016 45

Figure 29: Leading brands in the Venezuelan Bakery & Cereals sector, value share, 2016 46

Figure 30: Leading brands in the Baking Mixes market, value share, 2016 49

Figure 31: Leading brands in the Bread & Rolls market, value share, 2016 50

Figure 32: Leading brands in the Breakfast Cereals market, value share, 2016 51

Figure 33: Leading brands in the Cakes, Pastries & Sweet Pies market, value share, 2016 52

Figure 34: Leading brands in the Cereal Bars market, value share, 2016 53

Figure 35: Leading brands in the Cookies (Sweet Biscuits) market, value share, 2016 54

Figure 36: Leading brands in the Dough Products market, value share, 2016 56

Figure 37: Leading brands in the Savory Biscuits market, value share, 2016 57

Figure 38: Private label penetration by markets (value terms), 2016 58

Figure 39: Growth analysis, private label and brands, (2011-2016) 59

Figure 40: Packaging share and growth analysis by packaging material, 2011-2021 60

Figure 41: Use of packaging material by markets (in pack units), 2016 61

Figure 42: Packaging share and growth analysis by container type, 2011-2021 62

Figure 43: Use of container type by markets (in pack units), 2016 63

Figure 44: Packaging share and growth analysis by closure type, 2011-2021 64

Figure 45: Use of closure type by markets (in pack units), 2016 65

Figure 46: Packaging share and growth analysis by outer type, 2011-2021 66

Figure 47: Use of outer type by markets (in pack units), 2016 67

Figure 48: Relative comparison of countries based on PEST analysis 68

Figure 49: Venezuela’s GDP per capita, 2011-2016 71

Figure 50: Population growth in Venezuela, 2011-2016 72

Figure 51: Consumer Price Index, Venezuela, 2010-2016 73

Figure 52: Age Profile, Venezuela, 2016 74

Figure 53: Consumption of Bakery & Cereals by Gender, Venezuela, 2016 75

Figure 54: Consumption of Bakery & Cereals by age, Venezuela, 2016 77

Figure 55: Consumption of Bakery & Cereals by education, Venezuela, 2016 78

Figure 56: Consumption of Bakery & Cereals by urbanization, Venezuela, 2016 79

Figure 57: About GlobalData 110

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