Country Profile: Prepared Meals sector in Turkey
Powered by
All the vital news, analysis, and commentary curated by our industry experts.
The Turkish Prepared Meals sector has a very small value share globally at 0.1% in 2016.The rising urbanization rates, increasing number of women at work place and changing eating patterns are expected to boost the demand for Prepared Meals in Turkey by 2021. Of the three markets in the sector, Ready Meals is the largest in both value and volume terms. Hypermarkets & Supermarkets accounted for the largest share of distribution in the country, while Rigid Plastics remained most commonly used packaging material in the sector. Pinar and Iglo are the leading market players in the Prepared Meals sector.
GlobalData’s Country Profile report on the Prepared Meals sector in Turkey provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
– Market data: Overall market value and volume data with growth analysis for 2016-2021
– Category coverage: Value and growth analysis for Meal Kits, Pizza and Ready Meals with inputs on individual segment share within each category and the change in their market share forecast for 2016-2021
– Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
– Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more
– Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics and rigid metal; container data for: Bag/Sachet, film, trays, tubs, and others.
Scope
– The Prepared Meals sector in Turkey is forecast to grow at 2.3% in value terms during 2016–2021
– Ready Meals is the largest market in the Prepared Meals sector in value and volume terms
– Hypermarkets & Supermarkets is the largest distribution channel, followed by Convenience Stores and Food & Drinks Specialists
– Pinar is the leading brand in the Prepared Meals sector in value terms
– Rigid Plastics is the most commonly used packaging material followed by Rigid Metal
Reasons to Buy
– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
– Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
– Manufacturers can identify the opportunities to position products with H&W attributes/benefits
– Access the key and most influential consumer trends driving Prepared Meals products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
– The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
– Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.
Kerevitas Gida Sanayi ve Ticaret A. S.
Yasar Holding A.S.
Yildiz Holding A.S
Ozgorkey Gida Urunleri San Ve Tic As
Istambul Gida San Ve Tic As
KORHAN PAZARLAMA VE DIS TIC. A.S.
Koc Holding
Lyra Gida San. inc.
Penguen Gida As
Tamek
Tukas Turgutlu Konservecilik AS
Kamer Holding
H. J. Heinz Company
Iglo Foods Group Ltd
Table of Contents
Table
Figures
Frequently asked questions
Get in touch to find out about multi-purchase discounts
reportstore@globaldata.com
Tel +44 20 7947 2745
Every customer’s requirement is unique. With over 220,000 construction projects tracked, we can create a tailored dataset for you based on the types of projects you are looking for. Please get in touch with your specific requirements and we can send you a quote.