Country Profile: Meat sector in Ukraine

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Published: April 15, 2017 Report Code: CS4117MF-ST

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The Meat sector in Ukraine is growing at a slow rate owing to decreasing disposable income of consumers caused by slowing economy of the country. The share of Ukrainian Meat sector at global and regional (Eastern Europe) levels has declined in the past five years and is expected to decline through 2021. Of the seven markets, Fresh Meat – Counter is the largest in both value and volume terms. Hypermarkets & Supermarkets is the leading distribution channel in the country, while Rigid Plastics is the most commonly used packaging material in the sector. The Meat sector in Ukraine is fragmented, with private labels growing at a higher rate than brands, particularly in the Cooked Meats – Counter market.

GlobalData’s Country Profile report on the Meat market in Ukraine provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?
– Market data: Overall market value and volume data with growth analysis for 2011-2021
– Category coverage: Value and growth analysis for Ambient Meat, Chilled Raw Packaged Meat – Processed, Chilled Raw Packaged Meat – Whole Cuts, Cooked Meats – Counter, Cooked Meats – Packaged, Fresh Meat (Counter) and Frozen Meat with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
– Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
– Distribution data: Percentage of sales within each market through distribution channels such as Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
– Packaging data: consumption breakdown for packaging materials and containers in each market, in terms of percentage share of number of units sold. Packaging material data for Glass, Paper & Board, Rigid Plastics, and others; container data for: Tray, Film, Bag/Sachet, Can, Tub, Jar and Box

Scope

– The Meat sector is valued at UAH38,135.5 million (US$1,504.9 million) in 2016 and is expected to grow at a CAGR of 0.8% during 2016–2021.

– Of the seven markets, Fresh Meat – Counter is the largest with value sales of UAH14,641.9 million (US$577.8million) in 2016.

– Hypermarkets & Supermarkets is the leading distribution channel in the Ukrainian Meat sector,accounting for a total value share of 57.3% in 2016.

– Globino is the leading brand with a value and volume share of 7.1% and 10.3% respectively in 2016.

– Rigid Plastics is the most commonly used packaging material in the Ukrainian Meat sector.

– Ukraine’s GDP per capita grew from UAH28, 527.3 in 2011 to UAH50, 933.5 in 2016, at a CAGR of 12.3%.

Reasons to Buy

– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

– Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

– Manufacturers can identify the opportunities to position products with H&W attributes/benefits

– Access the key and most influential consumer trends driving Meat products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

– The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector

– Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.

Oniss Ltd
Alan LLC
Hamé S.R.O.
Mhp(Myronivsky Hlibo Product)
Oglmka Globynsky Meat-Processing Plant.
Yatran Meat Factory Pat
Farro Fresh Ltd.
Globino Group
Myasna Gildiya
Natali Meat
Pick Szeged Zrt.
Kolos Gat Kft
Fago

Table of Contents

Table of Contents

1. Report Scope 9

2. Executive summary 11

3. Ukraine in its regional context 12

3.1. Ukraine’s market share in the Global and Eastern Europe Meat sectors 12

3.2. Ukraine compared to other major countries in the Eastern Europe region 13

4. Market size analysis – Meat Sector 14

4.1. Value and volume analysis – Meat sector in Ukraine 14

4.2. Per capita consumption analysis -Ukraine compared to the global and Eastern Europe region 15

4.3. Market size analysis by Meat markets 16

4.4. Growth analysis by markets 17

5. Market and category analysis 18

5.1. Per capita consumption analysis by markets 18

5.2. Market Analysis: Ambient Meat 19

5.3. Market analysis: Chilled Raw Packaged Meat – Processed 20

5.4. Market Analysis: Chilled Raw Packaged Meat – Whole Cuts 23

5.5. Market Analysis: Cooked Meats – Counter 26

5.6. Market Analysis: Cooked Meats – Packaged 27

5.7. Market Analysis: Fresh Meat (Counter) 30

5.8. Market Analysis: Frozen Meat 33

6. Distribution analysis 36

6.1. Distribution channel share analysis: Meat 36

6.2. Distribution channel share analysis: Ambient Meat 37

6.3. Distribution channel share analysis: Chilled Raw Packaged Meat – Processed 38

6.4. Distribution channel share analysis: Chilled Raw Packaged Meat – Whole Cuts 39

6.5. Distribution channel share analysis: Cooked Meats – Counter 40

6.6. Distribution channel share analysis: Cooked Meats – Packaged 41

6.7. Distribution channel share analysis: Fresh Meat (Counter) 42

6.8. Distribution channel share analysis: Frozen Meat 43

7. Competitive landscape 44

7.1. Brand share analysis by sector 44

7.2. Brand share analysis by markets 46

7.3. Brand share analysis by category 53

7.3.1. Chilled Raw Packaged Meat – Processed 53

7.3.2. Chilled Raw Packaged Meat – Whole Cuts 55

7.3.3. Cooked Meats – Packaged 56

7.3.4. Fresh Meat (Counter) 58

7.3.5. Frozen Meat 60

7.4. Private label share analysis 61

8. Packaging analysis 63

8.1. Packaging share and growth analysis by packaging material in the Meat sector 63

8.2. Packaging share analysis by packaging materialin Meat markets 64

8.3. Packaging share and growth analysis by container type in the Meat sector 65

8.4. Packaging share analysis by container type in Meat markets 66

8.5. Packaging share and growth analysis by closure type in the Meat sector 67

8.6. Packaging share analysis by closure type in Meat markets 68

9. Macroeconomic analysis 69

9.1. GDP per Capita 72

9.2. Population and population growth 73

9.3. Consumer Price Index 74

9.4. Population breakdown by age 75

10. Methodology 76

11. Definitions 77

12. Appendix 81

13. About GlobalData 99

14. Disclaimer 100

15. Contact Us 101

Table

List of Tables

Table 1: Growth analysis by markets, 2016-2021 17

Table 2: Brand Value and Volume- Meat Sector 45

Table 3: Brand Value and Volume-Ambient Meat Market 46

Table 4: Brand Value and Volume-Chilled Raw Packaged Meat – Processed Market 47

Table 5: Brand Value and Volume-Chilled Raw Packaged Meat – Whole Cuts Market 48

Table 6: Brand Value and Volume-Cooked Meats – Counter Market 49

Table 7: Brand Value and Volume-Cooked Meats – Packaged Market 50

Table 8: Brand Value and Volume-Fresh Meat (Counter) Market 51

Table 9: Brand Value and Volume-Frozen Meat Market 52

Table 10: Brand Value and Volume-Bacon Category 53

Table 11: Brand Value and Volume-Burgers & Grills Category 53

Table 12: Brand Value and Volume-Coated Portions Category 53

Table 13: Brand Value and Volume-Meatballs Category 54

Table 14: Brand Value and Volume-Sausages Category 54

Table 15: Brand Value and Volume-Beef (Chilled Raw Packaged Meat – Whole Cuts) Category 55

Table 16: Brand Value and Volume-Chicken (Chilled Raw Packaged Meat – Whole Cuts) Category 55

Table 17: Brand Value and Volume-Lamb (Chilled Raw Packaged Meat – Whole Cuts) Category 55

Table 18: Brand Value and Volume-Pork (Chilled Raw Packaged Meat – Whole Cuts) Category 55

Table 19: Brand Value and Volume-Others (Chilled Raw Packaged Meat – Whole Cuts) Category 55

Table 20: Brand Value and Volume-Beef (Cooked Meats – Packaged) Category 56

Table 21: Brand Value and Volume-Chicken (Cooked Meats – Packaged) Category 56

Table 22: Brand Value and Volume- Lamb (Cooked Meats – Packaged) Category 56

Table 23: Brand Value and Volume- Pork (Cooked Meats – Packaged) category 57

Table 24: Brand Value and Volume- Turkey (Cooked Meats – Packaged) category 57

Table 25: Brand Value and Volume- Others (Cooked Meats – Packaged) category 57

Table 26: Brand Value and Volume-Beef (Fresh Meat (Counter)) Category 58

Table 27: Brand Value and Volume-Chicken (Fresh Meat (Counter)) Category 58

Table 28: Brand Value and Volume- Lamb (Fresh Meat (Counter)) Category 58

Table 29: Brand Value and Volume- Pork (Fresh Meat (Counter)) category 58

Table 30: Brand Value and Volume- Turkey (Fresh Meat (Counter)) category 59

Table 31: Brand Value and Volume- Others (Fresh Meat (Counter)) category 59

Table 32: Brand Value and Volume-Frozen Processed Meat Category 60

Table 33: Brand Value and Volume-Frozen Whole Cuts of Meat Category 60

Table 34: Market Definitions 77

Table 35: Category Definitions 78

Table 36: Category Definitions 79

Table 37: Channel Definitions 80

Table 38: Market Value for Ambient Meat – by category (UAH Million), 2011-2021 81

Table 39: Market ValueforChilled Raw Packaged Meat – Processed -by category (UAH Million), 2011-2021 81

Table 40: Market ValueforChilled Raw Packaged Meat – Whole Cuts-bycategory (UAH Million), 2011-2021 82

Table 41: Market Valuefor Cooked Meats – Counter-by category (UAH Million), 2011-2021 83

Table 42: Market Value for Cooked Meats – Packaged-by category (UAH Million), 2011-2021 83

Table 43: Market Value for Fresh Meat (Counter)-by category (UAH Million), 2011-2021 84

Table 44: Market Valuefor Frozen Meat-by category (UAH Million), 2011-2021 85

Table 45: Market Valuefor Ambient Meat-bycategory (US$ Million), 2011-2021 86

Table 46: Market ValueforChilled Raw Packaged Meat – Processed-bycategory (US$ Million), 2011-2021 86

Table 47: Market ValueforChilled Raw Packaged Meat – Whole Cuts-bycategory (US$ Million), 2011-2021 87

Table 48: Market Valuefor Cooked Meats – Counter-bycategory (US$ Million), 2011-2021 88

Table 49: Market Value for Cooked Meats – Packaged-by category (US$ Million), 2011-2021 88

Table 50: Market Value for Fresh Meat (Counter) -by category (US$ Million), 2011-2021 89

Table 51: Market Valuefor Frozen Meat-bycategory (US$ Million), 2011-2021 90

Table 52: Market Volume for Ambient Meat-bycategory (Kg Million), 2011-2021 91

Table 53: Market Volume for Chilled Raw Packaged Meat – Processed-by category (Kg Million), 2011-2021 91

Table 54: Market Volume for Chilled Raw Packaged Meat – Whole Cuts-by category (Kg Million), 2011-2021 92

Table 55: Market Volume for Cooked Meats – Counter-bycategory (Kg Million), 2011-2021 93

Table 56: Market Volume for Cooked Meats – Packaged-by category (Kg Million), 2011-2021 93

Table 57: Market Volume for Fresh Meat (Counter)-by category (Kg Million), 2011-2021 94

Table 58: Market Volume forFrozen Meat-by category (Kg Million), 2011-2021 94

Table 59: Meat Sales Distribution in Ukraine-by Market (UAH Million), 2016 95

Table 60: Packaging Material (in Million pack units) 96

Table 61: Container Type (in Million pack units) 96

Table 62: Closure Type (in Million pack units) 97

Table 63: Exchange Rates: (US$-UAH), 2011-2021 97

Table 64: GDP Per Capita (UAH) 97

Table 65: Population 98

Table 66: Consumer Price Index 98

Table 67: Age Profile (Millions of Persons) 98

Figures

List of Figures

Figure 1: Value share of Ukraine in the global and Eastern Europe Meat sector, 2011-2021 12

Figure 2: Ukraine compared other top four countries – market size, growth and competitive landscape 13

Figure 3: Market size analysis by value and volume, Meat sector, 2011-2021 14

Figure 4: Per capita consumption of Meat in Ukraine compared to global and Eastern Europe average, 2011-2021 15

Figure 5: Value and volume growth analysis by markets, 2016-2021 16

Figure 6: Per capita consumption (by markets) in Ukraine compared to global and Eastern Europe average, 2016 18

Figure 7: Growth analysis by value and volume in the Ambient Meat market, 2011-2021 19

Figure 8: Value and volume growth analysis, Chilled Raw Packaged Meat – Processed market, 2011-2021 20

Figure 9: Value analysis by categories, 2011-2021 21

Figure 10: Volume analysis by categories, 2011-2021 22

Figure 11: Value and volume growth analysis, Chilled Raw Packaged Meat – Whole Cuts market, 2011-2021 23

Figure 12: Value analysis by categories, 2011-2021 24

Figure 13: Volume analysis by categories, 2011-2021 25

Figure 14: Value and volume growth analysis, Cooked Meats – Counter market, 2011-2021 26

Figure 15: Value and volume growth analysis, Cooked Meats – Packaged market, 2011-2021 27

Figure 16: Value analysis by categories, 2011-2021 28

Figure 17: Volume analysis by categories, 2011-2021 29

Figure 18: Value and volume growth analysis, Fresh Meat (Counter) market, 2011-2021 30

Figure 19: Value analysis by categories, 2011-2021 31

Figure 20: Volume analysis by categories, 2011-2021 32

Figure 21: Value and volume growth analysis, Frozen Meat market, 2011-2021 33

Figure 22: Value analysis by categories, 2011-2021 34

Figure 23: Volume analysis by categories, 2011-2021 35

Figure 24: Distribution channel share, Meat, 2011-2016 36

Figure 25: Distribution channel share, Ambient Meat, 2011-2016 37

Figure 26: Distribution channel share, Chilled Raw Packaged Meat – Processed market, 2011-2016 38

Figure 27: Distribution channel share, Chilled Raw Packaged Meat – Whole Cuts, 2011-2016 39

Figure 28: Distribution channel share, Cooked Meats – Counter, 2011-2016 40

Figure 29: Distribution channel share, Cooked Meats – Packaged, 2011-2016 41

Figure 30: Distribution channel share, Fresh Meat (Counter), 2011-2016 42

Figure 31: Distribution channel share, Frozen Meat, 2011-2016 43

Figure 32: Leading brands in the UkrainianMeat sector, value and volume share, 2016 44

Figure 33: Leading brands in the Ambient Meat market, value and volume share, 2016 46

Figure 34: Leading brands in the Chilled Raw Packaged Meat – Processed market, value and volume share, 2016 47

Figure 35: Leading brands in the Chilled Raw Packaged Meat – Whole Cuts market, value and volume share, 2016 48

Figure 36: Leading brands in the Cooked Meats – Counter market, value and volume share, 2016 49

Figure 37: Leading brands in the Cooked Meats – Packaged market, value and volume share, 2016 50

Figure 38: Leading brands in the Fresh Meat (Counter) market, value and volume share, 2016 51

Figure 39: Leading brands in the Frozen Meat market, value and volume share, 2016 52

Figure 40: Private label penetration by markets (value terms), 2016 61

Figure 41: Growth analysis, private label and brands, (2011-2016) 62

Figure 42: Packaging share and growth analysis by packaging material, 2011-2021 63

Figure 43: Use of packaging material by markets (in pack units), 2016 64

Figure 44: Packaging share and growth analysis by container type, 2011-2021 65

Figure 45: Use of container type by markets (in pack units), 2016 66

Figure 46: Packaging share and growth analysis by closure type, 2011-2021 67

Figure 47: Use of closure type by markets (in pack units), 2016 68

Figure 48: Relative comparison of countries based on PEST analysis 69

Figure 49: Relative comparison of countries based on PEST analysis 70

Figure 50: Relative comparison of countries based on PEST analysis 71

Figure 51: Ukraine’s GDP per capita, 2011-2016 72

Figure 52: Population growth in Ukraine, 2011-2016 73

Figure 53: Consumer Price Index, Ukraine, 2010-2016 74

Figure 54: Age Profile, Ukraine, 2016 75

Figure 55: About Global Data 99

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