Country Profile: Ice Cream Sector in Hong Kong

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The Ice Cream sector in Hong Kong is led by the Take-Home and Bulk Ice Cream market, while the Impulse Ice Cream – Single Serve market is expected to record the fastest growth, in value terms, during 2016-2021. On-trade transactions account for the leading share in the distribution of Ice Cream products in the country. Flexible Packaging is the most commonly used package material in the sector, followed by Paper & Board and Rigid Plastics. Nestle, General Mills Inc, and Appolo Ice Cream Co Ltd are the leading market players in Hong Kong’s Ice Cream sector.

GlobalData’s Country Profile report on the Ice Cream sector in Hong Kong provides insights on high growth markets to target, trends in the usage of package materials, category level distribution channel data and market share of brands.

What else is contained?
– Market data: Overall market value and volume data with growth analysis for 2011-2021. The overall market value and volume included in the report is split on the basis of On-trade and Off-trade
– Category coverage: Value and growth analysis for Artisanal Ice Cream, Impulse Ice Cream – Single Serve, and Take-Home and Bulk Ice Cream with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
– Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
– Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
– Packaging data: consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; Pack data for: Carton, Film, Bag/Sachet, Tub, Wrapper, Bottle, and Tube.

Scope

– The Ice Cream sector in Hong Kong accounted for 0.5% volume share in the Asia-Pacific region

– The Ice Cream sector in Hong Kong is forecast to grow at 3.3% CAGR in value terms during 2016-2021

– Per capita consumption in the Take-Home and Bulk Ice Cream market is noticeably higher compared to other markets in Hong Kong

– On-trade transactions account for the leading share in the distribution of Ice Cream products in Hong Kong

– Drumstick lead Hong Kong’s Ice Cream sector in value terms

– Flexible Packaging is the most commonly used package material in the Hong Kong's Ice Cream sector.

Reasons to Buy

– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

– Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

– Manufacturers can identify the opportunities to position products with H&W attributes/benefits

– Access the key and most influential consumer trends driving Ice Cream products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

– The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector

– Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.

Nestle
General Mills Inc.
Appolo Ice Cream Co Ltd
Unilever
Binggrae Co. Ltd.
Kowloon Dairy Limited
Meiji Holdings Co. Ltd

Table of Contents

Table of Contents

1. Report Scope 1

2. Executive summary 2

3. Hong Kong in the global and regional context 4

3.1. Hong Kong’s share in the Global and Asia-Pacific Ice Cream sector 4

3.2. Hong Kong compared to other leading countries in Asia-Pacific 5

4. Market size analysis – Ice Cream sector 6

4.1. Value and volume analysis – Ice Cream sector in Hong Kong 6

4.2. Per capita consumption – Hong Kong compared to Asia-Pacific and globally 7

4.3. Extent to which consumers are trading up/down-Off-trade 8

4.4. Extent to which consumers are trading up/down-On-trade 9

4.5. Value and volume analysis by markets in the Ice Cream sector 10

4.6. Growth analysis by markets 11

5. Market and category analysis 12

5.1. Per capita consumption analysis by markets 12

5.2. Market analysis: Artisanal Ice Cream 13

5.3. Market analysis: Impulse Ice Cream-Single Serve 14

5.4. Market analysis: Take-Home and Bulk Ice Cream 16

6. Distribution analysis 18

6.1. Distribution channel share analysis: Ice Cream sector 18

6.2. Distribution channel share analysis: Artisanal Ice Cream 19

6.3. Distribution channel share analysis: Impulse Ice Cream-Single Serve 20

6.4. Distribution channel share analysis: Take-Home and Bulk Ice Cream 21

7. Competitive landscape 22

7.1. Brand share analysis by sector 22

7.2. Brand share analysis by markets 24

7.3. Brand share analysis by category 27

7.3.1. Impulse Ice Cream-Single Serve 27

7.3.2. Take-Home and Bulk Ice Cream 28

7.4. Private label share analysis 29

8. Packaging analysis 31

8.1. Packaging share and growth analysis by package material 31

8.2. Packaging share analysis by package material 32

8.3. Packaging share and growth analysis by pack type 33

8.4. Packaging share analysis by pack type 34

8.5. Packaging share and growth analysis by closure type 35

8.6. Packaging share analysis by closure type 36

8.7. Packaging share and growth analysis by primary outer type 37

8.8. Packaging share analysis by primary outer type 38

9. Macroeconomic analysis 39

9.1. GDP per Capita 42

9.2. Population and population growth 43

9.3. Consumer Price Index 44

9.4. Population breakdown by age 45

10. Consumergraphics 46

10.1. Consumption by Gender 46

10.2. Consumption by Age 47

10.3. Consumption by Education 48

10.4. Consumption by Degree of Urbanization 49

11. Methodology 50

12. Definitions 52

13. Appendix 56

14. About GlobalData 66

15. Disclaimer 67

16. Contact Us 68

Table

List of Tables

Table 1: Volume share of Hong Kong in the global and Asia-Pacific Ice Cream sector, 2011-2021 4

Table 2: Growth analysis by markets, 2016-2021 11

Table 3: Value analysis of Impulse Ice Cream – Single Serve market by categories, 2011-2021 15

Table 4: Volume analysis of Impulse Ice Cream – Single Serve market by categories, 2011-2021 15

Table 5: Value analysis of Take-Home and Bulk Ice Cream market by categories, 2011-2021 17

Table 6: Volume analysis of Take-Home and Bulk Ice Cream market by categories, 2011-2021 17

Table 7: Brand Value and Volume – Ice Cream sector (Off-trade), 2016 23

Table 8: Brand Value and Volume – Impulse Ice Cream – Single Serve market (Off-trade), 2016 24

Table 9: Brand Value and Volume – Take-Home and Bulk Ice Cream market (Off-trade), 2016 26

Table 10: Brand Value and Volume – Dairy-Based category (Off-trade), 2016 27

Table 11: Brand Value and Volume – Water-Based category (Off-trade), 2016 27

Table 12: Brand Value and Volume – Dairy-Based category (Off-trade), 2016 28

Table 13: Brand Value and Volume – Water-Based category (Off-trade), 2016 28

Table 14: Use of primary outer type by markets (in pack units), 2016 38

Table 15: Consumption of Ice Cream by Gender and markets (Million Kg, 2016) 46

Table 16: Consumption of Ice Cream by age and markets (Million Kg, 2016) 47

Table 17: Consumption of Ice Cream by education and markets (Million Kg, 2016) 48

Table 18: Consumption of Ice Cream by degree of urbanization and markets (Million Kg, 2016) 49

Table 19: Market Definitions 52

Table 20: Category Definitions 53

Table 21: Channel Definitions 54

Table 22: Market Value for Artisanal Ice Cream – by category (HK$ Million) 2011-2021 56

Table 23: Market Value for Artisanal Ice Cream – by category (US$ Million) 2011-2021 56

Table 24: Market Volume for Artisanal Ice Cream – by category (Million Kg) 2011-2021 56

Table 25: Market Value for Impulse Ice Cream – Single Serve – by category (HK$ Million) 2011-2021 57

Table 26: Market Value for Impulse Ice Cream – Single Serve – by category (US$ Million) 2011-2021 57

Table 27: Market Volume for Impulse Ice Cream – Single Serve – by category (Million Kg) 2011-2021 57

Table 28: Market Value for Take-Home and Bulk Ice Cream – by category (HK$ Million) 2011-2021 58

Table 29: Market Value for Take-Home and Bulk Ice Cream – by category (US$ Million) 2011-2021 58

Table 30: Market Volume for Take-Home and Bulk Ice Cream – by category (Million Kg) 2011-2021 58

Table 31: Sector Value for Ice Cream – by market (HK$ Million) 2011-2021 59

Table 32: Sector Value for Ice Cream – by market (US$ Million) 2011-2021 59

Table 33: Sector Volume for Ice Cream – by market (Million Kg) 2011-2021 60

Table 34: Components of change- by Market (Off-trade), 2015-2016 60

Table 35: Components of change- by Market (On-trade), 2015-2016 61

Table 36: Ice Cream Sales Distribution in Hong Kong- by Markets (HK$ Million), 2016 61

Table 37: Package Material (in Million pack units) 62

Table 38: Pack Type (in Million pack units) 62

Table 39: Closure Type (in Million pack units) 63

Table 40: Primary Outer Type (in Million pack units) 63

Table 41: Exchange Rates: (US$-HK$), 2011-2021 64

Table 42: GDP Per Capita (HK$), 2011-2016 64

Table 43: Population, 2011-2016 64

Table 44: Consumer Price Index, 2011-2016 65

Table 45: Age Profile (Millions of Persons), 2016 65

Figures

List of Figures

Figure 1: Hong Kong compared to the other top four countries in Asia-Pacific – market size, growth, and competitive landscape 5

Figure 2: Market size analysis by value and volume, Ice Cream sector, 2011-2021 6

Figure 3: Per capita consumption in Hong Kong compared to global and Asia-Pacific average, 2011-2021 7

Figure 4: Degree of trading up/down in Hong Kong’s Ice Cream sector-Off-trade, 2015-2016 8

Figure 5: Degree of trading up/down in Hong Kong’s Ice Cream sector-On-trade, 2015-2016 9

Figure 6: Value and volume growth analysis by markets, 2016-2021 10

Figure 7: Per capita consumption (by markets) in Hong Kong compared to global and Asia-Pacific average, 2016 12

Figure 8: Value and volume growth analysis, Artisanal Ice Cream market, 2011-2021 13

Figure 9: Value and volume growth analysis, Impulse Ice Cream – Single Serve market, 2011-2021 14

Figure 10: Value and volume growth analysis, Take-Home and Bulk Ice Cream market, 2011-2021 16

Figure 11: Distribution channel share, Ice Cream sector, 2011-2016 18

Figure 12: Distribution channel share, Artisanal Ice Cream market, 2011-2016 19

Figure 13: Distribution channel share, Impulse Ice Cream-Single Serve market, 2011-2016 20

Figure 14: Distribution channel share, Take-Home and Bulk Ice Cream market, 2011-2016 21

Figure 15: Leading brands in Hong Kong’s Ice Cream sector, value and volume share, 2016 22

Figure 16: Leading brands in the Impulse Ice Cream-Single Serve market, value and volume share, 2016 24

Figure 17: Leading brands in the Take-Home and Bulk Ice Cream market, value and volume share, 2016 25

Figure 18: Private label penetration by markets (value terms), 2016 29

Figure 19: Growth analysis, private label and brands, (2011-2016) 30

Figure 20: Packaging share and growth analysis by package material, 2011-2021 31

Figure 21: Use of package material by markets (in pack units), 2016 32

Figure 22: Packaging share and growth analysis by pack type, 2011-2021 33

Figure 23: Use of pack type by markets (in pack units), 2016 34

Figure 24: Packaging share and growth analysis by closure type, 2011-2021 35

Figure 25: Use of closure type by markets (in pack units), 2016 36

Figure 26: Packaging share and growth analysis by primary outer type, 2011-2021 37

Figure 27: Relative comparison of countries based on PEST analysis 39

Figure 28: Hong Kong’s GDP per capita, 2011-2016 42

Figure 29: Population growth in Hong Kong, 2011-2016 43

Figure 30: Consumer Price Index, Hong Kong, 2010-2016 44

Figure 31: Age Profile, Hong Kong, 2016 45

Figure 32: Consumption of Ice Cream by Gender, Hong Kong, 2016 46

Figure 33: Consumption of Ice Cream by age, Hong Kong, 2016 47

Figure 34: Consumption of Ice Cream by education, Hong Kong, 2016 48

Figure 35: About GlobalData 66

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