Country Profile: Confectionery Sector in China

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Published: July 31, 2017 Report Code: CS4311MF-ST

Report Overview
Key Players
Table of Contents
Table
Figures

China accounted for 41.8% share in the Asia-Pacific Confectionery sector in 2016. The Chinese Confectionery sector is driven by increasing disposable income of consumers and growing demand for high quality confectionery products in the country. Of the three markets, Sugar Confectionery is the largest in both value and volume terms, and Gum is forecast to register the fastest growth during 2016-2021, in value terms. Flexible Packaging is the most commonly used packaging material in the sector, while Paper & Board is forecast to register the fastest growth during 2016-2021. Dove and Hsu-Fu-Chi are the leading brands in the Chinese Confectionery sector.

GlobalData’s Country Profile report on the Confectionery sector in China provides insights on high growth markets to target, trends in the usage of package materials, category level distribution channel data and market share of brands.

What else is contained?
– Market data: Overall market value and volume data with growth analysis for 2011-2021.
– Category coverage: Value and growth analysis for Chocolate, Gum, and Sugar Confectionery with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
– Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
– Distribution data: Percentage of sales within each market through distribution channels such as Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
– Packaging data: consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; Pack data for: Carton, Film, Bag/Sachet, Tub, Wrapper, Bottle, and Tube.

Scope

– The Confectionery sector in China accounted for 41.8% volume share in the Asia-Pacific region

– Sugar Confectionery is the largest market in value and volume terms in the Chinese Confectionery sector

– Gum market is forecast to register the fastest growth during 2016-2021

– Demand for Gum with ‘Sugar Free’ claims is increasing in China

– Dove accounts for the leading share in value terms in the Chinese Confectionery sector

Reasons to Buy

– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

– Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

– Manufacturers can identify the opportunities to position products with H&W attributes/benefits

– Access the key and most influential consumer trends driving Confectionery products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

– The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector

– Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.

Mars Incorporated
Nestle
Beijing Sister Ma Food Co. Ltd.
Perfetti Van Melle SpA
Lotte Co. Ltd.
Haribo GmbH & Co. KG
Fujian Yake Food Co. Ltd.
Guangzhou Zhang Clan Food Co. Ltd.
Starway Inc
Want Want China Holdings Limited
Carvendish & Harvey Deustchland
Mondelez International Inc
Ferrero
Perfetti Van Melle SpA
Fujiya
Edo Trading Company
Shocking Popping Candy
The Hershey Company
Shanghai Wo Wo Group
Uha Mikakuto Co. Ltd.
Chengdu Gaeronic Food Co.

Table of Contents

1. Report Scope 1

2. Executive summary 3

3. China in the global and regional context 5

3.1. China’s share in the Global and Asia-Pacific Confectionery sector 5

3.2. China compared to other leading countries in Asia-Pacific 6

4. Market size analysis – Confectionery sector 7

4.1. Value and volume analysis – Confectionery sector in China 7

4.2. Per capita consumption – China compared to Asia-Pacific and globally 8

4.3. Value and volume analysis of markets in the Confectionery sector 9

4.4. Growth analysis by markets 10

5. Market and category analysis 11

5.1. Per capita consumption analysis by markets 11

5.2. Market analysis: Chocolate 12

5.3. Market analysis: Gum 15

5.4. Market analysis: Sugar Confectionery 17

6. Distribution analysis 20

6.1. Distribution channel share analysis: Confectionery 20

6.2. Distribution channel share analysis: Chocolate 21

6.3. Distribution channel share analysis: Gum 22

6.4. Distribution channel share analysis: Sugar Confectionery 23

7. Competitive landscape 24

7.1. Brand share analysis by sector 24

7.2. Brand share analysis by markets 31

7.3. Brand share analysis by category 41

7.3.1. Chocolate 41

7.3.2. Gum 46

7.4. Private label share analysis 48

8. Health & Wellness analysis 50

8.1. Market size analysis by Health & Wellness claims 50

8.2. Market share analysis – Health & Wellness product attributes 51

8.3. Market size analysis – Health & Wellness consumer benefits 53

8.4. Leading companies in Chinese Health & Wellness market 55

9. Packaging analysis 57

9.1. Packaging share and growth analysis by package material 57

9.2. Packaging share analysis by package material 58

9.3. Packaging share and growth analysis by pack type 59

9.4. Packaging share analysis by pack type 60

9.5. Packaging share and growth analysis by closure type 61

9.6. Packaging share analysis by closure type 62

9.7. Packaging share and growth analysis by primary outer type 63

9.8. Packaging share analysis by primary outer type 64

10. Macroeconomic analysis 65

10.1. GDP per Capita 68

10.2. Population and population growth 69

10.3. Consumer Price Index 70

10.4. Population breakdown by age 71

11. Consumergraphics 72

11.1. Consumption by Gender 72

11.2. Consumption by Age 73

11.3. Consumption by Education 74

11.4. Consumption by Urbanization 75

12. Methodology 76

13. Definitions 77

14. Appendix 88

15. About GlobalData 101

16. Disclaimer 102

17. Contact Us 103

Table

List of Tables

Table 1: Growth analysis by markets, 2016-2021 10

Table 2: Value analysis by of Chocolate market categories, 2011-2021 13

Table 3: Volume analysis of Chocolate market by categories, 2011-2021 14

Table 4: Value analysis of Gum market by categories, 2011-2021 16

Table 5: Volume analysis of Gum market by categories, 2011-2021 16

Table 6: Value analysis of Sugar Confectionery market by categories, 2011-2021 18

Table 7: Volume analysis of Sugar Confectionery market by categories, 2011-2021 19

Table 8: Brand Value and Volume – Confectionery sector, 2016 25

Table 9: Brand Value and Volume – Chocolate market, 2016 31

Table 10: Brand Value and Volume – Gum market, 2016 35

Table 11: Brand Value and Volume – Sugar Confectionery market, 2016 37

Table 12: Brand Value and Volume – Boxed Chocolate category 41

Table 13: Brand Value and Volume – Chocolate Countlines category 42

Table 14: Brand Value and Volume – Chocolate Straightlines category 43

Table 15: Brand Value and Volume – Molded Bars category, 2016 44

Table 16: Brand Value and Volume – Novelties category, 2016 45

Table 17: Brand Value and Volume – Other Chocolate category, 2016 45

Table 18: Brand Value and Volume – Bubble Gum category, 2016 46

Table 19: Brand Value and Volume – Chewing Gum category, 2016 46

Table 20: Consumption of Confectionery by Gender and markets (Kg Million,2016) 72

Table 21: Consumption of Confectionery by age and markets (Kg Million, 2016) 73

Table 22: Consumption of Confectionery by urbanization and markets (Kg Million, 2016) 75

Table 23: Market Definitions 77

Table 24: Category Definitions 78

Table 25: Channel Definitions 79

Table 26: Health & Wellness: Product Attributes-Food Minus 80

Table 27: Health & Wellness: Product Attributes – Free From 81

Table 28: Health & Wellness: Product Attributes – Functional & Fortified 82

Table 29: Health & Wellness: Product Attributes – Naturally Healthy 83

Table 30: Health & Wellness: Product Attributes – Food Intolerance 84

Table 31: Health & Wellness: Consumer Benefits – Health Management 85

Table 32: Health & Wellness: Analysis by Consumer Benefits 86

Table 33: Health & Wellness: Consumer Benefits – Performance 87

Table 34: Market Value for Chocolate – by category (C¥ Million) 2011-2021 88

Table 35: Market Value for Chocolate – by category (US$ Million) 2011-2021 89

Table 36: Market Volume for Chocolate – by category (Kg Million) 2011-2021 90

Table 37: Market Value for Gum – by category (C¥ Million) 2011-2021 91

Table 38: Market Value for Gum – by category (US$ Million) 2011-2021 91

Table 39: Market Volume for Gum – by category (Kg Million) 2011-2021 92

Table 40: Market Value for Sugar Confectionery – by category (C¥ Million) 2011-2021 92

Table 41: Market Value for Sugar Confectionery – by category (US$ Million) 2011-2021 93

Table 42: Market Volume for Sugar Confectionery – by category (Kg Million) 2011-2021 94

Table 43: Confectionery Sales Distribution in China – by Markets (C¥ Million), 2016 95

Table 44: Key Health & Wellness product attributes driving sales in China (C¥ Million) 96

Table 45: Key Health & Wellness consumer benefits driving sales in China (C¥ Million) 96

Table 46: Package Material (in Million pack units) 97

Table 47: Pack Type (in Million pack units) 97

Table 48: Closure Type (in Million pack units) 98

Table 49: Primary Outer Type (in Million pack units) 98

Table 50: Exchange Rates: (US$-C¥), 2011-2021 99

Table 51: GDP Per Capita (C¥) 99

Table 52: Population 99

Table 53: Consumer Price Index 99

Table 54: Age Profile (Millions of Persons) 100

Figures

List of Figures

Figure 1: Volume share of China in the global and Asia-Pacific Confectionery sector, 2011-2021 5

Figure 2: China compared to other top four countries in Asia-Pacific – market size, growth, and competitive landscape 6

Figure 3: Market size analysis by value and volume, Confectionery sector, 2011-2021 7

Figure 4: Per capita consumption in China compared to global and Asia-Pacific average, 2011-2021 8

Figure 5: Value and volume growth analysis by markets, 2016-2021 9

Figure 6: Per capita consumption (by markets) in China compared to global and Asia-Pacific average, 2016 11

Figure 7: Value and volume growth analysis, Chocolate market, 2011-2021 12

Figure 8: Value and volume growth analysis, Gum market, 2011-2021 15

Figure 9: Value and volume growth analysis, Sugar Confectionery market, 2011-2021 17

Figure 10: Distribution channel share, Confectionery, 2011-2016 20

Figure 11: Distribution channel share, Chocolate market, 2011-2016 21

Figure 12: Distribution channel share, Gum market, 2011-2016 22

Figure 13: Distribution channel share, Sugar Confectionery market, 2011-2016 23

Figure 14: Leading brands in the Chinese Confectionery sector, value and volume share, 2016 24

Figure 15: Leading brands in the Chocolate market, value and volume share, 2016 31

Figure 16: Leading brands in the Gum market, value and volume share, 2016 35

Figure 17: Leading brands in the Sugar Confectionery market, value and volume share, 2016 37

Figure 18: Private label penetration by markets (value terms), 2016 48

Figure 19: Growth analysis, private label and brands, (2011-2016) 49

Figure 20: Value of Health & Wellness claims by market, US$ million, 2016-2021 50

Figure 21: Value analysis by Health & Wellness product attributes, 2016 51

Figure 22: Volume analysis by Health & Wellness product attributes, 2016 52

Figure 23: Value analysis by Health & Wellness consumer benefits, 2016 53

Figure 24: Volume analysis by Health & Wellness consumer benefits, 2016 54

Figure 25: Leading companies in the Health & Wellness market by value, 2016 – Chocolate 55

Figure 26: Leading companies in the Health & Wellness market by value, 2016 – Gum 55

Figure 27: Leading companies in the Health & Wellness market by value, 2016 – Sugar Confectionery 56

Figure 28: Packaging share and growth analysis by package material, 2011-2021 57

Figure 29: Use of package material by markets (in pack units), 2016 58

Figure 30: Packaging share and growth analysis by pack type, 2011-2021 59

Figure 31: Use of pack type by markets (in pack units), 2016 60

Figure 32: Packaging share and growth analysis by closure type, 2011-2021 61

Figure 33: Use of closure type by markets (in pack units), 2016 62

Figure 34: Packaging share and growth analysis by primary outer type, 2011-2021 63

Figure 35: Use of primary outer type by markets (in pack units), 2016 64

Figure 36: Relative comparison of countries based on PEST analysis 65

Figure 37: China’s GDP per capita, 2011-2016 68

Figure 38: Population growth in China, 2011-2016 69

Figure 39: Consumer Price Index, China, 2010-2016 70

Figure 40: Age Profile, China, 2016 71

Figure 41: Consumption of Confectionery by Gender, China, 2016 72

Figure 42: Consumption of Confectionery by age, China, 2016 73

Figure 43: Consumption of Confectionery by education, China, 2016 74

Figure 44: Consumption of Confectionery by urbanization, China, 2016 75

Figure 45: About GlobalData 101

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