Country Profile: Make-Up Sector in South Africa

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The South African Make-Up sector is led by the Eye Make-Up market, which is also forecast to register the fastest growth during 2016-2021. The sector is driven by growing economy and increasing number of women entering workforce. Hypermarkets & Supermarkets is the leading channel for the distribution of Make-Up products in the country. Rigid Plastics is the most commonly used package material in the sector and it is also forecast to register the fastest growth during 2016-2021. Avon Products, Inc. and L`Oreal S.A. are the leading market players in the South African Make-Up sector.

GlobalData’s Country Profile report on the Make-Up sector in South Africa provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.

What else is contained?
– Market data: Overall market value and volume data with growth analysis for 2011-2021.
– Category coverage: Value and growth analysis for Eye Make-Up, Face Make-Up, Nail Make-Up, and Lip Make-Up with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
– Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
– Distribution data: Percentage of sales within each market through distribution channels such as Hypermarkets & Supermarkets, Health & Beauty Stores, Department Stores, Drug Stores & Pharmacies, and others
– Packaging data: consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Rigid Plastics, Paper & Board, Flexible Packaging, and others; pack type data for: Specialty Container, Tube, Jar and Tub.

Scope

– The Make-Up sector in South Africa accounted for 31.7% volume share in the Middle East & African region, in 2016

– South Africa ranks second on the extent of fragmentation when compared to the leading four countries in the region

– The top five brands accounting for a 40.7% share in 2016

– The per capita consumption of Make-Up products is higher in South Africa compared to regional level

– Eye Make-Up is the largest market, in value and volume terms, in the South African Make-Up sector

– Avon is the leading brand in the South African Make-Up sector.

Reasons to Buy

– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

– Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

– Access the key and most influential consumer trends driving Make-Up consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

– The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector

– Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.

Coty Inc.
Revlon Inc.
The Estee Lauder Companies Inc.
L`Oreal S.A.
Clarins Group
Ralo Cosmetics
Chanel S.A.
Elizabeth Arden Inc.
Cosnova Gmbh
Avon Products Inc.
Avroy Shlain Cosmetics
Wipro Limited
Yves Rocher International

Table of Contents

Table of Contents

1. Report Scope 1

2. Executive Summary 2

3. South Africa in the Global and Regional Context 3

3.1. South Africa’s share in the Global and Middle East & African Make-Up sectors 3

3.2. South Africa compared to other leading countries in Middle East & Africa 4

4. Market Size Analysis – Make-Up Sector 5

4.1. Value and volume analysis – Make-Up sector in South Africa 5

4.2. Per capita consumption – South Africa compared to Middle East & Africa and globally 6

4.3. Extent to which consumers are trading up/down 7

4.4. Value and volume analysis of markets in the Make-Up sector 8

4.5. Growth analysis by markets 9

5. Market and Category Analysis 10

5.1. Per capita consumption analysis by markets 10

5.2. Market analysis: Eye Make-Up 11

5.3. Market analysis: Face Make-Up 13

5.4. Market analysis: Lip Make-Up 15

5.5. Market analysis: Nail Make-Up 17

6. Distribution Analysis 18

6.1. Distribution channel share analysis: Make-Up 18

6.2. Distribution channel share analysis: Eye Make-Up 19

6.3. Distribution channel share analysis: Face Make-Up 20

6.4. Distribution channel share analysis: Lip Make-Up 21

6.5. Distribution channel share analysis: Nail Make-Up 22

7. Competitive Landscape 23

7.1. Brand share analysis by sector 23

7.2. Brand share analysis by markets 25

8. Packaging Analysis 33

8.1. Packaging share and growth analysis by package material 33

8.2. Packaging share analysis by package material 34

8.3. Packaging share and growth analysis by pack type 35

8.4. Packaging share analysis by pack type 36

8.5. Packaging share and growth analysis by closure type 37

8.6. Packaging share analysis by closure type 38

8.7. Packaging share and growth analysis by primary outer type 39

8.8. Packaging share analysis by primary outer type 40

9. Macroeconomic Analysis 41

9.1. GDP per Capita 44

9.2. Population and population growth 45

9.3. Consumer Price Index 46

9.4. Population breakdown by age 47

10. Consumergraphics 48

10.1. Consumption by Gender 48

10.2. Consumption by Age 49

10.3. Consumption by Education 50

10.4. Consumption by Degree of Urbanization 51

11. Methodology 52

12. Definitions 53

13. Appendix 56

14. About GlobalData 67

15. Disclaimer 68

16. Contact Us 69

Table

List of Tables

Table 1: Volume share of South Africa in the global and Middle East & Africa Make-Up sector, 2011-2021 3

Table 2: Growth analysis by markets, 2016-2021 9

Table 3: Value analysis of the Eye Make-Up market categories, 2011-2021 12

Table 4: Volume analysis of the Eye Make-Up market by categories, 2011-2021 12

Table 5: Value analysis of the Face Make-Up market by categories, 2011-2021 14

Table 6: Volume analysis of the Face Make-Up market by categories, 2011-2021 14

Table 7: Value analysis of the Lip Make-Up market by categories, 2011-2021 16

Table 8: Volume analysis of the Lip Make-Up market by categories, 2011-2021 16

Table 9: Brand Value – Make-Up sector, 2016 24

Table 10: Brand Value – the Eye Make-Up market, 2016 26

Table 11: Brand Value – the Face Make-Up market, 2016 28

Table 12: Brand Value – the Lip Make-Up market, 2016 30

Table 13: Brand Value – the Nail Make-Up market, 2016 32

Table 14: Consumption of Make-Up by gender and markets (Million Units, 2016) 48

Table 15: Consumption of Make-Up by age and markets (Million Units, 2016) 49

Table 16: Consumption of Make-Up by education and markets (Million Units, 2016) 50

Table 17: Consumption of Make-Up by degree ofurbanization and markets (Million Units, 2016) 51

Table 18: Market Definitions 53

Table 19: Category Definitions 54

Table 20: Channel Definitions 55

Table 21: Market Value for Eye Make-Up – by category (R Million), 2011-2021 56

Table 22: Market Value for Eye Make-Up – by category (US$ Million), 2011-2021 56

Table 23: Market Volume for Eye Make-Up – by category (Million Units), 2011-2021 57

Table 24: Market Value for Face Make-Up – by category (R Million), 2011-2021 57

Table 25: Market Value for Face Make-Up – by category (US$ Million), 2011-2021 58

Table 26: Market Volume for Face Make-Up – by category (Million Units), 2011-2021 58

Table 27: Market Value for Lip Make-Up – by category (R Million), 2011-2021 59

Table 28: Market Value for Lip Make-Up – by category (US$ Million), 2011-2021 59

Table 29: Market Volume for Lip Make-Up – by category (Million Units), 2011-2021 60

Table 30: Market Value for Nail Make-Up (R Million), 2011-2021 60

Table 31: Market Value for Nail Make-Up (US$ Million), 2011-2021 61

Table 32: Market Volume for Nail Make-Up (Million Units), 2011-2021 61

Table 33: Components of change – by Market, 2015-2016 61

Table 34: Make-Up Sales Distribution in South Africa – by Markets (R Million), 2016 62

Table 35: Package Material (in Million pack units) 63

Table 36: Pack Type (in Million pack units) 63

Table 37: Closure Type (in Million pack units) 64

Table 38: Primary Outer Type (in Million pack units) 64

Table 39: Exchange Rates: (US$-R), 2011-2021 65

Table 40: GDP Per Capita (R), 2011-2016 65

Table 41: Population, 2011-2016 65

Table 42: Consumer Price Index, 2011-2016 65

Table 43: Age Profile (Millions of Persons), 2016 66

Figures

List of Figures

Figure 1: South Africa compared to the top four countries in Middle East & Africa – market size, growth, and competitive landscape 4

Figure 2: Market size analysis by value and volume, Make-Up sector, 2011-2021 5

Figure 3: Per capita consumption in South Africa compared to global and Middle East & African average, 2011-2021 6

Figure 4: Degree of trading up/down in the South African Make-Up sector, 2015-2016 7

Figure 5: Value and volume growth analysis by markets, 2016-2021 8

Figure 6: Per capita consumption (by markets) in South Africa compared to the global and Middle East & African average, 2016 10

Figure 7: Value and volume growth analysis, Eye Make-Up market, 2011-2021 11

Figure 8: Value and volume growth analysis, Face Make-Up market, 2011-2021 13

Figure 9: Value and volume growth analysis, Lip Make-Up market, 2011-2021 15

Figure 10: Value and volume growth analysis, Nail Make-Up market, 2011-2021 17

Figure 11: Distribution channel share, Make-Up, 2011-2016 18

Figure 12: Distribution channel share, Eye Make-Up market, 2011-2016 19

Figure 13: Distribution channel share, Face Make-Up market, 2011-2016 20

Figure 14: Distribution channel share, Lip Make-Up market, 2011-2016 21

Figure 15: Distribution channel share, Nail Make-Up market, 2011-2016 22

Figure 16: Leading brands in the South African Make-Up sector, value share, 2016 23

Figure 17: Leading brands in the Eye Make-Up market, value share, 2016 25

Figure 18: Leading brands in the Face Make-Up market, value share, 2016 27

Figure 19: Leading brands in the Lip Make-Up market, value share, 2016 29

Figure 20: Leading brands in the Nail Make-Up market, value share, 2016 31

Figure 21: Packaging share and growth analysis by package material, 2011-2021 33

Figure 22: Use of package material by markets (in pack units), 2016 34

Figure 23: Packaging share and growth analysis by pack type, 2011-2021 35

Figure 24: Use of pack type by markets (in pack units), 2016 36

Figure 25: Packaging share and growth analysis by closure type, 2011-2021 37

Figure 26: Use of closure type by markets (in pack units), 2016 38

Figure 27: Packaging share and growth analysis by primary outer type, 2011-2021 39

Figure 28: Use of primary outer type by markets (in pack units), 2016 40

Figure 29: Relative comparison of countries based on PEST analysis 41

Figure 30: South Africa’s GDP per capita, 2011-2016 44

Figure 31: Population growth in South Africa, 2011-2016 45

Figure 32: Consumer Price Index, South Africa, 2010-2016 46

Figure 33: Age Profile, South Africa, 2016 47

Figure 34: Consumption of Make-Up by gender, South Africa, 2016 48

Figure 35: Consumption of Make-Up by age, South Africa, 2016 49

Figure 36: Consumption of Make-Up by education, South Africa, 2016 50

Figure 37: Consumption of Make-Up by degree of urbanization, South Africa, 2016 51

Figure 38: About GlobalData 67

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