Country Profile: Confectionery Sector in the US

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The Confectionery sector in the US is driven by rising disposable income and growing consumer demand for indulgent Chocolate offerings in the country. Of all the markets, Chocolate is the largest in both value and volume terms, while Sugar Confectionery is forecast to register the fastest growth during 2016-2021. Hypermarkets & Supermarkets is the leading channel for the distribution of Confectionery products in the country. Flexible Packaging is the most commonly used package material in the sector, while Rigid Metal is forecast to register the fastest growth during 2016-2021. Hershey, Mars, Incorporated and Mondelez International are the leading market players in the US Confectionery sector

GlobalData’s Country Profile report on the Confectionery sector in the US provides insights on high growth markets to target, trends in the usage of package materials, category level distribution channel data and market share of brands.

What else is contained?
– Market data: Overall market value and volume data with growth analysis for 2011-2021.
– Category coverage: Value and growth analysis for Chocolate, Gum, and Sugar Confectionery with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
– Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
– Distribution data: Percentage of sales within each market through distribution channels such as Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
– Packaging data: consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; Pack data for: Carton, Film, Bag/Sachet, Tub, Wrapper, Bottle, and Tube.

Scope

– The Confectionery sector in the US is forecast to grow at 4.4% CAGR in value terms during 2016-2021

– Per capita consumption of Chocolate and Sugar Confectionery is noticeably high in the US compared to global and regional levels

– Hypermarkets & Supermarkets is the largest distribution channel, followed by Convenience Stores

– The Sugar Confectionery market leads the US Confectionery sector in Health & Wellness claims

– Flexible Packaging is the most commonly used package material in the US Confectionery sector

Reasons to Buy

– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

– Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

– Manufacturers can identify the opportunities to position products with H&W attributes/benefits

– Access the key and most influential consumer trends driving Confectionery products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion.

The Hershey Company
Mars Incorporated
Mondelez International Inc
Chocoladefabriken Lindt & Sprüngli AG
Perfetti Van Melle SpA
Nestle
Yildiz Holding AS
See`s Candies Inc
Ferrara Candy Company Inc
Melville Candy Company

Table of Contents

Table of Contents

1. Report Scope 1

2. Executive summary 3

3. The US in the global and regional context 5

3.1. The US share in the Global and North American Confectionery sector 5

3.2. The US compared to other leading countries in North America 6

4. Market size analysis – Confectionery sector 7

4.1. Value and volume analysis – Confectionery sector in the US 7

4.2. Per capita consumption – the US compared to North America and globally 8

4.3. Value and volume analysis of markets in the Confectionery sector 9

4.4. Growth analysis by markets 10

5. Market and category analysis 11

5.1. Per capita consumption analysis by markets 11

5.2. Market analysis: Chocolate 12

5.3. Market analysis: Gum 14

5.4. Market analysis: Sugar Confectionery 16

6. Distribution analysis 19

6.1. Distribution channel share analysis: Confectionery 19

6.2. Distribution channel share analysis: Chocolate 20

6.3. Distribution channel share analysis: Gum 21

6.4. Distribution channel share analysis: Sugar Confectionery 22

7. Competitive landscape 23

7.1. Brand share analysis by sector 23

7.2. Brand share analysis by markets 41

7.3. Brand share analysis by category 61

7.3.1. Chocolate 61

7.3.2. Gum 69

7.4. Private label share analysis 72

8. Health & Wellness analysis 74

8.1. Market size analysis by Health & Wellness claims 74

8.2. Market share analysis – Health & Wellness product attributes 75

8.3. Market size analysis – Health & Wellness consumer benefits 77

8.4. Leading companies in US Health & Wellness market 79

9. Packaging analysis 81

9.1. Packaging share and growth analysis by package material 81

9.2. Packaging share analysis by package material 82

9.3. Packaging share and growth analysis by pack type 83

9.4. Packaging share analysis by pack type 84

9.5. Packaging share and growth analysis by closure type 85

9.6. Packaging share analysis by closure type 86

9.7. Packaging share and growth analysis by primary outer type 87

9.8. Packaging share analysis by primary outer type 88

10. Macroeconomic analysis 89

10.1. GDP per Capita 92

10.2. Population and population growth 93

10.3. Consumer Price Index 94

10.4. Population breakdown by age 95

11. Consumergraphics 96

11.1. Consumption by Gender 96

11.2. Consumption by Age 97

11.3. Consumption by Education 98

11.4. Consumption by Degree of Urbanization 99

12. Methodology 100

13. Definitions 101

14. Appendix 112

15. About GlobalData 123

16. Disclaimer 124

17. Contact Us 125

Table

List of Tables

Table 1: Growth analysis by markets, 2016-2021 10

Table 2: Value analysis of Chocolate market by categories, 2011-2021 13

Table 3: Volume analysis of Chocolate market by categories, 2011-2021 13

Table 4: Value analysis of Gum market by categories, 2011-2021 15

Table 5: Volume analysis of Gum market by categories, 2011-2021 15

Table 6: Value analysis of Sugar Confectionery market by categories, 2011-2021 17

Table 7: Volume analysis of Sugar Confectionery market by categories, 2011-2021 18

Table 8: Brand Value and Volume – Confectionery sector, 2016 24

Table 9: Brand Value and Volume – Chocolate market, 2016 41

Table 10: Brand Value and Volume – Gum market, 2016 47

Table 11: Brand Value and Volume – Sugar Confectionery market, 2016 49

Table 12: Brand Value and Volume – Boxed Chocolate category 61

Table 13: Brand Value and Volume – Chocolate Countlines category 63

Table 14: Brand Value and Volume – Chocolate Straightlines category 64

Table 15: Brand Value and Volume – Molded Bars category, 2016 66

Table 16: Brand Value and Volume – Novelties category, 2016 67

Table 17: Brand Value and Volume – Other Chocolate category, 2016 68

Table 18: Brand Value and Volume – Bubble Gum category, 2016 69

Table 19: Brand Value and Volume – Chewing Gum category, 2016 70

Table 20: Consumption of Confectionery by Gender and markets (Kg Million,2016) 96

Table 21: Consumption of Confectionery by age and markets (Kg Million, 2016) 97

Table 22: Consumption of Confectionery by education and markets (Kg Million, 2016) 98

Table 23: Consumption of Confectionery by urbanization and markets (Kg Million, 2016) 99

Table 24: Market Definitions 101

Table 25: Category Definitions 102

Table 26: Channel Definitions 103

Table 27: Health & Wellness: Product Attributes-Food Minus 104

Table 28: Health & Wellness: Product Attributes – Free From 105

Table 29: Health & Wellness: Product Attributes – Functional & Fortified 106

Table 30: Health & Wellness: Product Attributes – Naturally Healthy 107

Table 31: Health & Wellness: Product Attributes – Food Intolerance 108

Table 32: Health & Wellness: Consumer Benefits – Health Management 109

Table 33: Health & Wellness: Analysis by Consumer Benefits 110

Table 34: Health & Wellness: Consumer Benefits – Performance 111

Table 35: Market Value for Chocolate – by category (US$ Million) 2011-2021 112

Table 36: Market Volume for Chocolate – by category (Kg Million) 2011-2021 113

Table 37: Market Value for Gum – by category (US$ Million) 2011-2021 114

Table 38: Market Volume for Gum – by category (Kg Million) 2011-2021 114

Table 39: Market Value for Sugar Confectionery – by category (US$ Million) 2011-2021 115

Table 40: Market Volume for Sugar Confectionery – by category (Kg Million) 2011-2021 116

Table 41: Confectionery Sales Distribution in the US – by Markets (US$ Million), 2016 117

Table 42: Key Health & Wellness product attributes driving sales in the US (US$ Million) 118

Table 43: Key Health & Wellness consumer benefits driving sales in the US (US$ Million) 118

Table 44: Package Material (in Million pack units) 119

Table 45: Pack Type (in Million pack units) 119

Table 46: Closure Type (in Million pack units) 120

Table 47: Primary Outer Type (in Million pack units) 120

Table 48: Exchange Rates: (US$), 2011-2021 121

Table 49: GDP Per Capita (US$) 121

Table 50: Population 121

Table 51: Consumer Price Index 121

Table 52: Age Profile (Millions of Persons) 122

Figures

List of Figures

Figure 1: Volume share of the US in the global and North American Confectionery sector, 2011-2021 5

Figure 2: The US compared to other two countries in North America – market size, growth, and competitive landscape 6

Figure 3: Market size analysis by value and volume, Confectionery sector, 2011-2021 7

Figure 4: Per capita consumption in the US compared to global and North American average, 2011-2021 8

Figure 5: Value and volume growth analysis by markets, 2016-2021 9

Figure 6: Per capita consumption (by markets) in the US compared to global and North American average, 2016 11

Figure 7: Value and volume growth analysis, Chocolate market, 2011-2021 12

Figure 8: Value and volume growth analysis, Gum market, 2011-2021 14

Figure 9: Value and volume growth analysis, Sugar Confectionery market, 2011-2021 16

Figure 10: Distribution channel share, Confectionery, 2011-2016 19

Figure 11: Distribution channel share, Chocolate market, 2011-2016 20

Figure 12: Distribution channel share, Gum market, 2011-2016 21

Figure 13: Distribution channel share, Sugar Confectionery market, 2011-2016 22

Figure 14: Leading brands in the US Confectionery sector, value and volume share, 2016 23

Figure 15: Leading brands in the Chocolate market, value and volume share, 2016 41

Figure 16: Leading brands in the Gum market, value and volume share, 2016 47

Figure 17: Leading brands in the Sugar Confectionery market, value and volume share, 2016 49

Figure 18: Private label penetration by markets (value terms), 2016 72

Figure 19: Growth analysis, private label and brands, (2011-2016) 73

Figure 20: Value of Health & Wellness claims by market, US$ million, 2016-2021 74

Figure 21: Value analysis by Health & Wellness product attributes, 2016 75

Figure 22: Volume analysis by Health & Wellness product attributes, 2016 76

Figure 23: Value analysis by Health & Wellness consumer benefits, 2016 77

Figure 24: Volume analysis by Health & Wellness consumer benefits, 2016 78

Figure 25: Leading companies in the Health & Wellness market by value, 2016 – Chocolate 79

Figure 26: Leading companies in the Health & Wellness market by value, 2016 – Gum 80

Figure 27: Leading companies in the Health & Wellness market by value, 2016 – Sugar Confectionery 80

Figure 28: Packaging share and growth analysis by package material, 2011-2021 81

Figure 29: Use of package material by markets (in pack units), 2016 82

Figure 30: Packaging share and growth analysis by pack type, 2011-2021 83

Figure 31: Use of pack type by markets (in pack units), 2016 84

Figure 32: Packaging share and growth analysis by closure type, 2011-2021 85

Figure 33: Use of closure type by markets (in pack units), 2016 86

Figure 34: Packaging share and growth analysis by primary outer type, 2011-2021 87

Figure 35: Use of primary outer type by markets (in pack units), 2016 88

Figure 36: Relative comparison of countries based on PEST analysis 89

Figure 37: the US GDP per capita, 2011-2016 92

Figure 38: Population growth in the US, 2011-2016 93

Figure 39: Consumer Price Index, the US, 2010-2016 94

Figure 40: Age Profile, the US, 2016 95

Figure 41: Consumption of Confectionery by Gender, the US, 2016 96

Figure 42: Consumption of Confectionery by age, the US, 2016 97

Figure 43: Consumption of Confectionery by education, the US, 2016 98

Figure 44: Consumption of Confectionery by urbanization, the US, 2016 99

Figure 45: About GlobalData 123

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