Country Profile: Meat sector in New Zealand

Powered by

All the vital news, analysis, and commentary curated by our industry experts.

$875
Buy Report View Sample

Published: April 30, 2017 Report Code: CS4098MF-ST

Select Item

In New Zealand’s Meat sector, Fresh Meat (Counter) is the largest market , while the Cooked Meats – Counter market is forecast to register fastest growth in both value and volume terms during 2016-2021. Hypermarkets & Supermarkets is the largest retail channel for distribution of meat products. The Meat sector is fragmented with the top five players accounting for 9.1% of the market share in 2016. Rigid Plastics is the preferred packaging material used in the sector.

GlobalData’s Country Profile report on the Meat sector in New Zealand provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?
– Market data: Overall market value and volume data with growth analysis for 2011-2021
– Category coverage: Value and growth analysis for Ambient Meat, Chilled Raw Packaged Meat – Processed, Chilled Raw Packaged Meat – Whole Cuts, Cooked Meats – Counter, Cooked Meats – Packaged, Fresh Meat (Counter) and Frozen Meat with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
– Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
– Distribution data: Percentage of sales within each market through distribution channels such as Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
– Packaging data: consumption breakdown for packaging materials and containers in each market, in terms of percentage share of number of units sold. Packaging material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; container data for: Jar, Bottle, Bag/Sachet, Tub, Box, Pouch, and Tube.

Scope

– The New Zealand's Meat sector is forecast to register growth at a CAGR of 1.3% during 2016-2021.

– Of the seven markets, Fresh Meat (Counter) is the largest market in the New Zealand's Meat sector with 46.3% value share in 2016.

– The per capita consumption of meat in the country is higher compared to global and regional (Asia-Pacific) levels in 2016.

– The New Zealand's Meat sector is highly fragmented with the top five players accounting for nearly 9.1% of the market share by value in 2016.

– Hypermarkets & Supermarkets is the leading distribution channel for the New Zealand's Meat sector, accounting for a total value share of 70.9% in 2016.

– Rigid Plastics is the most commonly used packaging material in the New Zealand's Meat sector.

Reasons to Buy

– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

– Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

– Manufacturers can identify the opportunities to position products with H&W attributes/benefits

– Access the key and most influential consumer trends driving Prepared Meals products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

– The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector

– Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.

Davies Foods
Mccallums
Tegel Foods Ltd
Beehive Park Fa
Brinks
Hellers Limited
Inghams Enterprises Pty Limited.
Santa Rosa Foods Limited
Macro Meats Pty Ltd

Table of Contents

Table of Contents

1. Report Scope 1

2. Executive summary 2

3. New Zealand in its regional context 3

3.1. New Zealand’s market share in the Global and APAC Meat sectors 3

3.2. New Zealand compared to other major countries in the APAC region 4

4. Market size analysis – Meat Sector 5

4.1. Value and volume analysis – Meat sector in New Zealand 5

4.2. Per capita consumption analysis -New Zealand compared to the global and APAC region 6

4.3. Extent to which consumers are trading up/down in the New Zealand’sMeat sector 7

4.4. Market size analysis by Meat markets 8

4.5. Growth analysis by markets 9

5. Market and category analysis 10

5.1. Per capita consumption analysis by markets 10

5.2. Market Analysis: Ambient Meat 11

5.3. Market analysis: Chilled Raw Packaged Meat – Processed 12

5.4. Market Analysis: Chilled Raw Packaged Meat – Whole Cuts 15

5.5. Market Analysis: Cooked Meats – Counter 18

5.6. Market Analysis: Cooked Meats – Packaged 19

5.7. Market Analysis: Fresh Meat (Counter) 22

5.8. Market Analysis: Frozen Meat 25

6. Distribution analysis 27

6.1. Distribution channel share analysis: Meat 27

6.2. Distribution channel share analysis: Ambient Meat 28

6.3. Distribution channel share analysis: Chilled Raw Packaged Meat – Processed 29

6.4. Distribution channel share analysis: Chilled Raw Packaged Meat – Whole Cuts 30

6.5. Distribution channel share analysis: Cooked Meats – Counter 31

6.6. Distribution channel share analysis: Cooked Meats – Packaged 32

6.7. Distribution channel share analysis: Fresh Meat (Counter) 33

6.8. Distribution channel share analysis: Frozen Meat 34

7. Competitive landscape 35

7.1. Brand share analysis by sector 35

7.2. Brand share analysis by markets 37

7.3. Brand share analysis by category 43

7.3.1. Chilled Raw Packaged Meat – Processed 43

7.3.2. Chilled Raw Packaged Meat – Whole Cuts 45

7.3.3. Cooked Meats – Packaged 46

7.3.4. Fresh Meat (Counter) 48

7.3.5. Frozen Meat 49

8. Health & Wellness analysis 50

8.1. Market size analysis by Health & Wellness claims 50

8.2. Market size analysis – Health & Wellness product attributes 51

8.3. Market size analysis – Health & Wellness consumer benefits 53

8.4. Leading companies in New Zealand’s Health & Wellness market 55

9. Packaging analysis 56

9.1. Packaging share and growth analysis by packaging material in the Meat sector 56

9.2. Packaging share analysis by packaging materialin Meat markets 57

9.3. Packaging share and growth analysis by container type in the Meat sector 58

9.4. Packaging share analysis by container type in Meat markets 59

9.5. Packaging share and growth analysis by closure type in the Meat sector 60

9.6. Packaging share analysis by closure type in Meat markets 61

10. Macroeconomic analysis 62

10.1. GDP per Capita 65

10.2. Population and population growth 66

10.3. Consumer Price Index 67

10.4. Population breakdown by age 68

11. Methodology 69

12. Definitions 70

13. Appendix 82

14. About GlobalData 100

15. Disclaimer 101

16. Contact Us 102

Table

List of Tables

Table 1: Growth analysis by markets, 2016-2021 9

Table 2: Brand Value and Volume- Meat Sector 36

Table 3: Brand Value and Volume-Ambient Meat Market 37

Table 4: Brand Value and Volume-Chilled Raw Packaged Meat – Processed Market 38

Table 5: Brand Value and Volume-Chilled Raw Packaged Meat – Whole Cuts Market 39

Table 6: Brand Value and Volume-Cooked Meats – Packaged Market 40

Table 7: Brand Value and Volume-Fresh Meat (Counter) Market 41

Table 8: Brand Value and Volume-Frozen Meat Market 42

Table 9: Brand Value and Volume-Bacon Category 43

Table 10: Brand Value and Volume-Burgers & Grills Category 43

Table 11: Brand Value and Volume-Coated Portions Category 43

Table 12: Brand Value and Volume-Meatballs Category 43

Table 13: Brand Value and Volume-Sausages Category 44

Table 14: Brand Value and Volume-Beef (Chilled Raw Packaged Meat – Whole Cuts) Category 45

Table 15: Brand Value and Volume-Chicken (Chilled Raw Packaged Meat – Whole Cuts) Category 45

Table 16: Brand Value and Volume-Lamb (Chilled Raw Packaged Meat – Whole Cuts) Category 45

Table 17: Brand Value and Volume-Beef (Cooked Meats – Packaged) Category 46

Table 18: Brand Value and Volume-Chicken (Cooked Meats – Packaged) Category 46

Table 19: Brand Value and Volume- Lamb (Cooked Meats – Packaged) Category 46

Table 20: Brand Value and Volume- Pork (Cooked Meats – Packaged) category 46

Table 21: Brand Value and Volume- Turkey (Cooked Meats – Packaged) category 47

Table 22: Brand Value and Volume- Others (Cooked Meats – Packaged) category 47

Table 23: Brand Value and Volume-Beef (Fresh Meat (Counter)) Category 48

Table 24: Brand Value and Volume-Chicken (Fresh Meat (Counter)) Category 48

Table 25: Brand Value and Volume- Lamb (Fresh Meat (Counter)) Category 48

Table 26: Brand Value and Volume- Pork (Fresh Meat (Counter)) category 48

Table 27: Brand Value and Volume- Turkey (Fresh Meat (Counter)) category 48

Table 28: Brand Value and Volume-Frozen Processed Meat Category 49

Table 29: Brand Value and Volume-Frozen Whole Cuts of Meat Category 49

Table 30: Market Definitions 70

Table 31: Category Definitions 71

Table 32: Category Definitions 72

Table 33: Channel Definitions 73

Table 34: Health & Wellness: Product Attributes-Food Minus 74

Table 35: Health & Wellness: Product Attributes-Free From 75

Table 36: Health & Wellness: Product Attributes-Functional & Fortified 76

Table 37: Health & Wellness: Product Attributes-Naturally Healthy 77

Table 38: Health & Wellness: Product Attributes-Food Intolerance 78

Table 39: Health & Wellness: Consumer Benefits-Health Management 79

Table 40: Health & Wellness: Analysis by Consumer Benefits 80

Table 41: Health & Wellness: Consumer Benefits-Performance 81

Table 42: Market Value for Ambient Meat – by category (NZ$ Million), 2011-2021 82

Table 43: Market ValueforChilled Raw Packaged Meat – Processed -by category (NZ$ Million), 2011-2021 82

Table 44: Market ValueforChilled Raw Packaged Meat – Whole Cuts-bycategory (NZ$ Million), 2011-2021 83

Table 45: Market ValueforCooked Meats – Counter-by category (NZ$ Million), 2011-2021 83

Table 46: Market Value for Cooked Meats – Packaged-by category (NZ$ Million), 2011-2021 84

Table 47: Market Value for Fresh Meat (Counter)-by category (NZ$ Million), 2011-2021 85

Table 48: Market ValueforFrozen Meat-by category (NZ$ Million), 2011-2021 85

Table 49: Market ValueforAmbient Meat-bycategory (US$ Million), 2011-2021 86

Table 50: Market ValueforChilled Raw Packaged Meat – Processed-bycategory (US$ Million), 2011-2021 86

Table 51: Market ValueforChilled Raw Packaged Meat – Whole Cuts-bycategory (US$ Million), 2011-2021 87

Table 52: Market ValueforCooked Meats – Counter-bycategory (US$ Million), 2011-2021 87

Table 53: Market Value for Cooked Meats – Packaged-by category (US$ Million), 2011-2021 88

Table 54: Market Value for Fresh Meat (Counter) -by category (US$ Million), 2011-2021 89

Table 55: Market ValueforFrozen Meat-bycategory (US$ Million), 2011-2021 89

Table 56: Market Volume forAmbient Meat-bycategory (Kg Million), 2011-2021 90

Table 57: Market Volume for Chilled Raw Packaged Meat – Processed-by category (Kg Million), 2011-2021 90

Table 58: Market Volume for Chilled Raw Packaged Meat – Whole Cuts-by category (Kg Million), 2011-2021 91

Table 59: Market Volume forCooked Meats – Counter-bycategory (Kg Million), 2011-2021 91

Table 60: Market Volumefor Cooked Meats – Packaged-by category (Kg Million), 2011-2021 92

Table 61: Market Volume for Fresh Meat (Counter)-by category (Kg Million), 2011-2021 93

Table 62: Market VolumeforFrozen Meat-by category (Kg Million), 2011-2021 93

Table 63: Components of change-by Market 94

Table 64: Meat Sales Distribution in New Zealand -by Market (NZ$ Million), 2016 94

Table 65: Key Health & Wellness product attributes driving sales in New Zealand (NZ$ Million) 95

Table 66: Key Health & Wellness consumer benefits driving sales in New Zealand (NZ$ Million) 95

Table 67: Packaging Material (in Million pack units) 96

Table 68: Container Type (in Million pack units) 96

Table 69: Closure Type (in Million pack units) 97

Table 70: Exchange Rates: (US$-NZ$), 2011-2021 98

Table 71: GDP Per Capita (NZ$) 98

Table 72: Population 98

Table 73: Consumer Price Index 98

Table 74: Age Profile (Millions of Persons) 99

Figures

List of Figures

Figure 1: Value share of New Zealand in the global and APAC Meat sector, 2011-2021 3

Figure 2: New Zealand compared other top four countries – market size, growth and competitive landscape 4

Figure 3: Market size analysis by value and volume, Meat sector, 2011-2021 5

Figure 4: Per capita consumption of Meat in New Zealand compared to global and APAC average, 2011-2021 6

Figure 5: Degree of trading up/down in the New Zealand’s Meat sector, 2015-2016 7

Figure 6: Value and volume growth analysis by markets, 2016-2021 8

Figure 7: Per capita consumption (by markets) in New Zealand compared to global and APAC average, 2016 10

Figure 8: Growth analysis by value and volume in the Ambient Meat market, 2011-2021 11

Figure 9: Value and volume growth analysis, Chilled Raw Packaged Meat – Processed market, 2011-2021 12

Figure 10: Value analysis by categories, 2011-2021 13

Figure 11: Volume analysis by categories, 2011-2021 14

Figure 12: Value and volume growth analysis, Chilled Raw Packaged Meat – Whole Cuts market, 2011-2021 15

Figure 13: Value analysis by categories, 2011-2021 16

Figure 14: Volume analysis by categories, 2011-2021 17

Figure 15: Value and volume growth analysis, Cooked Meats – Counter market, 2011-2021 18

Figure 16: Value and volume growth analysis, Cooked Meats – Packaged market, 2011-2021 19

Figure 17: Value analysis by categories, 2011-2021 20

Figure 18: Volume analysis by categories, 2011-2021 21

Figure 19: Value and volume growth analysis, Fresh Meat (Counter) market, 2011-2021 22

Figure 20: Value analysis by categories, 2011-2021 23

Figure 21: Volume analysis by categories, 2011-2021 24

Figure 22: Value and volume growth analysis, Frozen Meat market, 2011-2021 25

Figure 23: Value analysis by categories, 2011-2021 26

Figure 24: Volume analysis by categories, 2011-2021 26

Figure 25: Distribution channel share, Meat, 2011-2016 27

Figure 26: Distribution channel share, Ambient Meat, 2011-2016 28

Figure 27: Distribution channel share, Chilled Raw Packaged Meat – Processed market, 2011-2016 29

Figure 28: Distribution channel share, Chilled Raw Packaged Meat – Whole Cuts, 2011-2016 30

Figure 29: Distribution channel share, Cooked Meats – Counter, 2011-2016 31

Figure 30: Distribution channel share, Cooked Meats – Packaged, 2011-2016 32

Figure 31: Distribution channel share, Fresh Meat (Counter), 2011-2016 33

Figure 32: Distribution channel share, Frozen Meat, 2011-2016 34

Figure 33: Leading brands in the New Zealand Meat sector, value and volume share, 2016 35

Figure 34: Leading brands in the Ambient Meat market, value and volume share, 2016 37

Figure 35: Leading brands in the Chilled Raw Packaged Meat – Processed market, value and volume share, 2016 38

Figure 36: Leading brands in the Chilled Raw Packaged Meat – Whole Cuts market, value and volume share, 2016 39

Figure 37: Leading brands in the Cooked Meats – Packaged market, value and volume share, 2016 40

Figure 38: Leading brands in the Fresh Meat (Counter) market, value and volume share, 2016 41

Figure 39: Leading brands in the Frozen Meat market, value and volume share, 2016 42

Figure 40: Value of Health & Wellness claims by market, US$ million, 2016-2021 50

Figure 41: Value analysis by Health & Wellness product attributes, 2016 51

Figure 42: Volume analysis by Health & Wellness product attributes, 2016 52

Figure 43: Value analysis by Health & Wellness consumer benefits, 2016 53

Figure 44: Volume analysis by Health & Wellness consumer benefits, 2016 54

Figure 45: Packaging share and growth analysis by packaging material, 2011-2021 56

Figure 46: Use of packaging material by markets (in pack units), 2016 57

Figure 47: Packaging share and growth analysis by container type, 2011-2021 58

Figure 48: Use of container type by markets (in pack units), 2016 59

Figure 49: Packaging share and growth analysis by closure type, 2011-2021 60

Figure 50: Use of closure type by markets (in pack units), 2016 61

Figure 51: Relative comparison of countries based on PEST analysis 62

Figure 52: New Zealand ’s GDP per capita, 2011-2016 65

Figure 53: Population growth in New Zealand , 2011-2016 66

Figure 54: Consumer Price Index, New Zealand , 2010-2016 67

Figure 55: Age Profile, New Zealand , 2016 68

Figure 56: About GlobalData 100

Frequently asked questions

Country Profile: Meat sector in New Zealand standard reports
Currency USD
$875

Can be used by individual purchaser only

Most Popular
$1,750

Can be shared by unlimited users within one corporate location e.g. a regional office

$2,625

Can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

Add to Basket

Undecided about purchasing this report?

Enquire Before Buying Request a Free Sample

Get in touch to find out about multi-purchase discounts

reportstore@globaldata.com
Tel +44 20 7947 2745

Every customer’s requirement is unique. With over 220,000 construction projects tracked, we can create a tailored dataset for you based on the types of projects you are looking for. Please get in touch with your specific requirements and we can send you a quote.

Sample Report

Country Profile: Meat sector in New Zealand was curated by the best experts in the industry and we are confident about its unique quality. However, we want you to make the most beneficial decision for your business, so we offer free sample pages to help you:

  • Assess the relevance of the report
  • Evaluate the quality of the report
  • Justify the cost

Download your copy of the sample report and make an informed decision about whether the full report will provide you with the insights and information you need.

Below is a sample report to understand what you are buying

See what our customers are saying

“The GlobalData platform is our go-to tool for intelligence services. GlobalData provides an easy way to access comprehensive intelligence data around multiple sectors, which essentially makes it a one-for-all intelligence platform, for tendering and approaching customers.

GlobalData is very customer orientated, with a high degree of personalised services, which benefits everyday use. The highly detailed project intelligence and forecast reports can be utilised across multiple departments and workflow scopes, from operational to strategic level, and often support strategic decisions. GlobalData Analytics and visualisation solutions has contributed positively when preparing management presentations and strategic papers.”

 Business Intelligence & Marketing Manager, SAL Heavy Lift

“COVID-19 has caused significant interference to our business and the COVID-19 intelligence from GlobalData has helped us reach better decisions around strategy. These two highlights have helped enormously to understand the projections into the future concerning our business units, we also utilise the project database to source new projects for Liebherr-Werk to use as an additional source to pitch for new business.”

 Market Analyst & Management, Liebherr-Werk

Your daily news has saved me a lot of time and keeps me up-to-date with what is happening in the market, I like that you almost always have a link to the source origin. We also use your market data in our Strategic Business Process to support our business decisions. By having everything in one place on the Intelligence Center it has saved me a lot of time versus looking on different sources, the alert function also helps with this.

 Head of Key Accounts, Saab AB

Having used several other market research companies, I find that GlobalData manages to provide that ‘difficult-to-get’ market data that others can’t, as well as very diverse and complete consumer surveys.

 Marketing Intelligence Manager, Portugal Foods

Our experience with GlobalData has been very good, from the platform itself to the people. I find that the analysts and the account team have a high level of customer focus and responsiveness and therefore I can always rely on. The platform is more holistic than other providers. It is convenient and almost like a one stop shop. The pricing suite is highly competitive and value for our organisation.

I like reports that inform new segments such as the analysis on generation Z, millennials, the impact of COVID 19 to our banking customers and their new channel habits. Secondly the specialist insight on affluent sector significantly increases our understanding about this group of customers. The combination of those give us depth and breadth of the evolving market.

I’m in the business of answering and helping people make decisions so with the intelligence center I can do that, effectively and efficiently. I can share quickly key insights that answer and satisfy our country stakeholders by giving them many quality studies and primary research about competitive landscape beyond the outlook of our bank. It helps me be seen as an advisory partner and that makes a big difference. A big benefit of our subscription is that no one holds the whole data and because it allows so many people, so many different parts of our organisation have access, it enables all teams to have the same level of knowledge and decision support.

 Head of Customer Insight and Research, Standard Chartered

“I know that I can always rely on Globaldata’s work when I’m searching for the right consumer and market insights. I use Globaldata insights to understand the changing market & consumer landscape and help create better taste & wellbeing solutions for our customers in food, beverage and healthcare industries.

Globaldata has the right data and the reports are of very high quality compared to your competitors. Globaldata not only has overall market sizes & consumer insights on food & beverages but also provides insights at the ingredient & flavour level. That is key for B2B companies like Givaudan. This way we understand our customers’ business and also gain insight to our unique industry”

 Head of Consumer Sensory Insights, Givaudan

GlobalData provides a great range of information and reports on various sectors that is highly relevant, timely, easy to access and utilise.  The reports and data dashboards help engagement with clients; they provide valuable industry and market insights that can enrich client conversations and can help in the shaping of value propositions. Moreover, using GlobalData products has helped increase my knowledge of the finance sector, the players within it, and the general threats and opportunities.

I find the consumer surveys that are carried out to be extremely beneficial and not something I have seen anywhere else. They provided an insightful view of why and which consumers take (or don’t) particular financial products. This can help shape conversations with clients to ensure they make the right strategic decisions for their business.

One of the challenges I have found is that data in the payments space is often piecemeal. With GD all of the data I need is in one place, but it also comes with additional market reports that provide useful extra context and information. Having the ability to set-up alerts on relevant movements in the industry, be it competitors or customers, and have them emailed directly to me, ensures I get early sight of industry activity and don’t have to search for news.

 Senior Account Manager, TSYS

Related reports

View more Meat reports
Consumer
New
China Beverages Consumption Trends and Forecasts Tracker, Q4 2023
$1,495 | March 2024
Consumer
New
Americas Food Market Opportunities, Trends, Growth Analysis and Forecast to…
$3,450 | April 2024
Consumer
New
Personal Hygiene Market Opportunities, Trends, Growth Analysis and Forecast to…
$3,450 | April 2024
Go even deeper with GlobalData Intelligence Center

Every Company Report we produce is powered by the GlobalData Intelligence Center.

Subscribing to our intelligence platform means you can monitor developments at Country Profile: Meat sector in New Zealand in real time.

  • Access a live Country Profile: Meat sector in New Zealand dashboard for 12 months, with up-to-the-minute insights.
  • Fuel your decision making with real-time deal coverage and media activity.
  • Turn insights on financials, deals, products and pipelines into powerful agents of commercial advantage.
Tell me more