Country Profile: Meat sector in Belgium

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Published: April 30, 2017 Report Code: CS4073MF-ST

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Belgium’s Meat sector accounted for a 0.7% value share of the global sector in 2016. In the Western Europe region, it accounted for a 2.5% value share in the same year. When compared to the global level, the per capita consumption of meat remains high in Belgium in 2016. Hypermarkets & Supermarkets is the leading distribution channel in Belgium’s Meat sector, accounting for a total value share of 52.7% in 2016. Belgium offers limited growth potential to manufacturers of consumer goods when compared to other global economies on account of relatively slower forecast GDP growth and low employment level.

GlobalData’s Country Profile report on the Meat sector in Belgium provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?
– Market data: Overall market value and volume data with growth analysis for 2011-2021
– Category coverage: Value and growth analysis for Ambient Meat, Chilled Raw Packaged Meat – Processed, Chilled Raw Packaged Meat – Whole Cuts, Cooked Meats – Counter, Cooked Meats – Packaged, Fresh Meat (Counter) and Frozen Meat with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
– Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
– Distribution data: Percentage of sales within each market through distribution channels such as Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
– Packaging data: consumption breakdown for packaging materials and containers in each market, in terms of percentage share of number of units sold. Packaging material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; container data for: Jar, Bottle, Bag/Sachet, Tub, Box, Pouch, and Tube.

Scope

– Per capita consumption of Cooked Meats – Counter was high in Belgium when compared to the global and regional levels

– Hypermarkets & Supermarkets is the leading distribution channel in Belgium’s Meat sector

– Belgium’s Meat sector is fragmented

– Rigid Plastics is the most commonly used packaging material in Belgium’s Meat sector

Reasons to Buy

– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

– Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

– Manufacturers can identify the opportunities to position products with H&W attributes/benefits

– Access the key and most influential consumer trends driving Meat products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

– The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector

– Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.

CHIMAY TRADITION
Nestle S.A.
Noordvlees Van Gool
Calibra Poultry NV
N.V. Jademo Meat Products S.A.
The Brauwer Group nv
De Vlaeminck Ivan & Son
Delavi NV
Debra-Meat BVBA
Q-group NV
Fermier de Loué
Covameat NV
Comeco NV
BGMC NV

Table of Contents

Table of Contents

1. Report Scope 1

2. Executive summary 2

3. Belgium in its regional context 3

3.1. Belgium’s market share in the Global and Western Europe Meat sectors 3

3.2. Belgium compared to other major countries in the Western Europe region 4

4. Market size analysis – Meat Sector 5

4.1. Value and volume analysis – Meat sector in Belgium 5

4.2. Per capita consumption analysis – Belgium compared to the global and Western Europe region 6

4.3. Extent to which consumers are trading up/down in Belgium’s Meat sector 7

4.4. Market size analysis by Meat markets 8

4.5. Growth analysis by markets 9

5. Market and category analysis 10

5.1. Per capita consumption analysis by markets 10

5.2. Market Analysis: Ambient Meat 11

5.3. Market analysis: Chilled Raw Packaged Meat – Processed 12

5.4. Market Analysis: Chilled Raw Packaged Meat – Whole Cuts 15

5.5. Market Analysis: Cooked Meats – Counter 18

5.6. Market Analysis: Cooked Meats – Packaged 19

5.7. Market Analysis: Fresh Meat (Counter) 22

5.8. Market Analysis: Frozen Meat 25

6. Distribution analysis 28

6.1. Distribution channel share analysis: Meat 28

6.2. Distribution channel share analysis: Ambient Meat 29

6.3. Distribution channel share analysis: Chilled Raw Packaged Meat – Processed 30

6.4. Distribution channel share analysis: Chilled Raw Packaged Meat – Whole Cuts 31

6.5. Distribution channel share analysis: Cooked Meats – Counter 32

6.6. Distribution channel share analysis: Cooked Meats – Packaged 33

6.7. Distribution channel share analysis: Fresh Meat (Counter) 34

6.8. Distribution channel share analysis: Frozen Meat 35

7. Competitive landscape 36

7.1. Brand share analysis by sector 36

7.2. Brand share analysis by markets 38

7.3. Brand share analysis by category 45

7.3.1. Chilled Raw Packaged Meat – Processed 45

7.3.2. Chilled Raw Packaged Meat – Whole Cuts 47

7.3.3. Cooked Meats – Packaged 48

7.3.4. Fresh Meat (Counter) 50

7.3.5. Frozen Meat 51

7.4. Private label share analysis 52

8. Packaging analysis 54

8.1. Packaging share and growth analysis by packaging material in the Meat sector 54

8.2. Packaging share analysis by packaging material in Meat markets 55

8.3. Packaging share and growth analysis by container type in the Meat sector 56

8.4. Packaging share analysis by container type in Meat markets 57

8.5. Packaging share and growth analysis by closure type in the Meat sector 58

8.6. Packaging share analysis by closure type in Meat markets 59

8.7. Packaging share and growth analysis by outer type in the Meat sector 60

8.8. Packaging share analysis by outer type in Meat markets 61

9. Macroeconomic analysis 62

9.1. GDP per Capita 65

9.2. Population and population growth 66

9.3. Consumer Price Index 67

9.4. Population breakdown by age 68

10. Methodology 69

11. Definitions 70

12. Appendix 74

13. About GlobalData 94

14. Disclaimer 95

15. Contact Us 96

Table

List of Tables

Table 1: Growth analysis matrix by markets, 2016-2021 9

Table 2: Brand Value and Volume- Meat Sector 37

Table 3: Brand Value and Volume- Ambient Meat Market 38

Table 4: Brand Value and Volume- Chilled Raw Packaged Meat – Processed Market 39

Table 5: Brand Value and Volume- Chilled Raw Packaged Meat – Whole Cuts Market 40

Table 6: Brand Value and Volume- Cooked Meats – Counter Market 41

Table 7: Brand Value and Volume- Cooked Meats – Packaged Market 42

Table 8: Brand Value and Volume- Fresh Meat (Counter) Market 43

Table 9: Brand Value and Volume- Frozen Meat Market 44

Table 10: Brand Value and Volume- Bacon Category 45

Table 11: Brand Value and Volume- Burgers & Grills Category 45

Table 12: Brand Value and Volume- Coated Portions Category 45

Table 13: Brand Value and Volume- Meatballs Category 45

Table 14: Brand Value and Volume- Sausages Category 46

Table 15: Brand Value and Volume-Pork (Chilled Raw Packaged Meat – Whole Cuts) Category 47

Table 16: Brand Value and Volume-Beef (Cooked Meats – Packaged) Category 48

Table 17: Brand Value and Volume-Chicken (Cooked Meats – Packaged) Category 48

Table 18: Brand Value and Volume- Lamb (Cooked Meats – Packaged) Category 48

Table 19: Brand Value and Volume- Pork (Cooked Meats – Packaged) category 48

Table 20: Brand Value and Volume- Turkey (Cooked Meats – Packaged) category 49

Table 21: Brand Value and Volume- Others (Cooked Meats – Packaged) category 49

Table 22: Brand Value and Volume- Chicken (Fresh Meat (Counter)) Category 50

Table 23: Brand Value and Volume- Pork (Fresh Meat (Counter)) category 50

Table 24: Brand Value and Volume- Frozen Processed Meat Category 51

Table 25: Brand Value and Volume- Frozen Whole Cuts of Meat Category 51

Table 26: Market Definitions 70

Table 27: Category Definitions 71

Table 28: Category Definitions 72

Table 29: Channel Definitions 73

Table 30: Market Value for Ambient Meat – by category (€ Million), 2011-2021 74

Table 31: Market Value for Chilled Raw Packaged Meat – Processed -by category (€ Million), 2011-2021 74

Table 32: Market Value for Chilled Raw Packaged Meat – Whole Cuts-by category (€ Million), 2011-2021 75

Table 33: Market Value for Cooked Meats – Counter-by category (€ Million), 2011-2021 76

Table 34: Market Value for Cooked Meats – Packaged-by category (€ Million), 2011-2021 76

Table 35: Market Value for Fresh Meat (Counter)-by category (€ Million), 2011-2021 77

Table 36: Market Value for Frozen Meat-by category (€ Million), 2011-2021 78

Table 37: Market Value for Ambient Meat-by category (US$ Million), 2011-2021 79

Table 38: Market Value for Chilled Raw Packaged Meat – Processed-by category (US$ Million), 2011-2021 79

Table 39: Market Value for Chilled Raw Packaged Meat – Whole Cuts-by category (US$ Million), 2011-2021 80

Table 40: Market Value for Cooked Meats – Counter-by category (US$ Million), 2011-2021 80

Table 41: Market Value for Cooked Meats – Packaged-by category (US$ Million), 2011-2021 81

Table 42: Market Value for Fresh Meat (Counter) -by category (US$ Million), 2011-2021 82

Table 43: Market Value for Frozen Meat-by category (US$ Million), 2011-2021 83

Table 44: Market Volume for Ambient Meat-by category (Kg Million), 2011-2021 84

Table 45: Market Volume for Chilled Raw Packaged Meat – Processed-by category (Kg Million), 2011-2021 84

Table 46: Market Volume for Chilled Raw Packaged Meat – Whole Cuts-by category (Kg Million), 2011-2021 85

Table 47: Market Volume for Cooked Meats – Counter-by category (Kg Million), 2011-2021 85

Table 48: Market Volume for Cooked Meats – Packaged-by category (Kg Million), 2011-2021 86

Table 49: Market Volume for Fresh Meat (Counter)-by category (Kg Million), 2011-2021 87

Table 50: Market Volume for Frozen Meat-by category (Kg Million), 2011-2021 87

Table 51: Components of change-by Market 88

Table 52: Meat Sales Distribution in Belgium-by Market (€ Million), 2016 89

Table 53: Packaging Material (in Million pack units) 90

Table 54: Container Type (in Million pack units) 90

Table 55: Closure Type (in Million pack units) 91

Table 56: Outer Type (in Million pack units) 91

Table 57: Exchange Rates: (US$-€), 2011-2021 92

Table 58: GDP Per Capita (€) 92

Table 59: Population 92

Table 60: Consumer Price Index 92

Table 61: Age Profile (Millions of Persons) 93

Figures

List of Figures

Figure 1: Value share of Belgium in the global and Western Europe Meat sector, 2011-2021 3

Figure 2: Belgium compared other top four countries – market size, growth and competitive landscape 4

Figure 3: Market size analysis by value and volume, Meat sector, 2011-2021 5

Figure 4: Per capita consumption of Meat in Belgium compared to global and Western Europe average, 2011-2021 6

Figure 5: Degree of trading up/down in Belgium’s Meat sector, 2015-2016 7

Figure 6: Value and volume growth analysis by markets, 2016-2021 8

Figure 7: Per capita consumption (by markets) in Belgium compared to global and APAC average, 2016 10

Figure 8: Growth analysis by value and volume in the Ambient Meat market, 2011-2021 11

Figure 9: Value and volume growth analysis, Chilled Raw Packaged Meat – Processed market, 2011-2021 12

Figure 10: Value analysis by categories, 2011-2021 13

Figure 11: Volume analysis by categories, 2011-2021 14

Figure 12: Value and volume growth analysis, Chilled Raw Packaged Meat – Whole Cuts market, 2011-2021 15

Figure 13: Value analysis by categories, 2011-2021 16

Figure 14: Volume analysis by categories, 2011-2021 17

Figure 15: Value and volume growth analysis, Cooked Meats – Counter market, 2011-2021 18

Figure 16: Value and volume growth analysis, Cooked Meats – Packaged market, 2011-2021 19

Figure 17: Value analysis by categories, 2011-2021 20

Figure 18: Volume analysis by categories, 2011-2021 21

Figure 19: Value and volume growth analysis, Fresh Meat (Counter) market, 2011-2021 22

Figure 20: Value analysis by categories, 2011-2021 23

Figure 21: Volume analysis by categories, 2011-2021 24

Figure 22: Value and volume growth analysis, Frozen Meat market, 2011-2021 25

Figure 23: Value analysis by categories, 2011-2021 26

Figure 24: Volume analysis by categories, 2011-2021 27

Figure 25: Distribution channel share, Meat, 2011-2016 28

Figure 26: Distribution channel share, Ambient Meat, 2011-2016 29

Figure 27: Distribution channel share, Chilled Raw Packaged Meat – Processed market, 2011-2016 30

Figure 28: Distribution channel share, Chilled Raw Packaged Meat – Whole Cuts, 2011-2016 31

Figure 29: Distribution channel share, Cooked Meats – Counter, 2011-2016 32

Figure 30: Distribution channel share, Cooked Meats – Packaged, 2011-2016 33

Figure 31: Distribution channel share, Fresh Meat (Counter), 2011-2016 34

Figure 32: Distribution channel share, Frozen Meat, 2011-2016 35

Figure 33: Leading brands in Belgium’s Meat sector, value and volume share, 2016 36

Figure 34: Leading brands in the Ambient Meat market, value and volume share, 2016 38

Figure 35: Leading brands in the Chilled Raw Packaged Meat – Processed market, value and volume share, 2016 39

Figure 36: Leading brands in the Chilled Raw Packaged Meat – Whole Cuts market, value and volume share, 2016 40

Figure 37: Leading brands in the Cooked Meats – Counter market, value and volume share, 2016 41

Figure 38: Leading brands in the Cooked Meats – Packaged market, value and volume share, 2016 42

Figure 39: Leading brands in the Fresh Meat (Counter) market, value and volume share, 2016 43

Figure 40: Leading brands in the Frozen Meat market, value and volume share, 2016 44

Figure 41: Private label penetration by markets (value terms), 2016 52

Figure 42: Growth analysis, private label and brands, (2011-2016) 53

Figure 43: Packaging share and growth analysis by packaging material, 2011-2021 54

Figure 44: Use of packaging material by markets (in pack units), 2016 55

Figure 45: Packaging share and growth analysis by container type, 2011-2021 56

Figure 46: Use of container type by markets (in pack units), 2016 57

Figure 47: Packaging share and growth analysis by closure type, 2011-2021 58

Figure 48: Use of closure type by markets (in pack units), 2016 59

Figure 49: Packaging share and growth analysis by outer type, 2011-2021 60

Figure 50: Use of outer type by markets (in pack units), 2016 61

Figure 51: Relative comparison of countries based on PEST analysis 62

Figure 52: Relative comparison of countries based on PEST analysis 63

Figure 53: Relative comparison of countries based on PEST analysis 64

Figure 54: Belgium’s GDP per capita, 2011-2016 65

Figure 55: Population growth in Belgium, 2011-2016 66

Figure 56: Consumer Price Index, Belgium, 2010-2016 67

Figure 57: Age Profile, Belgium, 2016 68

Figure 58: About GlobalData 94

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