Country Profile: Confectionery Sector in Singapore

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Published: November 30, 2017 Report Code: CS4306MF-ST

Report Overview
Key Players
Table of Contents
Table
Figures

The Singaporean Confectionery sector is driven by rising disposable income of consumers allowing them to buy novel and high quality confectionery products in the country. Of the three markets, Sugar Confectionery is the largest in value and volume terms and is also forecast to register the fastest growth during 2016-2021. Hypermarkets & Supermarkets is the leading channel for the distribution of Confectionery in the country. Flexible Packaging is the most commonly used packaging material in the sector and is forecast to register the fastest growth during 2016-2021. Ferrero Rocher, Ricola and Fisherman`s Friend are the leading brands in the Confectionery sector.

GlobalData’s Country Profile report on the Confectionery sector in Singapore provides insights on high growth markets to target, trends in the usage of package materials, category level distribution channel data and market share of brands.

What else is contained?
– Market data: Overall market value and volume data with growth analysis for 2011-2021.
– Category coverage: Value and growth analysis for Chocolate, Gum, and Sugar Confectionery with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
– Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
– Distribution data: Percentage of sales within each market through distribution channels such as Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
– Packaging data: consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; Pack data for: Carton, Film, Bag/Sachet, Tub, Wrapper, Bottle, and Tube.

Scope

– The Singaporean Confectionery sector is forecast to register value growth of 13.3% during 2016-2021

– The per capita consumption of Confectionery is higher in Singapore compared to the regional level

– Sugar Confectionery is the largest market in value and volume terms in the Singaporean Confectionery sector

– Per capita consumption of Sugar Confectionery is high in Singapore compared to global and regional levels

– The Sugar Confectionery market leads the Singaporean Confectionery sector with Health & Wellness claims

Reasons to Buy

– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

– Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

– Access the key and most influential consumer trends driving Confectionery products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

August Storck Kg
Cadbury Plc
Chocoladefabriken Lindt & Sprüngli AG
Ferrero
Kraft Foods
Lotte Co. Ltd.
Mondelez International Inc
Network Foods International Ltd
The Hershey Company
Yildiz Holding AS
J.H. Whittaker & Sons Ltd
Mars Incorporated
Nestle
Petra Foods Limited.
The MUI Group
Alfred Ritter GmbH & Co. KG.
Morinaga & Co. Ltd.
Perfetti Van Melle SpA
Meiji Holdings Co. Ltd.
Cloetta Ab
Cocoaland Holdings Bhd
GlaxoSmithKline
Golden Boronia Pty Ltd
Hacks Sdn Bhd
Impact Mints
Konimex Pharmaceutical Laboratories PT
Lofthouse Of Fleetwood Ltd.
Nin Jiom Medicine
Manufactory (Hong Kong) Limited
Pfizer Inc.
Reckitt Benckiser Group plc
Ricola Ag
B Global Foods
The Procter & Gamble Company
YUPINDO

Table of Contents

1. Report Scope 7

2. Executive summary 9

3. Singapore in the global and regional context 10

3.1. Singapore’s share in the Global and Asia-Pacific Confectionery sector 10

3.2. Singapore compared to other leading countries in Asia-Pacific 11

4. Market size analysis – Confectionery sector 12

4.1. Value and volume analysis – Confectionery sector in Singapore 12

4.2. Per capita consumption – Singapore compared to Asia-Pacific and globally 13

4.3. Extent to which consumers are trading up/down 14

4.4. Value and volume analysis of markets in the Confectionery sector 15

4.5. Growth analysis by markets 16

5. Market and category analysis 17

5.1. Per capita consumption analysis by markets 17

5.2. Market analysis: Chocolate 18

5.3. Market analysis: Gum 21

5.4. Market analysis: Sugar Confectionery 23

6. Distribution analysis 26

6.1. Distribution channel share analysis: Confectionery 26

6.2. Distribution channel share analysis: Chocolate 27

6.3. Distribution channel share analysis: Gum 28

6.4. Distribution channel share analysis: Sugar Confectionery 29

7. Competitive landscape 30

7.1. Brand share analysis by sector 30

7.2. Brand share analysis by markets 34

7.3. Brand share analysis by category 39

7.3.1. Chocolate 39

7.3.2. Gum 43

8. Health & Wellness analysis 44

8.1. Market size analysis by Health & Wellness claims 44

8.2. Market share analysis – Health & Wellness product attributes 45

8.3. Market size analysis – Health & Wellness consumer benefits 47

8.4. Leading companies in Singaporean Health & Wellness market 49

9. Packaging analysis 51

9.1. Packaging share and growth analysis by package material 51

9.2. Packaging share analysis by package material 52

9.3. Packaging share and growth analysis by pack type 53

9.4. Packaging share analysis by pack type 54

9.5. Packaging share and growth analysis by closure type 55

9.6. Packaging share analysis by closure type 56

9.7. Packaging share and growth analysis by primary outer type 57

9.8. Packaging share analysis by primary outer type 58

10. Macroeconomic analysis 59

10.1. GDP per Capita 62

10.2. Population and population growth 63

10.3. Consumer Price Index 64

10.4. Population breakdown by age 65

11. Methodology 66

12. Definitions 67

13. Appendix 78

14. About GlobalData 91

15. Disclaimer 92

16. Contact Us 93

Table

List of Tables

Table 1: Volume share of Singapore in the global and Asia-Pacific Confectionery sector, 2011-2021 10

Table 2: Growth analysis by markets, 2016-2021 16

Table 3: Value analysis of Chocolate market categories, 2011-2021 19

Table 4: Volume analysis of Chocolate market by categories, 2011-2021 20

Table 5: Value analysis of Gum market by categories, 2011-2021 22

Table 6: Volume analysis of Gum market by categories, 2011-2021 22

Table 7: Value analysis of Sugar Confectionery market by categories, 2011-2021 24

Table 8: Volume analysis of Sugar Confectionery market by categories, 2011-2021 25

Table 9: Brand Value and Volume – Confectionery sector, 2016 31

Table 10: Brand Value and Volume – Chocolate market, 2016 34

Table 11: Brand Value and Volume – Gum market, 2016 36

Table 12: Brand Value and Volume – Sugar Confectionery market, 2016 37

Table 13: Brand Value and Volume – Boxed Chocolate category 39

Table 14: Brand Value and Volume – Chocolate Countlines category 40

Table 15: Brand Value and Volume – Chocolate Straightlines category 40

Table 16: Brand Value and Volume – Molded Bars category, 2016 41

Table 17: Brand Value and Volume – Novelties category, 2016 41

Table 18: Brand Value and Volume – Other Chocolate category, 2016 42

Table 19: Brand Value and Volume – Bubble Gum category, 2016 43

Table 20: Brand Value and Volume – Chewing Gum category, 2016 43

Table 21: Market Definitions 67

Table 22: Category Definitions 68

Table 23: Channel Definitions 69

Table 24: Health & Wellness: Product Attributes-Food Minus 70

Table 25: Health & Wellness: Product Attributes – Free From 71

Table 26: Health & Wellness: Product Attributes – Functional & Fortified 72

Table 27: Health & Wellness: Product Attributes – Naturally Healthy 73

Table 28: Health & Wellness: Product Attributes – Food Intolerance 74

Table 29: Health & Wellness: Consumer Benefits – Health Management 75

Table 30: Health & Wellness: Analysis by Consumer Benefits 76

Table 31: Health & Wellness: Consumer Benefits – Performance 77

Table 32: Market Value for Chocolate – by category (S$ Million) 2011-2021 78

Table 33: Market Value for Chocolate – by category (US$ Million) 2011-2021 79

Table 34: Market Volume for Chocolate – by category (Million Kg) 2011-2021 80

Table 35: Market Value for Gum – by category (S$ Million) 2011-2021 80

Table 36: Market Value for Gum – by category (US$ Million) 2011-2021 81

Table 37: Market Volume for Gum – by category (Thousand Kg) 2011-2021 81

Table 38: Market Value for Sugar Confectionery – by category (S$ Million) 2011-2021 82

Table 39: Market Value for Sugar Confectionery – by category (US$ Million) 2011-2021 83

Table 40: Market Volume for Sugar Confectionery – by category (Million Kg) 2011-2021 84

Table 41: Components of change – by Market, 2015-2016 84

Table 42: Confectionery Sales Distribution in Singapore – by Markets (S$ Million), 2016 85

Table 43: Key Health & Wellness product attributes driving sales in Singapore (S$ Million) 86

Table 44: Key Health & Wellness consumer benefits driving sales in Singapore (S$ Million) 86

Table 45: Package Material (in Million pack units) 87

Table 46: Pack Type (in Million pack units) 87

Table 47: Closure Type (in Million pack units) 88

Table 48: Primary Outer Type (in Million pack units) 88

Table 49: Exchange Rates: (US$-S$), 2011-2021 89

Table 50: GDP Per Capita (S$), 2011-2016 89

Table 51: Population, 2011-2016 89

Table 52: Consumer Price Index, 2011-2016 89

Table 53: Age Profile (in Millions), 2016 90

Figures

List of Figures

Figure 1: Singapore compared to other top four countries in Asia-Pacific – market size, growth, and competitive landscape 11

Figure 2: Market size analysis by value and volume, Confectionery sector, 2011-2021 12

Figure 3: Per capita consumption in Singapore compared to global and Asia-Pacific average, 2011-2021 13

Figure 4: Degree of trading up/down in the Singaporean Confectionery sector, 2015-2016 14

Figure 5: Value and volume growth analysis by markets, 2016-2021 15

Figure 6: Per capita consumption (by markets) in Singapore compared to global and Asia-Pacific average, 2016 17

Figure 7: Value and volume growth analysis, Chocolate market, 2011-2021 18

Figure 8: Value and volume growth analysis, Gum market, 2011-2021 21

Figure 9: Value and volume growth analysis, Sugar Confectionery market, 2011-2021 23

Figure 10: Distribution channel share, Confectionery, 2011-2016 26

Figure 11: Distribution channel share, Chocolate market, 2011-2016 27

Figure 12: Distribution channel share, Gum market, 2011-2016 28

Figure 13: Distribution channel share, Sugar Confectionery market, 2011-2016 29

Figure 14: Leading brands in the Singaporean Confectionery sector, value and volume share, 2016 30

Figure 15: Leading brands in the Chocolate market, value and volume share, 2016 34

Figure 16: Leading brands in the Gum market, value and volume share, 2016 36

Figure 17: Leading brands in the Sugar Confectionery market, value and volume share, 2016 37

Figure 18: Value of Health & Wellness claims by market, US$ million, 2016-2021 44

Figure 19: Value analysis by Health & Wellness product attributes, 2016 45

Figure 20: Volume analysis by Health & Wellness product attributes, 2016 46

Figure 21: Value analysis by Health & Wellness consumer benefits, 2016 47

Figure 22: Volume analysis by Health & Wellness consumer benefits, 2016 48

Figure 23: Leading companies in the Health & Wellness market by value, 2016 – Gum 49

Figure 24: Leading companies in the Health & Wellness market by value, 2016 – Sugar Confectionery 50

Figure 25: Leading companies in the Health & Wellness market by value, 2016 – Sugar Confectionery 50

Figure 26: Packaging share and growth analysis by package material, 2011-2021 51

Figure 27: Use of package material by markets (in pack units), 2016 52

Figure 28: Packaging share and growth analysis by pack type, 2011-2021 53

Figure 29: Use of pack type by markets (in pack units), 2016 54

Figure 30: Packaging share and growth analysis by closure type, 2011-2021 55

Figure 31: Use of closure type by markets (in pack units), 2016 56

Figure 32: Packaging share and growth analysis by primary outer type, 2011-2021 57

Figure 33: Use of primary outer type by markets (in pack units), 2016 58

Figure 34: Relative comparison of countries based on PEST analysis 59

Figure 35: Singapore’s GDP per capita, 2011-2016 62

Figure 36: Population growth in Singapore, 2011-2016 63

Figure 37: Consumer Price Index, Singapore, 2010-2016 64

Figure 38: Age Profile, Singapore, 2016 65

Figure 39: About GlobalData 91

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