Country Profile: Meat sector in Australia

Powered by

All the vital news, analysis, and commentary curated by our industry experts.

$875
Buy Report View Sample

Published: April 30, 2017 Report Code: CS4071MF-ST

Select Item

The meat sector in Australia is expected to grow at a slower pace during 2016-2021. Of the seven markets, Fresh Meat – Counter is the largest in both value and volume terms. Hypermarkets & Supermarkets is the leading distribution channel in the Australian Meat sector, accounting for a total value share of 72.8% in 2016. Rigid Plastics is the most commonly used packaging material in the Australian Meat sector. Primrybsnab and Hans Continental Smallgoods are the Popular players in the sector.

GlobalData’s Country Profile report on the Meat sector in Australia provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?
– Market data: Overall market value and volume data with growth analysis for 2011-2021
– Category coverage: Value and growth analysis for Ambient Meat, Chilled Raw Packaged Meat – Processed, Chilled Raw Packaged Meat – Whole Cuts, Cooked Meats – Counter, Cooked Meats – Packaged, Fresh Meat (Counter) and Frozen Meat with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
– Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
– Distribution data: Percentage of sales within each market through distribution channels such as Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
– Packaging data: consumption breakdown for packaging materials and containers in each market, in terms of percentage share of number of units sold. Packaging material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; container data for: Jar, Bottle, Bag/Sachet, Tub, Box, Pouch, and Tube.

Scope

– The Meat sector in Australia is forecast to grow at a CAGR of 1.1% during 2016-2021 in value terms

– Frozen Meat (Counter) is the largest with value and volume terms.

– Consumers’ are trading down to value for money products in the Australian Meat sector

– Ambient Meat, with a high growth rate and low market share, provides significant opportunities to producers

– The per capita Consumption is high in Australia when compared to global and regional level

Reasons to Buy

– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

– Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

– Manufacturers can identify the opportunities to position products with H&W attributes/benefits

– Access the key and most influential consumer trends driving Prepared Meals products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

– The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector

– Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.

H. J. Heinz Company
Hormel Foods Corporation
Zwanenberg Food Group B.V.
Davies Foods
Associated British Foods Plc
Dorsogna Ltd
Hans Continental Smallgoods
Primrybsnab
SunPork Fresh Foods
Associated British Foods Plc
Steggles
Inghams Enterprises Pty Limited.
Macro Meats Pty Ltd
B.E. Campbell (NSW) Pty Ltd
Steggles
LILYDALE
Inghams Enterprises Pty Limited.
Gotzinger Smallgoods Pty Ltd
Hans Continental Small goods
Urban Purveyor Group
Macro Meats Pty Ltd

Table of Contents

Table of Contents

1. Report Scope 1

2. Executive summary 2

3. Australia in its regional context 3

3.1. Australia’s market share in the Global and APAC Meat sectors 3

3.2. Australia compared to other major countries in the APAC region 4

4. Market size analysis – Meat Sector 5

4.1. Value and volume analysis – Meat sector in Australia 5

4.2. Per capita consumption analysis -Australia compared to the global and APAC region 6

4.3. Extent to which consumers are trading down in the Australian Meat sector 7

4.4. Market size analysis by Meat markets 8

4.5. Growth analysis by markets 9

5. Market and category analysis 10

5.1. Per capita consumption analysis by markets 10

5.2. Market Analysis: Ambient Meat 11

5.3. Market analysis: Chilled Raw Packaged Meat – Processed 12

5.4. Market Analysis: Chilled Raw Packaged Meat – Whole Cuts 15

5.5. Market Analysis: Cooked Meats – Counter 18

5.6. Market Analysis: Cooked Meats – Packaged 19

5.7. Market Analysis: Fresh Meat (Counter) 22

5.8. Market Analysis: Frozen Meat 25

6. Distribution analysis 27

6.1. Distribution channel share analysis: Meat 27

6.2. Distribution channel share analysis: Ambient Meat 28

6.3. Distribution channel share analysis: Chilled Raw Packaged Meat – Processed 29

6.4. Distribution channel share analysis: Chilled Raw Packaged Meat – Whole Cuts 30

6.5. Distribution channel share analysis: Cooked Meats – Counter 31

6.6. Distribution channel share analysis: Cooked Meats – Packaged 32

6.7. Distribution channel share analysis: Fresh Meat (Counter) 33

6.8. Distribution channel share analysis: Frozen Meat 34

7. Competitive landscape 35

7.1. Brand share analysis by sector 35

7.2. Brand share analysis by markets 37

7.3. Brand share analysis by category 44

7.3.1. Chilled Raw Packaged Meat – Processed 44

7.3.2. Chilled Raw Packaged Meat – Whole Cuts 47

7.3.3. Cooked Meats – Packaged 49

7.3.4. Fresh Meat (Counter) 51

7.3.5. Frozen Meat 52

7.4. Private label share analysis 53

8. Health & Wellness analysis 55

8.1. Market size analysis by Health & Wellness claims 55

8.2. Market size analysis – Health & Wellness product attributes 56

8.3. Market size analysis – Health & Wellness consumer benefits 58

8.4. Leading companies in the Australian Health & Wellness market 60

9. Packaging analysis 62

9.1. Packaging share and growth analysis by packaging material in the Meat sector 62

9.2. Packaging share analysis by packaging material in Meat markets 63

9.3. Packaging share and growth analysis by container type in the Meat sector 64

9.4. Packaging share analysis by container type in Meat markets 65

9.5. Packaging share and growth analysis by closure type in the Meat sector 66

9.6. Packaging share analysis by closure type in Meat markets 67

9.7. Packaging share and growth analysis by outer type in the Meat sector 68

9.8. Packaging share analysis by outer type in Meat markets 69

10. Macroeconomic analysis 70

10.1. GDP per Capita 73

10.2. Population and population growth 74

10.3. Consumer Price Index 75

10.4. Population breakdown by age 76

11. Methodology 77

12. Definitions 78

13. Appendix 90

14. About GlobalData 109

15. Disclaimer 110

16. Contact Us 111

Table

List of Tables

Table 1: Growth analysis by markets, 2016-2021 9

Table 2: Brand Value and Volume- Meat Sector 36

Table 3: Brand Value and Volume-Ambient Meat Market 37

Table 4: Brand Value and Volume-Chilled Raw Packaged Meat – Processed Market 39

Table 5: Brand Value and Volume-Chilled Raw Packaged Meat – Whole Cuts Market 40

Table 6: Brand Value and Volume-Cooked Meats – Packaged Market 41

Table 7: Brand Value and Volume-Fresh Meat (Counter) Market 42

Table 8: Brand Value and Volume-Frozen Meat Market 43

Table 9: Brand Value and Volume-Bacon Category 44

Table 10: Brand Value and Volume-Burgers & Grills Category 44

Table 11: Brand Value and Volume-Coated Portions Category 45

Table 12: Brand Value and Volume-Meatballs Category 45

Table 13: Brand Value and Volume-Sausages Category 46

Table 14: Brand Value and Volume-Beef (Chilled Raw Packaged Meat – Whole Cuts) Category 47

Table 15: Brand Value and Volume-Chicken (Chilled Raw Packaged Meat – Whole Cuts) Category 47

Table 16: Brand Value and Volume-Lamb (Chilled Raw Packaged Meat – Whole Cuts) Category 47

Table 17: Brand Value and Volume-Pork (Chilled Raw Packaged Meat – Whole Cuts) Category 47

Table 18: Brand Value and Volume-Others (Chilled Raw Packaged Meat – Whole Cuts) Category 48

Table 19: Brand Value and Volume-Beef (Cooked Meats – Packaged) Category 49

Table 20: Brand Value and Volume-Chicken (Cooked Meats – Packaged) Category 49

Table 21: Brand Value and Volume- Lamb (Cooked Meats – Packaged) Category 49

Table 22: Brand Value and Volume- Pork (Cooked Meats – Packaged) category 49

Table 23: Brand Value and Volume- Turkey (Cooked Meats – Packaged) category 50

Table 24: Brand Value and Volume- Others (Cooked Meats – Packaged) category 50

Table 25: Brand Value and Volume-Chicken (Fresh Meat (Counter)) Category 51

Table 26: Brand Value and Volume- Pork (Fresh Meat (Counter)) category 51

Table 27: Brand Value and Volume-Frozen Processed Meat Category 52

Table 28: Brand Value and Volume-Frozen Whole Cuts of Meat Category 52

Table 29: Market Definitions 78

Table 30: Category Definitions 79

Table 31: Category Definitions 80

Table 32: Channel Definitions 81

Table 33: Health & Wellness: Product Attributes-Food Minus 82

Table 34: Health & Wellness: Product Attributes-Free From 83

Table 35: Health & Wellness: Product Attributes-Functional & Fortified 84

Table 36: Health & Wellness: Product Attributes-Naturally Healthy 85

Table 37: Health & Wellness: Product Attributes-Food Intolerance 86

Table 38: Health & Wellness: Consumer Benefits-Health Management 87

Table 39: Health & Wellness: Analysis by Consumer Benefits 88

Table 40: Health & Wellness: Consumer Benefits-Performance 89

Table 41: Market Value for Ambient Meat – by category (A$ Million), 2011-2021 90

Table 42: Market Value for Chilled Raw Packaged Meat – Processed -by category (A$ Million), 2011-2021 90

Table 43: Market Value for Chilled Raw Packaged Meat – Whole Cuts-by category (A$ Million), 2011-2021 91

Table 44: Market Value for Cooked Meats – Counter-by category (A$ Million), 2011-2021 91

Table 45: Market Value for Cooked Meats – Packaged-by category (A$ Million), 2011-2021 92

Table 46: Market Value for Fresh Meat (Counter)-by category (A$ Million), 2011-2021 92

Table 47: Market Value for Frozen Meat-by category (A$ Million), 2011-2021 93

Table 48: Market Value for Ambient Meat-by category (US$ Million), 2011-2021 94

Table 49: Market Value for Chilled Raw Packaged Meat – Processed-by category (US$ Million), 2011-2021 94

Table 50: Market Value for Chilled Raw Packaged Meat – Whole Cuts-by category (US$ Million), 2011-2021 95

Table 51: Market Value for Cooked Meats – Counter-by category (US$ Million), 2011-2021 95

Table 52: Market Value for Cooked Meats – Packaged-by category (US$ Million), 2011-2021 96

Table 53: Market Value for Fresh Meat (Counter) -by category (US$ Million), 2011-2021 97

Table 54: Market Value for Frozen Meat-by category (US$ Million), 2011-2021 97

Table 55: Market Volume for Ambient Meat-by category (Kg Million), 2011-2021 98

Table 56: Market Volume for Chilled Raw Packaged Meat – Processed-by category (Kg Million), 2011-2021 98

Table 57: Market Volume for Chilled Raw Packaged Meat – Whole Cuts-by category (Kg Million), 2011-2021 99

Table 58: Market Volume for Cooked Meats – Counter-by category (Kg Million), 2011-2021 99

Table 59: Market Volume for Cooked Meats – Packaged-by category (Kg Million), 2011-2021 100

Table 60: Market Volume for Fresh Meat (Counter)-by category (Kg Million), 2011-2021 101

Table 61: Market Volume for Frozen Meat-by category (Kg Million), 2011-2021 101

Table 62: Components of change-by Market 102

Table 63: Meat Sales Distribution in Australia-by Market (A$ Million), 2016 103

Table 64: Key Health & Wellness product attributes driving sales in Australia (A$ Million) 104

Table 65: Key Health & Wellness consumer benefits driving sales in Australia (A$ Million) 104

Table 66: Packaging Material (in Million pack units) 105

Table 67: Container Type (in Million pack units) 105

Table 68: Closure Type (in Million pack units) 106

Table 69: Outer Type (in Million pack units) 106

Table 70: Exchange Rates: (US$-A$), 2011-2021 107

Table 71: GDP Per Capita (A$) 107

Table 72: Population 107

Table 73: Consumer Price Index 107

Table 74: Age Profile (Millions of Persons) 108

Figures

List of Figures

Figure 1: Value share of Australia in the global and APAC Meat sector, 2011-2021 3

Figure 2: Australia compared other top four countries – market size, growth and competitive landscape 4

Figure 3: Market size analysis by value and volume, Meat sector, 2011-2021 5

Figure 4: Per capita consumption of Meat in Australia compared to global and APAC average, 2011-2021 6

Figure 5: Degree of trading up/down in the Australian Meat sector, 2015-2016 7

Figure 6: Value and volume growth analysis by markets, 2016-2021 8

Figure 7: Per capita consumption (by markets) in Australia compared to global and APAC average, 2016 10

Figure 8: Growth analysis by value and volume in the Ambient Meat market, 2011-2021 11

Figure 9: Value and volume growth analysis, Chilled Raw Packaged Meat – Processed market, 2011-2021 12

Figure 10: Value analysis by categories, 2011-2021 13

Figure 11: Volume analysis by categories, 2011-2021 14

Figure 12: Value and volume growth analysis, Chilled Raw Packaged Meat – Whole Cuts market, 2011-2021 15

Figure 13: Value analysis by categories, 2011-2021 16

Figure 14: Volume analysis by categories, 2011-2021 17

Figure 15: Value and volume growth analysis, Cooked Meats – Counter market, 2011-2021 18

Figure 16: Value and volume growth analysis, Cooked Meats – Packaged market, 2011-2021 19

Figure 17: Value analysis by categories, 2011-2021 20

Figure 18: Volume analysis by categories, 2011-2021 21

Figure 19: Value and volume growth analysis, Fresh Meat (Counter) market, 2011-2021 22

Figure 20: Value analysis by categories, 2011-2021 23

Figure 21: Volume analysis by categories, 2011-2021 24

Figure 22: Value and volume growth analysis, Frozen Meat market, 2011-2021 25

Figure 23: Value analysis by categories, 2011-2021 26

Figure 24: Volume analysis by categories, 2011-2021 26

Figure 25: Distribution channel share, Meat, 2011-2016 27

Figure 26: Distribution channel share, Ambient Meat, 2011-2016 28

Figure 27: Distribution channel share, Chilled Raw Packaged Meat – Processed market, 2011-2016 29

Figure 28: Distribution channel share, Chilled Raw Packaged Meat – Whole Cuts, 2011-2016 30

Figure 29: Distribution channel share, Cooked Meats – Counter, 2011-2016 31

Figure 30: Distribution channel share, Cooked Meats – Packaged, 2011-2016 32

Figure 31: Distribution channel share, Fresh Meat (Counter), 2011-2016 33

Figure 32: Distribution channel share, Frozen Meat, 2011-2016 34

Figure 33: Leading brands in the Australian Meat sector, value and volume share, 2016 35

Figure 34: Leading brands in the Ambient Meat market, value and volume share, 2016 37

Figure 35: Leading brands in the Chilled Raw Packaged Meat – Processed market, value and volume share, 2016 38

Figure 36: Leading brands in the Chilled Raw Packaged Meat – Whole Cuts market, value and volume share, 2016 40

Figure 37: Leading brands in the Cooked Meats – Packaged market, value and volume share, 2016 41

Figure 38: Leading brands in the Fresh Meat (Counter) market, value and volume share, 2016 42

Figure 39: Leading brands in the Frozen Meat market, value and volume share, 2016 43

Figure 40: Private label penetration by markets (value terms), 2016 53

Figure 41: Growth analysis, private label and brands, (2011-2016) 54

Figure 42: Value of Health & Wellness claims by market, US$ million, 2016-2021 55

Figure 43: Value analysis by Health & Wellness product attributes, 2016 56

Figure 44: Volume analysis by Health & Wellness product attributes, 2016 57

Figure 45: Value analysis by Health & Wellness consumer benefits, 2016 58

Figure 46: Volume analysis by Health & Wellness consumer benefits, 2016 59

Figure 47: Leading companies in the Health & Wellness market by value, 2016 – Chilled Raw Packaged Meat – Whole Cuts 60

Figure 48: Leading companies in the Health & Wellness market by value, 2016 – Ambient Meat 60

Figure 49: Leading companies in the Health & Wellness market by value, 2016 – Chilled Raw Packaged Meat – Processed 61

Figure 50: Packaging share and growth analysis by packaging material, 2011-2021 62

Figure 51: Use of packaging material by markets (in pack units), 2016 63

Figure 52: Packaging share and growth analysis by container type, 2011-2021 64

Figure 53: Use of container type by markets (in pack units), 2016 65

Figure 54: Packaging share and growth analysis by closure type, 2011-2021 66

Figure 55: Use of closure type by markets (in pack units), 2016 67

Figure 56: Packaging share and growth analysis by outer type, 2011-2021 68

Figure 57: Use of outer type by markets (in pack units), 2016 69

Figure 58.1: Relative comparison of countries based on PEST analysis 70

Figure 58.2: Relative comparison of countries based on PEST analysis 71

Figure 58.3: Relative comparison of countries based on PEST analysis 72

Figure 59: Australia’s GDP per capita, 2011-2016 73

Figure 60: Population growth in Australia, 2011-2016 74

Figure 61: Consumer Price Index, Australia, 2010-2016 75

Figure 62: Age Profile, Australia, 2016 76

Figure 63: About GlobalData 109

Frequently asked questions

Country Profile: Meat sector in Australia standard reports
Currency USD
$875

Can be used by individual purchaser only

Most Popular
$1,750

Can be shared by unlimited users within one corporate location e.g. a regional office

$2,625

Can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

Add to Basket

Undecided about purchasing this report?

Enquire Before Buying Request a Free Sample

Get in touch to find out about multi-purchase discounts

reportstore@globaldata.com
Tel +44 20 7947 2745

Every customer’s requirement is unique. With over 220,000 construction projects tracked, we can create a tailored dataset for you based on the types of projects you are looking for. Please get in touch with your specific requirements and we can send you a quote.

Sample Report

Country Profile: Meat sector in Australia was curated by the best experts in the industry and we are confident about its unique quality. However, we want you to make the most beneficial decision for your business, so we offer free sample pages to help you:

  • Assess the relevance of the report
  • Evaluate the quality of the report
  • Justify the cost

Download your copy of the sample report and make an informed decision about whether the full report will provide you with the insights and information you need.

Below is a sample report to understand what you are buying

See what our customers are saying

“The GlobalData platform is our go-to tool for intelligence services. GlobalData provides an easy way to access comprehensive intelligence data around multiple sectors, which essentially makes it a one-for-all intelligence platform, for tendering and approaching customers.

GlobalData is very customer orientated, with a high degree of personalised services, which benefits everyday use. The highly detailed project intelligence and forecast reports can be utilised across multiple departments and workflow scopes, from operational to strategic level, and often support strategic decisions. GlobalData Analytics and visualisation solutions has contributed positively when preparing management presentations and strategic papers.”

 Business Intelligence & Marketing Manager, SAL Heavy Lift

“COVID-19 has caused significant interference to our business and the COVID-19 intelligence from GlobalData has helped us reach better decisions around strategy. These two highlights have helped enormously to understand the projections into the future concerning our business units, we also utilise the project database to source new projects for Liebherr-Werk to use as an additional source to pitch for new business.”

 Market Analyst & Management, Liebherr-Werk

Your daily news has saved me a lot of time and keeps me up-to-date with what is happening in the market, I like that you almost always have a link to the source origin. We also use your market data in our Strategic Business Process to support our business decisions. By having everything in one place on the Intelligence Center it has saved me a lot of time versus looking on different sources, the alert function also helps with this.

 Head of Key Accounts, Saab AB

Having used several other market research companies, I find that GlobalData manages to provide that ‘difficult-to-get’ market data that others can’t, as well as very diverse and complete consumer surveys.

 Marketing Intelligence Manager, Portugal Foods

Our experience with GlobalData has been very good, from the platform itself to the people. I find that the analysts and the account team have a high level of customer focus and responsiveness and therefore I can always rely on. The platform is more holistic than other providers. It is convenient and almost like a one stop shop. The pricing suite is highly competitive and value for our organisation.

I like reports that inform new segments such as the analysis on generation Z, millennials, the impact of COVID 19 to our banking customers and their new channel habits. Secondly the specialist insight on affluent sector significantly increases our understanding about this group of customers. The combination of those give us depth and breadth of the evolving market.

I’m in the business of answering and helping people make decisions so with the intelligence center I can do that, effectively and efficiently. I can share quickly key insights that answer and satisfy our country stakeholders by giving them many quality studies and primary research about competitive landscape beyond the outlook of our bank. It helps me be seen as an advisory partner and that makes a big difference. A big benefit of our subscription is that no one holds the whole data and because it allows so many people, so many different parts of our organisation have access, it enables all teams to have the same level of knowledge and decision support.

 Head of Customer Insight and Research, Standard Chartered

“I know that I can always rely on Globaldata’s work when I’m searching for the right consumer and market insights. I use Globaldata insights to understand the changing market & consumer landscape and help create better taste & wellbeing solutions for our customers in food, beverage and healthcare industries.

Globaldata has the right data and the reports are of very high quality compared to your competitors. Globaldata not only has overall market sizes & consumer insights on food & beverages but also provides insights at the ingredient & flavour level. That is key for B2B companies like Givaudan. This way we understand our customers’ business and also gain insight to our unique industry”

 Head of Consumer Sensory Insights, Givaudan

GlobalData provides a great range of information and reports on various sectors that is highly relevant, timely, easy to access and utilise.  The reports and data dashboards help engagement with clients; they provide valuable industry and market insights that can enrich client conversations and can help in the shaping of value propositions. Moreover, using GlobalData products has helped increase my knowledge of the finance sector, the players within it, and the general threats and opportunities.

I find the consumer surveys that are carried out to be extremely beneficial and not something I have seen anywhere else. They provided an insightful view of why and which consumers take (or don’t) particular financial products. This can help shape conversations with clients to ensure they make the right strategic decisions for their business.

One of the challenges I have found is that data in the payments space is often piecemeal. With GD all of the data I need is in one place, but it also comes with additional market reports that provide useful extra context and information. Having the ability to set-up alerts on relevant movements in the industry, be it competitors or customers, and have them emailed directly to me, ensures I get early sight of industry activity and don’t have to search for news.

 Senior Account Manager, TSYS

Related reports

View more Meat reports
Consumer
New
Americas Food Market Opportunities, Trends, Growth Analysis and Forecast to…
$3,450 | April 2024
Consumer
New
China Beverages Consumption Trends and Forecasts Tracker, Q4 2023
$1,495 | March 2024
Consumer
New
Personal Hygiene Market Opportunities, Trends, Growth Analysis and Forecast to…
$3,450 | April 2024
Go even deeper with GlobalData Intelligence Center

Every Company Report we produce is powered by the GlobalData Intelligence Center.

Subscribing to our intelligence platform means you can monitor developments at Country Profile: Meat sector in Australia in real time.

  • Access a live Country Profile: Meat sector in Australia dashboard for 12 months, with up-to-the-minute insights.
  • Fuel your decision making with real-time deal coverage and media activity.
  • Turn insights on financials, deals, products and pipelines into powerful agents of commercial advantage.
Tell me more