Country Profile: Dairy & Soy Food Sector in Belgium

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Published: September 30, 2017 Report Code: CS4341MF-ST

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The Dairy & Soy Food sector in Belgium is driven by increasing disposable income and consumer indulgence for cheese based snacks. Of the nine markets, Cheese is the largest in value terms, while the Soymilk & Soy Drinks market is forecast to register the fastest growth, during 2016-2021. Hypermarkets & Supermarkets is the leading channel for the distribution of dairy and soy food products in the country. Rigid Plastics is the most commonly used packaging material in the sector, while Flexible Packaging is forecast to register the fastest growth during 2016-2021. The Whitewave Foods Company and Groupe Danone S.A. are the leading market players in the Belgian Dairy & Soy Food sector.

GlobalData’s Country Profile report on the Dairy & Soy Food sector in Belgium provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.

What else is contained?
– Market data: Overall market value and volume data with growth analysis for 2011-2021. The overall market value and volume included in the report is split on the basis of On-trade and Off-trade
– Category coverage: Value and growth analysis for Butter & Spreadable Fats, Cheese, Cream, Dairy-Based & Soy-Based Desserts, Drinkable Yogurt, Fromage Frais & Quark, Milk, Soymilk & Soy Drinks, and Yogurt with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
– Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
– Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
– Packaging data: consumption breakdown for packaging materials and container types in each market, in terms of percentage share of number of units sold. Packaging material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; container data for: Carton, Film, Bag/Sachet, Tub, Wrapper, Bottle, and Tube.

Scope

– Of the nine markets, Cheese is the largest in value terms, in 2016

– ‘Soymilk & Soy Drinks’ market is expected to record the fastest CAGR of during 2016-2021

– The per capita consumption of Dairy & Soy Food is higher in Belgium compared to the global level

– Hypermarkets & Supermarkets is the leading distribution channel in the Belgian Dairy & Soy Food sector, in 2016

– Campina is the leading brand by volume in the Belgian Dairy & Soy Food sector

Reasons to Buy

– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

– Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

– Manufacturers can identify the opportunities to position products with H&W attributes/benefits

– Access the key and most influential consumer trends driving Dairy & Soy Food products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

– The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector

– Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.

The Whitewave Foods Company
Groupe Danone S.A.
Royal FrieslandCampina N.V.
Unilever Plc
Fromageries Bel SA
The Kraft Heinz Company
Royal FrieslandCampina N.V.
Sodiaal International
Groupe Lactalis
Raisio Plc
General Mills Inc.

Table of Contents

Table of Contents

1. Report Scope 1

2. Executive summary 3

3. Belgium in the global and regional context 5

3.1. Belgium’s share in the Global and Western EuropeanDairy & Soy Food sector 5

3.2. Belgium compared to other leadingcountries in Western Europe 6

4. Market size analysis – Dairy & Soy Food sector 7

4.1. Value and volume analysis – Dairy & Soy Food sector in Belgium 7

4.2. Per capita consumption -Belgium compared to Western Europe and globally 8

4.3. Value and volume analysisby markets in the Dairy & Soy Food sector 9

4.4. Growth analysis by markets 10

5. Market and category analysis 11

5.1. Per capita consumption analysis by markets 11

5.2. Market analysis: Butter & Spreadable Fats 12

5.3. Market analysis: Cheese 14

5.4. Market analysis: Cream 16

5.5. Market analysis: Dairy-Based and Soy-Based Desserts 19

5.6. Market analysis: Drinkable Yogurt 22

5.7. Market analysis: Fromage Frais & Quark 23

5.8. Market analysis: Milk 25

5.9. Market analysis: Soymilk & Soy Drinks 27

5.10. Market analysis: Yogurt 29

6. Distribution analysis 30

6.1. Distribution channel share analysis: Dairy & Soy Food sector 30

6.2. Distribution channel share analysis: Butter & Spreadable Fats 31

6.3. Distribution channel share analysis: Cheese 32

6.4. Distribution channel share analysis: Cream 33

6.5. Distribution channel share analysis: Dairy-Based & Soy-Based Desserts 34

6.6. Distribution channel share analysis:Drinkable Yogurt 35

6.7. Distribution channel share analysis: Fromage Frais & Quark 36

6.8. Distribution channel share analysis: Milk 37

6.9. Distribution channel share analysis: Soymilk & Soy Drinks 38

6.10. Distribution channel share analysis: Yogurt 39

7. Competitive landscape 40

7.1. Brand share analysis by sector 40

7.2. Brand share analysis by markets 43

7.3. Brand share analysis by category 53

7.3.1. Butter & Spreadable Fats 53

7.3.2. Cheese 54

7.3.3. Fromage Frais & Quark 56

7.3.4. Milk 57

7.3.5. Soymilk & Soy Drinks 59

7.3.6. Yogurt 60

7.4. Private label share analysis 61

8. Health & Wellness analysis 63

8.1. Market size analysis by Health & Wellness claims 63

8.2. Market share analysis – Health & Wellness product attributes 64

8.3. Market size analysis – Health & Wellness consumer benefits 66

8.4. Leading companies in Belgian Health & Wellness market 68

9. Packaging analysis 73

9.1. Packaging share and growth analysis by packaging material 73

9.2. Packaging share analysis by packaging material 74

9.3. Packaging share and growth analysis by container type 75

9.4. Packaging share analysis by container type 76

9.5. Packaging share and growth analysis by closure type 77

9.6. Packaging share analysis by closure type 78

9.7. Packaging share and growth analysis by outer type 79

9.8. Packaging share analysis by outer type 80

10. Macroeconomic analysis 81

10.1. GDP per Capita 84

10.2. Population and population growth 85

10.3. Consumer Price Index 86

10.4. Population breakdown by age 87

11. Consumergraphics 88

11.1. Consumption by Gender 88

11.2. Consumption by Age 89

11.3. Consumption by Education 90

11.4. Consumption by Deegre of Urbanization 91

12. Methodology 92

13. Definitions 94

14. Appendix 107

15. About GlobalData 132

16. Disclaimer 133

17. Contact Us 134

Table

List of Tables

Table 1: Volume share of Belgium in the global and Western Europe Dairy & Soy Food sector, 2011-2021 5

Table 2: Growth analysis by markets, 2016-2021 10

Table 3: Per capita consumption (by markets) in Belgium, Western Europe and global average, 2016 11

Table 4: Value analysis of Butter & Spreadable Fats market by categories, 2011-2021 13

Table 5: Volume analysis of Butter & Spreadable Fats market by categories, 2011-2021 13

Table 6: Value analysis of Cheese market by categories, 2011-2021 15

Table 7: Volume analysis of Cheese market by categories, 2011-2021 15

Table 8: Value analysis by of Cream market categories, 2011-2021 17

Table 9: Volume analysis of Cream market by categories, 2011-2021 18

Table 10: Value analysis of Dairy-Based & Soy-Based Desserts market by categories, 2011-2021 20

Table 11: Volume analysis of Dairy-Based & Soy-Based Desserts market by categories, 2011-2021 21

Table 12: Value analysis of Fromage Frais & Quark market by categories, 2011-2021 24

Table 13: Volume analysis of Fromage Frais & Quark market by categories, 2011-2021 24

Table 14: Value analysis of Milk market by categories, 2011-2021 26

Table 15: Volume analysis of Milk market by categories, 2011-2021 26

Table 16: Value analysis of Soymilk & Soy Drinks market by categories, 2011-2021 28

Table 17: Volume analysis of Soymilk & Soy Drinks market by categories, 2011-2021 28

Table 18: Brand Value and Volume – Dairy & Soy Food sector 41

Table 19: Brand Value and Volume – Butter & Spreadable Fats market 43

Table 20: Brand Value and Volume – Cheese market 44

Table 21: Brand Value and Volume – Cream market 46

Table 22: Brand Value and Volume – Dairy-Based & Soy-Based Desserts market 47

Table 23: Brand Value and Volume – Drinkable Yogurt market 48

Table 24: Brand Value and Volume – Fromage Frais & Quark market 49

Table 25: Brand Value and Volume – Milk market 50

Table 26: Brand Value and Volume – Soymilk & Soy Drinks market 51

Table 27: Brand Value and Volume – Yogurt market 52

Table 28: Brand Value and Volume – Butter category 53

Table 29: Brand Value and Volume – Margarine/Spreadable Fats category 53

Table 30: Brand Value and Volume – Natural Cheese category 54

Table 31: Brand Value and Volume – Processed Cheese category 55

Table 32: Brand Value and Volume – Fromage Frais category 56

Table 33: Brand Value and Volume – Quark category 56

Table 34: Brand Value and Volume – Evaporated Milk category 57

Table 35: Brand Value and Volume – Fermented Milk category 57

Table 36: Brand Value and Volume – Flavored Milk category 57

Table 37: Brand Value and Volume – White Milk category 58

Table 38: Brand Value and Volume – Soy Drinks category 59

Table 39: Brand Value and Volume – Soymilk Liquid category 59

Table 40: Brand Value and Volume – Spoonable Yogurt category 60

Table 41: Consumption of Dairy & Soy Food by Gender and markets (Kg Million, 2016) 88

Table 42: Consumption of Dairy & Soy Food by age and markets (Kg Million, 2016) 89

Table 43: Consumption of Dairy & Soy Food by education and markets (Kg Million, 2016) 90

Table 44: Consumption of Dairy & Soy Food by deegre of urbanization and markets (Kg Million, 2016) 91

Table 45: Market Definitions 94

Table 46: Category Definitions 95

Table 47: Category Definitions 96

Table 48: Category Definitions 97

Table 49: Channel Definitions 98

Table 50: Health & Wellness: Product Attributes-Food Minus 99

Table 51: Health & Wellness: Product Attributes – Free From 100

Table 52: Health & Wellness: Product Attributes – Functional & Fortified 101

Table 53: Health & Wellness: Product Attributes – Naturally Healthy 102

Table 54: Health & Wellness: Product Attributes – Food Intolerance 103

Table 55: Health & Wellness: Consumer Benefits – Health Management 104

Table 56: Health & Wellness: Analysis by Consumer Benefits 105

Table 57: Health & Wellness: Consumer Benefits – Performance 106

Table 58: Market Value for Butter & Spreadable Fats – by category (€ Million) 2011-2021 107

Table 59: Market Value for Butter & Spreadable Fats – by category (US$ Million) 2011-2021 107

Table 60: Market Volume for Butter & Spreadable Fats – by category (Kg Million) 2011-2021 108

Table 61: Market Value for Cheese – by category (€ Million) 2011-2021 108

Table 62: Market Value for Cheese – by category (US$ Million) 2011-2021 109

Table 63: Market Volume for Cheese – by category (Kg Million) 2011-2021 109

Table 64: Market Value for Cream – by category (€ Million) 2011-2021 110

Table 65: Market Value for Cream – by category (US$ Million) 2011-2021 111

Table 66: Market Volume for Cream – by category (Kg Million) 2011-2021 112

Table 67: Market Value for Dairy-Based & Soy-Based Desserts – by category (€ Million) 2011-2021 113

Table 68: Market Value for Dairy-Based & Soy-Based Desserts – by category (US$ Million) 2011-2021 114

Table 69: Market Volume for Dairy-Based & Soy-Based Desserts – by category (Kg Million) 2011-2021 115

Table 70: Market Value for Drinkable Yogurt (€ Million) 2011-2021 116

Table 71: Market Value for Drinkable Yogurt (US$ Million) 2011-2021 116

Table 72: Market Volume for Drinkable Yogurt (Kg Million) 2011-2021 116

Table 73: Market Value for Fromage Frais & Quark – by category (€ Million) 2011-2021 117

Table 74: Market Value for Fromage Frais & Quark – by category (US$ Million) 2011-2021 117

Table 75: Market Volume for Fromage Frais & Quark – by category (Kg Million) 2011-2021 118

Table 76: Market Value for Milk – by category (€ Million) 2011-2021 118

Table 77: Market Value for Milk – by category (US$ Million) 2011-2021 119

Table 78: Market Volume for Milk – by category (Kg Million) 2011-2021 119

Table 79: Market Value for Soymilk & Soy Drinks – by category (€ Million) 2011-2021 120

Table 80: Market Value for Soymilk & Soy Drinks – by category (US$ Million) 2011-2021 120

Table 81: Market Volume for Soymilk & Soy Drinks – by category (Kg Million) 2011-2021 121

Table 82: Market Value for Yogurt – by category (€ Million) 2011-2021 121

Table 83: Market Value for Yogurt – by category (US$ Million) 2011-2021 121

Table 84: Market Volume for Yogurt – by category (Kg Million) 2011-2021 122

Table 85: Market Value for Dairy & Soy Food – by market (€ Million) 2011-2021 123

Table 86: Market Value for Dairy & Soy Food – by market (US$ Million) 2011-2021 124

Table 87: Market Volume for Dairy & Soy Food – by market (Kg Million) 2011-2021 125

Table 88: Dairy & Soy Food Sales Distribution in Belgium- by Markets (€ Million), 2016 126

Table 89: Key Health & Wellness product attributes driving sales in Belgium (€ Million) 127

Table 90: Key Health & Wellness consumer benefits driving sales in Belgium (€ Million) 127

Table 91: Packaging Material (in Million pack units) 128

Table 92: Container Type (in Million pack units) 128

Table 93: Closure Type (in Million pack units) 129

Table 94: Outer Type (in Million pack units) 129

Table 95: Exchange Rates: (US$-€), 2011-2021 130

Table 96: GDP Per Capita (€) 130

Table 97: Population 130

Table 98: Consumer Price Index 130

Table 99: Age Profile (Millions of Persons), 2016 131

Figures

List of Figures

Figure 1: Belgium compared to the other top four countries in Western Europe – market size, growth, and competitive landscape 6

Figure 2: Market size analysis by value and volume, Dairy & Soy Food sector, 2011-2021 7

Figure 3: Per capita consumption in Belgium compared to global and Western European average, 2011-2021 8

Figure 4: Value and volume growth analysis by markets, 2016-2021 9

Figure 5: Value and volume growth analysis, Butter & Spreadable Fats market, 2011-2021 12

Figure 6: Value and volume growth analysis, Cheese market, 2011-2021 14

Figure 7: Value and volume growth analysis, Creammarket, 2011-2021 16

Figure 8: Value and volume growth analysis, Dairy-Based and Soy-Based Desserts market, 2011-2021 19

Figure 9: Value and volume growth analysis, Drinkable Yogurt market, 2011-2021 22

Figure 10: Value and volume growth analysis, 'Fromage Frais & Quark’ market, 2011-2021 23

Figure 11: Value and volume growth analysis, Milkmarket, 2011-2021 25

Figure 12: Value and volume growth analysis, Soymilk & Soy Drinksmarket, 2011-2021 27

Figure 13: Value and volume growth analysis, Yogurtmarket, 2011-2021 29

Figure 14: Distribution channel share, Dairy & Soy Food sector, 2011-2016 30

Figure 15: Distribution channel share, Butter & Spreadable Fats market, 2011-2016 31

Figure 16: Distribution channel share, Cheese market, 2011-2016 32

Figure 17: Distribution channel share, Cream market, 2011-2016 33

Figure 18: Distribution channel share, Dairy-Based & Soy-Based Desserts market, 2011-2016 34

Figure 19: Distribution channel share, Drinkable Yogurt market, 2011-2016 35

Figure 20: Distribution channel share, ‘Fromage Frais & Quark’ market, 2011-2016 36

Figure 21: Distribution channel share, Milk market, 2011-2016 37

Figure 22: Distribution channel share, Soymilk & Soy Drinks market, 2011-2016 38

Figure 23: Distribution channel share, Yogurt market, 2011-2016 39

Figure 24: Leading brands in the BelgianDairy & Soy Food sector, value and volume share, 2016 40

Figure 25: Leading brands in the Butter & Spreadable Fats market, value and volume share, 2016 43

Figure 26: Leading brands in the Cheese market, value and volume share, 2016 44

Figure 27: Leading brands in the Cream market, value and volume share, 2016 46

Figure 28: Leading brands in the Dairy-Based & Soy-Based Desserts market, value and volume share, 2016 47

Figure 29: Leading brands in the Drinkable Yogurt market, value and volume share, 2016 48

Figure 30: Leading brands in the ‘Fromage Frais & Quark’ market, value and volume share, 2016 49

Figure 31: Leading brands in the Milk market, value and volume share, 2016 50

Figure 32: Leading brands in the Soymilk & Soy Drinks market, value and volume share, 2016 51

Figure 33: Leading brands in the Yogurt market, value and volume share, 2016 52

Figure 34: Private label penetration by markets (value terms), 2016 61

Figure 35: Growth analysis, private label and brands, (2011-2016) 62

Figure 36: Value of Health & Wellness claims by market, US$ million, 2016-2021 63

Figure 37: Value analysis by Health & Wellness product attributes, 2016 64

Figure 38: Volume analysis by Health & Wellness product attributes, 2016 65

Figure 39: Value analysis by Health & Wellness consumer benefits, 2016 66

Figure 40: Volume analysis by Health & Wellness consumer benefits, 2016 67

Figure 41: Leading companies in the Health & Wellness market by value, 2016 – Butter & Spreadable Fats 68

Figure 42: Leading companies in the Health & Wellness market by value, 2016 – Cheese 69

Figure 43: Leading companies in the Health & Wellness market by value, 2016 – Cream 69

Figure 44: Leading companies in the Health & Wellness market by value, 2016 – Dairy-Based & Soy-Based Desserts 70

Figure 45: Leading companies in the Health & Wellness market by value, 2016 – Drinkable Yogurt 71

Figure 46: Leading companies in the Health & Wellness market by value, 2016 – Milk 71

Figure 47: Leading companies in the Health & Wellness market by value, 2016 – Soymilk & Soy Drinks 72

Figure 48: Leading companies in the Health & Wellness market by value, 2016 – Yogurt 72

Figure 49: Packaging share and growth analysis by packaging material, 2011-2021 73

Figure 50: Use of packaging material by markets (in pack units), 2016 74

Figure 51: Packaging share and growth analysis by container type, 2011-2021 75

Figure 52: Use of container type by markets (in pack units), 2016 76

Figure 53: Packaging share and growth analysis by closure type, 2011-2021 77

Figure 54: Use of closure type by markets (in pack units), 2016 78

Figure 55: Packaging share and growth analysis by outer type, 2011-2021 79

Figure 56: Use of outer type by markets (in pack units), 2016 80

Figure 57: Relative comparison of countries based on PEST analysis 81

Figure 58: Belgium’s GDP per capita, 2011-2016 84

Figure 59: Population growth in Belgium, 2011-2016 85

Figure 60: Consumer Price Index, Belgium, 2010-2016 86

Figure 61: Age Profile, Belgium, 2016 87

Figure 62: Consumption of Dairy & Soy Food by Gender, Belgium2016 88

Figure 63: Consumption of Dairy & Soy Food by age, Belgium, 2016 89

Figure 64: Consumption of Dairy & Soy Food by education, Belgium, 2016 90

Figure 65: Consumption of Dairy & Soy Food by deegre of urbanization, Belgium, 2016 91

Figure 66: About GlobalData 132

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