Country Profile: Dairy & Soy Food Sector in Portugal

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Published: September 30, 2017 Report Code: CS4354MF-ST

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The Portuguese Dairy & Soy Food sector accounted for 2.5% volume share of the Western European market in 2016. It is led by the Cheese market, which accounted for the largest share in value terms, whereas Milk market led the sector in volume terms in 2016. Soymilk & Soy Drinks market is forecast to register the fastest growth during 2016-2021. Hypermarkets & Supermarkets is the leading channel for the distribution of Dairy & Soy Food products in the country. Rigid Plastics is the most commonly used package material in the sector, while the use of Flexible Packaging is forecast to register the fastest growth during 2016-2021. Lactogal Food SA, FROMAGERIES BEL SA and Groupe Danone S.A are the leading market players in the Portuguese Dairy & Soy Food sector

GlobalData’s Country Profile report on the Dairy & Soy Food sector in Portugal provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.

What else is contained?
– Market data: Overall market value and volume data with growth analysis for 2011-2021. The overall market value and volume included in the report is split on the basis of On-trade and Off-trade
– Category coverage: Value and growth analysis for Butter & Spreadable Fats, Cheese, Cream, Dairy-Based & Soy-Based Desserts, Drinkable Yogurt, Fromage Frais & Quark, Milk, Soymilk & Soy Drinks, and Yogurt with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
– Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
– Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
– Packaging data: consumption breakdown for packaging materials and container types in each market, in terms of percentage share of number of units sold. Packaging material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; container data for: Carton, Film, Bag/Sachet, Tub, Wrapper, Bottle, and Tube.

Scope

– Of the nine markets, Cheese is the largest in value terms, in 2016

– ‘Soymilk & Soy Drinks’ market is expected to record the fastest CAGR of during 2016-2021

– The per capita consumption of Dairy & Soy Food is higher in Portuguese compared to the global level

– Hypermarkets & Supermarkets is the leading distribution channel in the Portuguese Dairy & Soy Food sector, in 2016

– Mimosa is the leading brand by volume in the Portuguese Dairy & Soy Food sector

– Rigid Plastic is the most commonly used package material in the Portuguese Dairy & Soy Food Sector, in 2016

Reasons to Buy

– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

– Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

– Manufacturers can identify the opportunities to position products with H&W attributes/benefits

– Access the key and most influential consumer trends driving Dairy & Soy Food products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

– The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector

– Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.

Lactogal Food SA
FROMAGERIES BEL SA
Groupe Danone S.A
Unilever Plc
Queijo Saloio - Industria De Lacticinios S.A
Nestle S.A
Groupe Lactalis
Raisio Plc
Lactogal Food SA

Table of Contents

Table of Contents

1. Report Scope 1

2. Executive summary 3

3. Portugal in the global and regional context 5

3.1. Portugal’s share in the Global and Western EuropeanDairy & Soy Food sector 5

3.2. Portugal compared to other leadingcountries in Western Europe 6

4. Market size analysis – Dairy & Soy Food sector 7

4.1. Value and volume analysis – Dairy & Soy Food sector in Portugal 7

4.2. Per capita consumption -Portugal compared to Western Europe and globally 8

4.3. Value and volume analysisby markets in the Dairy & Soy Food sector 9

4.4. Growth analysis by markets 10

5. Market and category analysis 11

5.1. Per capita consumption analysis by markets 11

5.2. Market analysis: Butter & Spreadable Fats 12

5.3. Market analysis: Cheese 15

5.4. Market analysis: Cream 18

5.5. Market analysis: Dairy-Based and Soy-Based Desserts 21

5.6. Market analysis: Drinkable Yogurt 24

5.7. Market analysis: FromageFrais& Quark 25

5.8. Market analysis: Milk 26

5.9. Market analysis: Soymilk & Soy Drinks 29

5.10. Market analysis: Yogurt 32

6. Distribution analysis 33

6.1. Distribution channel share analysis: Dairy & Soy Food sector 33

6.2. Distribution channel share analysis: Butter & Spreadable Fats 34

6.3. Distribution channel share analysis: Cheese 35

6.4. Distribution channel share analysis: Cream 36

6.5. Distribution channel share analysis: Dairy-Based & Soy-Based Desserts 37

6.6. Distribution channel share analysis:Drinkable Yogurt 38

6.7. Distribution channel share analysis: FromageFrais& Quark 39

6.8. Distribution channel share analysis: Milk 40

6.9. Distribution channel share analysis: Soymilk & Soy Drinks 41

6.10. Distribution channel share analysis: Yogurt 42

7. Competitive landscape 43

7.1. Brand share analysis by sector 43

7.2. Brand share analysis by markets 47

7.3. Brand share analysis by category 59

7.3.1. Butter & Spreadable Fats 59

7.3.2. Cheese 60

7.3.3. Milk 62

7.3.4. Soymilk & Soy Drinks 64

7.3.5. Yogurt 65

7.4. Private label share analysis 66

8. Health & Wellness analysis 68

8.1. Market size analysis by Health & Wellness claims 68

8.2. Market share analysis – Health & Wellness product attributes 69

8.3. Market size analysis – Health & Wellness consumer benefits 71

8.4. Leading companies in Portugaln Health & Wellness market 73

9. Packaging analysis 78

9.1. Packaging share and growth analysis by packaging material 78

9.2. Packaging share analysis by packaging material 79

9.3. Packaging share and growth analysis by container type 80

9.4. Packaging share analysis by container type 81

9.5. Packaging share and growth analysis by closure type 82

9.6. Packaging share analysis by closure type 83

9.7. Packaging share and growth analysis by outer type 84

9.8. Packaging share analysis by outer type 85

10. Macroeconomic analysis 86

10.1. GDP per Capita 89

10.2. Population and population growth 90

10.3. Consumer Price Index 91

10.4. Population breakdown by age 92

11. Consumergraphics 93

11.1. Consumption by Gender 93

11.2. Consumption by Age 94

11.3. Consumption by Education 95

11.4. Consumption by Degree of Urbanization 96

12. Methodology 97

13. Appendix 99

14. Definitions 123

15. About GlobalData 136

16. Disclaimer 137

17. Contact Us 138

Table

List of Tables

Table 1: Volume share of Portugal in the global and Western Europe Dairy & Soy Food sector, 2011-2021 5

Table 2: Growth analysis by markets, 2016-2021 10

Table 3: Per capita consumption (by markets) in Portugal, Western Europe and Global, 2016 11

Table 4: Value analysis of Butter & Spreadable Fats market by categories, 2011-2021 13

Table 5: Volume analysis of Butter & Spreadable Fats market by categories, 2011-2021 14

Table 6: Value analysis of Cheese market by categories, 2011-2021 16

Table 7: Volume analysis of Cheese market by categories, 2011-2021 17

Table 8: Value analysis of Cream market by categories, 2011-2021 19

Table 9: Volume analysis of Cream market by categories, 2011-2021 20

Table 10: Value analysis of Dairy-Based & Soy-Based Desserts market by categories, 2011-2021 22

Table 11: Volume analysis of Dairy-Based & Soy-Based Desserts market by categories, 2011-2021 23

Table 12: Value analysis of Milk market by categories, 2011-2021 27

Table 13: Volume analysis of Milk market by categories, 2011-2021 28

Table 14: Value analysis of Soymilk & Soy Drinks market by categories, 2011-2021 30

Table 15: Volume analysis of Soymilk & Soy Drinks market by categories, 2011-2021 31

Table 16: Brand Value and Volume – Dairy & Soy Food sector 44

Table 17: Brand Value and Volume – Butter & Spreadable Fats market 48

Table 18: Brand Value and Volume – Cheese market 50

Table 19: Brand Value and Volume – Cream market 51

Table 20: Brand Value and Volume – Dairy-Based & Soy-Based Desserts market 52

Table 21: Brand Value and Volume – Drinkable Yogurt market 53

Table 22: Brand Value and Volume – Milk market 55

Table 23: Brand Value and Volume – Soymilk & Soy Drinks market 56

Table 24: Brand Value and Volume – Yogurt market 58

Table 25: Brand Value and Volume – Butter category 59

Table 26: Brand Value and Volume – Margarine/Spreadable Fats category 59

Table 27: Brand Value and Volume – Natural Cheese category 60

Table 28: Brand Value and Volume – Processed Cheese category 61

Table 29: Brand Value and Volume – Evaporated Milk category 62

Table 30: Brand Value and Volume – Fermented Milk category 62

Table 31: Brand Value and Volume – White Milk category 63

Table 32: Brand Value and Volume – Soy Cream category 64

Table 33: Brand Value and Volume – Soy Drinks category 64

Table 34: Brand Value and Volume – Soymilk Liquid category 64

Table 35: Brand Value and Volume – Yogurt 65

Table 36: Consumption of Dairy & Soy Food by Gender and markets (Kg Million, 2016) 93

Table 37: Consumption of Dairy & Soy Food by age and markets (Kg Million, 2016) 94

Table 38: Consumption of Dairy & Soy Food by education and markets (Kg Million, 2016) 95

Table 39: Consumption of Dairy & Soy Food by urbanization and markets (Kg Million, 2016) 96

Table 40: Market Value for Butter & Spreadable Fats – by category (€ Million) 2011-2021 99

Table 41: Market Value for Butter & Spreadable Fats – by category (US$ Million) 2011-2021 99

Table 42: Market Volume for Butter & Spreadable Fats – by category (Kg Million) 2011-2021 100

Table 43: Market Value for Cheese – by category (€ Million) 2011-2021 100

Table 44: Market Value for Cheese – by category (US$ Million) 2011-2021 101

Table 45: Market Volume for Cheese – by category (Kg Million) 2011-2021 101

Table 46: Market Value for Cream – by category (€ Million) 2011-2021 102

Table 47: Market Value for Cream – by category (US$ Million) 2011-2021 103

Table 48: Market Volume for Cream – by category (Kg Million) 2011-2021 104

Table 49: Market Value for Dairy-Based & Soy-Based Desserts – by category (€ Million) 2011-2021 105

Table 50: Market Value for Dairy-Based & Soy-Based Desserts – by category (US$ Million) 2011-2021 106

Table 51: Market Volume for Dairy-Based & Soy-Based Desserts – by category (Kg Million) 2011-2021 107

Table 52: Market Value for Drinkable Yogurt – by category (€ Million) 2011-2021 108

Table 53: Market Value for Drinkable Yogurt – by category (US$ Million) 2011-2021 108

Table 54: Market Volume for Drinkable Yogurt – by category (Kg Million) 2011-2021 108

Table 55: Market Value for FromageFrais& Quark – by category (€ Million) 2011-2021 109

Table 56: Market Value for FromageFrais& Quark – by category (US$ Million) 2011-2021 109

Table 57: Market Volume for FromageFrais& Quark – by category (Kg Million) 2011-2021 109

Table 58: Market Value for Milk – by category (€ Million) 2011-2021 110

Table 59: Market Value for Milk – by category (US$ Million) 2011-2021 110

Table 60: Market Volume for Milk – by category (Kg Million) 2011-2021 111

Table 61: Market Value for Soymilk & Soy Drinks – by category (€ Million) 2011-2021 111

Table 62: Market Value for Soymilk & Soy Drinks – by category (US$ Million) 2011-2021 112

Table 63: Market Volume for Soymilk & Soy Drinks – by category (Kg Million) 2011-2021 112

Table 64: Market Value for Yogurt – by category (€ Million) 2011-2021 113

Table 65: Market Value for Yogurt – by category (US$ Million) 2011-2021 113

Table 66: Market Volume for Yogurt – by category (Kg Million) 2011-2021 113

Table 67: Market Value for Dairy & Soy Food- by Market (€ Million), 2011-2021 114

Table 68: Market Value for Dairy & Soy Food – by market (US$ Million) 2011-2021 115

Table 69: Market Volume for Dairy & Soy Food – by market (Kg Million) 2011-2021 116

Table 70: Dairy & Soy Food Sales Distribution in Portugal- by Markets (€ Million), 2016 117

Table 71: Key Health & Wellness product attributes driving sales in Portugal (€ Million) 118

Table 72: Key Health & Wellness consumer benefits driving sales in Portugal (€ Million) 118

Table 73: Packaging Material (in Million pack units) 119

Table 74: Container Type (in Million pack units) 119

Table 75: Closure Type (in Million pack units) 120

Table 76: Outer Type (in Million pack units) 120

Table 77: Exchange Rates: (US$-E£), 2011-2021 121

Table 78: GDP Per Capita (E£) 121

Table 79: Population 121

Table 80: Consumer Price Index 122

Table 81: Age Profile (Millions of Persons), 2016 122

Table 82: Market Definitions 123

Table 83: Category Definitions 124

Table 84: Category Definitions 125

Table 85: Category Definitions 126

Table 86: Channel Definitions 127

Table 87: Health & Wellness: Product Attributes-Food Minus 128

Table 88: Health & Wellness: Product Attributes – Free From 129

Table 89: Health & Wellness: Product Attributes – Functional & Fortified 130

Table 90: Health & Wellness: Product Attributes – Naturally Healthy 131

Table 91: Health & Wellness: Product Attributes – Food Intolerance 132

Table 92: Health & Wellness: Consumer Benefits – Health Management 133

Table 93: Health & Wellness: Analysis by Consumer Benefits 134

Table 94: Health & Wellness: Consumer Benefits – Performance 135

Figures

List of Figures

Figure 1: Portugal compared to the other top four countries in Western Europe – market size, growth, and competitive landscape 6

Figure 2: Market size analysis by value and volume, Dairy & Soy Food sector, 2011-2021 7

Figure 3: Per capita consumption in Portugal compared to global and Western European average, 2011-2021 8

Figure 4: Value and volume growth analysis by markets, 2016-2021 9

Figure 5: Value and volume growth analysis, Butter & Spreadable Fats market, 2011-2021 12

Figure 6: Value and volume growth analysis, Cheese market, 2011-2021 15

Figure 7: Value and volume growth analysis, Creammarket, 2011-2021 18

Figure 8: Value and volume growth analysis, Dairy-Based and Soy-Based Desserts market, 2011-2021 21

Figure 9: Value and volume growth analysis, Drinkable Yogurt market, 2011-2021 24

Figure 10: Value and volume growth analysis, 'FromageFrais& Quark’ market, 2011-2021 25

Figure 11: Value and volume growth analysis, Milk market, 2011-2021 26

Figure 12: Value and volume growth analysis, Soymilk & Soy Drinks market, 2011-2021 29

Figure 13: Value and volume growth analysis, Yogurt market, 2011-2021 32

Figure 14: Distribution channel share, Dairy & Soy Food sector, 2011-2016 33

Figure 15: Distribution channel share, Butter & Spreadable Fats market, 2011-2016 34

Figure 16: Distribution channel share, Cheese market, 2011-2016 35

Figure 17: Distribution channel share, Cream market, 2011-2016 36

Figure 18: Distribution channel share, Dairy-Based & Soy-Based Desserts market, 2011-2016 37

Figure 19: Distribution channel share, Drinkable Yogurt market, 2011-2016 38

Figure 20: Distribution channel share, ‘FromageFrais& Quark’ market, 2011-2016 39

Figure 21: Distribution channel share, Milk market, 2011-2016 40

Figure 22: Distribution channel share, Soymilk & Soy Drinks market, 2011-2016 41

Figure 23: Distribution channel share, Yogurt market, 2011-2016 42

Figure 24: Leading brands in the PortugeseDairy & Soy Food sector, value and volume share, 2016 43

Figure 25: Leading brands in the Butter & Spreadable Fats market, value and volume share, 2016 47

Figure 26: Leading brands in the Cheese market, value and volume share, 2016 49

Figure 27: Leading brands in the Cream market, value and volume share, 2016 51

Figure 28: Leading brands in the Dairy-Based & Soy-Based Desserts market, value and volume share, 2016 52

Figure 29: Leading brands in the Drinkable Yogurt market, value and volume share, 2016 53

Figure 30: Leading brands in the Milk market, value and volume share, 2016 54

Figure 31: Leading brands in the Soymilk & Soy Drinks market, value and volume share, 2016 56

Figure 32: Leading brands in the Yogurt market, value and volume share, 2016 57

Figure 33: Private label penetration by markets (value terms), 2016 66

Figure 34: Growth analysis, private label and brands, (2011-2016) 67

Figure 35: Value of Health & Wellness claims by market, US$ million, 2016-2021 68

Figure 36: Value analysis by Health & Wellness product attributes, 2016 69

Figure 37: Volume analysis by Health & Wellness product attributes, 2016 70

Figure 38: Value analysis by Health & Wellness consumer benefits, 2016 71

Figure 39: Volume analysis by Health & Wellness consumer benefits, 2016 72

Figure 40: Leading companies in the Health & Wellness market by value, 2016 – Butter & Spreadable Fats 73

Figure 41: Leading companies in the Health & Wellness market by value, 2016 – Cheese 74

Figure 42: Leading companies in the Health & Wellness market by value, 2016 – Cream 74

Figure 43: Leading companies in the Health & Wellness market by value, 2016 – Dairy-Based & Soy-Based Desserts 75

Figure 44: Leading companies in the Health & Wellness market by value, 2016 – Drinkable Yogurt 75

Figure 45: Leading companies in the Health & Wellness market by value, 2016 – Milk 76

Figure 46: Leading companies in the Health & Wellness market by value, 2016 – Soymilk & Soy Drinks 76

Figure 47: Leading companies in the Health & Wellness market by value, 2016 – Yogurt 77

Figure 48: Packaging share and growth analysis by packaging material, 2011-2021 78

Figure 49: Use of packaging material by markets (in pack units), 2016 79

Figure 50: Packaging share and growth analysis by container type, 2011-2021 80

Figure 51: Use of container type by markets (in pack units), 2016 81

Figure 52: Packaging share and growth analysis by closure type, 2011-2021 82

Figure 53: Use of closure type by markets (in pack units), 2016 83

Figure 54: Packaging share and growth analysis by outer type, 2011-2021 84

Figure 55: Use of outer type by markets (in pack units), 2016 85

Figure 56: Relative comparison of countries based on PEST analysis 86

Figure 57: Portugal’s GDP per capita, 2011-2016 89

Figure 58: Population growth in Portugal, 2011-2016 90

Figure 59: Consumer Price Index, Portugal, 2010-2016 91

Figure 60: Age Profile, Portugal, 2016 92

Figure 61: Consumption of Dairy & Soy Food by Gender, Portugal, 2016 93

Figure 62: Consumption of Dairy & Soy Food by age, Portugal, 2016 94

Figure 63: Consumption of Dairy & Soy Food by education, Portugal, 2016 95

Figure 64: Consumption of Dairy & Soy Food by degree of urbanization, Portugal, 2016 96

Figure 65: About GlobalData 136

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