Country Profile: Confectionery Sector in Ukraine

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Published: November 30, 2017 Report Code: CS4308MF-ST

Report Overview
Key Players
Table of Contents
Table
Figures

The Confectionery sector in Ukraine accounted for a volume share of 11.6% in the Eastern European region. Of the three markets, Chocolate is the largest market in value terms. Furthermore, it is also forecast to register the fastest value growth, during 2016-2021. Flexible Packaging is the most commonly used package material in the sector. It is also forecast to register the fastest growth during 2016-2021. Mondelez International, Inc, Roshen Confectionery Corporation and Nestle are the leading market players in the Ukrainian Confectionery sector.

GlobalData’s Country Profile report on the Confectionery sector in Ukraine provides insights on high growth markets to target, trends in the usage of package materials, category level distribution channel data and market share of brands.

What else is contained?
– Market data: Overall market value and volume data with growth analysis for 2011-2021.
– Category coverage: Value and growth analysis for Chocolate, Gum, and Sugar Confectionery with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
– Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
– Distribution data: Percentage of sales within each market through distribution channels such as Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
– Packaging data: consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; Pack data for: Carton, Film, Bag/Sachet, Tub, Wrapper, Bottle, and Tube.

Scope

– The per capita consumption of Confectionery is higher in Ukraine compared to the global level

– Chocolate is the largest market in value terms in the Ukrainian Confectionery sector

– Hypermarkets & Supermarkets was the leading distribution channel in the Ukrainian Confectionery sector.

– Korona is the leading brand in the sector.

– Flexible Packaging is the most commonly used package material.

Reasons to Buy

– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

– Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

– Manufacturers can identify the opportunities to position products with H&W attributes/benefits

– Access the key and most influential consumer trends driving Confectionery products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

– The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector

– Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.

Mondelez International Inc
Roshen Confectionery Corporation
Nestle
Mars Incorporated
Konti Group
Rainford Group
The Avk Company
Biscuit-Chocolate Corp
United Confectioners
Poltavakonditer

Table of Contents

1. Report Scope 1

2. Executive summary 3

3. Ukraine in the global and regional context 5

3.1. Ukraine’s share in the Global and Eastern EuropeanConfectionery sector 5

3.2. Ukraine compared to other leadingcountries in Eastern Europe 6

4. Market size analysis – Confectionery sector 7

4.1. Value and volume analysis – Confectionery sector in Ukraine 7

4.2. Per capita consumption -Ukraine compared to Eastern Europe and globally 8

4.3. Extent to which consumers are trading up/down 9

4.4. Value and volume analysisof markets in the Confectionery sector 10

4.5. Growth analysis by markets 11

5. Market and category analysis 12

5.1. Per capita consumption analysis by markets 12

5.2. Market analysis: Chocolate 13

5.3. Market analysis: Gum 16

5.4. Market analysis: Sugar Confectionery 18

6. Distribution analysis 21

6.1. Distribution channel share analysis: Confectionery 21

6.2. Distribution channel share analysis: Chocolate 22

6.3. Distribution channel share analysis: Gum 23

6.4. Distribution channel share analysis: Sugar Confectionery 24

7. Competitive landscape 25

7.1. Brand share analysis by sector 25

7.2. Brand share analysis by markets 29

7.3. Brand share analysis by category 34

7.3.1. Chocolate 34

7.3.2. Gum 37

8. Health & Wellness analysis 38

8.1. Market size analysis by Health & Wellness claims 38

8.2. Market share analysis – Health & Wellness product attributes 39

8.3. Market size analysis – Health & Wellness consumer benefits 41

8.4. Leading companies in Ukrainian Health & Wellness market 43

9. Packaging analysis 44

9.1. Packaging share and growth analysis by package material 44

9.2. Packaging share analysis by package material 45

9.3. Packaging share and growth analysis by pack type 46

9.4. Packaging share analysis by pack type 47

9.5. Packaging share and growth analysis by closure type 48

9.6. Packaging share analysis by closure type 49

9.7. Packaging share and growth analysis by primary outer type 50

9.8. Packaging share analysis by primary outer type 51

10. Macroeconomic analysis 52

10.1. GDP per Capita 55

10.2. Population and population growth 56

10.3. Consumer Price Index 57

10.4. Population breakdown by age 58

11. Consumergraphics 59

11.1. Consumption by Gender 59

11.2. Consumption by Age 60

11.3. Consumption by Education 61

11.4. Consumption by Degree of Urbanization 62

12. Methodology 63

13. Definitions 64

14. Appendix 75

15. About GlobalData 87

16. Disclaimer 88

17. Contact Us 89

Table

List of Tables

Table 1: Volume share of Ukraine in the global and Eastern Europe Confectionery sector, 2011-2021 5

Table 2: Growth analysis by markets, 2016-2021 11

Table 3: Value analysis of Chocolate market categories, 2011-2021 14

Table 4: Volume analysis of Chocolate market by categories, 2011-2021 15

Table 5: Value analysis of Gum market by categories, 2011-2021 17

Table 6: Volume analysis of Gum market by categories, 2011-2021 17

Table 7: Value analysis of Sugar Confectionery market by categories, 2011-2021 19

Table 8: Volume analysis of Sugar Confectionery market by categories, 2011-2021 20

Table 9: Brand Value and Volume – Confectionery sector, 2016 26

Table 10: Brand Value and Volume – Chocolate market, 2016 29

Table 11: Brand Value and Volume – Gum market, 2016 31

Table 12: Brand Value and Volume – Sugar Confectionery market, 2016 32

Table 13: Brand Value and Volume – Boxed Chocolate category 34

Table 14: Brand Value and Volume – Chocolate Countlines category 35

Table 15: Brand Value and Volume – Chocolate Straightlines category 35

Table 16: Brand Value and Volume – Molded Bars category, 2016 36

Table 17: Brand Value and Volume – Novelties category, 2016 36

Table 18: Brand Value and Volume – Bubble Gum category, 2016 37

Table 19: Brand Value and Volume – Chewing Gum category, 2016 37

Table 20: Consumption of Confectionery by gender and markets (Million Kg, 2016) 59

Table 21: Consumption of Confectionery by age and markets (Million Kg, 2016) 60

Table 22: Consumption of Confectionery by education and markets (Million Kg, 2016) 61

Table 23: Consumption of Confectionery by degree ofurbanization and markets (Million Kg, 2016) 62

Table 24: Market Definitions 64

Table 25: Category Definitions 65

Table 26: Channel Definitions 66

Table 27: Health & Wellness: Product Attributes-Food Minus 67

Table 28: Health & Wellness: Product Attributes – Free From 68

Table 29: Health & Wellness: Product Attributes – Functional & Fortified 69

Table 30: Health & Wellness: Product Attributes – Naturally Healthy 70

Table 31: Health & Wellness: Product Attributes – Food Intolerance 71

Table 32: Health & Wellness: Consumer Benefits – Health Management 72

Table 33: Health & Wellness: Analysis by Consumer Benefits 73

Table 34: Health & Wellness: Consumer Benefits – Performance 74

Table 35: Market Value for Chocolate – by category (UAH Million) 2011-2021 75

Table 36: Market Value for Chocolate – by category (US$ Million) 2011-2021 76

Table 37: Market Volume for Chocolate – by category (Million Kg) 2011-2021 76

Table 38: Market Value for Gum – by category (UAH Million) 2011-2021 77

Table 39: Market Value for Gum – by category (US$ Million) 2011-2021 77

Table 40: Market Volume for Gum – by category (Million Kg) 2011-2021 78

Table 41: Market Value for Sugar Confectionery – by category (UAH Million) 2011-2021 78

Table 42: Market Value for Sugar Confectionery – by category (US$ Million) 2011-2021 79

Table 43: Market Volume for Sugar Confectionery – by category (Million Kg) 2011-2021 80

Table 44: Components of change – by Market, 2015-2016 80

Table 45: Confectionery Sales Distribution in Ukraine – by Markets (UAH Million), 2016 81

Table 46: Key Health & Wellness product attributes driving sales in Ukraine (UAH Million) 81

Table 47: Key Health & Wellness consumer benefits driving sales in Ukraine (UAH Million) 82

Table 48: Package Material (in Million pack units) 82

Table 49: Pack Type (in Million pack units) 83

Table 50: Closure Type (in Million pack units) 83

Table 51: Primary Outer Type (in Million pack units) 84

Table 52: Exchange Rates: (US$-UAH), 2011-2021 85

Table 53: GDP Per Capita (UAH), 2011-2016 85

Table 54: Population, 2011-2016 85

Table 55: Consumer Price Index, 2011-2016 85

Table 56: Age Profile (in Millions), 2016 86

Figures

List of Figures

Figure 1: Ukraine compared to other top four countries in Eastern Europe – market size, growth, and competitive landscape 6

Figure 2: Market size analysis by value and volume, Confectionery sector, 2011-2021 7

Figure 3: Per capita consumption in Ukraine compared to global and Eastern European average, 2011-2021 8

Figure 4: Degree of trading up/down in the UkrainianConfectionery sector, 2015-2016 9

Figure 5: Value and volume growth analysis by markets, 2016-2021 10

Figure 6: Per capita consumption (by markets) in Ukraine compared to global and Eastern Europeanaverage, 2016 12

Figure 7: Value and volume growth analysis, Chocolate market, 2011-2021 13

Figure 8: Value and volume growth analysis, Gum market, 2011-2021 16

Figure 9: Value and volume growth analysis, Sugar Confectionerymarket, 2011-2021 18

Figure 10: Distribution channel share, Confectionery, 2011-2016 21

Figure 11: Distribution channel share, Chocolate market, 2011-2016 22

Figure 12: Distribution channel share, Gum market, 2011-2016 23

Figure 13: Distribution channel share, Sugar Confectionery market, 2011-2016 24

Figure 14: Leading brands in the UkrainianConfectionery sector, value and volume share, 2016 25

Figure 15: Leading brands in the Chocolate market, value and volume share, 2016 29

Figure 16: Leading brands in the Gum market, value and volume share, 2016 31

Figure 17: Leading brands in the Sugar Confectionery market, value and volume share, 2016 32

Figure 18: Value of Health & Wellness claims by market, US$ million, 2016-2021 38

Figure 19: Value analysis by Health & Wellness product attributes, 2016 39

Figure 20: Volume analysis by Health & Wellness product attributes, 2016 40

Figure 21: Value analysis by Health & Wellness consumer benefits, 2016 41

Figure 22: Volume analysis by Health & Wellness consumer benefits, 2016 42

Figure 23: Leading companies in the Health & Wellness market by value, 2016 – Gum 43

Figure 24: Leading companies in the Health & Wellness market by value, 2016 – Sugar Confectionery 43

Figure 25: Packaging share and growth analysis by package material, 2011-2021 44

Figure 26: Use of package material by markets (in pack units), 2016 45

Figure 27: Packaging share and growth analysis by pack type, 2011-2021 46

Figure 28: Use of pack type by markets (in pack units), 2016 47

Figure 29: Packaging share and growth analysis by closure type, 2011-2021 48

Figure 30: Use of closure type by markets (in pack units), 2016 49

Figure 31: Packaging share and growth analysis by primary outer type, 2011-2021 50

Figure 32: Use of primary outer type by markets (in pack units), 2016 51

Figure 33: Relative comparison of countries based on PEST analysis 52

Figure 34: Ukraine’s GDP per capita, 2011-2016 55

Figure 35: Population growth in Ukraine, 2011-2016 56

Figure 36: Consumer Price Index, Ukraine, 2010-2016 57

Figure 37: Age Profile, Ukraine, 2016 58

Figure 38: Consumption of Confectionery by gender, Ukraine,2016 59

Figure 39: Consumption of Confectionery by age, Ukraine, 2016 60

Figure 40: Consumption of Confectionery by education, Ukraine, 2016 61

Figure 41: Consumption of Confectionery by degree of urbanization, Ukraine, 2016 62

Figure 42: About GlobalData 87

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