Country Profile: Meat sector in Hungary

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Published: April 30, 2017 Report Code: CS4088MF-ST

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A large working population, increase in urbanization rate and rise in disposable income is aiding the growth of the Meat sector in Hungary. The sector is led by the Chilled Raw Packaged Meat – Processed market in both value and volume terms, while the Ambient Meat market is forecast to register fastest value growth during 2016-2021. Hypermarkets & Supermarkets is the largest distribution channel for meat products in Hungary. Gallicoop and Kaiser are the leading brands in the sector. Rigid Plastics is the most popular packaging material used for packaging of meat products.

GlobalData’s Country Profile report on the Meat sector in Hungary provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?
– Market data: Overall market value and volume data with growth analysis for 2011-2021
– Category coverage: Value and growth analysis for Ambient Meat, Chilled Raw Packaged Meat – Processed, Chilled Raw Packaged Meat – Whole Cuts, Cooked Meats – Counter, Cooked Meats – Packaged, Fresh Meat (Counter) and Frozen Meat with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
– Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
– Distribution data: Percentage of sales within each market through distribution channels such as Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
– Packaging data: consumption breakdown for packaging materials and containers in each market, in terms of percentage share of number of units sold. Packaging material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; container data for: Jar, Bottle, Bag/Sachet, Tub, Box, Pouch, and Tube.

Scope

– Of the seven markets analyzed, Chilled Raw Packaged Meat – Processed is the largest in both value and volume terms

– Hypermarkets & Supermarkets is the leading distribution channel in the sector, followed by Food & Drinks Specialists and Convenience Stores

– Galicoop Turkey Processing Ltd. is the leading player in the sector in both value and volume terms

– Rigid Plastics is the preferred packaging material used in the sector

– Though private label products account for low market share in the sector, they recorded faster growth than brands during 2011-2016.

Reasons to Buy

– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

– Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

– Manufacturers can identify the opportunities to position products with H&W attributes/benefits

– Access the key and most influential consumer trends driving Prepared Meals products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

– The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector

– Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.

Unilever Plc
Hormel Foods Corporation
Kometa 99 Zrt
Hungerit Zrt
Galicoop Turkey Processing Ltd.
Zwanenberg Food Group B.V.
Hame S.R.O.
Merian Foods Kft.
Szegedi Paparika Zrt
Bonafarm Group
Hod Golan

Table of Contents

Table of Contents

1. Report Scope 1

2. Executive summary 2

3. Hungary in its regional context 3

3.1. Hungary’s market share in the Global and Eastern Europe Meat sectors 3

3.2. Hungary compared to other major countries in the Eastern Europe region 4

4. Market size analysis – Meat Sector 5

4.1. Value and volume analysis – Meat sector in Hungary 5

4.2. Per capita consumption analysis -Hungary compared to the global and Eastern Europe region 6

4.3. Market size analysis by Meat markets 7

4.4. Growth analysis by markets 8

5. Market and category analysis 9

5.1. Per capita consumption analysis by markets 9

5.2. Market Analysis: Ambient Meat 10

5.3. Market analysis: Chilled Raw Packaged Meat – Processed 11

5.4. Market Analysis: Chilled Raw Packaged Meat – Whole Cuts 14

5.5. Market Analysis: Cooked Meats – Counter 17

5.6. Market Analysis: Cooked Meats – Packaged 18

5.7. Market Analysis: Fresh Meat (Counter) 21

5.8. Market Analysis: Frozen Meat 24

6. Distribution analysis 27

6.1. Distribution channel share analysis: Meat 27

6.2. Distribution channel share analysis: Ambient Meat 28

6.3. Distribution channel share analysis: Chilled Raw Packaged Meat – Processed 29

6.4. Distribution channel share analysis: Chilled Raw Packaged Meat – Whole Cuts 30

6.5. Distribution channel share analysis: Cooked Meats – Counter 31

6.6. Distribution channel share analysis: Cooked Meats – Packaged 32

6.7. Distribution channel share analysis: Fresh Meat (Counter) 33

6.8. Distribution channel share analysis: Frozen Meat 34

7. Competitive landscape 35

7.1. Brand share analysis by sector 35

7.2. Brand share analysis by markets 38

7.3. Brand share analysis by category 46

7.3.1. Chilled Raw Packaged Meat – Processed 46

7.3.2. Chilled Raw Packaged Meat – Whole Cuts 49

7.3.3. Cooked Meats – Packaged 50

7.3.4. Fresh Meat (Counter) 52

7.3.5. Frozen Meat 54

7.4. Private label share analysis 55

8. Packaging analysis 57

8.1. Packaging share and growth analysis by packaging material in the Meat sector 57

8.2. Packaging share analysis by packaging material in Meat markets 58

8.3. Packaging share and growth analysis by container type in the Meat sector 59

8.4. Packaging share analysis by container type in Meat markets 60

8.5. Packaging share and growth analysis by closure type in the Meat sector 61

8.6. Packaging share analysis by closure type in Meat markets 62

8.7. Packaging share and growth analysis by outer type in the Meat sector 63

8.8. Packaging share analysis by outer type in Meat markets 64

9. Macroeconomic analysis 65

9.1. GDP per Capita 68

9.2. Population and population growth 69

9.3. Consumer Price Index 70

9.4. Population breakdown by age 71

10. Methodology 72

11. Definitions 73

12. Appendix 77

13. About GlobalData 96

14. Disclaimer 97

15. Contact Us 98

Table

List of Tables

Table 1: Growth analysis by markets, 2016-2021 8

Table 2: Brand Value and Volume- Meat Sector 36

Table 3: Brand Value and Volume- Meat Sector 37

Table 4: Brand Value and Volume-Ambient Meat Market 38

Table 5: Brand Value and Volume-Chilled Raw Packaged Meat – Processed Market 39

Table 6: Brand Value and Volume-Chilled Raw Packaged Meat – Processed Market 40

Table 7: Brand Value and Volume-Chilled Raw Packaged Meat – Whole Cuts Market 41

Table 8: Brand Value and Volume-Cooked Meats – Counter Market 42

Table 9: Brand Value and Volume-Cooked Meats – Packaged Market 43

Table 10: Brand Value and Volume-Fresh Meat (Counter) Market 44

Table 11: Brand Value and Volume-Frozen Meat Market 45

Table 12: Brand Value and Volume-Bacon Category 46

Table 13: Brand Value and Volume-Burgers & Grills Category 46

Table 14: Brand Value and Volume-Coated Portions Category 47

Table 15: Brand Value and Volume-Meatballs Category 47

Table 16: Brand Value and Volume-Sausages Category 48

Table 17: Brand Value and Volume-Beef (Chilled Raw Packaged Meat – Whole Cuts) Category 49

Table 18: Brand Value and Volume-Chicken (Chilled Raw Packaged Meat – Whole Cuts) Category 49

Table 19: Brand Value and Volume-Lamb (Chilled Raw Packaged Meat – Whole Cuts) Category 49

Table 20: Brand Value and Volume-Pork (Chilled Raw Packaged Meat – Whole Cuts) Category 49

Table 21: Brand Value and Volume-Others (Chilled Raw Packaged Meat – Whole Cuts) Category 49

Table 22: Brand Value and Volume-Beef (Cooked Meats – Packaged) Category 50

Table 23: Brand Value and Volume-Chicken (Cooked Meats – Packaged) Category 50

Table 24: Brand Value and Volume- Lamb (Cooked Meats – Packaged) Category 50

Table 25: Brand Value and Volume- Pork (Cooked Meats – Packaged) category 50

Table 26: Brand Value and Volume- Turkey (Cooked Meats – Packaged) category 51

Table 27: Brand Value and Volume- Others (Cooked Meats – Packaged) category 51

Table 28: Brand Value and Volume-Beef (Fresh Meat (Counter)) Category 52

Table 29: Brand Value and Volume-Chicken (Fresh Meat (Counter)) Category 52

Table 30: Brand Value and Volume- Lamb (Fresh Meat (Counter)) Category 52

Table 31: Brand Value and Volume- Pork (Fresh Meat (Counter)) category 52

Table 32: Brand Value and Volume- Turkey (Fresh Meat (Counter)) category 53

Table 33: Brand Value and Volume- Others (Fresh Meat (Counter)) category 53

Table 34: Brand Value and Volume-Frozen Processed Meat Category 54

Table 35: Brand Value and Volume-Frozen Whole Cuts of Meat Category 54

Table 36: Market Definitions 73

Table 37: Category Definitions 74

Table 38: Category Definitions 75

Table 39: Channel Definitions 76

Table 40: Market Value for Ambient Meat – by category (Ft Million), 2011-2021 77

Table 41: Market Value for Chilled Raw Packaged Meat – Processed -by category (Ft Million), 2011-2021 77

Table 42: Market Value for Chilled Raw Packaged Meat – Whole Cuts-by category (Ft Million), 2011-2021 78

Table 43: Market Value for Cooked Meats – Counter-by category (Ft Million), 2011-2021 79

Table 44: Market Value for Cooked Meats – Packaged-by category (Ft Million), 2011-2021 79

Table 45: Market Value for Fresh Meat (Counter)-by category (Ft Million), 2011-2021 80

Table 46: Market Value for Frozen Meat-by category (Ft Million), 2011-2021 81

Table 47: Market Value for Ambient Meat-by category (US$ Million), 2011-2021 82

Table 48: Market Value for Chilled Raw Packaged Meat – Processed-by category (US$ Million), 2011-2021 82

Table 49: Market Value for Chilled Raw Packaged Meat – Whole Cuts-by category (US$ Million), 2011-2021 83

Table 50: Market Value for Cooked Meats – Counter-by category (US$ Million), 2011-2021 84

Table 51: Market Value for Cooked Meats – Packaged-by category (US$ Million), 2011-2021 84

Table 52: Market Value for Fresh Meat (Counter) -by category (US$ Million), 2011-2021 85

Table 53: Market Value for Frozen Meat-by category (US$ Million), 2011-2021 86

Table 54: Market Volume for Ambient Meat-by category (Kg Million), 2011-2021 87

Table 55: Market Volume for Chilled Raw Packaged Meat – Processed-by category (Kg Million), 2011-2021 87

Table 56: Market Volume for Chilled Raw Packaged Meat – Whole Cuts-by category (Kg Million), 2011-2021 88

Table 57: Market Volume for Cooked Meats – Counter-by category (Kg Million), 2011-2021 88

Table 58: Market Volume for Cooked Meats – Packaged-by category (Kg Million), 2011-2021 89

Table 59: Market Volume for Fresh Meat (Counter)-by category (Kg Million), 2011-2021 90

Table 60: Market VolumeforFrozen Meat-by category (Kg Million), 2011-2021 90

Table 61: Meat Sales Distribution in Hungary-by Market (Ft Million), 2016 91

Table 62: Packaging Material (in Million pack units) 92

Table 63: Container Type (in Million pack units) 92

Table 64: Closure Type (in Million pack units) 93

Table 65: Outer Type (in Million pack units) 93

Table 66: Exchange Rates: (US$-Ft), 2011-2021 94

Table 67: GDP Per Capita (Ft) 94

Table 68: Population 94

Table 69: Consumer Price Index 94

Table 70: Age Profile (Millions of Persons) 95

Figures

List of Figures

Figure 1: Value share of Hungary in the global and Eastern Europe Meat sector, 2011-2021 3

Figure 2: Hungary compared other top four countries – market size, growth and competitive landscape 4

Figure 3: Market size analysis by value and volume, Meat sector, 2011-2021 5

Figure 4: Per capita consumption of Meat in Hungary compared to global and Eastern Europe average, 2011-2021 6

Figure 5: Value and volume growth analysis by markets, 2016-2021 7

Figure 6: Per capita consumption (by markets) in Hungary compared to global and Eastern Europe average, 2016 9

Figure 7: Growth analysis by value and volume in the Ambient Meat market, 2011-2021 10

Figure 8: Value and volume growth analysis, Chilled Raw Packaged Meat – Processed market, 2011-2021 11

Figure 9: Value analysis by categories, 2011-2021 12

Figure 10: Volume analysis by categories, 2011-2021 13

Figure 11: Value and volume growth analysis, Chilled Raw Packaged Meat – Whole Cuts market, 2011-2021 14

Figure 12: Value analysis by categories, 2011-2021 15

Figure 13: Volume analysis by categories, 2011-2021 16

Figure 14: Value and volume growth analysis, Cooked Meats – Counter market, 2011-2021 17

Figure 15: Value and volume growth analysis, Cooked Meats – Packaged market, 2011-2021 18

Figure 16: Value analysis by categories, 2011-2021 19

Figure 17: Volume analysis by categories, 2011-2021 20

Figure 18: Value and volume growth analysis, Fresh Meat (Counter) market, 2011-2021 21

Figure 19: Value analysis by categories, 2011-2021 22

Figure 20: Volume analysis by categories, 2011-2021 23

Figure 21: Value and volume growth analysis, Frozen Meat market, 2011-2021 24

Figure 22: Value analysis by categories, 2011-2021 25

Figure 23: Volume analysis by categories, 2011-2021 26

Figure 24: Distribution channel share, Meat, 2011-2016 27

Figure 25: Distribution channel share, Ambient Meat, 2011-2016 28

Figure 26: Distribution channel share, Chilled Raw Packaged Meat – Processed market, 2011-2016 29

Figure 27: Distribution channel share, Chilled Raw Packaged Meat – Whole Cuts, 2011-2016 30

Figure 28: Distribution channel share, Cooked Meats – Counter, 2011-2016 31

Figure 29: Distribution channel share, Cooked Meats – Packaged, 2011-2016 32

Figure 30: Distribution channel share, Fresh Meat (Counter), 2011-2016 33

Figure 31: Distribution channel share, Frozen Meat, 2011-2016 34

Figure 32: Leading brands in the Hungarian Meat sector, value and volume share, 2016 35

Figure 33: Leading brands in the Ambient Meat market, value and volume share, 2016 38

Figure 34: Leading brands in the Chilled Raw Packaged Meat – Processed market, value and volume share, 2016 39

Figure 35: Leading brands in the Chilled Raw Packaged Meat – Whole Cuts market, value and volume share, 2016 41

Figure 36: Leading brands in the Cooked Meats – Counter market, value and volume share, 2016 42

Figure 37: Leading brands in the Cooked Meats – Packaged market, value and volume share, 2016 43

Figure 38: Leading brands in the Fresh Meat (Counter) market, value and volume share, 2016 44

Figure 39: Leading brands in the Frozen Meat market, value and volume share, 2016 45

Figure 40: Private label penetration by markets (value terms), 2016 55

Figure 41: Growth analysis, private label and brands, (2011-2016) 56

Figure 42: Packaging share and growth analysis by packaging material, 2011-2021 57

Figure 43: Use of packaging material by markets (in pack units), 2016 58

Figure 44: Packaging share and growth analysis by container type, 2011-2021 59

Figure 45: Use of container type by markets (in pack units), 2016 60

Figure 46: Packaging share and growth analysis by closure type, 2011-2021 61

Figure 47: Use of closure type by markets (in pack units), 2016 62

Figure 48: Packaging share and growth analysis by outer type, 2011-2021 63

Figure 49: Use of outer type by markets (in pack units), 2016 64

Figure 50: Relative comparison of countries based on PEST analysis 65

Figure 53: Hungary’s GDP per capita, 2011-2016 68

Figure 54: Population growth in Hungary, 2011-2016 69

Figure 55: Consumer Price Index, Hungary, 2010-2016 70

Figure 56: Age Profile, Hungary, 2016 71

Figure 57: About GlobalData 96

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