Country Profile: Pasta & Noodles in Italy

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The Italian pasta & noodles sector is led by the dried pasta category in both value and volume terms. However, the dried & instant noodles category is forecast to register the fastest growth, in value terms, during 2017-2022. Hypermarkets & supermarkets account for the leading share in the distribution of pasta & noodles products in the country. Flexible packaging is the most commonly used pack material in the Italian pasta & noodles sector. Barilla, Pastificio Rana S.P.A. and ‘Flli De Cecco de Filippo Fara San Martino SpA Jsc’ are the leading market players in the sector.

GlobalData’s Country Profile report on the pasta & noodles sector in Italy provides insights on high growth categories to target, trends in the usage of package materials, category level distribution channel data and market share of brands.

What else is contained?
– Sector data: Overall sector value and volume data with growth analysis for 2012-2022
– Category coverage: Value and growth analysis for ambient noodles, ambient pasta, chilled noodles, chilled pasta, dried & instant noodles, and dried pasta with inputs on individual segment share within each category and the change in their market share forecast for 2017-2022
– Leading players: Market share of brands in value terms in 2017
– Distribution data: Percentage of sales within each category through distribution channels such as Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
– Packaging data: consumption breakdown for package materials and pack types in each category, in terms of percentage share of number of units sold. Pack material data for Flexible Packaging, Paper & Board, Rigid Plastics, Rigid metal and others; Pack data for: Tray, Can, Stand up pouch, Carton-folding, Tub, Bag/Sachet, and Jar.

Scope

– The per capita consumption of pasta & noodles was higher in Italy compared to the global and regional levels in 2017

– The chilled pasta category is expected to gain maximum share in value terms during 2017-2022

– Hypermarkets & supermarkets is the leading distribution channel in the Italian pasta & noodles sector

– Private label penetration is highest in the chilled noodles category

– Flexible packaging is the most commonly used pack material in the Italian pasta & noodles sector.

Reasons to Buy

– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

– Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

– Manufacturers can identify the opportunities to position products with H&W attributes/benefits

– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

– The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector

– Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rurral-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.

Barilla
Pastificio Rana S.P.A.
Flli De Cecco de Filippo Fara San Martino SpA
Hoary tradition Italian Srl
F. Divella S.P.A.
La Molisana S.P.A.
Pastificio Lucio Garofalo S.p.A.

Table of Contents

Table of Contents

Report scope 2 – 3

Executive summary 11 – 13

Italy in the global and regional context 14 – 16

Italy in the global and Western Europe pasta & noodles sector 15

Italy compared to other leading countries in Western Europe 16

Per capita consumption and expenditure – Italy compared to Western Europe and global levels 17

Sector analysis – pasta & noodles 18 – 33

Country snapshot – pasta & noodles sector in Italy 19

Value and volume analysis – pasta & noodles sector in Italy 20

Cross category comparison – value and growth rate 21

Change in category share by value 22

Cross category comparison – volume and growth rate 23

Change in category share by volume 24

Per capita consumption analysis by category 25

Category analysis: ambient noodles 26

Category analysis: ambient pasta 27

Category analysis: chilled noodles 28

Category analysis: chilled pasta 29

Category analysis: dried & instant noodles 30

Segment analysis (in value terms): dried & instant noodles 31

Segment analysis (in volume terms): dried & instant noodles 32

Category analysis: dried pasta 33

Distribution analysis 34 – 36

Distribution channel share analysis: pasta & noodles 35

Distribution channel share analysis by category 35 – 36

Competitive landscape 37 – 44

Brand share analysis by sector 38

Brand share analysis by category 39-41

Private label share analysis by category 42

Growth of private labels compared to branded products 43

Degree of consolidation/fragmentation by category 44

Health & Wellness 45 – 49

Health & Wellness trend analysis 46

Health & Wellness market analysis by product attribute 47

Health & Wellness market analysis by consumer benefit 48

Category comparison – with health & wellness and without health & wellness claims 49

Packaging analysis 50 – 54

Pack material 51

Pack type 52

Closure type 53

Primary outer type 54

Macroeconomic analysis 55 – 61

Economic Summary, Labor market trends and Demographic trends 59

GlobalData Country Risk Index (GCRI) 60 – 61

Methodology 62 – 65

Definitions 66 – 78

Appendix 79 – 100

Table

List of Tables

Country snapshot – leading value and volume categories 19

Cross category comparison – by value (2012-2022) 21

Cross category comparison – by volume (2012-2022) 23

Per capita consumption (by category), Italy compared to Western Europe and global levels (in kg), 2017 25

Dried & instant noodles – value analysis by segment, 2012-2022 31

Dried & instant noodles – volume analysis by segment, 2012-2022 32

Change in distribution share, 2012-2017 35

Category comparison- with health & wellness and without health& wellness claims, 2012-2017 49

Performance overview (score: 1-100) 61

Category Data, by segment 80 – 85

Per capita consumption (in kg), 2012-2022 86

Per capita expenditure, 2012-2022 86

Pasta & noodles sales distribution in Italy- by category, 2017 87

Brand share (in value and volume terms) in the pasta & noodles sector, 2017 88

Brand share (in value and volume terms) in the pasta & noodles sector by category, 2017 89 – 92

Key health & wellness product attributes driving sales in Italy, 2012-2022 93

Key health & wellness consumer benefits driving sales in Italy, 2012-2022 93

Pack material (in million pack units) 94

Pack materials by category (in million pack units), 2017 94

Pack type (in million pack units) 95

Pack types by category (in million pack units), 2017 95

Closure type (in million pack units) 96

Closure types by category (in million pack units), 2017 96

Primary outer type (in million pack units) 97

Primary outer types by category (in million pack units), 2017 97

Economic indicators 98 – 100

Figures

List of Figures

Value and volume share of Italy in the global and Western Europe pasta & noodles sector, 2017-2022 15

Italy compared to other top countries in terms of market share, growth, and competitive landscape 16

PCC comparison – Italy, Western Europe, and global, 2012-2022 17

PCE comparison – Italy, Western Europe, and global, 2012-2022 17

Market size and growth analysis by value and volume, pasta & noodles sector, 2012-2022 20

Cross category comparison – by value growth rate (2012-2022) 21

Change in category share (in value terms), 2017-2022 22

Cross category comparison – by volume growth rate (2012-2022) 23

Change in category share (in volume terms), 2017-2022 24

Market size and growth analysis by value and volume, ambient noodles category , 2012-2022 26

Market size and growth analysis by value and volume, ambient pasta category , 2012-2022 27

Market size and growth analysis by value and volume, chilled noodles category , 2012-2022 28

Market size and growth analysis by value and volume, chilled pasta category , 2012-2022 29

Market size and growth analysis by value and volume, dried & instant noodles category , 2012-2022 30

Market size and growth analysis by value and volume, dried pasta category , 2012-2022 33

Share of key distribution channels, 2017 – pasta & noodles 35

Key distribution channel share by category, 2017 35 – 36

Leading brands (in value and volume terms) in the pasta & noodles sector, 2017 38

Leading brands (in value and volume terms) by category in the pasta & noodles sector, 2017 39 – 41

Private label penetration by category(in LCU terms), 2017* 42

Growth analysis, private label and brands, 2012-2017* 43

Category-wise consolidation/fragmentation (in value terms) – pasta & noodles, 2017* 44

Value of health & wellness claims by category, 2017-2022* 46

Contribution of health & wellness by product attributes, 2017-2022 47

Contribution of health & wellness by consumer benefits, 2017-2022 48

Key pack materials in the Italian pasta & noodles sector, percentage share of pack units, 2017 51

Annual growth rate by key pack material, 2017-2022 51

Use of pack material by category (in pack units), 2017 51

Key pack types in the Italian pasta & noodles sector, percentage share of pack units, 2017 52

Annual growth rate by key pack type, 2017-2022 52

Use of pack type by category (in pack units), 2017 52

Key closure types in the Italian pasta & noodles sector, percentage share of pack units, 2017 53

Annual growth rate by key closure type, 2017-2022 53

Use of closure type by category (in pack units), 2017 53

Key primary outer typed in the Italian pasta & noodles sector, percentage share of pack units, 2017 54

Annual growth rate by key primary outer type, 2017-2022 54

Use of primary outer type by category (in pack units), 2017 54

Macroeconomic analysis – real GDP value and annual growth (%) 56

Macroeconomic analysis – nominal GDP value and annual growth (%) 56

Macroeconomic analysis – consumer Price Inflation (%) 56

Macroeconomic analysis – household consumption expenditure growth (%) 56

Macroeconomic analysis – population (millions) and annual growth (%) 57

Macroeconomic analysis – population by age group (%) 57

Macroeconomic analysis – population by gender (%) 57

Macroeconomic analysis – population by rural-urban split (%) 57

Macroeconomic analysis – employed people (millions) and unemployment rate (%) 58

Five lowest risk nations in GCRI Q3 2017 60

Five highest risk nations in GCRI Q3 2017 60

Country risk analysis – Italy compared to Western Europe and the World 61

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