Country Profile: Meat sector in Russia

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Published: April 30, 2017 Report Code: CS4105MF-ST

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The Russian Meat sector is the largest in both value and volume terms in the Eastern European region. Rising income levels, increasing urbanization rate, and a shift in consumption patterns of consumers are aiding the growth of the Meat sector in Russia. Of the seven markets, Frozen Meat is the largest, while the Cooked Meats – Counter market is forecast to register fastest growth during the forecast period (2016-2021). The Meat sector in the country is fragmented, with top five brands accounting for nearly one-third of the overall market share as on 2016, making it easier for new players to enter the sector.

GlobalData’s Country Profile report on the Meat sector in Russia provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?
– Market data: Overall market value and volume data with growth analysis for 2011-2021
– Category coverage: Value and growth analysis for Ambient Meat, Chilled Raw Packaged Meat – Processed, Chilled Raw Packaged Meat – Whole Cuts, Cooked Meats – Counter, Cooked Meats – Packaged, Fresh Meat (Counter) and Frozen Meat with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
– Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
– Distribution data: Percentage of sales within each market through distribution channels such as Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
– Packaging data: consumption breakdown for packaging materials and containers in each market, in terms of percentage share of number of units sold. Packaging material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; container data for: Jar, Bottle, Bag/Sachet, Tub, Box, Pouch, and Tube.

Scope

– The Meat sector is expected to grow at a CAGR of 1.4% during 2016-2021

– Per capita consumption stood high when compared to the global and Eastern Europe levels in 2016

– Frozen Meat is the largest by value sales in 2016

– Hypermarkets & Supermarkets is the leading distribution channel in the Russian Meat sector

– Flexible Packaging is the most commonly used packaging material in the Russian Meat sector

Reasons to Buy

– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

– Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

– Manufacturers can identify the opportunities to position products with H&W attributes/benefits

– Access the key and most influential consumer trends driving Meat products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

– The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector

– Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.

Ova
Glav produkt Jsc "mikoyan Meat Processing Plant"
Skopinskiy Myasopererabativayushiy Zavod Ltd
Peninsula
Fine Foods
Cherkizovo Group
Myasoprom Korovino
Green Farm Foods Ltd
Ekol Meat
Krasnobor
Miratorg Agribusiness Holding LLC
Group Doux
Gyulai Húskombinát Zrt.
Taganskiy Meat Products Plant Joint Stock Co.
Klinskiy Meat Processing Plant
Bogorodsky Meat-Processing Plant
Setun

Table of Contents

Table of Contents

1. Report Scope 1

2. Executive summary 2

3. Russia in its regional context 3

3.1. Russia’s market share in the Global and Eastern Europe Meat sectors 3

3.2. Russia compared to other major countries in the Eastern Europe region 4

4. Market size analysis – Meat Sector 5

4.1. Value and volume analysis – Meat sector in Russia 5

4.2. Per capita consumption analysis -Russia compared to the global and Eastern Europe region 6

4.3. Market size analysis by Meat markets 7

4.4. Growth analysis by markets 8

5. Market and category analysis 9

5.1. Per capita consumption analysis by markets 9

5.2. Market Analysis: Ambient Meat 10

5.3. Market analysis: Chilled Raw Packaged Meat – Processed 11

5.4. Market Analysis: Chilled Raw Packaged Meat – Whole Cuts 14

5.5. Market Analysis: Cooked Meats – Counter 17

5.6. Market Analysis: Cooked Meats – Packaged 18

5.7. Market Analysis: Fresh Meat (Counter) 21

5.8. Market Analysis: Frozen Meat 24

6. Distribution analysis 26

6.1. Distribution channel share analysis: Meat 26

6.2. Distribution channel share analysis: Ambient Meat 27

6.3. Distribution channel share analysis: Chilled Raw Packaged Meat – Processed 28

6.4. Distribution channel share analysis: Chilled Raw Packaged Meat – Whole Cuts 29

6.5. Distribution channel share analysis: Cooked Meats – Counter 30

6.6. Distribution channel share analysis: Cooked Meats – Packaged 31

6.7. Distribution channel share analysis: Fresh Meat (Counter) 32

6.8. Distribution channel share analysis: Frozen Meat 33

7. Competitive landscape 34

7.1. Brand share analysis by sector 34

7.2. Brand share analysis by markets 37

7.3. Brand share analysis by category 45

7.3.1. Chilled Raw Packaged Meat – Processed 45

7.3.2. Chilled Raw Packaged Meat – Whole Cuts 47

7.3.3. Cooked Meats – Packaged 49

7.3.4. Fresh Meat (Counter) 51

7.3.5. Frozen Meat 52

7.4. Private label share analysis 54

8. Packaging analysis 56

8.1. Packaging share and growth analysis by packaging material in the Meat sector 56

8.2. Packaging share analysis by packaging material in Meat markets 57

8.3. Packaging share and growth analysis by container type in the Meat sector 58

8.4. Packaging share analysis by container type in Meat markets 59

8.5. Packaging share and growth analysis by closure type in the Meat sector 60

8.6. Packaging share analysis by closure type in Meat markets 61

9. Macroeconomic analysis 62

9.1. GDP per Capita 65

9.2. Population and population growth 66

9.3. Consumer Price Index 67

9.4. Population breakdown by age 68

10. Methodology 69

11. Definitions 70

12. Appendix 74

13. About GlobalData 91

14. Disclaimer 92

15. Contact Us 93

Table

List of Tables

Table 1: Growth analysis by markets, 2016-2021 8

Table 2: Brand Value and Volume- Meat Sector 35

Table 3: Brand Value and Volume- Meat Sector 36

Table 4: Brand Value and Volume- Ambient Meat Market 37

Table 5: Brand Value and Volume- Chilled Raw Packaged Meat – Processed Market 38

Table 6: Brand Value and Volume- Chilled Raw Packaged Meat – Processed Market 39

Table 7: Brand Value and Volume- Chilled Raw Packaged Meat – Whole Cuts Market 40

Table 8: Brand Value and Volume- Cooked Meats – Counter Market 41

Table 9: Brand Value and Volume- Cooked Meats – Packaged Market 42

Table 10: Brand Value and Volume- Fresh Meat (Counter) Market 43

Table 11: Brand Value and Volume- Frozen Meat Market 44

Table 12: Brand Value and Volume- Bacon Category 45

Table 13: Brand Value and Volume- Burgers & Grills Category 45

Table 14: Brand Value and Volume- Coated Portions Category 45

Table 15: Brand Value and Volume- Meatballs Category 46

Table 16: Brand Value and Volume- Sausages Category 46

Table 17: Brand Value and Volume-Beef (Chilled Raw Packaged Meat – Whole Cuts) Category 47

Table 18: Brand Value and Volume-Chicken (Chilled Raw Packaged Meat – Whole Cuts) Category 47

Table 19: Brand Value and Volume-Lamb (Chilled Raw Packaged Meat – Whole Cuts) Category 47

Table 20: Brand Value and Volume-Pork (Chilled Raw Packaged Meat – Whole Cuts) Category 48

Table 21: Brand Value and Volume-Others (Chilled Raw Packaged Meat – Whole Cuts) Category 48

Table 22: Brand Value and Volume-Beef (Cooked Meats – Packaged) Category 49

Table 23: Brand Value and Volume-Chicken (Cooked Meats – Packaged) Category 49

Table 24: Brand Value and Volume- Lamb (Cooked Meats – Packaged) Category 49

Table 25: Brand Value and Volume- Pork (Cooked Meats – Packaged) category 49

Table 26: Brand Value and Volume- Pork (Cooked Meats – Packaged) category 50

Table 27: Brand Value and Volume- Turkey (Cooked Meats – Packaged) category 50

Table 28: Brand Value and Volume- Others (Cooked Meats – Packaged) category 50

Table 29: Brand Value and Volume- Beef (Fresh Meat (Counter)) Category 51

Table 30: Brand Value and Volume- Chicken (Fresh Meat (Counter)) Category 51

Table 31: Brand Value and Volume- Lamb (Fresh Meat (Counter)) Category 51

Table 32: Brand Value and Volume- Pork (Fresh Meat (Counter)) category 51

Table 33: Brand Value and Volume- Turkey (Fresh Meat (Counter)) category 51

Table 34: Brand Value and Volume- Others (Fresh Meat (Counter)) category 52

Table 35: Brand Value and Volume- Frozen Processed Meat Category 52

Table 36: Brand Value and Volume- Frozen Whole Cuts of Meat Category 52

Table 37: Brand Value and Volume- Frozen Whole Cuts of Meat Category 53

Table 38: Market Definitions 70

Table 39: Category Definitions 71

Table 40: Category Definitions 72

Table 41: Channel Definitions 73

Table 42: Market Value for Ambient Meat – by category (RUB Million), 2011-2021 74

Table 43: Market Value for Chilled Raw Packaged Meat – Processed -by category (RUB Million), 2011-2021 74

Table 44: Market Value for Chilled Raw Packaged Meat – Whole Cuts-by category (RUB Million), 2011-2021 75

Table 45: Market Value for Cooked Meats – Counter-by category (RUB Million), 2011-2021 75

Table 46: Market Value for Cooked Meats – Packaged-by category (RUB Million), 2011-2021 76

Table 47: Market Value for Fresh Meat (Counter)-by category (RUB Million), 2011-2021 77

Table 48: Market Value for Frozen Meat-by category (RUB Million), 2011-2021 77

Table 49: Market Value for Ambient Meat-by category (US$ Million), 2011-2021 78

Table 50: Market Value for Chilled Raw Packaged Meat – Processed-by category (US$ Million), 2011-2021 78

Table 51: Market Value for Chilled Raw Packaged Meat – Whole Cuts-by category (US$ Million), 2011-2021 79

Table 52: Market Value for Cooked Meats – Counter-by category (US$ Million), 2011-2021 79

Table 53: Market Value for Cooked Meats – Packaged-by category (US$ Million), 2011-2021 80

Table 54: Market Value for Fresh Meat (Counter) -by category (US$ Million), 2011-2021 81

Table 55: Market Value for Frozen Meat-by category (US$ Million), 2011-2021 81

Table 56: Market Volume for Ambient Meat-by category (Kg Million), 2011-2021 82

Table 57: Market Volume for Chilled Raw Packaged Meat – Processed-by category (Kg Million), 2011-2021 82

Table 58: Market Volume for Chilled Raw Packaged Meat – Whole Cuts-by category (Kg Million), 2011-2021 83

Table 59: Market Volume for Cooked Meats – Counter-by category (Kg Million), 2011-2021 83

Table 60: Market Volume for Cooked Meats – Packaged-by category (Kg Million), 2011-2021 84

Table 61: Market Volume for Fresh Meat (Counter)-by category (Kg Million), 2011-2021 85

Table 62: Market Volume for Frozen Meat-by category (Kg Million), 2011-2021 85

Table 63: Meat Sales Distribution in Russia-by Market (RUB Million), 2016 86

Table 64: Packaging Material (in Million pack units) 87

Table 65: Container Type (in Million pack units) 87

Table 66: Closure Type (in Million pack units) 88

Table 67: Exchange Rates: (US$-RUB), 2011-2021 89

Table 68: GDP Per Capita (RUB) 89

Table 69: Population 89

Table 70: Consumer Price Index 89

Table 71: Age Profile (Millions of Persons) 90

Figures

List of Figures

Figure 1: Value share of Russia in the global and Eastern Europe Meat sector, 2011-2021 3

Figure 2: Russia compared other top four countries – market size, growth and competitive landscape 4

Figure 3: Market size analysis by value and volume, Meat sector, 2011-2021 5

Figure 4: Per capita consumption of Meat in Russia compared to global and Eastern Europe average, 2011-2021 6

Figure 5: Value and volume growth analysis by markets, 2016-2021 7

Figure 6: Per capita consumption (by markets) in Russia compared to global and Eastern Europe average, 2016 9

Figure 7: Growth analysis by value and volume in the Ambient Meat market, 2011-2021 10

Figure 8: Value and volume growth analysis, Chilled Raw Packaged Meat – Processed market, 2011-2021 11

Figure 9: Value analysis by categories, 2011-2021 12

Figure 10: Volume analysis by categories, 2011-2021 13

Figure 11: Value and volume growth analysis, Chilled Raw Packaged Meat – Whole Cuts market, 2011-2021 14

Figure 12: Value analysis by categories, 2011-2021 15

Figure 13: Volume analysis by categories, 2011-2021 16

Figure 14: Value and volume growth analysis, Cooked Meats – Counter market, 2011-2021 17

Figure 15: Value and volume growth analysis, Cooked Meats – Packaged market, 2011-2021 18

Figure 16: Value analysis by categories, 2011-2021 19

Figure 17: Volume analysis by categories, 2011-2021 20

Figure 18: Value and volume growth analysis, Fresh Meat (Counter) market, 2011-2021 21

Figure 19: Value analysis by categories, 2011-2021 22

Figure 20: Volume analysis by categories, 2011-2021 23

Figure 21: Value and volume growth analysis, Frozen Meat market, 2011-2021 24

Figure 22: Value analysis by categories, 2011-2021 25

Figure 23: Volume analysis by categories, 2011-2021 25

Figure 24: Distribution channel share, Meat, 2011-2016 26

Figure 25: Distribution channel share, Ambient Meat, 2011-2016 27

Figure 26: Distribution channel share, Chilled Raw Packaged Meat – Processed market, 2011-2016 28

Figure 27: Distribution channel share, Chilled Raw Packaged Meat – Whole Cuts, 2011-2016 29

Figure 28: Distribution channel share, Cooked Meats – Counter, 2011-2016 30

Figure 29: Distribution channel share, Cooked Meats – Packaged, 2011-2016 31

Figure 30: Distribution channel share, Fresh Meat (Counter), 2011-2016 32

Figure 31: Distribution channel share, Frozen Meat, 2011-2016 33

Figure 32: Leading brands in the Russian Meat sector, value and volume share, 2016 34

Figure 33: Leading brands in the Ambient Meat market, value and volume share, 2016 37

Figure 34: Leading brands in the Chilled Raw Packaged Meat – Processed market, value and volume share, 2016 38

Figure 35: Leading brands in the Chilled Raw Packaged Meat – Whole Cuts market, value and volume share, 2016 39

Figure 36: Leading brands in the Cooked Meats – Counter market, value and volume share, 2016 41

Figure 37: Leading brands in the Cooked Meats – Packaged market, value and volume share, 2016 42

Figure 38: Leading brands in the Fresh Meat (Counter) market, value and volume share, 2016 43

Figure 39: Leading brands in the Frozen Meat market, value and volume share, 2016 44

Figure 40: Private label penetration by markets (value terms), 2016 54

Figure 41: Growth analysis, private label and brands, (2011-2016) 55

Figure 42: Packaging share and growth analysis by packaging material, 2011-2021 56

Figure 43: Use of packaging material by markets (in pack units), 2016 57

Figure 44: Packaging share and growth analysis by container type, 2011-2021 58

Figure 45: Use of container type by markets (in pack units), 2016 59

Figure 46: Packaging share and growth analysis by closure type, 2011-2021 60

Figure 47: Use of closure type by markets (in pack units), 2016 61

Figure 48.1: Relative comparison of countries based on PEST analysis 62

Figure 48.2: Relative comparison of countries based on PEST analysis 63

Figure 48.3: Relative comparison of countries based on PEST analysis 64

Figure 49: Russia’s GDP per capita, 2011-2016 65

Figure 50: Population growth in Russia, 2011-2016 66

Figure 51: Consumer Price Index, Russia, 2010-2016 67

Figure 52: Age Profile, Russia, 2016 68

Figure 53: About GlobalData 91

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