Country Profile: Dairy & Soy Food Sector in Malaysia

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Published: July 31, 2017 Report Code: CS4328MF-ST

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The Malaysian Dairy & Soy Food sector is led by the Milk market in value and volume terms. However; the Drinkable Yogurt market is forecast to register the fastest value growth during 2016-2021. The sector is driven by growing employment level, rising household incomes and growing consumer demand for high protein and calcium diets. Hypermarkets & Supermarkets is the largest channel for the distribution of Dairy & Soy products in the country. Paper & Board is the commonly used packaging material in the sector. Health & Wellness attributes such as ‘Naturally Healthy’ and ‘Food Intolerance’ and consumer benefits such as ‘Weight & Shape Management’ and ‘General Wellbeing’ are the most sought after claims in the Malaysian Dairy & Soy Food sector. Nestle S.A., ‘Royal FrieslandCampina N.V.’ and ‘Malaysia Milk Sdn Bhd’ are the leading players in the sector.

GlobalData’s Country Profile report on the Dairy & Soy Food sector in Malaysia provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.

What else is contained?
– Market data: Overall market value and volume data with growth analysis for 2011-2021. The overall market value and volume included in the report is split on the basis of On-trade and Off-trade
– Category coverage: Value and growth analysis for Butter & Spreadable Fats, Cheese, Cream, Dairy-Based & Soy-Based Desserts, Drinkable Yogurt, Fromage Frais & Quark, Milk, Soymilk & Soy Drinks, and Yogurt with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
– Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
– Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
– Packaging data: consumption breakdown for packaging materials and container types in each market, in terms of percentage share of number of units sold. Packaging material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; container data for: Carton, Film, Bag/Sachet, Tub, Wrapper, Bottle, and Tube.

Scope

– The Dairy & Soy Food sector in Malaysia is forecast to grow at 5% CAGR in value terms during 2016-2021

– Per capita consumption of ‘Soymilk & Soy Drinks’ is high in Malaysia when compared to global and regional levels

– Hypermarkets & Supermarkets account for the leading share in the distribution of Dairy & Soy Food products in Malaysia

– Nestle is the leading brand in the Malaysian Dairy & Soy Food sector

– Paper & Board is the most commonly used packaging material in the Malaysian Dairy & Soy Food sector

Reasons to Buy

– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

– Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

– Manufacturers can identify the opportunities to position products with H&W attributes/benefits

– Access the key and most influential consumer trends driving Dairy & Soy Food products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

– The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector

– Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.

Nestle S.A.
Royal FrieslandCampina N.V.
Malaysia Milk Sdn Bhd
F & N Foods Pte Ltd
Fonterra Co-operative Group
Malaysia Dairy Industries
Lam Soon Hong Kong Group Limited
Fonterra Co-operative Group

Table of Contents

Table of Contents

1. Report Scope 1

2. Executive summary 3

3. Malaysia in the global and regional context 5

3.1. Malaysia’s share in the Global and Asia-Pacific Dairy & Soy Food sectors 5

3.2. Malaysia compared to other leading countries in Asia-Pacific 6

4. Market size analysis – Dairy & Soy Food sector 7

4.1. Value and volume analysis – Dairy & Soy Food sector in Malaysia 7

4.2. Per capita consumption – Malaysia compared to Asia-Pacific and globally 8

4.3. Extent to which consumers are trading up/down-Off-trade 9

4.4. Extent to which consumers are trading up/down-On-trade 10

4.5. Value and volume analysis by markets in the Dairy & Soy Food sector 11

4.6. Growth analysis by markets 12

5. Market and category analysis 13

5.1. Per capita consumption analysis by markets 13

5.2. Market analysis: Butter & Spreadable Fats 14

5.3. Market analysis: Cheese 16

5.4. Market analysis: Cream 18

5.5. Market analysis: Dairy-Based and Soy-Based Desserts 21

5.6. Market analysis: Drinkable Yogurt 24

5.7. Market analysis: Milk 25

5.8. Market analysis: Soymilk & Soy Drinks 27

5.9. Market analysis: Yogurt 29

6. Distribution analysis 30

6.1. Distribution channel share analysis: Dairy & Soy Food sector 30

6.2. Distribution channel share analysis: Butter & Spreadable Fats 31

6.3. Distribution channel share analysis: Cheese 32

6.4. Distribution channel share analysis: Cream 33

6.5. Distribution channel share analysis: Dairy-Based & Soy-Based Desserts 34

6.6. Distribution channel share analysis: Drinkable Yogurt 35

6.7. Distribution channel share analysis: Milk 36

6.8. Distribution channel share analysis: Soymilk & Soy Drinks 37

6.9. Distribution channel share analysis: Yogurt 38

7. Competitive landscape 39

7.1. Brand share analysis by sector 39

7.2. Brand share analysis by markets 43

7.3. Brand share analysis by category 54

7.3.1. Butter & Spreadable Fats 54

7.3.2. Cheese 56

7.3.3. Milk 58

7.3.4. Soymilk & Soy Drinks 60

7.3.5. Yogurt 61

8. Health & Wellness analysis 62

8.1. Market size analysis by Health & Wellness claims 62

8.2. Market share analysis – Health & Wellness product attributes 63

8.3. Market size analysis – Health & Wellness consumer benefits 65

8.4. Leading companies in Malaysian Health & Wellness market 67

9. Packaging share and growth analysis by packaging material 72

9.1. Packaging share analysis by packaging material 73

9.2. Packaging share and growth analysis by container type 74

9.3. Packaging share analysis by container type 75

9.4. Packaging share and growth analysis by closure type 76

9.5. Packaging share analysis by closure type 77

9.6. Packaging share and growth analysis by outer type 78

9.7. Packaging share analysis by outer type 79

10. Macroeconomic analysis 80

10.1. GDP per Capita 83

10.2. Population and population growth 84

10.3. Consumer Price Index 85

10.4. Population breakdown by age 86

11. Consumergraphics 87

11.1. Consumption by Gender 87

11.2. Consumption by Age 88

11.3. Consumption by Education 89

11.4. Consumption by Degree of Urbanization 90

12. Methodology 91

13. Definitions 93

14. Appendix 106

15. About GlobalData 131

16. Disclaimer 132

17. Contact Us 133

Table

List of Tables

Table 1: Volume share of Malaysia in the global and Asia-Pacific Dairy & Soy Food sector, 2011-2021 5

Table 2: Growth analysis by markets, 2016-2021 12

Table 3: Value analysis of Butter & Spreadable Fats market by categories, 2011-2021 15

Table 4: Volume analysis of Butter & Spreadable Fats market by categories, 2011-2021 15

Table 5: Value analysis of Cheese market by categories, 2011-2021 17

Table 6: Volume analysis of Cheese market by categories, 2011-2021 17

Table 7: Value analysis by of Cream market categories, 2011-2021 19

Table 8: Volume analysis of Cream market by categories, 2011-2021 20

Table 9: Value analysis of Dairy-Based & Soy-Based Desserts market by categories, 2011-2021 22

Table 10: Volume analysis of Dairy-Based & Soy-Based Desserts market by categories, 2011-2021 23

Table 11: Value analysis of Milk market by categories, 2011-2021 26

Table 12: Volume analysis of Milk market by categories, 2011-2021 26

Table 13: Value analysis of Soymilk & Soy Drinks market by categories, 2011-2021 28

Table 14: Volume analysis of Soymilk & Soy Drinks market by categories, 2011-2021 28

Table 15: Brand Value and Volume – Dairy & Soy Food sector 40

Table 16: Brand Value and Volume – Butter & Spreadable Fats market 43

Table 17: Brand Value and Volume – Cheese market 45

Table 18: Brand Value and Volume – Cream market 47

Table 19: Brand Value and Volume – Dairy-Based & Soy-Based Desserts market 48

Table 20: Brand Value and Volume – Drinkable Yogurt market 49

Table 21: Brand Value and Volume – Milk market 50

Table 22: Brand Value and Volume – Soymilk & Soy Drinks market 52

Table 23: Brand Value and Volume – Yogurt market 53

Table 24: Brand Value and Volume – Butter category 54

Table 25: Brand Value and Volume – Margarine/Spreadable Fats category 55

Table 26: Brand Value and Volume – Natural Cheese category 56

Table 27: Brand Value and Volume – Processed Cheese category 57

Table 28: Brand Value and Volume – Evaporated Milk category 58

Table 29: Brand Value and Volume – Flavored Milk category 58

Table 30: Brand Value and Volume – White Milk category 59

Table 31: Brand Value and Volume – Soy Drinks category 60

Table 32: Brand Value and Volume – Soymilk Liquid category 60

Table 33: Brand Value and Volume – Spoonable Yogurt category 61

Table 34: Consumption of Dairy & Soy Food by Gender and markets (Kg Million, 2016) 87

Table 35: Consumption of Dairy & Soy Food by age and markets (Kg Million, 2016) 88

Table 36: Consumption of Dairy & Soy Food by education and markets (Kg Million, 2016) 89

Table 37: Consumption of Dairy & Soy Food by urbanization and markets (Kg Million, 2016) 90

Table 38: Market Definitions 93

Table 39: Category Definitions 94

Table 40: Category Definitions 95

Table 41: Category Definitions 96

Table 42: Channel Definitions 97

Table 43: Health & Wellness: Product Attributes-Food Minus 98

Table 44: Health & Wellness: Product Attributes – Free From 99

Table 45: Health & Wellness: Product Attributes – Functional & Fortified 100

Table 46: Health & Wellness: Product Attributes – Naturally Healthy 101

Table 47: Health & Wellness: Product Attributes – Food Intolerance 102

Table 48: Health & Wellness: Consumer Benefits – Health Management 103

Table 49: Health & Wellness: Analysis by Consumer Benefits 104

Table 50: Health & Wellness: Consumer Benefits – Performance 105

Table 51: Market Value for Butter & Spreadable Fats – by category (RM Million) 2011-2021 106

Table 52: Market Value for Butter & Spreadable Fats – by category (US$ Million) 2011-2021 106

Table 53: Market Value for Butter & Spreadable Fats – by category (Kg Million) 2011-2021 107

Table 54: Market Value for Cheese – by category (RM Million) 2011-2021 107

Table 55: Market Value for Cheese – by category (US$ Million) 2011-2021 108

Table 56: Market Value for Cheese – by category (Kg Million) 2011-2021 108

Table 57: Market Value for Cream – by category (RM Million) 2011-2021 109

Table 58: Market Value for Cream – by category (US$ Million) 2011-2021 110

Table 59: Market Value for Cream – by category (Kg Million) 2011-2021 111

Table 60: Market Value for Dairy-Based & Soy-Based Desserts – by category (RM Million) 2011-2021 112

Table 61: Market Value for Dairy-Based & Soy-Based Desserts – by category (US$ Million) 2011-2021 113

Table 62: Market Value for Dairy-Based & Soy-Based Desserts – by category (Kg Million) 2011-2021 114

Table 63: Market Value for Drinkable Yogurt – by category (RM Million) 2011-2021 115

Table 64: Market Value for Drinkable Yogurt – by category (US$ Million) 2011-2021 115

Table 65: Market Value for Drinkable Yogurt – by category (Kg Million) 2011-2021 115

Table 66: Market Value for Milk – by category (RM Million) 2011-2021 116

Table 67: Market Value for Milk – by category (US$ Million) 2011-2021 116

Table 68: Market Value for Milk – by category (Kg Million) 2011-2021 117

Table 69: Market Value for Soymilk & Soy Drinks – by category (RM Million) 2011-2021 117

Table 70: Market Value for Soymilk & Soy Drinks – by category (US$ Million) 2011-2021 118

Table 71: Market Value for Soymilk & Soy Drinks – by category (Kg Million) 2011-2021 118

Table 72: Market Value for Yogurt – by category (RM Million) 2011-2021 119

Table 73: Market Value for Yogurt – by category (US$ Million) 2011-2021 119

Table 74: Market Value for Yogurt – by category (Kg Million) 2011-2021 119

Table 75: Market Value for Dairy & Soy Food – by market (RM Million) 2011-2021 119

Table 76: Market Value for Dairy & Soy Food – by market (US$ Million) 2011-2021 121

Table 77: Market Volume for Dairy & Soy Food – by market (Kg Million) 2011-2021 122

Table 78: Components of change- by Market (Off-trade) 123

Table 79: Components of change- by Market (On-trade) 124

Table 80: Dairy & Soy Food Sales Distribution in Malaysia- by Markets (RM Million), 2016 125

Table 81: Key Health & Wellness product attributes driving sales in Malaysia (RM Million) 126

Table 82: Key Health & Wellness consumer benefits driving sales in Malaysia (RM Million) 126

Table 83: Packaging Material (in Million pack units) 127

Table 84: Container Type (in Million pack units) 127

Table 85: Closure Type (in Million pack units) 128

Table 86: Outer Type (in Million pack units) 128

Table 87: Exchange Rates: (US$-RM), 2011-2021 129

Table 88: GDP Per Capita (RM) 129

Table 89: Population 129

Table 90: Consumer Price Index 129

Table 91: Age Profile (Millions of Persons) 130

Figures

List of Figures

Figure 1: Malaysia compared to the other top four countries in Asia-Pacific – market size, growth, and competitive landscape 6

Figure 2: Market size analysis by value and volume, Dairy & Soy Food sector, 2011-2021 7

Figure 3: Per capita consumption in Malaysia compared to global and Asia-Pacific average, 2011-2021 8

Figure 4: Degree of trading up/down in the Malaysian Dairy & Soy Food sector-Off-trade, 2015-2016 9

Figure 5: Degree of trading up/down in the Malaysian Dairy & Soy Food sector-On-trade, 2015-2016 10

Figure 6: Value and volume growth analysis by markets, 2016-2021 11

Figure 7: Per capita consumption (by markets) in Malaysia compared to global and Asia-Pacific average, 2016 13

Figure 8: Value and volume growth analysis, Butter & Spreadable Fats market, 2011-2021 14

Figure 9: Value and volume growth analysis, Cheese market, 2011-2021 16

Figure 10: Value and volume growth analysis, Cream market, 2011-2021 18

Figure 11: Value and volume growth analysis, Dairy-Based and Soy-Based Desserts market, 2011-2021 21

Figure 12: Value and volume growth analysis, Drinkable Yogurt market, 2011-2021 24

Figure 13: Value and volume growth analysis, Milk market, 2011-2021 25

Figure 14: Value and volume growth analysis, Soymilk & Soy Drinks market, 2011-2021 27

Figure 15: Value and volume growth analysis, Yogurt market, 2011-2021 29

Figure 16: Distribution channel share, Dairy & Soy Food sector, 2011-2016 30

Figure 17: Distribution channel share, Butter & Spreadable Fats market, 2011-2016 31

Figure 18: Distribution channel share, Cheese market, 2011-2016 32

Figure 19: Distribution channel share, Cream market, 2011-2016 33

Figure 20: Distribution channel share, Dairy-Based & Soy-Based Desserts market, 2011-2016 34

Figure 21: Distribution channel share, Drinkable Yogurt market, 2011-2016 35

Figure 22: Distribution channel share, Milk market, 2011-2016 36

Figure 23: Distribution channel share, Soymilk & Soy Drinks market, 2011-2016 37

Figure 24: Distribution channel share, Yogurt market, 2011-2016 38

Figure 25: Leading brands in the Malaysian Dairy & Soy Food sector, value and volume share, 2016 39

Figure 26: Leading brands in the Butter & Spreadable Fats market, value and volume share, 2016 43

Figure 27: Leading brands in the Cheese market, value and volume share, 2016 45

Figure 28: Leading brands in the Cream market, value and volume share, 2016 47

Figure 29: Leading brands in the Dairy-Based & Soy-Based Desserts market, value and volume share, 2016 48

Figure 30: Leading brands in the Drinkable Yogurt market, value and volume share, 2016 49

Figure 31: Leading brands in the Milk market, value and volume share, 2016 50

Figure 32: Leading brands in the Soymilk & Soy Drinks market, value and volume share, 2016 52

Figure 33: Leading brands in the Yogurt market, value and volume share, 2016 53

Figure 35: Value of Health & Wellness claims by market, US$ million, 2016-2021 62

Figure 34: Value analysis by Health & Wellness product attributes, 2016 63

Figure 35: Volume analysis by Health & Wellness product attributes, 2016 64

Figure 35: Value analysis by Health & Wellness consumer benefits, 2016 65

Figure 36: Volume analysis by Health & Wellness consumer benefits, 2016 66

Figure 35: Leading companies in the Health & Wellness market by value, 2016 – Butter & Spreadable Fats 67

Figure 35: Leading companies in the Health & Wellness market by value, 2016 – Butter & Spreadable Fats 67

Figure 35: Leading companies in the Health & Wellness market by value, 2016 – Cheese 68

Figure 35: Leading companies in the Health & Wellness market by value, 2016 – Drinkable Yogurt 69

Figure 35: Leading companies in the Health & Wellness market by value, 2016 – Milk 69

Figure 35: Leading companies in the Health & Wellness market by value, 2016 – Soymilk & Soy Drinks 70

Figure 35: Leading companies in the Health & Wellness market by value, 2016 – Yogurt 71

Figure 37: Packaging share and growth analysis by packaging material, 2011-2021 72

Figure 38: Use of packaging material by markets (in pack units), 2016 73

Figure 39: Packaging share and growth analysis by container type, 2011-2021 74

Figure 40: Use of container type by markets (in pack units), 2016 75

Figure 41: Packaging share and growth analysis by closure type, 2011-2021 76

Figure 42: Use of closure type by markets (in pack units), 2016 77

Figure 43: Packaging share and growth analysis by outer type, 2011-2021 78

Figure 44: Use of outer type by markets (in pack units), 2016 79

Figure 45: Relative comparison of countries based on PEST analysis 80

Figure 46: Malaysia’s GDP per capita, 2011-2016 83

Figure 47: Population growth in Malaysia, 2011-2016 84

Figure 48: Consumer Price Index, Malaysia, 2010-2016 85

Figure 49: Age Profile, Malaysia, 2016 86

Figure 50: Consumption of Dairy & Soy Food by Gender, Malaysia, 2016 87

Figure 51: Consumption of Dairy & Soy Food by age, Malaysia, 2016 88

Figure 52: Consumption of Dairy & Soy Food by education, Malaysia, 2016 89

Figure 53: Consumption of Dairy & Soy Food by degree of urbanization, Malaysia, 2016 90

Figure 54: About GlobalData 131

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