Country Profile: Dairy & Soy Food Sector in Russia

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The Dairy & Soy Food sector in Russia is forecast to register value growth of 7.5% during 2016-2021. Of all the markets, Cheese is the largest in value terms, while the Cream market is forecast to register the fastest growth during 2016-2021. On-trade transactions account for the leading share in the distribution of Dairy & Soy Food products in the country. Rigid Plastics is the most commonly used packaging material in the sector and is also forecast to register the fastest growth during 2016-2021. The Groupe Danone S.A, PepsiCo, Inc., Karat Zao are the leading market players in the Russian Dairy & Soy Food sector.

GlobalData’s Country Profile report on the Dairy & Soy Food sector in Russia provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.

What else is contained?
– Market data: Overall market value and volume data with growth analysis for 2011-2021. The overall market value and volume included in the report is split on the basis of On-trade and Off-trade
– Category coverage: Value and growth analysis for Butter & Spreadable Fats, Cheese, Cream, Dairy-Based & Soy-Based Desserts, Drinkable Yogurt, Fromage Frais & Quark, Milk, Soymilk & Soy Drinks, and Yogurt with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
– Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
– Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
– Packaging data: consumption breakdown for packaging materials and container types in each market, in terms of percentage share of number of units sold. Packaging material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; container data for: Carton, Film, Bag/Sachet, Tub, Wrapper, Bottle, and Tube.

Scope

– The Dairy & Soy Food sector in Russia is forecast to grow at 7.5% CAGR in value terms during 2016-2021.

– Per capita consumption in the Milk market is noticeably higher compared to other markets in Russia.

– On trade transactions accounted for majority share in the distribution of Dairy & Soy Food in Russia.

– Prostokvashino Brand is the leading brand in value terms in the Russian Dairy & Soy Food sector.

– Rigid Plastics is the most commonly used packaging material in the Japanese Dairy & Soy Food sector.

Reasons to Buy

– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

– Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

– Manufacturers can identify the opportunities to position products with H&W attributes/benefits

– Access the key and most influential consumer trends driving Dairy & Soy Food products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

– The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector

– Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.

Groupe Danone S.A
PepsiCo Inc
Karat Zao
Groupe Lactalis
Hochland AG
Valio Ltd
Alekseevskiy Molochniny Kombinat
Molvest ZAO
Savushkin Product
Milkiland
Galaktika
Babushkina Krynka
Nuova Castelli SpA
Glav produkt
Fleshar C.A.C
Nutrinvestholding OAO
Mechta
Royal FrieslandCampina N.V
Kaserei Champignon Hofmeister KG

Table of Contents

Table of Contents

1. Report Scope 1

2. Executive summary 3

3. Russia in the global and regional context 4

3.1. Russia’s share in the Global and Eastern European Dairy & Soy Food sector 4

3.2. Russia compared to other leading countries in Eastern Europe 5

4. Market size analysis – Dairy & Soy Food sector 6

4.1. Value and volume analysis – Dairy & Soy Food sector in Russia 6

4.2. Per capita consumption – Russia compared to Eastern Europe and globally 7

4.3. Value and volume analysis by markets in the Dairy & Soy Food sector 8

4.4. Growth analysis by markets 9

5. Market and category analysis 10

5.1. Per capita consumption analysis by markets 10

5.2. Market analysis: Butter & Spreadable Fats 11

5.3. Market analysis: Cheese 14

5.4. Market analysis: Cream 17

5.5. Market analysis: Dairy-Based and Soy-Based Desserts 20

5.6. Market analysis: Drinkable Yogurt 23

5.7. Market analysis: Fromage Frais & Quark 24

5.8. Market analysis: Milk 26

5.9. Market analysis: Soymilk & Soy Drinks 29

5.10. Market analysis: Yogurt 31

6. Distribution analysis 32

6.1. Distribution channel share analysis: Dairy & Soy Food sector 32

6.2. Distribution channel share analysis: Butter & Spreadable Fats 33

6.3. Distribution channel share analysis: Cheese 34

6.4. Distribution channel share analysis: Cream 35

6.5. Distribution channel share analysis: Dairy-Based & Soy-Based Desserts 36

6.6. Distribution channel share analysis: Drinkable Yogurt 37

6.7. Distribution channel share analysis: Fromage Frais & Quark 38

6.8. Distribution channel share analysis: Milk 39

6.9. Distribution channel share analysis: Soymilk & Soy Drinks 40

6.10. Distribution channel share analysis: Yogurt 41

7. Competitive landscape 42

7.1. Brand share analysis by sector 42

7.2. Brand share analysis by markets 48

7.3. Brand share analysis by category 61

7.3.1. Butter & Spreadable Fats 61

7.3.2. Cheese 63

7.3.3. Milk 66

7.3.4. Soymilk & Soy Drinks 69

7.3.5. Yogurt 70

7.4. Private label share analysis 71

8. Health & Wellness analysis 73

8.1. Market size analysis by Health & Wellness claims 73

8.2. Market share analysis – Health & Wellness product attributes 74

8.3. Market size analysis – Health & Wellness consumer benefits 76

8.4. Leading companies in Russian Health & Wellness market 78

9. Packaging analysis 81

9.1. Packaging share and growth analysis by packaging material 81

9.2. Packaging share analysis by packaging material 82

9.3. Packaging share and growth analysis by container type 83

9.4. Packaging share analysis by container type 84

9.5. Packaging share and growth analysis by closure type 85

9.6. Packaging share analysis by closure type 86

9.7. Packaging share and growth analysis by outer type 87

9.8. Packaging share analysis by outer type 88

10. Macroeconomic analysis 89

10.1. GDP per Capita 92

10.2. Population and population growth 93

10.3. Consumer Price Index 94

10.4. Population breakdown by age 95

11. Consumergraphics 96

11.1. Consumption by Gender 96

11.2. Consumption by Age 97

11.3. Consumption by Education 98

11.4. Consumption by Degree of Urbanization 99

12. Methodology 100

13. Definitions 101

14. Appendix 114

15. About GlobalData 136

16. Disclaimer 137

17. Contact Us 138

Table

List of Tables

Table 1: Growth analysis by markets, 2016-2021 9

Table 2: Value analysis of Butter & Spreadable Fats market by categories, 2011-2021 12

Table 3: Volume analysis of Butter & Spreadable Fats market by categories, 2011-2021 13

Table 4: Value analysis of Cheese market by categories, 2011-2021 15

Table 5: Volume analysis of Cheese market by categories, 2011-2021 16

Table 6: Value analysis by of Cream market categories, 2011-2021 18

Table 7: Volume analysis of Cream market by categories, 2011-2021 19

Table 8: Value analysis of Dairy-Based & Soy-Based Desserts market by categories, 2011-2021 21

Table 9: Volume analysis of Dairy-Based & Soy-Based Desserts market by categories, 2011-2021 22

Table 10: Value analysis of Fromage Frais & Quark market by categories, 2011-2021 25

Table 11: Volume analysis of Fromage Frais & Quark market by categories, 2011-2021 25

Table 12: Value analysis of Milk market by categories, 2011-2021 27

Table 13: Volume analysis of Milk market by categories, 2011-2021 28

Table 14: Value analysis of Soymilk & Soy Drinks market by categories, 2011-2021 30

Table 15: Volume analysis of Soymilk & Soy Drinks market by categories, 2011-2021 30

Table 16: Brand Value and Volume – Dairy & Soy Food sector 43

Table 17: Brand Value and Volume – Butter & Spreadable Fats market 48

Table 18: Brand Value and Volume – Cheese market 50

Table 19: Brand Value and Volume – Cream market 53

Table 20: Brand Value and Volume – Dairy-Based & Soy-Based Desserts market 54

Table 21: Brand Value and Volume – Drinkable Yogurt market 55

Table 22: Brand Value and Volume – Milk market 56

Table 23: Brand Value and Volume – Soymilk & Soy Drinks market 58

Table 24: Brand Value and Volume – Yogurt market 59

Table 25: Brand Value and Volume – Butter category 61

Table 26: Brand Value and Volume – Margarine/Spreadable Fats category 62

Table 27: Brand Value and Volume – Natural Cheese category 63

Table 28: Brand Value and Volume – Processed Cheese category 65

Table 29: Brand Value and Volume – Evaporated Milk category 66

Table 30: Brand Value and Volume – Fermented Milk category 66

Table 31: Brand Value and Volume – Flavored Milk category 67

Table 32: Brand Value and Volume – White Milk category 67

Table 33: Brand Value and Volume – Soymilk Liquid category 69

Table 34: Brand Value and Volume – Spoonable Yogurt category 70

Table 35: Consumption of Dairy by Gender and markets (Kg Million, 2016) 96

Table 36: Consumption of Dairy & Soy Food by age and markets (Kg Million, 2016) 97

Table 37: Consumption of Dairy& Soy Foodby education and markets (Kg Million, 2016) 98

Table 38: Consumption of Dairy by urbanization and markets (Kg Million, 2016) 99

Table 39: Market Definitions 101

Table 40: Category Definitions 102

Table 41: Category Definitions 103

Table 42: Category Definitions 104

Table 43: Channel Definitions 105

Table 44: Health & Wellness: Product Attributes-Food Minus 106

Table 45: Health & Wellness: Product Attributes – Free From 107

Table 46: Health & Wellness: Product Attributes – Functional & Fortified 108

Table 47: Health & Wellness: Product Attributes – Naturally Healthy 109

Table 48: Health & Wellness: Product Attributes – Food Intolerance 110

Table 49: Health & Wellness: Consumer Benefits – Health Management 111

Table 50: Health & Wellness: Analysis by Consumer Benefits 112

Table 51: Health & Wellness: Consumer Benefits – Performance 113

Table 52: Market Value for Butter & Spreadable Fats – by category (RUB Million) 2011-2021 114

Table 53: Market Value for Butter & Spreadable Fats – by category (US$ Million) 2011-2021 114

Table 54: Market Volume for Butter & Spreadable Fats – by category (Kg Million) 2011-2021 115

Table 55: Market Value for Cheese – by category (RUB Million) 2011-2021 115

Table 56: Market Value for Cheese – by category (US$ Million) 2011-2021 116

Table 57: Market Volume for Cheese – by category (Kg Million) 2011-2021 116

Table 58: Market Value for Cream – by category (RUB Million) 2011-2021 117

Table 59: Market Value for Cream – by category (US$ Million) 2011-2021 117

Table 60: Market Volume for Cream – by category (Kg Million) 2011-2021 118

Table 61: Market Value for Dairy-Based & Soy-Based Desserts – by category (RUB Million) 2011-2021 119

Table 62: Market Value for Dairy-Based & Soy-Based Desserts – by category (US$ Million) 2011-2021 119

Table 63: Market Volume for Dairy-Based & Soy-Based Desserts – by category (Kg Million) 2011-2021 120

Table 64: Market Value for Drinkable Yogurt – by category (RUB Million) 2011-2021 121

Table 65: Market Value for Drinkable Yogurt – by category (US$ Million) 2011-2021 122

Table 66: Market Volume for Drinkable Yogurt – by category (Kg Million) 2011-2021 122

Table 67: Market Value for Fromage Frais & Quark – by category (RUB Million) 2011-2021 122

Table 68: Market Value for Fromage Frais & Quark – by category (US$ Million) 2011-2021 123

Table 69: Market Volume for Fromage Frais & Quark – by category (Kg Million) 2011-2021 123

Table 70: Market Value for Milk – by category (RUB Million) 2011-2021 124

Table 71: Market Value for Milk – by category (US$ Million) 2011-2021 124

Table 72: Market Volume for Milk – by category (Kg Million) 2011-2021 125

Table 73: Market Value for Soymilk & Soy Drinks – by category (RUB Million) 2011-2021 125

Table 74: Market Value for Soymilk & Soy Drinks – by category (US$ Million) 2011-2021 125

Table 75: Market Volume for Soymilk & Soy Drinks – by category (Kg Million) 2011-2021 126

Table 76: Market Value for Yogurt – by category (RUB Million) 2011-2021 126

Table 77: Market Value for Yogurt – by category (US$ Million) 2011-2021 126

Table 78: Market Volume for Yogurt – by category (Kg Million) 2011-2021 127

Table 79: Market Value for Butter & Spreadable Fats – by category (RUB Million) 2011-2021 127

Table 80: Market Value for Butter & Spreadable Fats – by category (RUB Million) 2011-2021 129

Table 81: Market Value for Butter & Spreadable Fats – by category (RUB Million) 2011-2021 130

Table 82: Dairy & Soy Food Sales Distribution in Russia- by Markets (RUB Million), 2016 131

Table 83: Packaging Material (in Million pack units) 131

Table 84: Container Type (in Million pack units) 132

Table 85: Closure Type (in Million pack units) 133

Table 86: Outer Type (in Million pack units) 133

Table 87: Exchange Rates: (US$-RUB), 2011-2021 134

Table 88: GDP Per Capita (RUB) 134

Table 89: Population 134

Table 90: Consumer Price Index 135

Table 91: Age Profile (Millions of Persons) 135

Figures

List of Figures

Figure 1: Volume share of Russia in the global and Eastern European Dairy & Soy Food sector, 2011-2021 4

Figure 2: Russia compared to the other top four countries in Eastern Europe – market size, growth, and competitive landscape 5

Figure 3: Market size analysis by value and volume, Dairy & Soy Food sector, 2011-2021 6

Figure 4: Per capita consumption in Russia compared to global and Eastern European average, 2011-2021 7

Figure 5: Value and volume growth analysis by markets, 2016-2021 8

Figure 6: Per capita consumption (by markets) in Russia compared to global and Eastern European average, 2016 10

Figure 7: Value and volume growth analysis, Butter & Spreadable Fats market, 2011-2021 11

Figure 8: Value and volume growth analysis, Cheese market, 2011-2021 14

Figure 9: Value and volume growth analysis, Cream market, 2011-2021 17

Figure 10: Value and volume growth analysis, Dairy-Based and Soy-Based Desserts market, 2011-2021 20

Figure 11: Value and volume growth analysis, Drinkable Yogurt market, 2011-2021 23

Figure 12: Value and volume growth analysis, 'Fromage Frais & Quark’ market, 2011-2021 24

Figure 13: Value and volume growth analysis, Milk market, 2011-2021 26

Figure 14: Value and volume growth analysis, Soymilk & Soy Drinks market, 2011-2021 29

Figure 15: Value and volume growth analysis, Yogurt market, 2011-2021 31

Figure 16: Distribution channel share, Dairy & Soy Food sector, 2011-2016 32

Figure 17: Distribution channel share, Butter & Spreadable Fats market, 2011-2016 33

Figure 18: Distribution channel share, Cheese market, 2011-2016 34

Figure 19: Distribution channel share, Cream market, 2011-2016 35

Figure 20: Distribution channel share, Dairy-Based & Soy-Based Desserts market, 2011-2016 36

Figure 21: Distribution channel share, Drinkable Yogurt market, 2011-2016 37

Figure 22: Distribution channel share, ‘Fromage Frais & Quark’ market, 2011-2016 38

Figure 23: Distribution channel share, Milk market, 2011-2016 39

Figure 24: Distribution channel share, Soymilk & Soy Drinks market, 2011-2016 40

Figure 25: Distribution channel share, Yogurt market, 2011-2016 41

Figure 26: Leading brands in the Russian Dairy & Soy Food sector, value and volume share, 2016 42

Figure 27: Leading brands in the Butter & Spreadable Fats market, value and volume share, 2016 48

Figure 28: Leading brands in the Cheese market, value and volume share, 2016 50

Figure 29: Leading brands in the Cream market, value and volume share, 2016 53

Figure 30: Leading brands in the Dairy-Based & Soy-Based Desserts market, value and volume share, 2016 54

Figure 31: Leading brands in the Drinkable Yogurt market, value and volume share, 2016 55

Figure 32: Leading brands in the Milk market, value and volume share, 2016 56

Figure 33: Leading brands in the Soymilk & Soy Drinks market, value and volume share, 2016 58

Figure 34: Leading brands in the Yogurt market, value and volume share, 2016 59

Figure 35: Private label penetration by markets (value terms), 2016 71

Figure 36: Growth analysis, private label and brands, (2011-2016) 72

Figure 37: Value of Health & Wellness claims by market, US$ million, 2016-2021 73

Figure 38: Value analysis by Health & Wellness product attributes, 2016 74

Figure 39: Volume analysis by Health & Wellness product attributes, 2016 75

Figure 40: Value analysis by Health & Wellness consumer benefits, 2016 76

Figure 41: Volume analysis by Health & Wellness consumer benefits, 2016 77

Figure 42: Leading companies in the Health & Wellness market by value, 2016 – Butter & Spreadable Fats 78

Figure 43: Leading companies in the Health & Wellness market by value, 2016 – Cheese 78

Figure 44: Leading companies in the Health & Wellness market by value, 2016 – Drinkable Yogurt 79

Figure 45: Leading companies in the Health & Wellness market by value, 2016 – Milk 80

Figure 46: Leading companies in the Health & Wellness market by value, 2016 – Milk 80

Figure 47: Packaging share and growth analysis by packaging material, 2011-2021 81

Figure 48: Use of packaging material by markets (in pack units), 2016 82

Figure 49: Packaging share and growth analysis by container type, 2011-2021 83

Figure 50: Use of container type by markets (in pack units), 2016 84

Figure 51: Packaging share and growth analysis by closure type, 2011-2021 85

Figure 52: Use of closure type by markets (in pack units), 2016 86

Figure 53: Packaging share and growth analysis by outer type, 2011-2021 87

Figure 54: Use of outer type by markets (in pack units), 2016 88

Figure 55.1: Relative comparison of countries based on PEST analysis 89

Figure 55.2: Relative comparison of countries based on PEST analysis 90

Figure 55.3: Relative comparison of countries based on PEST analysis 91

Figure 56: Russia’s GDP per capita, 2011-2016 92

Figure 57: Population growth in Russia, 2011-2016 93

Figure 58: Consumer Price Index, Russia, 2010-2016 94

Figure 59: Age Profile, Russia, 2016 95

Figure 60: Consumption of Dairy & Soy Food by Gender, Russia, 2016 96

Figure 61: Consumption of Dairy & Soy Food by age, Russia, 2016 97

Figure 62: Consumption of Dairy & Soy Food by education, Russia, 2016 98

Figure 63: Consumption of Dairy & Soy Food by degree of urbanization, Russia, 2016 99

Figure 64: About GlobalData 136

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