Country Profile: Dairy & Soy Food Sector in Poland

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Published: July 31, 2017 Report Code: CS4332MF-ST

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The Dairy & Soy Food sector in Poland is forecast to register value growth of 4.7% during 2016-2021. Of all the markets, Cheese is the largest in value terms, while the Soymilk & Soy Drinks market is forecast to register the fastest growth during 2016-2021. On-trade transactions account for the leading share in the distribution of Dairy & Soy Food products in the country. Rigid Plastics is the most commonly used packaging material in the sector and Glass is forecast to register the fastest growth during 2016-2021. Sm Mlekovita, OSM Lowicz and Hochland AG are the leading market players in the Polish Dairy & Soy Food sector.

GlobalData’s Country Profile report on the Dairy & Soy Food sector in Poland provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.

What else is contained?
– Market data: Overall market value and volume data with growth analysis for 2011-2021. The overall market value and volume included in the report is split on the basis of On-trade and Off-trade
– Category coverage: Value and growth analysis for Butter & Spreadable Fats, Cheese, Cream, Dairy-Based & Soy-Based Desserts, Drinkable Yogurt, Fromage Frais & Quark, Milk, Soymilk & Soy Drinks, and Yogurt with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
– Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
– Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
– Packaging data: consumption breakdown for packaging materials and container types in each market, in terms of percentage share of number of units sold. Packaging material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; container data for: Carton, Film, Bag/Sachet, Tub, Wrapper, Bottle, and Tube.

Scope

– The Polish Dairy & Soy Food sector is expected to grow at a CAGR of 4.7% during 2016-2021.

– Cheese is the largest market in value terms; while Soymilk & Soy Drinks is expected to be the fastest growing market

– On-trade transaction is the leading distribution channel in the Polish Dairy & Soy Food sector

– The top five brands in the Polish Dairy and Soy Food sector accounted for 22.3% value share.

– Rigid Plastics is the most commonly used packaging material in the Polish Dairy & Soy Food sector

Reasons to Buy

– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

– Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

– Manufacturers can identify the opportunities to position products with H&W attributes/benefits

– Access the key and most influential consumer trends driving Dairy & Soy Food products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

– The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector

– Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.

Sm Mlekovita
OSM Lowicz
Hochland AG
SM Mlekpol
Mlekpol
Bakoma Sp. z.o.o
Piatnica
OSM Piatnicy
Zott
Zott Se & Co. Kg
Grupa Polmlek

Table of Contents

Table of Contents

1. Report Scope 1

2. Executive summary 3

3. Poland in the global and regional context 5

3.1. Poland’s share in the Global and Eastern European Dairy & Soy Food sector 5

3.2. Poland compared to other leading countries in Eastern Europe 6

4. Market size analysis – Dairy & Soy Food sector 7

4.1. Value and volume analysis – Dairy & Soy Food sector in Poland 7

4.2. Per capita consumption – Poland compared to Eastern Europe and globally 8

4.3. Extent to which consumers are trading up/down-Off-trade 9

4.4. Extent to which consumers are trading up/down-On-trade 10

4.5. Value and volume analysis by markets in the Dairy & Soy Food sector 11

4.6. Growth analysis by markets 12

5. Market and category analysis 13

5.1. Per capita consumption analysis by markets 13

5.2. Market analysis: Butter & Spreadable Fats 14

5.3. Market analysis: Cheese 17

5.4. Market analysis: Cream 19

5.5. Market analysis: Dairy-Based and Soy-Based Desserts 22

5.6. Market analysis: Drinkable Yogurt 25

5.7. Market analysis: Fromage Frais & Quark 26

5.8. Market analysis: Milk 28

5.9. Market analysis: Soymilk & Soy Drinks 30

5.10. Market analysis: Yogurt 32

6. Distribution analysis 33

6.1. Distribution channel share analysis: Dairy & Soy Food sector 33

6.2. Distribution channel share analysis: Butter & Spreadable Fats 34

6.3. Distribution channel share analysis: Cheese 35

6.4. Distribution channel share analysis: Cream 36

6.5. Distribution channel share analysis: Dairy-Based & Soy-Based Desserts 37

6.6. Distribution channel share analysis: Drinkable Yogurt 38

6.7. Distribution channel share analysis: Fromage Frais & Quark 39

6.8. Distribution channel share analysis: Milk 40

6.9. Distribution channel share analysis: Soymilk & Soy Drinks 41

6.10. Distribution channel share analysis: Yogurt 42

7. Competitive landscape 43

7.1. Brand share analysis by sector 43

7.2. Brand share analysis by markets 48

7.3. Brand share analysis by category 63

7.3.1. Butter & Spreadable Fats 63

7.3.2. Cheese 65

7.3.3. Fromage Frais & Quark 68

7.3.4. Milk 68

7.3.5. Soymilk & Soy Drinks 70

7.3.6. Yogurt 71

7.4. Private label share analysis 73

8. Health & Wellness analysis 75

8.1. Market size analysis by Health & Wellness claims 75

8.2. Market size analysis – Health & Wellness product attributes 76

8.3. Market size analysis – Health & Wellness consumer benefits 78

8.4. Leading companies in the Polish Health & Wellness market 80

9. Packaging analysis 85

9.1. Packaging share and growth analysis by packaging material 85

9.2. Packaging share analysis by packaging material 86

9.3. Packaging share and growth analysis by container type 87

9.4. Packaging share analysis by container type 88

9.5. Packaging share and growth analysis by closure type 89

9.6. Packaging share analysis by closure type 90

9.7. Packaging share and growth analysis by outer type 91

9.8. Packaging share analysis by outer type 92

10. Macroeconomic analysis 93

10.1. GDP per Capita 96

10.2. Population and population growth 97

10.3. Consumer Price Index 98

10.4. Population breakdown by age 99

11. Consumergraphics 100

11.1. Consumption by Gender 100

11.2. Consumption by Age 101

11.3. Consumption by Education 102

11.4. Consumption by Urbanization 103

12. Methodology 104

13. Definitions 105

14. Appendix 118

15. About GlobalData 142

16. Disclaimer 143

17. Contact Us 144

Table

List of Tables

Table 1: Volume share of Poland in the global and Eastern Europe Dairy & Soy Food sector, 2011-2021 5

Table 2: Growth analysis by markets, 2016-2021 12

Table 3: Value analysis of Butter & Spreadable Fats market by categories, 2011-2021 15

Table 4: Volume analysis of Butter & Spreadable Fats market by categories, 2011-2021 16

Table 5: Value analysis of Cheese market by categories, 2011-2021 18

Table 6: Volume analysis of Cheese market by categories, 2011-2021 18

Table 7: Value analysis by of Cream market categories, 2011-2021 20

Table 8: Volume analysis of Cream market by categories, 2011-2021 21

Table 9: Value analysis of Dairy-Based & Soy-Based Desserts market by categories, 2011-2021 23

Table 10: Volume analysis of Dairy-Based & Soy-Based Desserts market by categories, 2011-2021 24

Table 11: Value analysis of Fromage Frais & Quark market by categories, 2011-2021 27

Table 12: Volume analysis of Fromage Frais & Quark market by categories, 2011-2021 27

Table 13: Value analysis of Milk market by categories, 2011-2021 29

Table 14: Volume analysis of Milk market by categories, 2011-2021 29

Table 15: Value analysis of Soymilk & Soy Drinks market by categories, 2011-2021 30

Table 16: Volume analysis of Soymilk & Soy Drinks market by categories, 2011-2021 31

Table 17: Brand Value and Volume – Butter & Spreadable Fats market 48

Table 18: Brand Value and Volume – Cheese market 50

Table 19: Brand Value and Volume – Cream market 53

Table 20: Brand Value and Volume – Dairy-Based & Soy-Based Desserts market 55

Table 21: Brand Value and Volume – Drinkable Yogurt market 56

Table 22: Brand Value and Volume – Fromage Frais & Quark market 57

Table 23: Brand Value and Volume – Milk market 59

Table 24: Brand Value and Volume – Soymilk & Soy Drinks market 60

Table 25: Brand Value and Volume – Yogurt market 61

Table 26: Brand Value and Volume – Butter category 63

Table 27: Brand Value and Volume – Margarine/Spreadable Fats category 64

Table 28: Brand Value and Volume – Natural Cheese category 65

Table 29: Brand Value and Volume – Processed Cheese category 66

Table 30: Brand Value and Volume – Fromage Frais category 68

Table 31: Brand Value and Volume – Evaporated Milk category 68

Table 32: Brand Value and Volume – Fermented Milk category 68

Table 33: Brand Value and Volume – Flavored Milk category 69

Table 34: Brand Value and Volume – White Milk category 69

Table 35: Brand Value and Volume – Soy Drinks category 70

Table 36: Brand Value and Volume – Soymilk Liquid category 70

Table 37: Brand Value and Volume – Spoonable Yogurt category 71

Table 38: Consumption of Dairy & Soy Food by Gender and markets (Kg Million, 2016) 100

Table 39: Consumption of Dairy & Soy Food by age and markets (Kg Million, 2016) 101

Table 40: Consumption of Dairy & Soy Food by education and markets (Kg Million, 2016) 102

Table 41: Consumption of Dairy & Soy Food by urbanization and markets (Kg Million, 2016) 103

Table 42: Market Definitions 105

Table 43: Category Definitions 106

Table 44: Category Definitions 107

Table 45: Category Definitions 108

Table 46: Channel Definitions 109

Table 47: Health & Wellness: Product Attributes-Food Minus 110

Table 48: Health & Wellness: Product Attributes – Free From 111

Table 49: Health & Wellness: Product Attributes – Functional & Fortified 112

Table 50: Health & Wellness: Product Attributes – Naturally Healthy 113

Table 51: Health & Wellness: Product Attributes – Food Intolerance 114

Table 52: Health & Wellness: Consumer Benefits – Health Management 115

Table 53: Health & Wellness: Analysis by Consumer Benefits 116

Table 54: Health & Wellness: Consumer Benefits – Performance 117

Table 55: Market Value for Butter & Spreadable Fats – by category (Zl Million) 2011-2021 118

Table 56: Market Value for Butter & Spreadable Fats – by category (US$ Million) 2011-2021 118

Table 57: Market Volume for Butter & Spreadable Fats – by category (Kg Million) 2011-2021 119

Table 58: Market Value for Cheese – by category (Zl Million) 2011-2021 119

Table 59: Market Value for Cheese – by category (US$ Million) 2011-2021 120

Table 60: Market Volume for Cheese – by category (Kg Million) 2011-2021 120

Table 61: Market Value for Cream – by category (Zl Million) 2011-2021 121

Table 62: Market Value for Cream – by category (US$ Million) 2011-2021 121

Table 63: Market Volume for Cream – by category (Kg Million) 2011-2021 122

Table 64: Market Value for Dairy-Based & Soy-Based Desserts – by category (Zl Million) 2011-2021 122

Table 65: Market Value for Dairy-Based & Soy-Based Desserts – by category (US$ Million) 2011-2021 123

Table 66: Market Volume for Dairy-Based & Soy-Based Desserts – by category (Kg Million) 2011-2021 124

Table 67: Market Value for Drinkable Yogurt – by category (Zl Million) 2011-2021 125

Table 68: Market Value for Drinkable Yogurt – by category (US$ Million) 2011-2021 125

Table 69: Market Volume for Drinkable Yogurt – by category (Kg Million) 2011-2021 125

Table 70: Market Value for Fromage Frais & Quark – by category (Zl Million) 2011-2021 126

Table 71: Market Value for Fromage Frais & Quark – by category (US$ Million) 2011-2021 126

Table 72: Market Volume for Fromage Frais & Quark – by category (Kg Million) 2011-2021 126

Table 73: Market Value for Milk – by category (Zl Million) 2011-2021 127

Table 74: Market Value for Milk – by category (US$ Million) 2011-2021 127

Table 75: Market Volume for Milk – by category (Kg Million) 2011-2021 128

Table 76: Market Value for Soymilk & Soy Drinks – by category (Zl Million) 2011-2021 128

Table 77: Market Value for Soymilk & Soy Drinks – by category (US$ Million) 2011-2021 129

Table 78: Market Volume for Soymilk & Soy Drinks Milk – by category (Kg Million) 2011-2021 129

Table 79: Market Value for Yogurt – by category (Zl Million) 2011-2021 129

Table 80: Market Value for Yogurt – by category (US$ Million) 2011-2021 130

Table 81: Market Volume for Yogurt – by category (Kg Million) 2011-2021 130

Table 82: Market Value for Dairy & Soy Food – by market (Zl Million) 2011-2021 131

Table 83: Market Value for Dairy & Soy Food – by market (US$ Million) 2011-2021 132

Table 84: Market Volume for Dairy & Soy Food – by market (Kg Million) 2011-2021 133

Table 85: Components of change- by Market (Off-trade) 134

Table 86: Components of change- by Market (On-trade) 135

Table 87: Dairy & Soy Food Sales Distribution in Poland- by Markets (Zl Million), 2016 136

Table 88: Key Health & Wellness product attributes driving sales in Poland (Zl Million) 137

Table 89: Key Health & Wellness consumer benefits driving sales in Poland (Zl Million) 137

Table 90: Packaging Material (in Million pack units) 138

Table 91: Container Type (in Million pack units) 138

Table 92: Closure Type (in Million pack units) 139

Table 93: Outer Type (in Million pack units) 139

Table 94: Exchange Rates: (US$- Zl), 2011-2021 140

Table 95: GDP Per Capita (Zl) 140

Table 96: Population 140

Table 97: Consumer Price Index 141

Table 98: Age Profile (Millions of Persons) 141

Figures

List of Figures

Figure 1: Poland compared to the other top four countries in Eastern Europe – market size, growth, and competitive landscape 6

Figure 2: Market size analysis by value and volume, Dairy & Soy Food sector, 2011-2021 7

Figure 3: Per capita consumption in Poland compared to global and Eastern European average, 2011-2021 8

Figure 4: Degree of trading up/down in the Polish Dairy & Soy Food sector-Off-trade, 2015-2016 9

Figure 5: Degree of trading up/down in the Polish Dairy & Soy Food sector-On-trade, 2015-2016 10

Figure 6: Value and volume growth analysis by markets, 2016-2021 11

Figure 7: Per capita consumption (by markets) in Poland compared to global and Eastern European average, 2016 13

Figure 8: Value and volume growth analysis, Butter & Spreadable Fats market, 2011-2021 14

Figure 9: Value and volume growth analysis, Cheese market, 2011-2021 17

Figure 10: Value and volume growth analysis, Cream market, 2011-2021 19

Figure 11: Value and volume growth analysis, Dairy-Based and Soy-Based Desserts market, 2011-2021 22

Figure 12: Value and volume growth analysis, Drinkable Yogurt market, 2011-2021 25

Figure 13: Value and volume growth analysis, 'Fromage Frais & Quark’ market, 2011-2021 26

Figure 14: Value and volume growth analysis, Milk market, 2011-2021 28

Figure 15: Value and volume growth analysis, Soymilk & Soy Drinks market, 2011-2021 30

Figure 16: Value and volume growth analysis, Yogurt market, 2011-2021 32

Figure 17: Distribution channel share, Dairy & Soy Food sector, 2011-2016 33

Figure 18: Distribution channel share, Butter & Spreadable Fats market, 2011-2016 34

Figure 19: Distribution channel share, Cheese market, 2011-2016 35

Figure 20: Distribution channel share, Cream market, 2011-2016 36

Figure 21: Distribution channel share, Dairy-Based & Soy-Based Desserts market, 2011-2016 37

Figure 22: Distribution channel share, Drinkable Yogurt market, 2011-2016 38

Figure 23: Distribution channel share, ‘Fromage Frais & Quark’ market, 2011-2016 39

Figure 24: Distribution channel share, Milk market, 2011-2016 40

Figure 25: Distribution channel share, Soymilk & Soy Drinks market, 2011-2016 41

Figure 26: Distribution channel share, Yogurt market, 2011-2016 42

Figure 27: Leading brands in the Polish Dairy & Soy Food sector, value and volume share, 2016 43

Figure 28: Leading brands in the Butter & Spreadable Fats market, value and volume share, 2016 48

Figure 29: Leading brands in the Cheese market, value and volume share, 2016 50

Figure 30: Leading brands in the Cream market, value and volume share, 2016 53

Figure 31: Leading brands in the Dairy-Based & Soy-Based Desserts market, value and volume share, 2016 54

Figure 32: Leading brands in the Drinkable Yogurt market, value and volume share, 2016 56

Figure 33: Leading brands in the ‘Fromage Frais & Quark’ market, value and volume share, 2016 57

Figure 34: Leading brands in the Milk market, value and volume share, 2016 58

Figure 35: Leading brands in the Soymilk & Soy Drinks market, value and volume share, 2016 60

Figure 36: Leading brands in the Yogurt market, value and volume share, 2016 61

Figure 37: Private label penetration by markets (value terms), 2016 73

Figure 38: Growth analysis, private label and brands, (2011-2016) 74

Figure 39: Value of Health & Wellness claims by market, US$ million, 2016-2021 75

Figure 40: Value analysis by Health & Wellness product attributes, 2016 76

Figure 41: Volume analysis by Health & Wellness product attributes, 2016 77

Figure 42: Value analysis by Health & Wellness consumer benefits, 2016 78

Figure 43: Volume analysis by Health & Wellness consumer benefits, 2016 79

Figure 44: Leading companies in the Health & Wellness market by value, 2016 – Butter & Spreadable Fats 80

Figure 45: Leading companies in the Health & Wellness market by value, 2016 – Cheese 81

Figure 46: Leading companies in the Health & Wellness market by value, 2016 – Dairy-Based & Soy-Based Desserts 82

Figure 47: Leading companies in the Health & Wellness market by value, 2016 – Milk 83

Figure 48: Leading companies in the Health & Wellness market by value, 2016 – Soymilk & Soy Drinks 83

Figure 49: Leading companies in the Health & Wellness market by value, 2016 – Yogurt 84

Figure 50: Packaging share and growth analysis by packaging material, 2011-2021 85

Figure 51: Use of packaging material by markets (in pack units), 2016 86

Figure 52: Packaging share and growth analysis by container type, 2011-2021 87

Figure 53: Use of container type by markets (in pack units), 2016 88

Figure 54: Packaging share and growth analysis by closure type, 2011-2021 89

Figure 55: Use of closure type by markets (in pack units), 2016 90

Figure 56: Packaging share and growth analysis by outer type, 2011-2021 91

Figure 57: Use of outer type by markets (in pack units), 2016 92

Figure 58: Relative comparison of countries based on PEST analysis 93

Figure 59: Poland’s GDP per capita, 2011-2016 96

Figure 60: Population growth in Poland, 2011-2016 97

Figure 61: Consumer Price Index, Poland, 2010-2016 98

Figure 62: Age Profile, Poland, 2016 99

Figure 63: Consumption of Dairy & Soy Food by Gender, Poland 2016 100

Figure 64: Consumption of Dairy & Soy Food by age, Poland, 2016 101

Figure 65: Consumption of Dairy & Soy Food by education, Poland, 2016 102

Figure 66: Consumption of Dairy & Soy Food by urbanization, Poland, 2016 103

Figure 67: About GlobalData 142

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