Country Profile: Ice Cream Sector in the Philippines

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Published: October 31, 2017 Report Code: CS4381MF-ST

Report Overview
Key Players
Table of Contents
Table
Figures

The Filipino Ice Cream sector is driven by rising purchasing power of consumers, which is enabling them to spend more on indulgent treats, such as Ice Cream. Of the three markets, Take-Home and Bulk Ice Cream is the largest in both value and volume terms, while the Impulse Ice Cream – Single Serve market is forecast to register the fastest growth during 2016-2021, in value terms. Hypermarkets & Supermarkets is the leading channel for the distribution of Ice Cream products in the country. Flexible Packaging is the most commonly used package material in the sector, while Rigid Plastics is forecast to register the fastest growth during 2016-2021. San Miguel and Nestle are the leading market players in the Filipino Ice Cream sector.

GlobalData’s Country Profile report on the Ice Cream sector in the Philippines provides insights on high growth markets to target, trends in the usage of package materials, category level distribution channel data and market share of brands.

What else is contained?
– Market data: Overall market value and volume data with growth analysis for 2011-2021. The overall market value and volume included in the report is split on the basis of On-trade and Off-trade
– Category coverage: Value and growth analysis for Artisanal Ice Cream, Impulse Ice Cream – Single Serve, and Take-Home and Bulk Ice Cream with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
– Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
– Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
– Packaging data: consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; Pack data for: Carton, Film, Bag/Sachet, Tub, Wrapper, Bottle, and Tube.

Scope

– The Filipino Ice Cream sector accounted for a volume share of 1.98% of the regional (Asia-Pacific) market in 2016.

– Of the three markets, Take-Home and Bulk Ice Cream was the largest market, while the Impulse Ice Cream – Single Serve market is expected to record the fastest CAGR, during 2016-2021.

– Hypermarkets & Supermarkets account for a leading share in the distribution of Ice Cream products in Philippines.

– Top five brands in the sector accounted for a 26% value share.

– Magnolia is the leading brand in the Filipino Ice Cream sector

– Flexible Packaging is the most commonly used packaging material in the Filipino Ice Cream sector.

Reasons to Buy

– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

– Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

– Manufacturers can identify the opportunities to position products with H&W attributes/benefits

– Access the key and most influential consumer trends driving Ice Cream products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

– The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector

– Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.

ArceDairy Ice Cream
Binggrae Co. Ltd.
Nestle
Prosperity inc.
San Miguel
Unilever

Table of Contents

1. Report Scope 8

2. Executive summary 10

3. Philippines in the global and regional context 12

3.1. Philippines’s share in the Global and Asia-Pacific Ice Cream sector 12

3.2. Philippines compared to other leading countries in Asia-Pacific 13

4. Market size analysis – Ice Cream sector 14

4.1. Value and volume analysis – Ice Cream sector in Philippines 14

4.2. Per capita consumption – Philippines compared to Asia-Pacific and globally 15

4.3. Extent to which consumers are trading up/down-Off-trade 16

4.4. Extent to which consumers are trading up/down-On-trade 17

4.5. Value and volume analysis by markets in the Ice Cream sector 18

4.6. Growth analysis by markets 19

5. Market and category analysis 20

5.1. Per capita consumption analysis by markets 20

5.2. Market analysis: Artisanal Ice Cream 21

5.3. Market analysis: Impulse Ice Cream-Single Serve 22

5.4. Market analysis: Take-Home and Bulk Ice Cream 24

6. Distribution analysis 26

6.1. Distribution channel share analysis: Ice Cream sector 26

6.2. Distribution channel share analysis: Artisanal Ice Cream 27

6.3. Distribution channel share analysis: Impulse Ice Cream-Single Serve 28

6.4. Distribution channel share analysis: Take-Home and Bulk Ice Cream 29

7. Competitive landscape 30

7.1. Brand share analysis by sector 30

7.2. Brand share analysis by markets 32

7.3. Brand share analysis by category 36

7.3.1. Impulse Ice Cream-Single Serve 36

7.3.2. Take-Home and Bulk Ice Cream 38

7.4. Private label share analysis 39

8. Health & Wellness analysis 41

8.1. Market size analysis by Health & Wellness claims 41

8.2. Market share analysis – Health & Wellness product attributes 42

8.3. Market size analysis – Health & Wellness consumer benefits 44

9. Packaging analysis 47

9.1. Packaging share and growth analysis by package material 47

9.2. Packaging share analysis by package material 48

9.3. Packaging share and growth analysis by pack type 49

9.4. Packaging share analysis by pack type 50

9.5. Packaging share and growth analysis by closure type 51

9.6. Packaging share analysis by closure type 52

10. Macroeconomic analysis 53

10.1. GDP per Capita 56

10.2. Population and population growth 57

10.3. Consumer Price Index 58

10.4. Population breakdown by age 59

11. Consumer graphics 60

11.1. Consumption by Gender 60

11.2. Consumption by Age 61

11.3. Consumption by Education 62

11.4. Consumption by Degree of Urbanization 63

12. Methodology 64

13. Definitions 65

14. Appendix 77

15. About GlobalData 91

16. Disclaimer 92

17. Contact Us 93

Table

List of Tables

Table 1: Volume share of the Philippines in the global and Asia-Pacific Ice Cream sector, 2011-2021 12

Table 2: Growth analysis by markets, 2016-2021 19

Table 3: Value analysis of Impulse Ice Cream – Single Serve market by categories, 2011-2021 23

Table 4: Volume analysis of Impulse Ice Cream – Single Serve market by categories, 2011-2021 23

Table 5: Value analysis of Take-Home and Bulk Ice Cream market by categories, 2011-2021 25

Table 6: Volume analysis of Take-Home and Bulk Ice Cream market by categories, 2011-2021 25

Table 7: Brand Value and Volume – Ice Cream sector (Off-trade), 2016 31

Table 8: Brand Value and Volume – Impulse Ice Cream – Single Serve market (Off-trade), 2016 33

Table 9: Brand Value and Volume – Take-Home and Bulk Ice Cream market (Off-trade), 2016 35

Table 10: Brand Value and Volume – Dairy-Based category (Off-trade), 2016 36

Table 11: Brand Value and Volume – Water-Based category (Off-trade), 2016 37

Table 12: Brand Value and Volume – Dairy-Based category (Off-trade), 2016 38

Table 13: Brand Value and Volume – Water-Based category (Off-trade), 2016 38

Table 14: Consumption of Ice Cream by gender and markets (Million Kg, 2016) 60

Table 15: Consumption of Ice Cream by age and markets (Million Kg, 2016) 61

Table 16: Consumption of Ice Cream by education and markets (Million Kg, 2016) 62

Table 17: Consumption of Ice Cream by degree of urbanization and markets (Million Kg, 2016) 63

Table 18: Market Definitions 65

Table 19: Category Definitions 66

Table 20: Channel Definitions 67

Table 21: Health & Wellness: Product Attributes-Food Minus 69

Table 22: Health & Wellness: Product Attributes – Free From 70

Table 23: Health & Wellness: Product Attributes – Functional & Fortified 71

Table 24: Health & Wellness: Product Attributes – Naturally Healthy 72

Table 25: Health & Wellness: Product Attributes – Food Intolerance 73

Table 26: Health & Wellness: Consumer Benefits – Health Management 74

Table 27: Health & Wellness: Analysis by Consumer Benefits 75

Table 28: Health & Wellness: Consumer Benefits – Performance 76

Table 29: Market Value for Artisanal Ice Cream – by category (₱ Million) 2011-2021 77

Table 30: Market Value for Artisanal Ice Cream – by category (US$ Million) 2011-2021 77

Table 31: Market Volume for Artisanal Ice Cream – by category (Million Kg) 2011-2021 77

Table 32: Market Value for Impulse Ice Cream – Single Serve – by category (₱ Million) 2011-2021 78

Table 33: Market Value for Impulse Ice Cream – Single Serve – by category (US$ Million) 2011-2021 78

Table 34: Market Volume for Impulse Ice Cream – Single Serve – by category (Million Kg) 2011-2021 79

Table 35: Market Value for Take-Home and Bulk Ice Cream – by category (₱ Million) 2011-2021 79

Table 36: Market Value for Take-Home and Bulk Ice Cream – by category (US$ Million) 2011-2021 80

Table 37: Market Volume for Take-Home and Bulk Ice Cream – by category ( Million Kg) 2011-2021 80

Table 38: Sector Value for Ice Cream – by market (₱ Million) 2011-2021 81

Table 39: Sector Value for Ice Cream – by market (US$ Million) 2011-2021 82

Table 40: Sector Volume for Ice Cream – by market (Million Kg) 2011-2021 83

Table 41: Components of change- by Market (Off-trade), 2015-2016 84

Table 42: Components of change- by Market (On-trade), 2015-2016 84

Table 43: Ice Cream Sales Distribution in Philippines- by Markets (₱ Million), 2016 85

Table 44: Key Health & Wellness product attributes driving sales in the Philippines (₱ Million) 86

Table 45: Key Health & Wellness consumer benefits driving sales in the Philippines (₱ Million) 86

Table 46: Packaging Material (in Million pack units) 87

Table 47: Pack Type (in Million pack units) 87

Table 48: Closure Type (in Million pack units) 88

Table 49: Exchange Rates: (US$-₱), 2011-2021 89

Table 50: GDP Per Capita (₱) 89

Table 51: Population 89

Table 52: Consumer Price Index 90

Table 53: Age Profile (Millions of Persons) 90

Figures

List of Figures

Figure 1: Philippines compared to the other top four countries in Asia-Pacific – market size, growth, and competitive landscape 13

Figure 2: Market size analysis by value and volume, Ice Cream sector, 2011-2021 14

Figure 3: Per capita consumption in the Philippines compared to global and Asia-Pacific average, 2011-2021 15

Figure 4: Degree of trading up/down in the Filipino Ice Cream sector-Off-trade, 2015-2016 16

Figure 5: Degree of trading up/down in the Filipino Ice Cream sector-On-trade, 2015-2016 17

Figure 6: Value and volume growth analysis by markets, 2016-2021 18

Figure 7: Per capita consumption (by markets) in the Philippinescompared to global and Asia-Pacific average, 2016 20

Figure 8: Value and volume growth analysis, Artisanal Ice Cream market, 2011-2021 21

Figure 9: Value and volume growth analysis, Impulse Ice Cream – Single Serve market, 2011-2021 22

Figure 10: Value and volume growth analysis, Take-Home and Bulk Ice Cream market, 2011-2021 24

Figure 11: Distribution channel share, Ice Cream sector, 2011-2016 26

Figure 12: Distribution channel share, Artisanal Ice Cream market, 2011-2016 27

Figure 13: Distribution channel share, Impulse Ice Cream-Single Serve market, 2011-2016 28

Figure 14: Distribution channel share, Take-Home and Bulk Ice Cream market, 2011-2016 29

Figure 15: Leading brands in the Filipino Ice Cream sector, value and volume share, 2016 30

Figure 16: Leading brands in the Impulse Ice Cream-Single Serve market, value and volume share, 2016 32

Figure 17: Leading brands in the Take-Home and Bulk Ice Cream market, value and volume share, 2016 34

Figure 18: Private label penetration by markets (value terms), 2016 39

Figure 19: Growth analysis, private label and brands, (2011-2016) 40

Figure 20: Value of Health & Wellness claims by market, US$ million, 2016-2021 41

Figure 21: Value analysis by Health & Wellness product attributes, 2016 42

Figure 22: Volume analysis by Health & Wellness product attributes, 2016 43

Figure 23: Value analysis by Health & Wellness consumer benefits, 2016 44

Figure 24: Volume analysis by Health & Wellness consumer benefits, 2016 45

Figure 25: Leading companies in the Health & Wellness market by value, 2016 – Take-Home and Bulk Ice Cream 46

Figure 26: Packaging share and growth analysis by package material, 2011-2021 47

Figure 27: Use of package material by markets (in pack units), 2016 48

Figure 28: Packaging share and growth analysis by pack type, 2011-2021 49

Figure 29: Use of pack type by markets (in pack units), 2016 50

Figure 30: Packaging share and growth analysis by closure type, 2011-2021 51

Figure 31: Use of closure type by markets (in pack units), 2016 52

Figure 32: Relative comparison of countries based on PEST analysis 53

Figure 33: Philippines’s GDP per capita, 2011-2016 56

Figure 34: Population growth in Philippines, 2011-2016 57

Figure 35: Consumer Price Index, Philippines, 2010-2016 58

Figure 36: Age Profile, Philippines, 2016 59

Figure 37: Consumption of Ice Cream by gender, Philippines, 2016 60

Figure 38: Consumption of Ice Cream by age, Philippines, 2016 61

Figure 39: Consumption of Ice Cream by education, Philippines, 2016 62

Figure 40: Consumption of Ice Cream by degree of urbanization, Philippines, 2016 63

Figure 41: About GlobalData 91

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