Country Profile: Meat sector in Colombia

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Published: April 30, 2017 Report Code: CS4079MF-ST

Report Overview
Key Players
Table of Contents
Table
Figures

The Meat sector in Colombian is driven by growing disposable income of consumers and rise in urbanization rates in the country. The share of Colombian Meat sector at global level has declined marginally, whereas at regional (Western Europe) level it has recorded an increase during the past five years. Of the seven markets, Fresh Meat – Counter is the largest in both value and volume terms. Hypermarkets & Supermarkets is the leading channel for the distribution of meat products, while Rigid Plastics is the most commonly used packaging material in the sector. Togineta, Koller, and Zenú are the leading market brands in the Colombian Meat sector.

GlobalData’s Country Profile report on the Meat sector in Colombia provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?
– Market data: Overall market value and volume data with growth analysis for 2011-2021
– Category coverage: Value and growth analysis for Ambient Meat, Chilled Raw Packaged Meat – Processed, Chilled Raw Packaged Meat – Whole Cuts, Cooked Meats – Counter, Cooked Meats – Packaged, Fresh Meat (Counter) and Frozen Meat with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
– Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
– Distribution data: Percentage of sales within each market through distribution channels such as Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
– Packaging data: consumption breakdown for packaging materials and containers in each market, in terms of percentage share of number of units sold. Packaging material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; container data for: Jar, Bottle, Bag/Sachet, Tub, Box, Pouch, and Tube.

Scope

– The Colombian Meat sector grew at a CAGR of 3.1% during 2011-2016 and is forecast to register growth at a CAGR of 3.3% during 2016-2021.

– Of the seven markets, Fresh Meat (Counter) is the largest market in the Colombian Meat sector with more than half of the value share in 2016.

– The per capita consumption of meat in the country is higher compared to global levels in 2016 and expected to be higher during 2016-2021.

– The Colombian Meat sector is highly fragmented with the top five players accounting for nearly 2.8% of the market share by value in 2016.

– Hypermarkets & Supermarkets is the leading distribution channel for the Colombian Meat sector, accounting for a total value share of 51% in 2016.

– Rigid Plastics is the most commonly used packaging material in the Colombian Meat sector.

Reasons to Buy

– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

– Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

– Manufacturers can identify the opportunities to position products with H&W attributes/benefits

– Access the key and most influential consumer trends driving Prepared Meals products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

– The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector

– Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.

Alimentos Cárnicos S.A.S
Cordon Blue
Grupo Nutresa
Incolar S.A.
Industria De Alimentos Zenú S.A.S.
Koyomad S.A.
Nuggets Coma
Pinchos
Pronaca
Togineta

Table of Contents

1. Report Scope 1

2. Executive summary 3

3. Colombia in its regional context 4

3.1. Colombia’s market share in the Global and Latin America Meat sectors 4

3.2. Colombia compared to other major countries in the Latin American region 5

4. Market size analysis – Meat Sector 6

4.1. Value and volume analysis – Meat sector in Colombia 6

4.2. Per capita consumption analysis -Colombia compared to the global and Latin America region 7

4.3. Extent to which consumers are trading up/down in the Colombian Meat sector 8

4.4. Market size analysis by Meat markets 9

4.5. Growth analysis by markets 10

5. Market and category analysis 11

5.1. Per capita consumption analysis by markets 11

5.2. Market Analysis: Ambient Meat 12

5.3. Market analysis: Chilled Raw Packaged Meat – Processed 13

5.4. Market Analysis: Chilled Raw Packaged Meat – Whole Cuts 16

5.5. Market Analysis: Cooked Meats – Counter 19

5.6. Market Analysis: Cooked Meats – Packaged 20

5.7. Market Analysis: Fresh Meat (Counter) 23

5.8. Market Analysis: Frozen Meat 26

6. Distribution analysis 28

6.1. Distribution channel share analysis: Meat 28

6.2. Distribution channel share analysis: Ambient Meat 29

6.3. Distribution channel share analysis: Chilled Raw Packaged Meat – Processed 30

6.4. Distribution channel share analysis: Chilled Raw Packaged Meat – Whole Cuts 31

6.5. Distribution channel share analysis: Cooked Meats – Counter 32

6.6. Distribution channel share analysis: Cooked Meats – Packaged 33

6.7. Distribution channel share analysis: Fresh Meat (Counter) 34

6.8. Distribution channel share analysis: Frozen Meat 35

7. Competitive landscape 36

7.1. Brand share analysis by sector 36

7.2. Brand share analysis by markets 38

7.3. Brand share analysis by category 42

7.3.1. Chilled Raw Packaged Meat – Processed 42

7.3.2. Cooked Meats – Packaged 43

7.3.3. Frozen Meat 44

8. Packaging analysis 45

8.1. Packaging share and growth analysis by packaging material in the Meat sector 45

8.2. Packaging share analysis by packaging material in Meat markets 46

8.3. Packaging share and growth analysis by container type in the Meat sector 47

8.4. Packaging share analysis by container type in Meat markets 48

8.5. Packaging share and growth analysis by closure type in the Meat sector 49

8.6. Packaging share analysis by closure type in Meat markets 50

8.7. Packaging share and growth analysis by outer type in the Meat sector 51

8.8. Packaging share analysis by outer type in Meat markets 52

9. Macroeconomic analysis 53

9.1. GDP per Capita 56

9.2. Population and population growth 57

9.3. Consumer Price Index 58

9.4. Population breakdown by age 59

10. Methodology 60

11. Definitions 61

12. Appendix 65

13. About GlobalData 82

14. Disclaimer 83

15. Contact Us 84

Table

List of Tables

Table 1: Growth analysis by markets, 2016-2021 10

Table 2: Brand Value and Volume- Meat Sector 37

Table 3: Brand Value and Volume- Ambient Meat Market 38

Table 4: Brand Value and Volume- Chilled Raw Packaged Meat – Processed Market 39

Table 5: Brand Value and Volume- Cooked Meats – Packaged Market 40

Table 6: Brand Value and Volume- Frozen Meat Market 41

Table 7: Brand Value and Volume- Burgers & Grills Category 42

Table 8: Brand Value and Volume- Coated Portions Category 42

Table 9: Brand Value and Volume- Sausages Category 42

Table 10: Brand Value and Volume-Beef (Cooked Meats – Packaged) Category 43

Table 11: Brand Value and Volume-Chicken (Cooked Meats – Packaged) Category 43

Table 12: Brand Value and Volume- Pork (Cooked Meats – Packaged) category 43

Table 13: Brand Value and Volume- Others (Cooked Meats – Packaged) category 43

Table 14: Brand Value and Volume- Frozen Processed Meat Category 44

Table 15: Brand Value and Volume- Frozen Whole Cuts of Meat Category 44

Table 16: Market Definitions 61

Table 17: Category Definitions 62

Table 18: Category Definitions 63

Table 19: Channel Definitions 64

Table 20: Market Value for Ambient Meat – by category (COL$ Million), 2011-2021 65

Table 21: Market Value for Chilled Raw Packaged Meat – Processed -by category (COL$ Million), 2011-2021 65

Table 22: Market Value for Chilled Raw Packaged Meat – Whole Cuts-by category (COL$ Million), 2011-2021 66

Table 23: Market Value for Cooked Meats – Counter-by category (COL$ Million), 2011-2021 66

Table 24: Market Value for Cooked Meats – Packaged-by category (COL$ Million), 2011-2021 67

Table 25: Market Value for Fresh Meat (Counter)-by category (COL$ Million), 2011-2021 68

Table 26: Market Value for Frozen Meat-by category (COL$ Million), 2011-2021 68

Table 27: Market Value for Ambient Meat-by category (US$ Million), 2011-2021 69

Table 28: Market Value for Chilled Raw Packaged Meat – Processed-by category (US$ Million), 2011-2021 69

Table 29: Market Value for Chilled Raw Packaged Meat – Whole Cuts-by category (US$ Million), 2011-2021 70

Table 30: Market Value for Cooked Meats – Counter-by category (US$ Million), 2011-2021 70

Table 31: Market Value for Cooked Meats – Packaged-by category (US$ Million), 2011-2021 71

Table 32: Market Value for Fresh Meat (Counter) -by category (US$ Million), 2011-2021 72

Table 33: Market Value for Frozen Meat-by category (US$ Million), 2011-2021 72

Table 34: Market Volume for Ambient Meat-by category (Kg Million), 2011-2021 73

Table 35: Market Volume for Chilled Raw Packaged Meat – Processed-by category (Kg Million), 2011-2021 73

Table 36: Market Volume for Chilled Raw Packaged Meat – Whole Cuts-by category (Kg Million), 2011-2021 74

Table 37: Market Volume for Cooked Meats – Counter-by category (Kg Million), 2011-2021 74

Table 38: Market Volume for Cooked Meats – Packaged-by category (Kg Million), 2011-2021 75

Table 39: Market Volume for Fresh Meat (Counter)-by category (Kg Million), 2011-2021 76

Table 40: Market Volume for Frozen Meat-by category (Kg Million), 2011-2021 76

Table 41: Components of change-by Market 77

Table 42: Meat Sales Distribution in Colombia-by Market (COL$ Million), 2016 77

Table 43: Packaging Material (in Million pack units) 78

Table 44: Container Type (in Million pack units) 78

Table 45: Closure Type (in Million pack units) 79

Table 46: Outer Type (in Million pack units) 79

Table 47: Exchange Rates: (US$-COL$), 2011-2021 80

Table 48: GDP Per Capita (COL$) 80

Table 49: Population 80

Table 50: Consumer Price Index 80

Table 51: Age Profile (Millions of Persons) 81

Figures

List of Figures

Figure 1: Value share of Colombia in the global and Latin America Meat sector, 2011-2021 4

Figure 2: Colombia compared other top four countries – market size, growth and competitive landscape 5

Figure 3: Market size analysis by value and volume, Meat sector, 2011-2021 6

Figure 4: Per capita consumption of Meat in Colombia compared to global and Latin America average, 2011-2021 7

Figure 5: Degree of trading up/down in the Colombian Meat sector, 2015-2016 8

Figure 6: Value and volume growth analysis by markets, 2016-2021 9

Figure 7: Per capita consumption (by markets) in Colombia compared to global and Latin America average, 2016 11

Figure 8: Growth analysis by value and volume in the Ambient Meat market, 2011-2021 12

Figure 9: Value and volume growth analysis, Chilled Raw Packaged Meat – Processed market, 2011-2021 13

Figure 10: Value analysis by categories, 2011-2021 14

Figure 11: Volume analysis by categories, 2011-2021 15

Figure 12: Value and volume growth analysis, Chilled Raw Packaged Meat – Whole Cuts market, 2011-2021 16

Figure 13: Value analysis by categories, 2011-2021 17

Figure 14: Volume analysis by categories, 2011-2021 18

Figure 15: Value and volume growth analysis, Cooked Meats – Counter market, 2011-2021 19

Figure 16: Value and volume growth analysis, Cooked Meats – Packaged market, 2011-2021 20

Figure 17: Value analysis by categories, 2011-2021 21

Figure 18: Volume analysis by categories, 2011-2021 22

Figure 19: Value and volume growth analysis, Fresh Meat (Counter) market, 2011-2021 23

Figure 20: Value analysis by categories, 2011-2021 24

Figure 21: Volume analysis by categories, 2011-2021 25

Figure 22: Value and volume growth analysis, Frozen Meat market, 2011-2021 26

Figure 23: Value analysis by categories, 2011-2021 27

Figure 24: Volume analysis by categories, 2011-2021 27

Figure 25: Distribution channel share, Meat, 2011-2016 28

Figure 26: Distribution channel share, Ambient Meat, 2011-2016 29

Figure 27: Distribution channel share, Chilled Raw Packaged Meat – Processed market, 2011-2016 30

Figure 28: Distribution channel share, Chilled Raw Packaged Meat – Whole Cuts, 2011-2016 31

Figure 29: Distribution channel share, Cooked Meats – Counter, 2011-2016 32

Figure 30: Distribution channel share, Cooked Meats – Packaged, 2011-2016 33

Figure 31: Distribution channel share, Fresh Meat (Counter), 2011-2016 34

Figure 32: Distribution channel share, Frozen Meat, 2011-2016 35

Figure 33: Leading brands in the Colombian Meat sector, value and volume share, 2016 36

Figure 34: Leading brands in the Ambient Meat market, value and volume share, 2016 38

Figure 35: Leading brands in the Chilled Raw Packaged Meat – Processed market, value and volume share, 2016 39

Figure 36: Leading brands in the Cooked Meats – Packaged market, value and volume share, 2016 40

Figure 37: Leading brands in the Frozen Meat market, value and volume share, 2016 41

Figure 38: Packaging share and growth analysis by packaging material, 2011-2021 45

Figure 39: Use of packaging material by markets (in pack units), 2016 46

Figure 40: Packaging share and growth analysis by container type, 2011-2021 47

Figure 41: Use of container type by markets (in pack units), 2016 48

Figure 42: Packaging share and growth analysis by closure type, 2011-2021 49

Figure 43: Use of closure type by markets (in pack units), 2016 50

Figure 44: Packaging share and growth analysis by outer type, 2011-2021 51

Figure 45: Use of outer type by markets (in pack units), 2016 52

Figure 46: Relative comparison of countries based on PEST analysis 53

Figure 47: Colombia’s GDP per capita, 2011-2016 56

Figure 48: Population growth in Colombia, 2011-2016 57

Figure 49: Consumer Price Index, Colombia, 2010-2016 58

Figure 50: Age Profile, Colombia, 2016 59

Figure 51: About GlobalData 82

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