Country Profile: Meat sector in Sweden

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Published: April 30, 2017 Report Code: CS4112MF-ST

Report Overview
Key Players
Table of Contents
Table
Figures

The Meat sector in Sweden is forecast to grow at a CAGR of 3.5% during 2016-2021 in value terms. The rise in disposable income and reducing unemployment levels is driving the demand for meat products in Sweden. Chilled Raw Packaged Meat – Whole Cuts is the largest market in both value and volume terms in 2016, while Cooked Meats – Counter is expected to register the fastest growth during 2016-2021 in value terms. Hypermarkets & Supermarkets is the leading distribution channel for Meat in the country, while Rigid Plastics is the most commonly used packaging material. HKScan Group, Kronfågel, Guldfågeln, and Ingelsta Kalkon are the leading players in the Swedish Meat sector.

GlobalData’s Country Profile report on the Meat sector in Sweden provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?
– Market data: Overall market value and volume data with growth analysis for 2011-2021
– Category coverage: Value and growth analysis for Ambient Meat, Chilled Raw Packaged Meat – Processed, Chilled Raw Packaged Meat – Whole Cuts, Cooked Meats – Counter, Cooked Meats – Packaged, Fresh Meat (Counter) and Frozen Meat with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
– Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
– Distribution data: Percentage of sales within each market through distribution channels such as Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
– Packaging data: consumption breakdown for packaging materials and containers in each market, in terms of percentage share of number of units sold. Packaging material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; container data for: Jar, Bottle, Bag/Sachet, Tub, Box, Pouch, and Tube.
– Packaging data: consumption breakdown for packaging materials and containers in each market, in terms of percentage share of number of units sold. Packaging material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; container data for: Jar, Bottle, Bag/Sachet, Tub, Box, Pouch, and Tube.

Scope

– The Swedish Meat sector grew at a CAGR of 3% during 2011-2016 and is forecast to register growth at a CAGR of 3.5% during 2016-2021.

– Of the seven markets, Chilled Raw Packaged Meat – Whole Cuts is the largest market in the Swedish Meat sector in 2016.

– The per capita consumption of the Meat in Sweden is 33.8kg in 2016

– Hypermarkets & Supermarkets is the leading distribution channel for the Swedish Meat sector, accounting for a total value share of 63.1% in 2016.

– Rigid Plastics is the most commonly used packaging material in the Swedish Meat sector.

Reasons to Buy

– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

– Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

– Manufacturers can identify the opportunities to position products with H&W attributes/benefits

– Access the key and most influential consumer trends driving Prepared Meals products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

– The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector

– Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.

WURSTMASTER
Tulip Food Company A/S
Reko
Polarica
Orkla Group
Nordic Fast Food AB
Kronfågel
IngelstaKalkon
HKScan Group
Guldfågeln
Findus Group Limited
Bjare fagel
Atria Plc

Table of Contents

1. Report Scope 1

2. Executive summary 2

3. Sweden in its regional context 3

3.1. Sweden’s market share in the Global and Western Europe Meat sectors 3

3.2. Sweden compared to other major countries in the Western Europe region 4

4. Market size analysis – Meat Sector 5

4.1. Value and volume analysis – Meat sector in Sweden 5

4.2. Per capita consumption analysis -Sweden compared to the global and Western Europe region 6

4.3. Extent to which consumers are trading up/down in the Swedish Meat sector 7

4.4. Market size analysis by Meat markets 8

4.5. Growth analysis by markets 9

5. Market and category analysis 10

5.1. Per capita consumption analysis by markets 10

5.2. Market Analysis: Ambient Meat 11

5.3. Market analysis: Chilled Raw Packaged Meat – Processed 12

5.4. Market Analysis: Chilled Raw Packaged Meat – Whole Cuts 15

5.5. Market Analysis: Cooked Meats – Counter 18

5.6. Market Analysis: Cooked Meats – Packaged 19

5.7. Market Analysis: Fresh Meat (Counter) 22

5.8. Market Analysis: Frozen Meat 25

6. Distribution analysis 27

6.1. Distribution channel share analysis: Meat 27

6.2. Distribution channel share analysis: Ambient Meat 28

6.3. Distribution channel share analysis: Chilled Raw Packaged Meat – Processed 29

6.4. Distribution channel share analysis: Chilled Raw Packaged Meat – Whole Cuts 30

6.5. Distribution channel share analysis: Cooked Meats – Counter 31

6.6. Distribution channel share analysis: Cooked Meats – Packaged 32

6.7. Distribution channel share analysis: Fresh Meat (Counter) 33

6.8. Distribution channel share analysis: Frozen Meat 34

7. Competitive landscape 35

7.1. Brand share analysis by sector 35

7.2. Brand share analysis by markets 37

7.3. Brand share analysis by category 44

7.3.1. Chilled Raw Packaged Meat – Processed 44

7.3.2. Chilled Raw Packaged Meat – Whole Cuts 47

7.3.3. Cooked Meats – Packaged 49

7.3.4. Fresh Meat (Counter) 50

7.3.5. Frozen Meat 52

7.4. Private label share analysis 53

8. Health & Wellness analysis 55

8.1. Market size analysis by Health & Wellness claims 55

8.2. Market size analysis – Health & Wellness product attributes 56

8.3. Market size analysis – Health & Wellness consumer benefits 58

9. Packaging analysis 60

9.1. Packaging share and growth analysis by packaging material in the Meat sector 60

9.2. Packaging share analysis by packaging material in Meat markets 61

9.3. Packaging share and growth analysis by container type in the Meat sector 62

9.4. Packaging share analysis by container type in Meat markets 63

9.5. Packaging share and growth analysis by closure type in the Meat sector 64

9.6. Packaging share analysis by closure type in Meat markets 65

9.7. Packaging share and growth analysis by outer type in the Meat sector 66

9.8. Packaging share analysis by outer type in Meat markets 67

10. Macroeconomic analysis 68

10.1. GDP per Capita 71

10.2. Population and population growth 72

10.3. Consumer Price Index 73

10.4. Population breakdown by age 74

11. Methodology 75

12. Definitions 76

13. Appendix 86

14. About GlobalData 105

15. Disclaimer 106

16. Contact Us 107

Table

List of Tables

Table 1: Growth analysis by markets, 2016-2021 9

Table 2: Brand Value and Volume- Meat Sector 36

Table 3: Brand Value and Volume-Ambient Meat Market 37

Table 4: Brand Value and Volume-Chilled Raw Packaged Meat – Processed Market 38

Table 5: Brand Value and Volume-Chilled Raw Packaged Meat – Whole Cuts Market 39

Table 6: Brand Value and Volume-Cooked Meats – Packaged Market 40

Table 7: Brand Value and Volume-Fresh Meat (Counter) Market 41

Table 8: Brand Value and Volume-Frozen Meat Market 43

Table 9: Brand Value and Volume-Bacon Category 44

Table 10: Brand Value and Volume-Burgers & Grills Category 44

Table 11: Brand Value and Volume-Coated Portions Category 44

Table 12: Brand Value and Volume-Meatballs Category 45

Table 13: Brand Value and Volume-Sausages Category 46

Table 14: Brand Value and Volume-Beef (Chilled Raw Packaged Meat – Whole Cuts) Category 47

Table 15: Brand Value and Volume-Chicken (Chilled Raw Packaged Meat – Whole Cuts) Category 47

Table 16: Brand Value and Volume-Lamb (Chilled Raw Packaged Meat – Whole Cuts) Category 47

Table 17: Brand Value and Volume-Pork (Chilled Raw Packaged Meat – Whole Cuts) Category 47

Table 18: Brand Value and Volume-Others (Chilled Raw Packaged Meat – Whole Cuts) Category 47

Table 19: Brand Value and Volume-Chicken (Cooked Meats – Packaged) Category 49

Table 20: Brand Value and Volume- Pork (Cooked Meats – Packaged) category 49

Table 21: Brand Value and Volume- Turkey (Cooked Meats – Packaged) category 49

Table 22: Brand Value and Volume- Others (Cooked Meats – Packaged) category 49

Table 23: Brand Value and Volume-Beef (Fresh Meat (Counter)) Category 50

Table 24: Brand Value and Volume-Chicken (Fresh Meat (Counter)) Category 50

Table 25: Brand Value and Volume- Lamb (Fresh Meat (Counter)) Category 50

Table 26: Brand Value and Volume- Pork (Fresh Meat (Counter)) category 50

Table 27: Brand Value and Volume- Turkey (Fresh Meat (Counter)) category 50

Table 28: Brand Value and Volume- Others (Fresh Meat (Counter)) category 51

Table 29: Brand Value and Volume-Frozen Processed Meat Category 52

Table 30: Brand Value and Volume-Frozen Whole Cuts of Meat Category 52

Table 31: Relative comparison of countries based on PEST analysis 68

Table 32: Market Definitions 76

Table 33: Category Definitions 77

Table 34: Category Definitions 78

Table 35: Channel Definitions 79

Table 36: Health & Wellness: Product Attributes-Food Minus 80

Table 37: Health & Wellness: Product Attributes-Free From 81

Table 38: Health & Wellness: Product Attributes-Functional & Fortified 82

Table 39: Health & Wellness: Product Attributes-Naturally Healthy 83

Table 40: Health & Wellness: Product Attributes-Food Intolerance 84

Table 41: Health & Wellness: Consumer Benefits-Health Management 85

Table 42: Market Value for Ambient Meat – by category (Skr Million), 2011-2021 86

Table 43: Market Value for Chilled Raw Packaged Meat – Processed -by category (Skr Million), 2011-2021 86

Table 44: Market Value forChilled Raw Packaged Meat – Whole Cuts-bycategory (Skr Million), 2011-2021 87

Table 45: Market Value forCooked Meats – Counter-by category (Skr Million), 2011-2021 87

Table 46: Market Value for Cooked Meats – Packaged-by category (Skr Million), 2011-2021 88

Table 47: Market Value for Fresh Meat (Counter)-by category (Skr Million), 2011-2021 89

Table 48: Market Value for Frozen Meat-by category (Skr Million), 2011-2021 89

Table 49: Market Value forAmbient Meat-bycategory (US$ Million), 2011-2021 90

Table 50: Market Value forChilled Raw Packaged Meat – Processed-bycategory (US$ Million), 2011-2021 90

Table 51: Market Value forChilled Raw Packaged Meat – Whole Cuts-bycategory (US$ Million), 2011-2021 91

Table 52: Market Value forCooked Meats – Counter-bycategory (US$ Million), 2011-2021 91

Table 53: Market Value for Cooked Meats – Packaged-by category (US$ Million), 2011-2021 92

Table 54: Market Value for Fresh Meat (Counter) -by category (US$ Million), 2011-2021 93

Table 55: Market Value forFrozen Meat-bycategory (US$ Million), 2011-2021 93

Table 56: Market Volume forAmbient Meat-bycategory (Kg Million), 2011-2021 94

Table 57: Market Volume for Chilled Raw Packaged Meat – Processed-by category (Kg Million), 2011-2021 94

Table 58: Market Volume for Chilled Raw Packaged Meat – Whole Cuts-by category (Kg Million), 2011-2021 95

Table 59: Market Volume forCooked Meats – Counter-bycategory (Kg Million), 2011-2021 95

Table 60: Market Volumefor Cooked Meats – Packaged-by category (Kg Million), 2011-2021 96

Table 61: Market Volume for Fresh Meat (Counter)-by category (Kg Million), 2011-2021 97

Table 62: Market VolumeforFrozen Meat-by category (Kg Million), 2011-2021 97

Table 63: Components of change-by Market 98

Table 64: Meat Sales Distribution in Sweden-by Market (Skr Million), 2016 99

Table 65: Key Health & Wellness product attributes driving sales in Sweden (Skr Million) 100

Table 66: Key Health & Wellness consumer benefits driving sales in Sweden (SkrMillion) 100

Table 67: Packaging Material (in Million pack units) 101

Table 68: Container Type (in Million pack units) 101

Table 69: Closure Type (in Million pack units) 102

Table 70: Outer Type (in Million pack units) 102

Table 71: Exchange Rates: (US$-Skr), 2011-2021 103

Table 72: GDP Per Capita (Skr) 103

Table 73: Population 103

Table 74: Consumer Price Index 103

Table 75: Age Profile (Millions of Persons) 104

Figures

List of Figures

Figure 1: Value share of Sweden in the global and Western EuropeMeat sector, 2011-2021 3

Figure 2: Sweden compared other top four countries – market size, growth and competitive landscape 4

Figure 3: Market size analysis by value and volume, Meat sector, 2011-2021 5

Figure 4: Per capita consumption of Meat in Sweden compared to global and Western Europe average, 2011-2021 6

Figure 5: Degree of trading up in the SwedishMeat sector, 2015-2016 7

Figure 6: Value and volume growth analysis by markets, 2016-2021 8

Figure 7: Per capita consumption (by markets) in Sweden compared to global and Western Europeaverage, 2016 10

Figure 8: Growth analysis by value and volume in the Ambient Meat market, 2011-2021 11

Figure 9: Value and volume growth analysis, Chilled Raw Packaged Meat – Processed market, 2011-2021 12

Figure 10: Value analysis by categories, 2011-2021 13

Figure 11: Volume analysis by categories, 2011-2021 14

Figure 12: Value and volume growth analysis, Chilled Raw Packaged Meat – Whole Cuts market, 2011-2021 15

Figure 13: Value analysis by categories, 2011-2021 16

Figure 14: Volume analysis by categories, 2011-2021 17

Figure 15: Value and volume growth analysis, Cooked Meats – Counter market, 2011-2021 18

Figure 16: Value and volume growth analysis, Cooked Meats – Packaged market, 2011-2021 19

Figure 17: Value analysis by categories, 2011-2021 20

Figure 18: Volume analysis by categories, 2011-2021 21

Figure 19: Value and volume growth analysis, Fresh Meat (Counter) market, 2011-2021 22

Figure 20: Value analysis by categories, 2011-2021 23

Figure 21: Volume analysis by categories, 2011-2021 24

Figure 22: Value and volume growth analysis, Frozen Meat market, 2011-2021 25

Figure 23: Value analysis by categories, 2011-2021 26

Figure 24: Volume analysis by categories, 2011-2021 26

Figure 25: Distribution channel share, Meat, 2011-2016 27

Figure 26: Distribution channel share, Ambient Meat, 2011-2016 28

Figure 27: Distribution channel share, Chilled Raw Packaged Meat – Processed market, 2011-2016 29

Figure 28: Distribution channel share, Chilled Raw Packaged Meat – Whole Cuts, 2011-2016 30

Figure 29: Distribution channel share, Cooked Meats – Counter, 2011-2016 31

Figure 30: Distribution channel share, Cooked Meats – Packaged, 2011-2016 32

Figure 31: Distribution channel share, Fresh Meat (Counter), 2011-2016 33

Figure 32: Distribution channel share, Frozen Meat, 2011-2016 34

Figure 33: Leading brands in the SwedishMeat sector, value and volume share, 2016 35

Figure 34: Leading brands in the Ambient Meat market, value and volume share, 2016 37

Figure 35: Leading brands in the Chilled Raw Packaged Meat – Processed market, value and volume share, 2016 38

Figure 36: Leading brands in the Chilled Raw Packaged Meat – Whole Cuts market, value and volume share, 2016 39

Figure 37: Leading brands in the Cooked Meats – Packaged market, value and volume share, 2016 40

Figure 38: Leading brands in the Fresh Meat (Counter) market, value and volume share, 2016 41

Figure 39: Leading brands in the Frozen Meat market, value and volume share, 2016 42

Figure 40: Private label penetration by markets (value terms), 2016 53

Figure 41: Growth analysis, private label and brands, (2011-2016) 54

Figure 42: Value of Health & Wellness claims by market, US$ million, 2016-2021 55

Figure 43: Value analysis by Health & Wellness product attributes, 2016 56

Figure 44: Volume analysis by Health & Wellness product attributes,2016 57

Figure 45: Value analysis by Health & Wellness consumer benefits, 2016 58

Figure 46: Volume analysis by Health & Wellness consumer benefits, 2016 59

Figure 47: Packaging share and growth analysis by packaging material, 2011-2021 60

Figure 48: Use of packaging material by markets (in pack units), 2016 61

Figure 49: Packaging share and growth analysis by container type, 2011-2021 62

Figure 50: Use of container type by markets (in pack units), 2016 63

Figure 51: Packaging share and growth analysis by closure type, 2011-2021 64

Figure 52: Use of closure type by markets (in pack units), 2016 65

Figure 53: Packaging share and growth analysis by outer type, 2011-2021 66

Figure 54: Use of outer type by markets (in pack units), 2016 67

Figure 55: Sweden’s GDP per capita, 2011-2016 71

Figure 56: Population growth in Sweden, 2011-2016 72

Figure 57: Consumer Price Index, Sweden, 2010-2016 73

Figure 58: Age Profile, Sweden, 2016 74

Figure 59: About GlobalData 105

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