Country Profile: Meat sector in Brazil

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GlobalData’s Country Profile report on the Meat sector in Brazil provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?
– Market data: Overall market value and volume data with growth analysis for 2011-2021
– Category coverage: Value and growth analysis for Ambient Meat, Chilled Raw Packaged Meat – Processed, Chilled Raw Packaged Meat – Whole Cuts, Cooked Meats – Counter, Cooked Meats – Packaged, Fresh Meat (Counter) and Frozen Meat with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
– Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
– Distribution data: Percentage of sales within each market through distribution channels such as Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
– Packaging data: consumption breakdown for packaging materials and containers in each market, in terms of percentage share of number of units sold. Packaging material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; container data for: Jar, Bottle, Bag/Sachet, Tub, Box, Pouch, and Tube.


– The Meat sector in Brazil is forecast to grow at a CAGR of 2% during 2016-2021 in value terms

– Fresh Meat (Counter) is the largest market by value and also leads in volume terms

– Per capita consumption of Fresh Meat (Counter) in Brazil is noticeably high when compared to regional and global levels

– Hypermarkets & Supermarkets is the largest distribution channel, followed by Food & Drinks Specialists and Convenience Stores

– Rigid Plastics is the most commonly used packaging material, followed by Flexible Packaging

Reasons to Buy

– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

– Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

– Manufacturers can identify the opportunities to position products with H&W attributes/benefits

– Access the key and most influential consumer trends driving Prepared Meals products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

– The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector

– Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.

Seara(Jbs S.A)
Aurora (AuroraAlimentos)
Minerva (Minerva S.A)
Friboi (Jbs S.A)
Sadia (BRF S.A)
Maturatta(Jbs S.A)
Pamplona (Pamplona Alimentos S.A)
Taeq (Grup Pao De Acucar)

Table of Contents

Table of Contents

1. Report Scope 1

2. Executive summary 3

3. Brazil in its regional context 4

3.1. Brazil’s market share in the Global and Latin America Meat sectors 4

3.2. Brazil compared to other major countries in the Latin America region 5

4. Market size analysis – Meat Sector 6

4.1. Value and volume analysis – Meat sector in Brazil 6

4.2. Per capita consumption analysis -Brazil compared to the global and Latin America region 7

4.3. Market size analysis by Meat markets 8

4.4. Growth analysis by markets 9

5. Market and category analysis 10

5.1. Per capita consumption analysis by markets 10

5.2. Market Analysis: Ambient Meat 11

5.3. Market analysis: Chilled Raw Packaged Meat – Processed 12

5.4. Market Analysis: Chilled Raw Packaged Meat – Whole Cuts 15

5.5. Market Analysis: Cooked Meats – Counter 18

5.6. Market Analysis: Cooked Meats – Packaged 19

5.7. Market Analysis: Fresh Meat (Counter) 22

5.8. Market Analysis: Frozen Meat 25

6. Distribution analysis 27

6.1. Distribution channel share analysis: Meat 27

6.2. Distribution channel share analysis: Ambient Meat 28

6.3. Distribution channel share analysis: Chilled Raw Packaged Meat – Processed 29

6.4. Distribution channel share analysis: Chilled Raw Packaged Meat – Whole Cuts 30

6.5. Distribution channel share analysis: Cooked Meats – Counter 31

6.6. Distribution channel share analysis: Cooked Meats – Packaged 32

6.7. Distribution channel share analysis: Fresh Meat (Counter) 33

6.8. Distribution channel share analysis: Frozen Meat 34

7. Competitive landscape 35

7.1. Brand share analysis by sector 35

7.2. Brand share analysis by markets 38

7.3. Brand share analysis by category 46

7.3.1. Chilled Raw Packaged Meat – Processed 46

7.3.2. Chilled Raw Packaged Meat – Whole Cuts 49

7.3.3. Cooked Meats – Packaged 51

7.3.4. Fresh Meat (Counter) 53

7.3.5. Frozen Meat 55

7.4. Private label share analysis 56

8. Health & Wellness analysis 58

8.1. Market size analysis by Health & Wellness claims 58

8.2. Market size analysis – Health & Wellness product attributes 59

8.3. Market size analysis – Health & Wellness consumer benefits 61

8.4. Leading companies in the Brazilian Health & Wellness market 63

9. Packaging analysis 64

9.1. Packaging share and growth analysis by packaging material in the Meat sector 64

9.2. Packaging share analysis by packaging material in Meat markets 65

9.3. Packaging share and growth analysis by container type in the Meat sector 66

9.4. Packaging share analysis by container type in Meat markets 67

9.5. Packaging share and growth analysis by closure type in the Meat sector 68

9.6. Packaging share analysis by closure type in Meat markets 69

9.7. Packaging share and growth analysis by outer type in the Meat sector 70

9.8. Packaging share analysis by outer type in Meat markets 71

10. Macroeconomic analysis 72

10.1. GDP per Capita 75

10.2. Population and population growth 76

10.3. Consumer Price Index 77

10.4. Population breakdown by age 78

11. Methodology 79

12. Definitions 81

13. Appendix 93

14. About GlobalData 115

15. Disclaimer 116

16. Contact Us 117

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