Country Profile: Dairy & Soy Food Sector in Saudi Arabia

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Published: September 30, 2017 Report Code: CS4355MF-ST

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Large young population base, developing taste for westernized diets and high health awareness among the consumers is driving the Dairy & Soy Food sector in the country. Of all the markets, Cheese is the largest in value terms, and is forecast to register the fastest growth during 2016-2021. Hypermarkets & Supermarkets is the leading channel for the distribution of Dairy & Soy Food products in the country. Rigid Plastics is the most commonly used packaging material in the sector, while Flexible Packaging is forecast to register the fastest growth during 2016-2021. Almarai Company, Sadafco, and Nadec are the leading market players in the Saudi Arabian Dairy & Soy Food sector.

GlobalData’s Country Profile report on the Dairy & Soy Food sector in Saudi Arabia provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.

What else is contained?
– Market data: Overall market value and volume data with growth analysis for 2011-2021. The overall market value and volume included in the report is split on the basis of On-trade and Off-trade
– Category coverage: Value and growth analysis for Butter & Spreadable Fats, Cheese, Cream, Dairy-Based & Soy-Based Desserts, Drinkable Yogurt, Milk, Soymilk & Soy Drinks, and Yogurt with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
– Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
– Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
– Packaging data: consumption breakdown for packaging materials and container types in each market, in terms of percentage share of number of units sold. Packaging material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; container data for: Carton, Film, Bag/Sachet, Tub, Wrapper, Bottle, and Tube.

Scope

– The Dairy & Soy Food sector in Saudi Arabia accounted for 28.5% volume share in the Middle East & Africa region.

– The Dairy & Soy Food sector in Saudi Arabia is forecast to grow at 8% CAGR in value terms during 2016-2021.

– The Cheese market is forecast to register the fastest growth during 2016-2021.

– Hypermarkets & Supermarkets account for the leading share in the distribution of Dairy & Soy Food products in Saudi Arabia.

– Almarai is the leading brand in the Saudi Arabian Dairy & Soy Food sector.

– Rigid Plastics is the most commonly used packaging material in the Saudi Arabian Dairy & Soy Food sector.

Reasons to Buy

– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

– Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

– Manufacturers can identify the opportunities to position products with H&W attributes/benefits

– Access the key and most influential consumer trends driving Dairy & Soy Food products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

– The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector

– Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.

Almarai Company
Sadafco
Nadec
The Kraft Heinz Company
Al Faisaliah Group
Fonterra Co-operative Group
Al-Othman Holding Co
Al Faisaliah Group
Nestle S.A.
Fromageries Bel SA

Table of Contents

Table of Contents

1. Report Scope 1

2. Executive summary 3

3. Saudi Arabia in the global and regional context 4

3.1. Saudi Arabia’s share in the Global and Middle East & African Dairy & Soy Food sector……. 4

3.2. Saudi Arabia compared to other leading countries in Middle East & Africa 5

4. Market size analysis – Dairy & Soy Food sector 6

4.1. Value and volume analysis – Dairy & Soy Food sector in Saudi Arabia 6

4.2. Per capita consumption – Saudi Arabia compared to Middle East & Africa and globally 7

4.3. Value and volume analysis by markets in the Dairy & Soy Food sector 8

4.4. Growth analysis by markets 9

5. Market and category analysis 10

5.1. Per capita consumption analysis by markets 10

5.2. Market analysis: Butter & Spreadable Fats 11

5.3. Market analysis: Cheese 13

5.4. Market analysis: Cream 15

5.5. Market analysis: Dairy-Based and Soy-Based Desserts 18

5.6. Market analysis: Drinkable Yogurt 21

5.7. Market analysis: Milk 22

5.8. Market analysis: Soymilk & Soy Drinks 25

5.9. Market analysis: Yogurt 27

6. Distribution analysis 28

6.1. Distribution channel share analysis: Dairy & Soy Food sector 28

6.2. Distribution channel share analysis: Butter & Spreadable Fats 29

6.3. Distribution channel share analysis: Cheese 30

6.4. Distribution channel share analysis: Cream 31

6.5. Distribution channel share analysis: Dairy-Based & Soy-Based Desserts 32

6.6. Distribution channel share analysis: Drinkable Yogurt 33

6.7. Distribution channel share analysis: Milk 34

6.8. Distribution channel share analysis: Soymilk & Soy Drinks 35

6.9. Distribution channel share analysis: Yogurt 36

7. Competitive landscape 37

7.1. Brand share analysis by sector 37

7.2. Brand share analysis by markets 41

7.3. Brand share analysis by category 50

7.3.1. Butter & Spreadable Fats 50

7.3.2. Cheese 51

7.3.3. Milk 53

7.3.4. Yogurt 55

8. Health & Wellness analysis 56

8.1. Market size analysis by Health & Wellness claims 56

8.2. Market share analysis – Health & Wellness product attributes 57

8.3. Market size analysis – Health & Wellness consumer benefits 59

8.4. Leading companies in Saudi Arabian Health & Wellness market 61

9. Packaging analysis 65

9.1. Packaging share and growth analysis by packaging material 65

9.2. Packaging share analysis by packaging material 66

9.3. Packaging share and growth analysis by container type 67

9.4. Packaging share analysis by container type 68

9.5. Packaging share and growth analysis by closure type 69

9.6. Packaging share analysis by closure type 70

9.7. Packaging share and growth analysis by outer type 71

9.8. Packaging share analysis by outer type 72

10. Macroeconomic analysis 73

10.1. GDP per Capita 76

10.2. Population and population growth 77

10.3. Consumer Price Index 78

10.4. Population breakdown by age 79

11. Consumergraphics 80

11.1. Consumption by Gender 80

11.2. Consumption by Age 81

11.3. Consumption by Education 82

11.4. Consumption by Degree of Urbanization 83

12. Methodology 84

13. Definitions 85

14. Appendix 98

15. About GlobalData 118

16. Disclaimer 119

17. Contact Us 120

Table

List of Tables

Table 1: Volume share of Saudi Arabia in the global and Middle East & Africa Dairy & Soy Food sector, 2011-2021 4

Table 2: Growth analysis by markets, 2016-2021 9

Table 3: Per capita consumption (by markets) in Saudi Arabia, Middle East & Africa and Global, 2016 10

Table 4: Value analysis of Butter & Spreadable Fats market by categories, 2011-2021 12

Table 5: Volume analysis of Butter & Spreadable Fats market by categories, 2011-2021 12

Table 6: Value analysis of Cheese market by categories, 2011-2021 14

Table 7: Volume analysis of Cheese market by categories, 2011-2021 14

Table 8: Value analysis of Cream market by categories, 2011-2021 16

Table 9: Volume analysis of Cream market by categories, 2011-2021 17

Table 10: Value analysis of Dairy-Based & Soy-Based Desserts market by categories, 2011-2021 19

Table 11: Volume analysis of Dairy-Based & Soy-Based Desserts market by categories, 2011-2021 20

Table 12: Value analysis of Milk market by categories, 2011-2021 23

Table 13: Volume analysis of Milk market by categories, 2011-2021 24

Table 14: Value analysis of Soymilk & Soy Drinks market by categories, 2011-2021 26

Table 15: Volume analysis of Soymilk & Soy Drinks market by categories, 2011-2021 26

Table 16: Brand Value and Volume – Dairy & Soy Food sector 38

Table 17: Brand Value and Volume – Butter & Spreadable Fats market 41

Table 18: Brand Value and Volume – Cheese market 42

Table 19: Brand Value and Volume – Cream market 44

Table 20: Brand Value and Volume – Dairy-Based & Soy-Based Desserts market 45

Table 21: Brand Value and Volume – Drinkable Yogurt market 46

Table 22: Brand Value and Volume – Milk market 47

Table 23: Brand Value and Volume – Yogurt market 49

Table 24: Brand Value and Volume – Butter category 50

Table 25: Brand Value and Volume – Margarine/Spreadable Fats category 50

Table 26: Brand Value and Volume – Natural Cheese category 51

Table 27: Brand Value and Volume – Processed Cheese category 52

Table 28: Brand Value and Volume – Evaporated Milk category 53

Table 29: Brand Value and Volume – Fermented Milk category 53

Table 30: Brand Value and Volume – Flavored Milk category 53

Table 31: Brand Value and Volume – White Milk category 54

Table 32: Brand Value and Volume – Spoonable Yogurt category 55

Table 33: Consumption of Dairy & Soy Food products by gender and markets (Kg Million, 2016) 80

Table 34: Consumption of Dairy & Soy Food products by age and markets (Kg Million, 2016) 81

Table 35: Consumption of Dairy and Soy Food products by education and markets (Kg Million, 2016) 82

Table 36: Consumption of Dairy & Soy Food products by degree of urbanization and markets (Kg Million, 2016) 83

Table 37: Market Definitions 85

Table 38: Category Definitions 86

Table 39: Category Definitions 87

Table 40: Category Definitions 88

Table 41: Channel Definitions 89

Table 42: Health & Wellness: Product Attributes-Food Minus 90

Table 43: Health & Wellness: Product Attributes – Free From 91

Table 44: Health & Wellness: Product Attributes – Functional & Fortified 92

Table 45: Health & Wellness: Product Attributes – Naturally Healthy 93

Table 46: Health & Wellness: Product Attributes – Food Intolerance 94

Table 47: Health & Wellness: Consumer Benefits – Health Management 95

Table 48: Health & Wellness: Analysis by Consumer Benefits 96

Table 49: Health & Wellness: Consumer Benefits – Performance 97

Table 50: Market Value for Butter & Spreadable Fats – by category (SR Million) 2011-2021 98

Table 51: Market Value for Butter & Spreadable Fats – by category (US$ Million) 2011-2021 98

Table 52: Market Volume for Butter & Spreadable Fats – by category (Kg Million) 2011-2021 99

Table 53: Market Value for Cheese – by category (SR Million) 2011-2021 99

Table 54: Market Value for Cheese – by category (US$ Million) 2011-2021 99

Table 55: Market Volume for Cheese – by category (Kg Million) 2011-2021 100

Table 56: Market Value for Cream – by category (SR Million) 2011-2021 100

Table 57: Market Value for Cream – by category (US$ Million) 2011-2021 101

Table 58: Market Volume for Cream – by category (Kg Million) 2011-2021 101

Table 59: Market Value for Dairy-Based & Soy-Based Desserts – by category (SR Million) 2011-2021 102

Table 60: Market Value for Dairy-Based & Soy-Based Desserts – by category (US$ Million) 2011-2021 103

Table 61: Market Volume for Dairy-Based & Soy-Based Desserts – by category (Kg Million) 2011-2021 104

Table 62: Market Value for Drinkable Yogurt – by category (SR Million) 2011-2021 105

Table 63: Market Value for Drinkable Yogurt – by category (US$ Million) 2011-2021 105

Table 64: Market Volume for Drinkable Yogurt – by category (Kg Million) 2011-2021 105

Table 65: Market Value for Milk – by category (SR Million) 2011-2021 106

Table 66: Market Value for Milk – by category (US$ Million) 2011-2021 106

Table 67: Market Volume for Milk – by category (Kg Million) 2011-2021 107

Table 68: Market Value for Soymilk & Soy Drinks – by category (SR Million) 2011-2021 107

Table 69: Market Value for Soymilk & Soy Drinks – by category (US$ Million) 2011-2021 107

Table 70: Market Volume for Soymilk & Soy Drinks – by category (Kg Million) 2011-2021 108

Table 71: Market Value for Yogurt – by category (SR Million) 2011-2021 108

Table 72: Market Value for Yogurt – by category (US$ Million) 2011-2021 108

Table 73: Market Volume for Yogurt – by category (Kg Million) 2011-2021 108

Table 74: Market Value for Dairy & Soy Food – by market (SR Million) 2011-2021 109

Table 75: Market Value for Dairy & Soy Food – by market (US$ Million) 2011-2021 110

Table 76: Market Volume for Dairy & Soy Food – by market (Kg Million) 2011-2021 111

Table 77: Dairy & Soy Food Sales Distribution in Saudi Arabia- by Markets (SR Million), 2016 112

Table 78: Key Health & Wellness product attributes driving sales in Saudi Arabia (SR Million) 112

Table 79: Key Health & Wellness consumer benefits driving sales in Saudi Arabia (SR Million) 113

Table 80: Packaging Material (in Million pack units) 113

Table 81: Container Type (in Million pack units) 114

Table 82: Closure Type (in Million pack units) 114

Table 83: Outer Type (in Million pack units) 115

Table 84: Exchange Rates: (US$-SR), 2011-2021 116

Table 85: GDP Per Capita (SR), 2011-2016 116

Table 86: Population, 2011-2016 116

Table 87: Consumer Price Index, 2011-2016 117

Table 88: Age Profile (in Millions), 2016 117

Figures

List of Figures

Figure 1: Saudi Arabia compared to the other top four countries in Middle East & Africa – market size, growth, and competitive landscape 5

Figure 2: Market size analysis by value and volume, Dairy & Soy Food sector, 2011-2021 6

Figure 3: Per capita consumption in Saudi Arabia compared to global and Middle East & African average, 2011-2021 7

Figure 4: Value and volume growth analysis by markets, 2016-2021 8

Figure 5: Value and volume growth analysis, Butter & Spreadable Fats market, 2011-2021 11

Figure 6: Value and volume growth analysis, Cheese market, 2011-2021 13

Figure 7: Value and volume growth analysis, Cream market, 2011-2021 15

Figure 8: Value and volume growth analysis, Dairy-Based and Soy-Based Desserts market, 2011-2021 18

Figure 9: Value and volume growth analysis, Drinkable Yogurt market, 2011-2021 21

Figure 10: Value and volume growth analysis, Milk market, 2011-2021 22

Figure 11: Value and volume growth analysis, Soymilk & Soy Drinks market, 2011-2021 25

Figure 12: Value and volume growth analysis, Yogurt market, 2011-2021 27

Figure 13: Distribution channel share, Dairy & Soy Food sector, 2011-2016 28

Figure 14: Distribution channel share, Butter & Spreadable Fats market, 2011-2016 29

Figure 15: Distribution channel share, Cheese market, 2011-2016 30

Figure 16: Distribution channel share, Cream market, 2011-2016 31

Figure 17: Distribution channel share, Dairy-Based & Soy-Based Desserts market, 2011-2016 32

Figure 18: Distribution channel share, Drinkable Yogurt market, 2011-2016 33

Figure 19: Distribution channel share, Milk market, 2011-2016 34

Figure 20: Distribution channel share, Soymilk & Soy Drinks market, 2011-2016 35

Figure 21: Distribution channel share, Yogurt market, 2011-2016 36

Figure 22: Leading brands in the Saudi Arabian Dairy & Soy Food sector, value and volume share, 2016 37

Figure 23: Leading brands in the Butter & Spreadable Fats market, value and volume share, 2016 41

Figure 24: Leading brands in the Cheese market, value and volume share, 2016 42

Figure 25: Leading brands in the Cream market, value and volume share, 2016 44

Figure 26: Leading brands in the Dairy-Based & Soy-Based Desserts market, value and volume share, 2016 45

Figure 27: Leading brands in the Drinkable Yogurt market, value and volume share, 2016 46

Figure 28: Leading brands in the Milk market, value and volume share, 2016 47

Figure 29: Leading brands in the Yogurt market, value and volume share, 2016 49

Figure 30: Value of Health & Wellness claims by market, US$ million, 2016-2021 56

Figure 31: Value analysis by Health & Wellness product attributes, 2016 57

Figure 32: Volume analysis by Health & Wellness product attributes, 2016 58

Figure 33: Value analysis by Health & Wellness consumer benefits, 2016 59

Figure 34: Volume analysis by Health & Wellness consumer benefits, 2016 60

Figure 35: Leading companies in the Health & Wellness market by value, 2016 – Butter & Spreadable Fats 61

Figure 36: Leading companies in the Health & Wellness market by value, 2016 – Butter & Spreadable Fats 61

Figure 37: Leading companies in the Health & Wellness market by value, 2016 – Cheese 62

Figure 38: Leading companies in the Health & Wellness market by value, 2016 – Cheese 62

Figure 39: Leading companies in the Health & Wellness market by value, 2016 – Milk 63

Figure 40: Leading companies in the Health & Wellness market by value, 2016 – Milk 63

Figure 41: Leading companies in the Health & Wellness market by value, 2016 – Yogurt 64

Figure 42: Packaging share and growth analysis by packaging material, 2011-2021 65

Figure 43: Use of packaging material by markets (in pack units), 2016 66

Figure 44: Packaging share and growth analysis by container type, 2011-2021 67

Figure 45: Use of container type by markets (in pack units), 2016 68

Figure 46: Packaging share and growth analysis by closure type, 2011-2021 69

Figure 47: Use of closure type by markets (in pack units), 2016 70

Figure 48: Packaging share and growth analysis by outer type, 2011-2021 71

Figure 49: Use of outer type by markets (in pack units), 2016 72

Figure 50: Relative comparison of countries based on PEST analysis 73

Figure 51: Saudi Arabia’s GDP per capita, 2011-2016 76

Figure 52: Population growth in Saudi Arabia, 2011-2016 77

Figure 53: Consumer Price Index, Saudi Arabia, 2010-2016 78

Figure 54: Age Profile, Saudi Arabia, 2016 79

Figure 55: Consumption of Dairy and Soy Food products by gender, Saudi Arabia 2016 80

Figure 56: Consumption of Dairy and Soy Food products by age, Saudi Arabia, 2016 81

Figure 57: Consumption of Dairy & Soy Food products by education, Saudi Arabia, 2016 82

Figure 58: Consumption of Dairy & Soy Food products by degree of urbanization, Saudi Arabia, 2016 83

Figure 59: About GlobalData 118

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