Country Profile: Dairy & Soy Food Sector in New Zealand

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Published: July 31, 2017 Report Code: CS4351MF-ST

Report Overview
Key Players
Table of Contents
Table
Figures

The Dairy & Soy Food sector in New Zealand is driven by increasing disposable income and large base of young population in the country. Of the eight markets, Milk is the largest in both value and volume terms, while the Butter & Spreadable Fats market is forecast to register the fastest growth during 2016-2021, in value terms. Hypermarkets & Supermarkets is the leading channel for the distribution of dairy and soy food products in the country. Rigid Plastics is the most commonly used packaging material in the sector, while Flexible Packaging is forecast to register the fastest growth during 2016-2021. Fonterra Co-operative Group, Goodman Fielder, Vitasoy International Holdings Limited and Dairyworks Limited are the leading market players in the New Zealand’s Dairy & Soy Food sector.

GlobalData’s Country Profile report on the Dairy & Soy Food sector in New Zealand provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.

What else is contained?
– Market data: Overall market value and volume data with growth analysis for 2011-2021. The overall market value and volume included in the report is split on the basis of On-trade and Off-trade
– Category coverage: Value and growth analysis for Butter & Spreadable Fats, Cheese, Cream, Dairy-Based & Soy-Based Desserts, Drinkable Yogurt, Fromage Frais & Quark, Milk, Soymilk & Soy Drinks, and Yogurt with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
– Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
– Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
– Packaging data: consumption breakdown for packaging materials and container types in each market, in terms of percentage share of number of units sold. Packaging material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; container data for: Carton, Film, Bag/Sachet, Tub, Wrapper, Bottle, and Tube.

Scope

– The Dairy & Soy Food sector in New Zealand is forecast to grow at 2.3% CAGR in value terms during 2016-2021

– Per capita consumption in the Milk market is noticeably higher compared to other markets in Canada

– Hypermarkets & Supermarkets is the largest distribution channel in New Zealand's Dairy & Soy Food sector

– Anchor is the leading brand in the Canadian Dairy & Soy Food sector

– Rigid Plastics is the most commonly used packaging material in the Dairy & Soy Food sector in the country.

Reasons to Buy

– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

– Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

– Manufacturers can identify the opportunities to position products with H&W attributes/benefits

– Access the key and most influential consumer trends driving Dairy & Soy Food products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

– The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector

– Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.

Fonterra Co-operative Group
Goodman Fielder
Vitasoy International Holdings Limited
Dairyworks Limited
Mars Incorporated
Bega Cheese Ltd.
Tatua Corperative Dairy Company Limited
Whitestone Cheese Ltd.
Lewis Road Creamery
Waimata Cheese Company
Frucor Beverages Ltd.
Epicurean Dairy Co. Limited
The Kraft Heinz Company
General Mills Inc
Nestle S.A

Table of Contents

1. Report Scope 1

2. Executive summary 3

3. New Zealand in the global and regional context 5

3.1. New Zealand ’s share in the Global and Asia-Pacific Dairy & Soy Food sector 5

3.2. New Zealand compared to other leading countries in Asia-Pacific 6

4. Market size analysis – Dairy & Soy Food sector 7

4.1. Value and volume analysis – Dairy & Soy Food sector in New Zealand 7

4.2. Per capita consumption – New Zealand compared to Asia-Pacific and globally 8

4.3. Extent to which consumers are trading up/down-Off-trade 9

4.4. Extent to which consumers are trading up/down-On-trade 10

4.5. Value and volume analysis by markets in the Dairy & Soy Food sector 11

4.6. Growth analysis by markets 12

5. Market and category analysis 13

5.1. Per capita consumption analysis by markets 13

5.2. Market analysis: Butter & Spreadable Fats 14

5.3. Market analysis: Cheese 17

5.4. Market analysis: Cream 20

5.5. Market analysis: Dairy-Based and Soy-Based Desserts 23

5.6. Market analysis: Drinkable Yogurt 26

5.7. Market analysis: Milk 27

5.8. Market analysis: Soymilk & Soy Drinks 30

5.9. Market analysis: Yogurt 32

6. Distribution analysis 33

6.1. Distribution channel share analysis: Dairy & Soy Food sector 33

6.2. Distribution channel share analysis: Butter & Spreadable Fats 34

6.3. Distribution channel share analysis: Cheese 35

6.4. Distribution channel share analysis: Cream 36

6.5. Distribution channel share analysis: Dairy-Based & Soy-Based Desserts 37

6.6. Distribution channel share analysis: Drinkable Yogurt 38

6.7. Distribution channel share analysis: Milk 39

6.8. Distribution channel share analysis: Soymilk & Soy Drinks 40

6.9. Distribution channel share analysis: Yogurt 41

7. Competitive landscape 42

7.1. Brand share analysis by sector 42

7.2. Brand share analysis by markets 46

7.3. Brand share analysis by category 58

7.3.1. Butter & Spreadable Fats 58

7.3.2. Cheese 59

7.3.3. Milk 61

7.3.4. Soymilk & Soy Drinks 63

7.3.5. Yogurt 65

7.4. Private label share analysis 66

8. Health & Wellness analysis 68

8.1. Market size analysis by Health & Wellness claims 68

8.2. Market share analysis – Health & Wellness product attributes 69

8.3. Market size analysis – Health & Wellness consumer benefits 71

8.4. Leading companies in New Zealand’s Health & Wellness market 73

9. Packaging analysis 78

9.1. Packaging share and growth analysis by packaging material 78

9.2. Packaging share analysis by packaging material 79

9.3. Packaging share and growth analysis by container type 80

9.4. Packaging share analysis by container type 81

9.5. Packaging share and growth analysis by closure type 82

9.6. Packaging share analysis by closure type 83

9.7. Packaging share and growth analysis by outer type 84

9.8. Packaging share analysis by outer type 85

10. Macroeconomic analysis 86

10.1. GDP per Capita 89

10.2. Population and population growth 90

10.3. Consumer Price Index 91

10.4. Population breakdown by age 92

11. Consumergraphics 93

11.1. Consumption by Gender 93

11.2. Consumption by Age 94

11.3. Consumption by Education 95

11.4. Consumption by Degree of Urbanization 96

12. Methodology 97

13. Definitions 99

14. Appendix 112

15. About GlobalData 135

16. Disclaimer 136

17. Contact Us 137

Table

List of Tables

Table 1: Volume share of New Zealand in the global and Asia-Pacific Dairy & Soy Food sector, 2011-2021 5

Table 2: Growth analysis by markets, 2016-2021 12

Table 3: Value analysis of Butter & Spreadable Fats market by categories, 2011-2021 15

Table 4: Volume analysis of Butter & Spreadable Fats market by categories, 2011-2021 16

Table 5: Value analysis of Cheese market by categories, 2011-2021 18

Table 6: Volume analysis of Cheese market by categories, 2011-2021 19

Table 7: Value analysis by of Cream market categories, 2011-2021 21

Table 8: Volume analysis of Cream market by categories, 2011-2021 22

Table 9: Value analysis of Dairy-Based & Soy-Based Desserts market by categories, 2011-2021 24

Table 10: Volume analysis of Dairy-Based & Soy-Based Desserts market by categories, 2011-2021 25

Table 11: Value analysis of Milk market by categories, 2011-2021 28

Table 12: Volume analysis of Milk market by categories, 2011-2021 29

Table 13: Value analysis of Soymilk & Soy Drinks market by categories, 2011-2021 31

Table 14: Volume analysis of Soymilk & Soy Drinks market by categories, 2011-2021 31

Table 15: Brand Value and Volume – Dairy & Soy Food sector 43

Table 16: Brand Value and Volume – Butter & Spreadable Fats market 46

Table 17: Brand Value and Volume – Cheese market 48

Table 18: Brand Value and Volume – Cream market 50

Table 19: Brand Value and Volume – Dairy-Based & Soy-Based Desserts market 51

Table 20: Brand Value and Volume – Drinkable Yogurt market 52

Table 21: Brand Value and Volume – Milk market 53

Table 22: Brand Value and Volume – Soymilk & Soy Drinks market 55

Table 23: Brand Value and Volume – Yogurt market 56

Table 24: Brand Value and Volume – Butter category 58

Table 25: Brand Value and Volume – Margarine/Spreadable Fats category 58

Table 26: Brand Value and Volume – Natural Cheese category 59

Table 27: Brand Value and Volume – Processed Cheese category 59

Table 28: Brand Value and Volume – Evaporated Milk category 61

Table 29: Brand Value and Volume – Fermented Milk category 61

Table 30: Brand Value and Volume – Flavored Milk category 61

Table 31: Brand Value and Volume – White Milk category 62

Table 32: Brand Value and Volume – Soy Cream category 63

Table 33: Brand Value and Volume – Soy Drinks category 63

Table 34: Brand Value and Volume – Soymilk Liquid category 63

Table 35: Brand Value and Volume – Soymilk Liquid category 64

Table 36: Brand Value and Volume – Soymilk Liquid category 65

Table 37: Consumption of Dairy & Soy Food by Gender and markets (Kg Million, 2016) 93

Table 38: Consumption of Dairy & Soy Food by age and markets (Kg Million, 2016) 94

Table 39: Consumption of Dairy & Soy Food by education and markets (Kg Million, 2016) 95

Table 40: Consumption of Dairy & Soy Food by urbanization and markets (Kg Million, 2016) 96

Table 41: Market Definitions 99

Table 42: Category Definitions 100

Table 43: Category Definitions 101

Table 44: Category Definitions 102

Table 45: Channel Definitions 103

Table 46: Health & Wellness: Product Attributes-Food Minus 104

Table 47: Health & Wellness: Product Attributes – Free From 105

Table 48: Health & Wellness: Product Attributes – Functional & Fortified 106

Table 49: Health & Wellness: Product Attributes – Naturally Healthy 107

Table 50: Health & Wellness: Product Attributes – Food Intolerance 108

Table 51: Health & Wellness: Consumer Benefits – Health Management 109

Table 52: Health & Wellness: Analysis by Consumer Benefits 110

Table 53: Health & Wellness: Consumer Benefits – Performance 111

Table 54: Market Value for Butter & Spreadable Fats – by category (NZ$ Million) 2011-2021 112

Table 55: Market Value for Butter & Spreadable Fats – by category (US$ Million) 2011-2021 112

Table 56: Market Volume for Butter & Spreadable Fats – by category (Kg Million) 2011-2021 113

Table 57: Market Value for Cheese – by category (NZ$ Million) 2011-2021 113

Table 58: Market Value for Cheese – by category (US$ Million) 2011-2021 114

Table 59: Market Volume for Cheese – by category (Kg Million) 2011-2021 114

Table 60: Market Value for Cream – by category (NZ$ Million) 2011-2021 115

Table 61: Market Value for Cream – by category (US$ Million) 2011-2021 115

Table 62: Market Volume for Cream – by category (Kg Million) 2011-2021 116

Table 63: Market Value for Dairy-Based & Soy-Based Desserts – by category (NZ$ Million) 2011-2021 117

Table 64: Market Value for Dairy-Based & Soy-Based Desserts – by category (US$ Million) 2011-2021 118

Table 65: Market Volume for Dairy-Based & Soy-Based Desserts – by category (Kg Million) 2011-2021 119

Table 66: Market Value for Drinkable Yogurt – by category (NZ$ Million) 2011-2021 120

Table 67: Market Value for Drinkable Yogurt – by category (US$ Million) 2011-2021 120

Table 68: Market Volume for Drinkable Yogurt – by category (Kg Million) 2011-2021 120

Table 69: Market Value for Milk – by category (NZ$ Million) 2011-2021 121

Table 70: Market Value for Milk – by category (US$ Million) 2011-2021 121

Table 71: Market Volume for Milk – by category (Kg Million) 2011-2021 122

Table 72: Market Value for Soymilk & Soy Drinks – by category (NZ$ Million) 2011-2021 122

Table 73: Market Value for Soymilk & Soy Drinks – by category (US$ Million) 2011-2021 123

Table 74: Market Volume for Soymilk & Soy Drinks – by category (Kg Million) 2011-2021 123

Table 75: Market Value for Yogurt – by category (NZ$ Million) 2011-2021 124

Table 76: Market Value for Yogurt – by category (US$ Million) 2011-2021 124

Table 77: Market Volume for Yogurt – by category (Kg Million) 2011-2021 124

Table 78: Market Value for Dairy & Soy Food – by market (NZ$ Million) 2011-2021 125

Table 79: Market Value for Dairy & Soy Food – by market (US$ Million) 2011-2021 126

Table 80: Market Volume for Dairy & Soy Food – by market (Kg Million) 2011-2021 127

Table 81: Components of change- by Market (Off-trade) 127

Table 82: Components of change- by Market (On-trade) 128

Table 83: Dairy & Soy Food Sales Distribution in New Zealand – by Markets (NZ$ Million), 2016 129

Table 84: Key Health & Wellness product attributes driving sales in New Zealand (NZ$ Million) 129

Table 85: Key Health & Wellness consumer benefits driving sales in Canada (C$ Million) 130

Table 86: Packaging Material (in Million pack units) 130

Table 87: Container Type (in Million pack units) 131

Table 88: Closure Type (in Million pack units) 131

Table 89: Outer Type (in Million pack units) 132

Table 90: Exchange Rates: (US$-A$), 2011-2021 133

Table 91: GDP Per Capita (NZ$) 133

Table 92: Population 133

Table 93: Consumer Price Index 133

Table 94: Age Profile (Millions of Persons) 133

Figures

List of Figures

Figure 1: New Zealand compared to the other top four countries in Asia-Pacific – market size, growth, and competitive landscape 6

Figure 2: Market size analysis by value and volume, Dairy & Soy Food sector, 2011-2021 7

Figure 3: Per capita consumption in New Zealand compared to global and Asia-Pacific average, 2011-2021 8

Figure 4: Degree of trading up/down in the New Zealand’s Dairy & Soy Food sector-Off-trade, 2015-2016 9

Figure 5: Degree of trading up/down in the New Zealand’s Dairy & Soy Food sector-On-trade, 2015-2016 10

Figure 6: Value and volume growth analysis by markets, 2016-2021 11

Figure 7: Per capita consumption (by markets) in New Zealand compared to global and Asia-Pacific average, 2016 13

Figure 8: Value and volume growth analysis, Butter & Spreadable Fats market, 2011-2021 14

Figure 9: Value and volume growth analysis, Cheese market, 2011-2021 17

Figure 10: Value and volume growth analysis, Cream market, 2011-2021 20

Figure 11: Value and volume growth analysis, Dairy-Based and Soy-Based Desserts market, 2011-2021 23

Figure 12: Value and volume growth analysis, Drinkable Yogurt market, 2011-2021 26

Figure 13: Value and volume growth analysis, Milk market, 2011-2021 27

Figure 14: Value and volume growth analysis, Soymilk & Soy Drinks market, 2011-2021 30

Figure 15: Value and volume growth analysis, Yogurt market, 2011-2021 32

Figure 16: Distribution channel share, Dairy & Soy Food sector, 2011-2016 33

Figure 17: Distribution channel share, Butter & Spreadable Fats market, 2011-2016 34

Figure 18: Distribution channel share, Cheese market, 2011-2016 35

Figure 19: Distribution channel share, Cream market, 2011-2016 36

Figure 20: Distribution channel share, Dairy-Based & Soy-Based Desserts market, 2011-2016 37

Figure 21: Distribution channel share, Drinkable Yogurt market, 2011-2016 38

Figure 22: Distribution channel share, Milk market, 2011-2016 39

Figure 23: Distribution channel share, Soymilk & Soy Drinks market, 2011-2016 40

Figure 24: Distribution channel share, Yogurt market, 2011-2016 41

Figure 25: Leading brands in the New Zealand’s Dairy & Soy Food sector, value and volume share, 2016 42

Figure 26: Leading brands in the Butter & Spreadable Fats market, value and volume share, 2016 46

Figure 27: Leading brands in the Cheese market, value and volume share, 2016 48

Figure 28: Leading brands in the Cream market, value and volume share, 2016 50

Figure 29: Leading brands in the Dairy-Based & Soy-Based Desserts market, value and volume share, 2016 51

Figure 30: Leading brands in the Drinkable Yogurt market, value and volume share, 2016 52

Figure 31: Leading brands in the Milk market, value and volume share, 2016 53

Figure 32: Leading brands in the Soymilk & Soy Drinks market, value and volume share, 2016 55

Figure 33: Leading brands in the Yogurt market, value and volume share, 2016 56

Figure 34: Private label penetration by markets (value terms), 2016 66

Figure 35: Growth analysis, private label and brands, (2011-2016) 67

Figure 36: Value of Health & Wellness claims by market, US$ million, 2016-2021 68

Figure 37: Value analysis by Health & Wellness product attributes, 2016 69

Figure 38: Volume analysis by Health & Wellness product attributes, 2016 70

Figure 39: Value analysis by Health & Wellness consumer benefits, 2016 71

Figure 40: Volume analysis by Health & Wellness consumer benefits, 2016 72

Figure 41: Leading companies in the Health & Wellness market by value, 2016 – Butter & Spreadable Fats 73

Figure 42: Leading companies in the Health & Wellness market by value, 2016 – Cheese 74

Figure 43: Leading companies in the Health & Wellness market by value, 2016 – Cream 74

Figure 44: Leading companies in the Health & Wellness market by value, 2016 – Drinkable Yogurt 75

Figure 45: Leading companies in the Health & Wellness market by value, 2016 – Milk 76

Figure 46: Leading companies in the Health & Wellness market by value, 2016 – Soymilk & Soy Drinks 76

Figure 47: Leading companies in the Health & Wellness market by value, 2016 – Yogurt 77

Figure 48: Packaging share and growth analysis by packaging material, 2011-2021 78

Figure 49: Use of packaging material by markets (in pack units), 2016 79

Figure 50: Packaging share and growth analysis by container type, 2011-2021 80

Figure 51: Use of container type by markets (in pack units), 2016 81

Figure 52: Packaging share and growth analysis by closure type, 2011-2021 82

Figure 53: Use of closure type by markets (in pack units), 2016 83

Figure 54: Packaging share and growth analysis by outer type, 2011-2021 84

Figure 55: Use of outer type by markets (in pack units), 2016 85

Figure 56: Relative comparison of countries based on PEST analysis 86

Figure 57: New Zealand ’s GDP per capita, 2011-2016 89

Figure 58: Population growth in New Zealand , 2011-2016 90

Figure 59: Consumer Price Index, New Zealand , 2010-2016 91

Figure 60: Age Profile, New Zealand , 2016 92

Figure 61: Consumption of Dairy & Soy Food by Gender, New Zealand , 2016 93

Figure 62: Consumption of Dairy & Soy Food by age, New Zealand , 2016 94

Figure 63: Consumption of Dairy & Soy Food by education, New Zealand , 2016 95

Figure 64: Consumption of Dairy & Soy Food by degree of urbanization, New Zealand , 2016 96

Figure 65: About GlobalData 135

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