Country Profile: Pasta & Noodles in the US

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The US pasta & noodles sector is led by the dried pasta category in value terms in 2018, while the chilled pasta category is expected to register fastest value growth during 2018–2023. Hypermarkets & supermarkets is the leading channel for distribution in the country. Flexible packaging is the most commonly used pack material in the sector, followed paper & board and rigid plastic. Barilla, Ebro Foods, S.A, and Toyo Suisan Kaisha, Ltd are the leading players in the sector. Sales of chilled pasta with health & wellness claims are forecast to grow the fastest in the sector.

GlobalData’s Country Profile report on the Pasta & Noodles sector in the US provides insights on high growth categories to target, trends in the usage of package materials, category level distribution channel data and market share of brands.

What else is contained?

Sector data: Overall sector value and volume data with growth analysis for 2013-2023.
Category coverage: Value and growth analysis for ambient noodles, ambient pasta, chilled noodles, chilled pasta, dried & instant noodles and dried pasta with inputs on individual segment share within each sector and the change in their market share forecast for 2018-2023.
Distribution data: Percentage of sales within each sector through distribution channels such as cash & carries & warehouse clubs, convenience stores, department stores, hypermarkets & supermarkets, vending machines, e-retailers, “dollar stores”, variety stores & general merchandise retailers, drug stores & pharmacies, and other general retailers.
Leading players: Market share of brands and private labels in both value and volume terms in 2018.
Packaging data: consumption breakdown for package materials and pack types in each category, in terms of percentage share of number of units sold. Pack material data for rigid plastics, glass, flexible packaging, rigid metal and others; pack type data for: specialty container, bottle, tube, tub and others.


– The US pasta & noodles sector is expected to grow by value terms during 2018–2023

– Dried pasta is the largest category in value terms in the US Pasta & noodles sector

– Chilled pasta category is expected to register fastest value growth during 2018–2023

– Hypermarkets & supermarkets is the largest distribution channel

– Barilla, Ebro Foods, S.A, and Toyo Suisan Kaisha, Ltd are the top three players in the sector

– Flexible packaging is the most commonly used pack material in the US pasta & noodles sector

Reasons to Buy

– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

– Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

– The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector

– Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rurral-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.

Ebro Foods S.A.
Toyo Suisan Kaisha Ltd.
TreeHouse Foods Inc.
Nestle SA
Nongshim Co Ltd
Nissin Food Holdings Co. LTD
ConAgra Brands Inc
Sanyo Foods Co
Ltd. and T. Marzetti Company.

Table of Contents

Table of Contents

Report scope

Executive summary

US in the global and regional context

US in the global and North America pasta & noodles sector

US compared to other leading countries in the North America

Per capita consumption and expenditure – US compared to the North America and global levels

Sector analysis – pasta & noodles

Country snapshot – pasta & noodles sector in US

Value and volume analysis – pasta & noodles sector in US

Cross category comparison – value and growth rate

Change in category share by value

Cross category comparison – volume and growth rate

Change in category share by volume

Per capita consumption analysis by category

Category analysis: ambient noodles

Category analysis: ambient pasta

Segment analysis (in value terms): ambient pasta

Segment analysis (in volume terms): ambient pasta

Category analysis: chilled noodles

Category analysis: chilled pasta

Category analysis: dried & instant noodles

Segment analysis (in value terms): dried & instant noodles

Segment analysis (in volume terms): dried & instant noodles

Category analysis: dried pasta

Distribution analysis

Distribution channel share analysis: pasta & noodles

Distribution channel share analysis by category

Competitive landscape

Leading companies in the sector (in value and volume terms) in the pasta & noodles sector, 2018

Top 5 companies share by brand (in value terms and volume terms) in the pasta & noodles sector, 2018

Brand shares of top five companies (in value terms and volume terms) by category, 2018

Private label share analysis by category

Growth of private labels compared to branded products

Degree of consolidation/fragmentation by category

Health & wellness

Health & wellness trend analysis

Health & wellness market analysis by product attribute

Health & wellness market analysis by consumer benefit

Category comparison – with health & wellness and without health & wellness claims

Packaging analysis

Pack material

Pack type

Closure type

Primary outer type


Demographic analysis

Macroeconomic analysis

Economic summary, labor market trends, and demographic trends

GlobalData country risk index (GCRI)




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