Country Profile: Prepared Meals sector in Germany

Table of Contents

1. REPORT SCOPE 5

2. EXECUTIVE SUMMARY 6

3. GERMANY IN ITS REGIONAL CONTEXT 7

3.1. GERMANY’S MARKET SHARE IN THE GLOBAL AND WESTERN EUROPE PREPARED MEALS SECTOR 7

3.2. GERMANY COMPARED TO OTHER MAJOR COUNTRIES IN THE WESTERN EUROPE REGION 8

4. MARKET SIZE ANALYSIS – PREPARED MEALS SECTOR 9

4.1. VALUE AND VOLUME ANALYSIS – PREPARED MEALS SECTOR IN GERMANY 9

4.2. PER CAPITA CONSUMPTION ANALYSIS -GERMANY COMPARED TO THE GLOBAL AND WESTERN EUROPE REGION 10

4.3. MARKET SIZE AND GROWTH ANALYSIS BY PREPARED MEALS MARKETS 11

4.4. GROWTH ANALYSIS BY MARKETS 12

5. MARKET AND CATEGORY ANALYSIS 13

5.1. PER CAPITA CONSUMPTION ANALYSIS BY MARKETS 13

5.2. MARKET ANALYSIS: MEAL KITS 14

5.3. MARKET ANALYSIS: PIZZA 17

5.4. MARKET ANALYSIS: READY MEALS 19

6. DISTRIBUTION ANALYSIS 22

6.1. DISTRIBUTION CHANNEL SHARE ANALYSIS: PREPARED MEALS 22

6.2. DISTRIBUTION CHANNEL SHARE ANALYSIS: MEAL KITS 23

6.3. DISTRIBUTION CHANNEL SHARE ANALYSIS: PIZZA 24

6.4. DISTRIBUTION CHANNEL SHARE ANALYSIS: READY MEALS 25

7. COMPETITIVE LANDSCAPE 26

7.1. BRAND SHARE ANALYSIS BY SECTOR 26

7.2. BRAND SHARE ANALYSIS BY MARKETS 28

7.3. BRAND SHARE ANALYSIS BY CATEGORY 32

7.3.1. Meal Kits 32

7.3.2. Pizza 33

7.3.3. Ready Meals 33

7.4. PRIVATE LABEL SHARE ANALYSIS 35

8. PACKAGING ANALYSIS 37

8.1. PACKAGING SHARE AND GROWTH ANALYSIS BY PACKAGING MATERIAL IN THE PREPARED MEALS SECTOR 37

8.2. PACKAGING SHARE ANALYSIS BY PACKAGING MATERIAL IN PREPARED MEALS MARKETS 38

8.3. PACKAGING SHARE AND GROWTH ANALYSIS BY CONTAINER TYPE IN THE PREPARED MEALS SECTOR 39

8.4. PACKAGING SHARE ANALYSIS BY CONTAINER TYPE IN PREPARED MEALS MARKETS 40

8.5. PACKAGING SHARE AND GROWTH ANALYSIS BY CLOSURE TYPE IN THE PREPARED MEALS SECTOR 41

8.6. PACKAGING SHARE ANALYSIS BY CLOSURE TYPE IN PREPARED MEALS MARKETS 42

8.7. PACKAGING SHARE AND GROWTH ANALYSIS BY OUTER TYPE IN THE PREPARED MEALS SECTOR 43

8.8. PACKAGING SHARE ANALYSIS BY OUTER TYPE IN PREPARED MEALS MARKETS 44

9. MACROECONOMIC ANALYSIS 45

9.1. GDP PER CAPITA 48

9.2. POPULATION AND POPULATION GROWTH 49

9.3. CONSUMER PRICE INDEX 50

9.4. POPULATION BREAKDOWN BY AGE 51

10. METHODOLOGY 52

11. DEFINITIONS 53

12. APPENDIX 56

13. ABOUT GLOBALDATA 63

14. DISCLAIMER 64

15. CONTACT US 65

List of Tables

Table 1: GROWTH ANALYSIS BY MARKETS, 2016-2021 12

Table 2: BRAND VALUE AND VOLUME- PREPARED MEALS SECTOR 27

Table 3: BRAND VALUE AND VOLUME-MEAL KITS MARKET 28

Table 4: BRAND VALUE AND VOLUME-PIZZA MARKET 29

Table 5: BRAND VALUE AND VOLUME-READY MEALS MARKET 30

Table 6: BRAND VALUE AND VOLUME-READY MEALS MARKET 31

Table 7: BRAND VALUE AND VOLUME-AMBIENT MEAL KITS CATEGORY 32

Table 8: BRAND VALUE AND VOLUME-CHILLED MEAL KITS CATEGORY 32

Table 9: BRAND VALUE AND VOLUME-FROZEN MEAL KITS CATEGORY 32

Table 10: BRAND VALUE AND VOLUME-CHILLED PIZZA CATEGORY 33

Table 11: BRAND VALUE AND VOLUME-FROZEN PIZZA CATEGORY 33

Table 12: BRAND VALUE AND VOLUME-AMBIENT READY MEALS CATEGORY 33

Table 13: BRAND VALUE AND VOLUME-CHILLED READY MEALS CATEGORY 34

Table 14: BRAND VALUE AND VOLUME- DRIED READY MEALS CATEGORY 34

Table 15: BRAND VALUE AND VOLUME- FROZEN READY MEALS CATEGORY 34

Table 16: RELATIVE COMPARISON OF COUNTRIES BASED ON PEST ANALYSIS 45

Table 17: MARKET DEFINITIONS 53

Table 18: CATEGORY DEFINITIONS 53

Table 19: CHANNEL DEFINITIONS 55

Table 20: MARKET VALUE-BY CATEGORY (€MILLIONS), 2011-2021 56

Table 21:MARKET VALUE-BY CATEGORY 2011-2021 (US$ MILLIONS) 57

Table 22: MARKET VOLUME-BY CATEGORY (KG MILLION),2011-2021 58

Table 23: PREPARED MEALS SALES DISTRIBUTION IN GERMANY-BY MARKET (€ MILLION), 2016 59

Table 24: PACKAGING MATERIAL (IN MILLION PACK UNITS) 59

Table 25: CONTAINER TYPE (IN MILLION PACK UNITS) 60

Table 26: CLOSURE TYPE (IN MILLION PACK UNITS) 60

Table 27: OUTER TYPE (IN MILLION PACK UNITS) 61

Table 28: EXCHANGE RATES: US$-€, 2011-2021 61

Table 29: GDP PER CAPITA (€) 61

Table 30: POPULATION 62

Table 31: CONSUMER PRICE INDEX 62

Table 32: AGE PROFILE (MILLIONS OF PERSONS) 62

List of Figures

Figure 1: VALUE SHARE OF GERMANY IN THE GLOBAL AND WESTERN EUROPE PREPARED MEALS SECTOR, 2011-2021 7

Figure 2: GERMANY COMPARED OTHER TOP FOUR COUNTRIES – MARKET SIZE, GROWTH AND COMPETITIVE LANDSCAPE 8

Figure 3: MARKET SIZE ANALYSIS BY VALUE AND VOLUME, PREPARED MEALS SECTOR, 2011-2021 9

Figure 4: ANNUAL PER CAPITA VOLUME CONSUMPTION OF PREPARED MEALS – GERMANY COMPARED TO GLOBAL AND WESTERN EUROPE, 2011-2021 10

Figure 5: VALUE AND VOLUME GROWTH ANALYSIS BY MARKETS, 2016-2021 11

Figure 6: ANNUAL PER CAPITA CONSUMPTION BY MARKETS, 2016-GERMANYCOMPARED TO THE GLOBAL AND WESTERN EUROPE CONSUMPTION________________________________________ 13

Figure 7: GROWTH ANALYSIS BY VALUE AND VOLUME IN THE MEAL KITS MARKET, 2011-2021 14

Figure 8: VALUE ANALYSIS BY CATEGORIES, 2011-2021 15

Figure 9: VALUE AND VOLUME GROWTH ANALYSIS, PIZZA MARKET, 2011-2021 17

Figure 10: VALUE ANALYSIS BY CATEGORIES, 2011-2021 18

Figure 11: VOLUME ANALYSIS BY CATEGORIES, 2011-2021 18

Figure 12: VALUE AND VOLUME GROWTH ANALYSIS, READY MEALS MARKET, 2011-2021 19

Figure 13: VALUE ANALYSIS BY CATEGORIES, 2011-2021 20

Figure 14: VOLUME ANALYSIS BY CATEGORIES, 2011-2021 21

Figure 15: DISTRIBUTION CHANNEL SHARE, PREPARED MEALS, 2011-2016 22

Figure 16: DISTRIBUTION CHANNEL SHARE, MEAL KITS, 2011-2016 23

Figure 17: DISTRIBUTION CHANNEL SHARE, PIZZA MARKET, 2011-2016 24

Figure 18: DISTRIBUTION CHANNEL SHARE, READY MEALS, 2011-2016 25

Figure 19: LEADING BRANDS IN THE GERMAN PREPARED MEALS SECTOR, VALUE AND VOLUME SHARE, 2016 26

Figure 20: LEADING BRANDS IN THE MEAL KITS MARKET, VALUE AND VOLUME SHARE, 2016 28

Figure 21: LEADING BRANDS IN THE PIZZA MARKET, VALUE AND VOLUME SHARE, 2016 29

Figure 22: LEADING BRANDS IN THE READY MEALS MARKET, VALUE AND VOLUME SHARE, 2016 30

Figure 23: PRIVATE LABEL PENETRATION BY MARKETS (VALUE TERMS), 2016 35

Figure 24: GROWTH ANALYSIS, PRIVATE LABEL AND BRANDS (2011-2016) 36

Figure 25: PACKAGING SHARE AND GROWTH ANALYSIS BY PACKAGING MATERIAL, 2011-2021 37

Figure 26: USE OF PACKAGING MATERIAL BY MARKETS (IN PACK UNITS), 2016 38

Figure 27: PACKAGING SHARE AND GROWTH ANALYSIS BY CONTAINER TYPE, 2011-2021 39

Figure 28: USE OF CONTAINER TYPE BY MARKETS (IN PACK UNITS), 2016 40

Figure 29: PACKAGING SHARE AND GROWTH ANALYSIS BY CLOSURE TYPE, 2011-2021 41

Figure 30: USE OF CLOSURE TYPE BY MARKETS (IN PACK UNITS), 2016 42

Figure 31: PACKAGING SHARE AND GROWTH ANALYSIS BY OUTER TYPE, 2011-2021 43

Figure 32: USE OF OUTER TYPE BY MARKETS (IN PACK UNITS), 2016 44

Figure 33: GERMANY’S GDP PER CAPITA, 2011-2016 48

Figure 34: POPULATION GROWTH IN GERMANY, 2011-2016 49

Figure 35: CONSUMER PRICE INDEX, GERMANY, 2011-2016 50

Figure 36: AGE PROFILE, GERMANY, 2016 51