Country Profile: Fish & Seafood in Brazil

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The fish & seafood sector in Brazil is led by the chilled raw packaged fish & seafood – processed category in value terms, while chilled raw packaged fish & seafood – whole cuts leads in volume terms. The dried fish & seafood category is expected to register the fastest growth in value terms during 2017-2022. Hypermarkets & supermarkets accounted for the leading share in the distribution of fish & seafood products in the country. Rigid plastics is the most commonly used package material, followed by flexible packaging. Damm, Bom Porto and Gomes Da Costa are the leading market players in Brazilian fish & seafood sector.

GlobalData’s Country Profile report on the fish & seafood sector in Brazil provides insights on high growth categories to target, trends in the usage of package materials, category level distribution channel data and market share of brands.

What else is contained?
– Sector data: Overall sector value and volume data with growth analysis for 2012-2022
– Category coverage: Value and growth analysis for oils, and solid fats with inputs on individual segment share within each category and the change in their market share forecast for 2017-2022
– Leading players: Market share of brands and private labels in value terms in 2017
– Distribution data: Percentage of sales within each category through distribution channels such as cash & carries and warehouse clubs, hypermarkets & supermarkets, convenience stores, food & drinks specialists, e-retailers, vending machine, department stores, and others
– Packaging data: consumption breakdown for package materials and pack types in each category, in terms of percentage share of number of units sold. Pack material data for flexible packaging, paper & board, rigid plastics, rigid metal and others; pack type data for: Tray, can, stand up pouch, wrapper, blister pack, carton-folding, tub, and bag/sachet.

Scope

– The per capita consumption of fish & seafood was lower in Brazil compared to global and regional levels in 2017.

– Per capita consumption of ‘chilled raw packaged fish & seafood – whole cuts’ is higher when compared to other fish & seafood products in Brazil.

– Hypermarkets & supermarkets is the leading distribution channel in the Brazilian fish & seafood sector.

– Damm is the leading brand in both value and volume terms in the Brazilian fish & seafood sector.

– Rigid plastics is the most commonly used pack material in the Brazilian fish & seafood sector.

– Older consumers account for the leading share in the consumption of fish & seafood in the US.

Reasons to Buy

– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

– Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

– Manufacturers can identify the opportunities to position products with H&W attributes/benefits

– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

– The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector

– Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rural-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.

Casino Guichard-Perrachon S.A. - Assets
Damm
FrioCenter Barranquilla SAS
Gomes da Costa
Nativ - Industria Brasileira de Pescados Amazonicos S/A
PepsiCo Brasil Food
Ramirez & Cª (Filhos) S.A.
Riberalves Imobiliaria Ltd

Table of Contents

Table of Contents

Report scope

Executive summary

Brazil in the global and regional context

Brazil in the global and Latin America fish & seafood sector

Brazil compared to other leading countries in Latin America

Per capita consumption and expenditure – Brazil compared to Latin America and global levels

Sector analysis – fish & seafood

Country snapshot – fish & seafood sector in Brazil

Value and volume analysis – fish & seafood sector in Brazil

Cross category comparison – value and growth rate

Change in category share by value

Cross category comparison – volume and growth rate

Change in category share by volume

Per capita consumption analysis by category

Category analysis: ambient fish & seafood

Category analysis: chilled raw packaged fish & seafood – processed

Category analysis: chilled raw packaged fish & seafood – whole cuts

Category analysis: dried fish & seafood

Category analysis: fresh fish & seafood (counter)

Category analysis: frozen fish & seafood

Segment analysis (in value terms): frozen fish & seafood

Segment analysis (in volume terms): frozen fish & seafood

Distribution analysis

Distribution channel share analysis: fish & seafood

Distribution channel share analysis by category

Competitive landscape

Brand share analysis by sector

Brand share analysis by category

Private label share analysis by category

Growth of private labels compared to branded products

Degree of consolidation/fragmentation by category

Health & wellness

Health & wellness trend analysis

Health & wellness market analysis by product attribute

Health & wellness market analysis by consumer benefit

Category comparison – with health & wellness and without health & wellness claims

Packaging analysis

Pack material

Pack type

Closure type

Primary outer type

Consumergraphics

Demographic analysis

Macroeconomic analysis

Economic summary, labor market trends, and demographic trends

GlobalData country risk index (GCRI)

Methodology

Definitions

Appendix

Table

List of Tables

Country snapshot – leading value and volume categories

Cross category comparison – by value (2012-2022)

Cross category comparison – by volume (2012-2022)

Per capita consumption (by category), Brazil compared to Latin America and global levels (in kg), 2017

Frozen fish & seafood – value analysis by segment, 2012-2022

Frozen fish & seafood – volume analysis by segment, 2012-2022

Change in distribution share, 2012-2017

Category comparison- with health & wellness and without health& wellness claims, 2012-2017

Use of primary outer type by category (in pack units), 2017

Performance overview (score: 1-100)

Category value and volume data, by segment

Per capita consumption (in kg), 2012-2022

Per capita expenditure, 2012-2022

Fish & seafood sales distribution in Brazil – by category, 2017

Brand share (in value and volume terms) in the fish & seafood sector, 2017

Brand share (in value and volume terms) in the fish & seafood sector by category, 2017

Key health & wellness product attributes driving sales in Brazil, 2012-2022

Key health & wellness consumer benefits driving sales in Brazil, 2012-2022

Pack material (in million pack units), 2012-2022

Pack materials by category (in million pack units), 2017

Pack type (in million pack units), 2012-2022

Pack types by category (in million pack units), 2017

Closure type (in million pack units), 2012-2022

Closure types by category (in million pack units), 2017

Primary outer type (in million pack units), 2012-2022

Primary outer types by category (in million pack units), 2017

Real GDP and annual growth (%), 2014-2022

Nominal GDP and annual growth (%), 2014-2022

Consumer price inflation (%), 2014-2022

Employed people and unemployment rate (%), 2014-2022

Household consumption expenditure and annual growth (%), 2014-2022

Population and annual growth (%), 2014-2022

Population by age group (%)

Population by gender (%)

Population by rural-urban split (%)

Exchange rates, 2012-2022

Figures

List of Figures

Value and volume share of Brazil in the global and Latin America fish & seafood sector, 2017-2022

Brazil compared to other top countries in terms of market share, growth, and competitive landscape

PCC comparison – Brazil, Latin America, and global, 2012-2022

PCE comparison – Brazil, Latin America, and global, 2012-2022

Market size and growth analysis by value and volume, fish & seafood sector, 2012-2022

Cross category comparison – by value growth rate (2012-2022)

Change in category share (in value terms), 2017-2022

Cross category comparison – by volume growth rate (2012-2022)

Change in category share (in volume terms), 2017-2022

Market size and growth analysis by value and volume, ‘ambient fish & seafood’ category, 2012-2022

Market size and growth analysis by value and volume, ‘chilled raw packaged fish & seafood – processed’ category , 2012-2022

Market size and growth analysis by value and volume, ‘chilled raw packaged fish & seafood – whole cuts’ category, 2012-2022

Market size and growth analysis by value and volume, ‘dried fish & seafood’ category, 2012-2022

Market size and growth analysis by value and volume, ‘fresh fish & seafood (counter)’ category , 2012-2022

Market size and growth analysis by value and volume, ‘frozen fish & seafood’ category, 2012-2022

Share of key distribution channels, 2017 – fish & seafood

Key distribution channel share by category, 2017

Leading brands (in value and volume terms) in the fish & seafood sector, 2017

Leading brands (in value and volume terms) by category in the fish & seafood sector, 2017

Private label penetration by category (in value terms), 2017*

Growth analysis, private label and brands, 2012-2017*

Category-wise consolidation/fragmentation (in value terms) – fish & seafood, 2017*

Value of health & wellness claims by category, 2017-2022*

Contribution of health & wellness by product attributes, 2017-2022

Contribution of health & wellness by consumer benefits, 2017-2022

Key pack materials in the Brazilian fish & seafood sector, percentage share of pack units, 2017

Annual growth rate by key pack material, 2012-2022

Use of pack material by category (in pack units), 2017

Key pack types in the Brazilian fish & seafood sector, percentage share of pack units, 2017

Annual growth rate by key pack type, 2012-2022

Use of pack type by category (in pack units), 2017

Key closure types in the Brazilian fish & seafood sector, percentage share of pack units, 2017

Annual growth rate by key closure type, 2012-2022

Use of closure type by category (in pack units), 2017

Key primary outer typed in the Brazilian fish & seafood sector, percentage share of pack units, 2017

Annual growth rate by key primary outer type, 2012-2022

Demographic analysis

Real GDP value and annual growth (%)

Nominal GDP value and annual growth (%)

Consumer price inflation (%)

Household consumption expenditure growth (%)

Population (millions) and annual growth (%)

Population by age group (%)

Population by gender (%)

Population by rural-urban split (%)

Employed people (millions) and unemployment rate (%)

Five lowest risk nations in GCRI Q3 2017

Five highest risk nations in GCRI Q3 2017

Country risk analysis – Brazil compared to developed Latin America and the world

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