Country Profile: Meat sector in Ireland

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The Meat sector in Ireland is driven by growing economy of the country, which is leading to increased disposable income of consumers. The share of Ireland Meat sector at global and regional (Western Europe) levels has declined marginally during the past five years and is expected to decline further at regional level through 2021. Of the seven markets, Fresh Meat – Counter is the largest in both value and volume terms. Hypermarkets & Supermarkets is the leading distribution channel for meat products, while Rigid Plastics is the most commonly used packaging material in the sector. Denny, Galtee, and Green Farms are the leading market brands in the Irish Meat sector.

GlobalData’s Country Profile report on the Meat sector in Ireland provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?
– Market data: Overall market value and volume data with growth analysis for 2011-2021
– Category coverage: Value and growth analysis for Ambient Meat, Chilled Raw Packaged Meat – Processed, Chilled Raw Packaged Meat – Whole Cuts, Cooked Meats – Counter, Cooked Meats – Packaged, Fresh Meat (Counter) and Frozen Meat with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
– Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
– Distribution data: Percentage of sales within each market through distribution channels such as Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
– Packaging data: consumption breakdown for packaging materials and containers in each market, in terms of percentage share of number of units sold. Packaging material data for Flexible Packaging, Rigid Plastics, Rigid Metal, Paper & Board, and Glass; container data for: Tray, Film, Can-Food, Bag/Sachet, Tub, Jar and Box

Scope

– The Meat sector in Ireland is forecast to grow at 1.7% CAGR in value terms during 2016-2021

– Per capita consumption of Fresh Meat (Counter) in Ireland is noticeably high when compared to global and regional levels

– Hypermarkets & Supermarkets is the largest distribution channel, followed by Food & Drinks Specialists and Convenience Stores

– The Cooked Meats – Packaged market leads the Meat sector in Health & Wellness claims

– Rigid Plastics is the most commonly used packaging material, followed by Flexible Packaging

Reasons to Buy

– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

– Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

– Manufacturers can identify the opportunities to position products with H&W attributes/benefits

– Access the key and most influential consumer trends driving Prepared Meals products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

– The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector

– Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.

Princes Limited
Kerry Group Plc
Clonakilty Blackpudding Co
Oliver Carty
Kepak Group
Abbey Foods
Rudd’s Fine Foods Ltd.
Olhausen
Green Farm Foods Ltd
Glen Haven
O’Brien Fine Foods T/A Brady’s Family Ham
Lee`s Carroll`s Meat Shoppe
Iglo Foods Group Ltd

Table of Contents

Table of Contents

1. Report Scope 1

2. Executive summary 2

3. Ireland in its regional context 3

3.1. Ireland’s market share in the Global and Western Europe Meat sectors 3

3.2. Ireland compared to other major countries in the Western Europe region 4

4. Market size analysis – Meat Sector 5

4.1. Value and volume analysis – Meat sector in Ireland 5

4.2. Per capita consumption analysis – Ireland compared to the global and Western Europe region 6

4.3. Market size analysis by Meat markets 7

4.4. Growth analysis by markets 8

5. Market and category analysis 9

5.1. Per capita consumption analysis by markets 9

5.2. Market Analysis: Ambient Meat 10

5.3. Market analysis: Chilled Raw Packaged Meat – Processed 11

5.4. Market Analysis: Chilled Raw Packaged Meat – Whole Cuts 14

5.5. Market Analysis: Cooked Meats – Counter 17

5.6. Market Analysis: Cooked Meats – Packaged 18

5.7. Market Analysis: Fresh Meat (Counter) 21

5.8. Market Analysis: Frozen Meat 24

6. Distribution analysis 26

6.1. Distribution channel share analysis: Meat 26

6.2. Distribution channel share analysis: Ambient Meat 27

6.3. Distribution channel share analysis: Chilled Raw Packaged Meat – Processed 28

6.4. Distribution channel share analysis: Chilled Raw Packaged Meat – Whole Cuts 29

6.5. Distribution channel share analysis: Cooked Meats – Counter 30

6.6. Distribution channel share analysis: Cooked Meats – Packaged 31

6.7. Distribution channel share analysis: Fresh Meat (Counter) 32

6.8. Distribution channel share analysis: Frozen Meat 33

7. Competitive landscape 34

7.1. Brand share analysis by sector 34

7.2. Brand share analysis by markets 36

7.3. Brand share analysis by category 43

7.3.1. Chilled Raw Packaged Meat – Processed 43

7.3.2. Chilled Raw Packaged Meat – Whole Cuts 45

7.3.3. Cooked Meats – Packaged 46

7.3.4. Fresh Meat (Counter) 48

7.3.5. Frozen Meat 50

7.4. Private label share analysis 51

8. Health & Wellness analysis 53

8.1. Market size analysis by Health & Wellness claims 53

8.2. Market size analysis – Health & Wellness product attributes 54

8.3. Market size analysis – Health & Wellness consumer benefits 56

8.4. Leading companies in the Irish Health & Wellness market 58

9. Packaging analysis 59

9.1. Packaging share and growth analysis by packaging material in the Meat sector 59

9.2. Packaging share analysis by packaging material in Meat markets 60

9.3. Packaging share and growth analysis by container type in the Meat sector 61

9.4. Packaging share analysis by container type in Meat markets 62

9.5. Packaging share and growth analysis by closure type in the Meat sector 63

9.6. Packaging share analysis by closure type in Meat markets 64

9.7. Packaging share and growth analysis by outer type in the Meat sector 65

9.8. Packaging share analysis by outer type in Meat markets 66

10. Macroeconomic analysis 67

10.1. GDP per Capita 70

10.2. Population and population growth 71

10.3. Consumer Price Index 72

10.4. Population breakdown by age 73

11. Methodology 74

12. Definitions 75

13. Appendix 87

14. About GlobalData 105

15. Disclaimer 106

16. Contact Us 107

Table

List of Tables

Table 1: Growth analysis by markets, 2016-2021 8

Table 2: Brand Value and Volume- Meat Sector 35

Table 3: Brand Value and Volume- Ambient Meat Market 36

Table 4: Brand Value and Volume- Chilled Raw Packaged Meat – Processed Market 37

Table 5: Brand Value and Volume- Chilled Raw Packaged Meat – Whole Cuts Market 38

Table 6: Brand Value and Volume- Cooked Meats – Counter Market 39

Table 7: Brand Value and Volume- Cooked Meats – Packaged Market 40

Table 8: Brand Value and Volume- Fresh Meat (Counter) Market 41

Table 9: Brand Value and Volume- Frozen Meat Market 42

Table 10: Brand Value and Volume- Bacon Category 43

Table 11: Brand Value and Volume- Burgers & Grills Category 43

Table 12: Brand Value and Volume- Coated Portions Category 43

Table 13: Brand Value and Volume- Meatballs Category 44

Table 14: Brand Value and Volume- Sausages Category 44

Table 15: Brand Value and Volume-Beef (Chilled Raw Packaged Meat – Whole Cuts) Category 45

Table 16: Brand Value and Volume-Chicken (Chilled Raw Packaged Meat – Whole Cuts) Category 45

Table 17: Brand Value and Volume-Lamb (Chilled Raw Packaged Meat – Whole Cuts) Category 45

Table 18: Brand Value and Volume-Pork (Chilled Raw Packaged Meat – Whole Cuts) Category 45

Table 19: Brand Value and Volume-Others (Chilled Raw Packaged Meat – Whole Cuts) Category 45

Table 20: Brand Value and Volume-Beef (Cooked Meats – Packaged) Category 46

Table 21: Brand Value and Volume-Chicken (Cooked Meats – Packaged) Category 46

Table 22: Brand Value and Volume- Pork (Cooked Meats – Packaged) category 46

Table 23: Brand Value and Volume- Turkey (Cooked Meats – Packaged) category 47

Table 24: Brand Value and Volume- Others (Cooked Meats – Packaged) category 47

Table 25: Brand Value and Volume- Beef (Fresh Meat (Counter)) Category 48

Table 26: Brand Value and Volume- Chicken (Fresh Meat (Counter)) Category 48

Table 27: Brand Value and Volume- Lamb (Fresh Meat (Counter)) Category 48

Table 28: Brand Value and Volume- Pork (Fresh Meat (Counter)) category 48

Table 29: Brand Value and Volume- Turkey (Fresh Meat (Counter)) category 49

Table 30: Brand Value and Volume- Others (Fresh Meat (Counter)) category 49

Table 31: Brand Value and Volume- Frozen Processed Meat Category 50

Table 32: Brand Value and Volume- Frozen Whole Cuts of Meat Category 50

Table 33: Market Definitions 75

Table 34: Category Definitions 76

Table 35: Category Definitions 77

Table 36: Channel Definitions 78

Table 37: Health & Wellness: Product Attributes-Food Minus 79

Table 38: Health & Wellness: Product Attributes-Free From 80

Table 39: Health & Wellness: Product Attributes-Functional & Fortified 81

Table 40: Health & Wellness: Product Attributes-Naturally Healthy 82

Table 41: Health & Wellness: Product Attributes-Food Intolerance 83

Table 42: Health & Wellness: Consumer Benefits-Health Management 84

Table 43: Health & Wellness: Analysis by Consumer Benefits 85

Table 44: Health & Wellness: Consumer Benefits-Performance 86

Table 45: Market Value for Ambient Meat – by category (€ Million), 2011-2021 87

Table 46: Market Value for Chilled Raw Packaged Meat – Processed -by category (€ Million), 2011-2021 87

Table 47: Market Value for Chilled Raw Packaged Meat – Whole Cuts-by category (€ Million), 2011-2021 88

Table 48: Market Value for Cooked Meats – Counter-by category (€ Million), 2011-2021 88

Table 49: Market Value for Cooked Meats – Packaged-by category (€ Million), 2011-2021 89

Table 50: Market Value for Fresh Meat (Counter)-by category (€ Million), 2011-2021 89

Table 51: Market Value for Frozen Meat-by category (€ Million), 2011-2021 90

Table 52: Market Value for Ambient Meat-by category (US$ Million), 2011-2021 91

Table 53: Market Value for Chilled Raw Packaged Meat – Processed-by category (US$ Million), 2011-2021 91

Table 54: Market Value for Chilled Raw Packaged Meat – Whole Cuts-by category (US$ Million), 2011-2021 92

Table 55: Market Value for Cooked Meats – Counter-by category (US$ Million), 2011-2021 92

Table 56: Market Value for Cooked Meats – Packaged-by category (US$ Million), 2011-2021 93

Table 57: Market Value for Fresh Meat (Counter) -by category (US$ Million), 2011-2021 94

Table 58: Market Value for Frozen Meat-by category (US$ Million), 2011-2021 94

Table 59: Market Volume for Ambient Meat-by category (Kg Million), 2011-2021 95

Table 60: Market Volume for Chilled Raw Packaged Meat – Processed-by category (Kg Million), 2011-2021 95

Table 61: Market Volume for Chilled Raw Packaged Meat – Whole Cuts-by category (Kg Million), 2011-2021 96

Table 62: Market Volume for Cooked Meats – Counter-by category (Kg Million), 2011-2021 96

Table 63: Market Volume for Cooked Meats – Packaged-by category (Kg Million), 2011-2021 97

Table 64: Market Volume for Fresh Meat (Counter)-by category (Kg Million), 2011-2021 98

Table 65: Market Volume for Frozen Meat-by category (Kg Million), 2011-2021 98

Table 66: Meat Sales Distribution in Ireland-by Market (€ Million), 2016 99

Table 67: Key Health & Wellness product attributes driving sales in Ireland (€ Million) 100

Table 68: Key Health & Wellness consumer benefits driving sales in Ireland (€ Million) 100

Table 69: Packaging Material (in Million pack units) 101

Table 70: Container Type (in Million pack units) 101

Table 71: Closure Type (in Million pack units) 102

Table 72: Outer Type (in Million pack units) 102

Table 73: Exchange Rates: (US$-€), 2011-2021 103

Table 74: GDP Per Capita (€) 103

Table 75: Population 103

Table 76: Consumer Price Index 103

Table 77: Age Profile (Millions of Persons) 104

Figures

List of Figures

Figure 1: Value share of Ireland in the global and Western Europe Meat sector, 2011-2021 3

Figure 2: Ireland compared other top four countries – market size, growth and competitive landscape 4

Figure 3: Market size analysis by value and volume, Meat sector, 2011-2021 5

Figure 4: Per capita consumption of Meat in Ireland compared to global and Western Europe average, 2011-2021 6

Figure 5: Value and volume growth analysis by markets, 2016-2021 7

Figure 6: Per capita consumption (by markets) in Ireland compared to global and Western Europe average, 2016 9

Figure 7: Growth analysis by value and volume in the Ambient Meat market, 2011-2021 10

Figure 8: Value and volume growth analysis, Chilled Raw Packaged Meat – Processed market, 2011-2021 11

Figure 9: Value analysis by categories, 2011-2021 12

Figure 10: Volume analysis by categories, 2011-2021 13

Figure 11: Value and volume growth analysis, Chilled Raw Packaged Meat – Whole Cuts market, 2011-2021 14

Figure 12: Value analysis by categories, 2011-2021 15

Figure 13: Volume analysis by categories, 2011-2021 16

Figure 14: Value and volume growth analysis, Cooked Meats – Counter market, 2011-2021 17

Figure 15: Value and volume growth analysis, Cooked Meats – Packaged market, 2011-2021 18

Figure 16: Value analysis by categories, 2011-2021 19

Figure 17: Volume analysis by categories, 2011-2021 20

Figure 18: Value and volume growth analysis, Fresh Meat (Counter) market, 2011-2021 21

Figure 19: Value analysis by categories, 2011-2021 22

Figure 20: Volume analysis by categories, 2011-2021 23

Figure 21: Value and volume growth analysis, Frozen Meat market, 2011-2021 24

Figure 22: Value analysis by categories, 2011-2021 25

Figure 23: Volume analysis by categories, 2011-2021 25

Figure 24: Distribution channel share, Meat, 2011-2016 26

Figure 25: Distribution channel share, Ambient Meat, 2011-2016 27

Figure 26: Distribution channel share, Chilled Raw Packaged Meat – Processed market, 2011-2016 28

Figure 27: Distribution channel share, Chilled Raw Packaged Meat – Whole Cuts, 2011-2016 29

Figure 28: Distribution channel share, Cooked Meats – Counter, 2011-2016 30

Figure 29: Distribution channel share, Cooked Meats – Packaged, 2011-2016 31

Figure 30: Distribution channel share, Fresh Meat (Counter), 2011-2016 32

Figure 31: Distribution channel share, Frozen Meat, 2011-2016 33

Figure 32: Leading brands in the Irish Meat sector, value and volume share, 2016 34

Figure 33: Leading brands in the Ambient Meat market, value and volume share, 2016 36

Figure 34: Leading brands in the Chilled Raw Packaged Meat – Processed market, value and volume share, 2016 37

Figure 35: Leading brands in the Chilled Raw Packaged Meat – Whole Cuts market, value and volume share, 2016 38

Figure 36: Leading brands in the Cooked Meats – Counter market, value and volume share, 2016 39

Figure 37: Leading brands in the Cooked Meats – Packaged market, value and volume share, 2016 40

Figure 38: Leading brands in the Fresh Meat (Counter) market, value and volume share, 2016 41

Figure 39: Leading brands in the Frozen Meat market, value and volume share, 2016 42

Figure 40: Private label penetration by markets (value terms), 2016 51

Figure 41: Growth analysis, private label and brands, (2011-2016) 52

Figure 42: Value of Health & Wellness claims by market, US$ million, 2016-2021 53

Figure 43: Value and volume analysis by Health & Wellness product attributes, 2016 54

Figure 44: Volume analysis by Health & Wellness product attributes 2016 55

Figure 45: Value analysis by Health & Wellness consumer benefits, 2016 56

Figure 46: Volume analysis by Health & Wellness consumer benefits, 2016 57

Figure 47: Leading companies in the Health & Wellness market by value, 2016 – Chilled Raw Packaged Meat – Processed 58

Figure 48: Packaging share and growth analysis by packaging material, 2011-2021 59

Figure 49: Use of packaging material by markets (in pack units), 2016 60

Figure 50: Packaging share and growth analysis by container type, 2011-2021 61

Figure 51: Use of container type by markets (in pack units), 2016 62

Figure 52: Packaging share and growth analysis by closure type, 2011-2021 63

Figure 53: Use of closure type by markets (in pack units), 2016 64

Figure 54: Packaging share and growth analysis by outer type, 2011-2021 65

Figure 55: Use of outer type by markets (in pack units), 2016 66

Figure 56: Relative comparison of countries based on PEST analysis 67

Figure 57: Ireland’s GDP per capita, 2011-2016 70

Figure 58: Population growth in Ireland, 2011-2016 71

Figure 59: Consumer Price Index, Ireland, 2010-2016 72

Figure 60: Age Profile, Ireland, 2016 73

Figure 61: About GlobalData 105

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