Country Profile: Savory Snacks Sector in Bulgaria

All the vital news, analysis, and commentary curated by our industry experts.

$875

Buy Report View Sample

Published: November 30, 2017 Report Code: CS4192MF-ST

Report Overview
Key Players
Table of Contents
Table
Figures

The Bulgarian Savory Snacks market is driven by growing economy and rising disposable income of consumers in the country. Of the Seven markets, Processed Snacks is the largest in value terms, while the Pretzels market is forecast to register the fastest growth in value terms, during 2016-2021. Convenience Stores is the leading channel for the distribution of Savory Snacks products in the country. Flexible Packaging is the most commonly used package material in the sector and is also forecast to register the fastest growth during 2016-2021. Intersnack Group GmbH & Co. KG and Grivas OOD are the leading market players in the Bulgarian Savory Snacks sector.

GlobalData’s Country Profile report on the Savory Snacks sector in Bulgaria provides insights on high growth markets to target, trends in the usage of package materials, category level distribution channel data and market share of brands.

What else is contained?
– Market data: Overall market value and volume data with growth analysis for 2011-2021
– Market coverage: Value and growth analysis for Ethnic/Traditional Snacks, Meat Snacks, Nuts and Seeds, Popcorn, Potato Chips, Pretzels and Processed Snacks with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
– Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
– Distribution data: Percentage of sales within each market through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
– Packaging data: consumption breakdown for package materials and pack type in each market, in terms of percentage share of number of units sold. Package material data for Flexible Packaging, Paper & Board, Rigid Metal, and Rigid Plastics, and others; pack type data for: Bag/Sachet, Film, Stand Up Pouch, Can, Speciality container, Tray, and Jar.

Scope

– The Savory Snacks sector in Bulgaria is forecast to grow at 4.1% CAGR in value terms during 2016-2021

– Bulgaria ranks first on the extent of fragmentation when compared to the leading four countries in the region

– The top five brands accounting for 19.5% share in 2016.

– The per capita consumption of Savory Snacks is higher in Bulgaria compared to the global level

– The Popcorn market leads the Bulgarian Savory Snacks sector with Health & Wellness claims

– Demand for Popcorn with ‘Fat Free’ claims is increasing in Bulgaria

Reasons to Buy

– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

– Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

– Manufacturers can identify the opportunities to position products with H&W attributes/benefits

– Access the key and most influential consumer trends driving Savory Snacks products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

– The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector

– Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.

Detelina Sevlievo EOOD
Grivas OOD
Intersnack Group GmbH & Co. KG
Kamenski&Sons
Kronos SA
Pami S.A.
Velikov And Co. Ltd.
Victoria Nuts EOOD
The Bakers
AST popcorn
American Pop Corn Company
Popz holding Llc
Weaver Popcorn Company Inc.
Hopi Popi a.s.
Lotto
PepsiCo
Bob’s Red Mill Natural Foods.
Estrella Maarud Holding AS
Heinz
OHONOS Snack SA
The Lorenz Bahlsen Snack-World Gmbh & Co Kg
Savimeks EOOD

Table of Contents

1. Report Scope 1

2. Executive summary 3

3. Bulgaria in the global and regional context 5

3.1. Bulgaria’s share in the Global and Eastern EuropeanSavory Snacks sector 5

3.2. Bulgaria compared to other leadingcountries in Eastern Europe 6

4. Market size analysis – Savory Snacks sector 7

4.1. Value and volume analysis – Savory Snacks sector in Bulgaria 7

4.2. Per capita consumption -Bulgaria compared to Eastern Europe and globally 8

4.3. Extent to which consumers are trading up/down 9

4.4. Value and volume analysisof markets in the Savory Snacks sector 10

4.5. Growth analysis by markets 11

5. Market and category analysis 12

5.1. Per capita consumption analysis by markets 12

5.2. Market analysis: Ethnic/Traditional Snacks 13

5.3. Market analysis: Meat Snacks 14

5.4. Market analysis: Nuts and Seeds 15

5.5. Market analysis: Popcorn 17

5.6. Market analysis: Potato Chips 19

5.7. Market analysis: Pretzels 20

5.8. Market analysis: Processed Snacks 21

6. Distribution analysis 24

6.1. Distribution channel share analysis: Savory Snacks 24

6.2. Distribution channel share analysis: Ethnic/Traditional Snacks 25

6.3. Distribution channel share analysis: Meat Snacks 26

6.4. Distribution channel share analysis: Nuts and Seeds 27

6.5. Distribution channel share analysis: Popcorn 28

6.6. Distribution channel share analysis:Potato Chips 29

6.7. Distribution channel share analysis: Pretzels 30

6.8. Distribution channel share analysis: Processed Snacks 31

7. Competitive landscape 32

7.1. Brand share analysis by sector 32

7.2. Brand share analysis by markets 35

7.3. Brand share analysis by category 41

7.3.1. Nuts and Seeds 41

7.3.2. Popcorn 43

7.3.3. Processed Snacks 44

8. Health & Wellness analysis 46

8.1. Market size analysis by Health & Wellness claims 46

8.2. Market share analysis – Health & Wellness product attributes 47

8.3. Market size analysis – Health & Wellness consumer benefits 49

8.4. Leading companies in Bulgarian Health & Wellness market 51

9. Packaging analysis 52

9.1. Packaging share and growth analysis by package material 52

9.2. Packaging share analysis by package material 53

9.3. Packaging share and growth analysis by pack type 54

9.4. Packaging share analysis by packtype 55

9.5. Packaging share and growth analysis by closure type 56

9.6. Packaging share analysis by closure type 57

9.7. Packaging share and growth analysis by primary outer type 58

9.8. Packaging share analysis by primary outer type 59

10. Macroeconomic analysis 60

10.1. GDP per Capita 63

10.2. Population and population growth 64

10.3. Consumer Price Index 65

10.4. Population breakdown by age 66

11. Consumergraphics 67

11.1. Consumption by Gender 67

11.2. Consumption by Age 68

11.3. Consumption by Education 69

11.4. Consumption by Urbanization 70

12. Methodology 71

13. Definitions 73

14. Appendix 84

15. About GlobalData 99

16. Disclaimer 100

17. Contact Us 101

Table

List of Tables

Table 1: Volume share of Bulgaria in the global and Eastern Europe Savory Snacks sector, 2011-2021 5

Table 2: Growth analysis by markets, 2016-2021 11

Table 3: Per capita consumption (by markets) in Bulgaria, Eastern Europe and Global average, 2016 12

Table 4: Value analysis of Nuts and Seeds market categories, 2011-2021 16

Table 5: Volume analysis of Nuts and Seeds market by categories, 2011-2021 16

Table 6: Value analysis of Popcorn market by categories, 2011-2021 18

Table 7: Volume analysis of Popcorn market by categories, 2011-2021 18

Table 8: Value analysis of Processed Snacks market by categories, 2011-2021 22

Table 9: Volume analysis of Processed Snacks market by categories, 2011-2021 23

Table 10: Brand Value and Volume – Savory Snacks sector, 2016 33

Table 11: Brand Value and Volume – Nuts and Seeds market, 2016 35

Table 12: Brand Value and Volume – Popcorn market, 2016 36

Table 13: Brand Value and Volume – Potato Chips market, 2016 37

Table 14: Brand Value and Volume – Pretzels market, 2016 38

Table 15: Brand Value and Volume – Processed Snacks market, 2016 39

Table 16: Brand Value and Volume – Peanuts category, 2016 41

Table 17: Brand Value and Volume – Other Nuts and Seeds category, 2016 41

Table 18: Brand Value and Volume – Microwaveable Popcorn category, 2016 43

Table 19: Brand Value and Volume – Ready-to-Eat Popcorn category, 2016 43

Table 20: Brand Value and Volume – Unpopped Corn category, 2016 43

Table 21: Brand Value and Volume – Corn Chips category, 2016 44

Table 22: Brand Value and Volume – Extruded Snacks category, 2016 44

Table 23: Brand Value and Volume – Pork Scratchings category, 2016 45

Table 24: Brand Value and Volume – Tortilla Chips category, 2016 45

Table 25: Consumption of Savory Snacks by gender and markets (Million Kg, 2016) 67

Table 26: Consumption of Savory Snacksby age and markets (Million Kg, 2016) 68

Table 27: Consumption of Savory Snacks by education and markets (Million Kg, 2016) 69

Table 28: Consumption of Savory Snacksby degree of urbanization and markets (Million Kg, 2016) 70

Table 29: Market Definitions 73

Table 30: Category Definitions 74

Table 31: Channel Definitions 75

Table 32: Health & Wellness: Product Attributes-Food Minus 76

Table 33: Health & Wellness: Product Attributes – Free From 77

Table 34: Health & Wellness: Product Attributes – Functional & Fortified 78

Table 35: Health & Wellness: Product Attributes – Naturally Healthy 79

Table 36: Health & Wellness: Product Attributes – Food Intolerance 80

Table 37: Health & Wellness: Consumer Benefits – Health Management 81

Table 38: Health & Wellness: Analysis by Consumer Benefits 82

Table 39: Health & Wellness: Consumer Benefits – Performance 83

Table 40: Market Value for Ethnic/Traditional Snacks – (Lv Million), 2011-2021 84

Table 41: Market Value for Ethnic/Traditional Snacks – (US$ Million,), 2011-2021 84

Table 42: Market Volume for Ethnic/Traditional Snacks -(Million Kg), 2011-2021 84

Table 43: Market Value for Meat Snacks – (Lv Million), 2011-2021 85

Table 44: Market Value for Meat Snacks – (US$ Million), 2011-2021 85

Table 45: Market Volume for Meat Snacks – (Million Kg), 2011-2021 85

Table 46: Market Value for Nuts and Seeds – by category (Lv Million), 2011-2021 86

Table 47: Market Value for Nuts and Seeds – by category (US$ Million), 2011-2021 86

Table 48: Market Volume for Nuts and Seeds – by category (Million Kg), 2011-2021 87

Table 49: Market Value for Popcorn – by category (Lv Million), 2011-2021 87

Table 50: Market Value for Popcorn – by category (US$ Million), 2011-2021 88

Table 51: Market Volume for Popcorn – by category (Million Kg), 2011-2021 88

Table 52: Market Value for Potato Chips -(Lv Million), 2011-2021 89

Table 53: Market Value for Potato Chips -(US$ Million), 2011-2021 89

Table 54: Market Volume for Potato Chips -(Million Kg), 2011-2021 89

Table 55: Market Value for Pretzels -(Lv Million), 2011-2021 90

Table 56: Market Value for Pretzels -(US$ Million), 2011-2021 90

Table 57: Market Volume for Pretzels -(Million Kg), 2011-2021 90

Table 58: Market Value for Processed Snacks – by category (Lv Million), 2011-2021 91

Table 59: Market Value for Processed Snacks – by category (US$ Million), 2011-2021 91

Table 60: Market Volume for Processed Snacks – by category (Million Kg), 2011-2021 92

Table 61: Components of change – by Market, 2015-2016 92

Table 62: Savory Snacks Sales Distribution in Bulgaria – by Markets (Lv Million), 2016 93

Table 63: Key Health & Wellness product attributes driving sales in Bulgaria (Lv Million) 94

Table 64: Key Health & Wellness consumer benefits driving sales in Bulgaria (Lv Million) 94

Table 65: Package Material (in Million pack units) 95

Table 66: Pack Type (in Million pack units) 95

Table 67: Closure Type (in Million pack units) 96

Table 68: Primary Outer Type (in Million pack units) 96

Table 69: Exchange Rates: (US$-Lv), 2011-2021 97

Table 70: GDP Per Capita (Lv) 97

Table 71: Population 97

Table 72: Consumer Price Index 98

Table 73: Age Profile (Millions of Persons) 98

Figures

List of Figures

Figure 1: Bulgaria compared to the other top four countries in Eastern Europe – market size, growth, and competitive landscape 6

Figure 2: Market size analysis by value and volume, Savory Snacks sector, 2011-2021 7

Figure 3: Per capita consumption in Bulgaria compared to global and Eastern European average, 2011-2021 8

Figure 4: Degree of trading up/down in the BulgarianSavory Snacks sector, 2015-2016 9

Figure 5: Value and volume growth analysis by markets, 2016-2021 10

Figure 6: Value and volume growth analysis, Ethnic/Traditional Snacks market, 2011-2021 13

Figure 7: Value and volume growth analysis, Meat Snacks market, 2011-2021 14

Figure 8: Value and volume growth analysis, Nuts and Seedsmarket, 2011-2021 15

Figure 9: Value and volume growth analysis, Popcorn market, 2011-2021 17

Figure 10: Value and volume growth analysis, Potato Chips market, 2011-2021 19

Figure 11: Value and volume growth analysis, Pretzels market, 2011-2021 20

Figure 12: Value and volume growth analysis, Processed Snacksmarket, 2011-2021 21

Figure 13: Distribution channel share, Savory Snacks, 2011-2016 24

Figure 14: Distribution channel share, Ethnic/Traditional Snacks market, 2011-2016 25

Figure 15: Distribution channel share, Meat Snacks market, 2011-2016 26

Figure 16: Distribution channel share, Nuts and Seeds market, 2011-2016 27

Figure 17: Distribution channel share, Popcorn market, 2011-2016 28

Figure 18: Distribution channel share, Potato Chips market, 2011-2016 29

Figure 19: Distribution channel share, Pretzels market, 2011-2016 30

Figure 20: Distribution channel share, Processed Snacks market, 2011-2016 31

Figure 21: Leading brands in the BulgarianSavory Snacks sector, value and volume share, 2016 32

Figure 22: Leading brands in the Nuts and Seeds market, value and volume share, 2016 35

Figure 23: Leading brands in the Popcorn market, value and volume share, 2016 36

Figure 24: Leading brands in the Potato Chips market, value and volume share, 2016 37

Figure 25: Leading brands in the Pretzels market, value and volume share, 2016 38

Figure 26: Leading brands in the Processed Snacks market, value and volume share, 2016 39

Figure 27: Value of Health & Wellness claims by market, US$ million, 2016-2021 46

Figure 28: Value analysis by Health & Wellness product attributes, 2016 47

Figure 29: Volume analysis by Health & Wellness product attributes, 2016 48

Figure 30: Value analysis by Health & Wellness consumer benefits, 2016 49

Figure 31: Volume analysis by Health & Wellness consumer benefits, 2016 50

Figure 32: Leading companies in the Health & Wellness market by value, 2016 – Popcorn 51

Figure 33: Leading companies in the Health & Wellness market by value, 2016 – Processed Snacks 51

Figure 34: Packaging share and growth analysis by packagematerial, 2011-2021 52

Figure 35: Use of packagematerial by markets (in pack units), 2016 53

Figure 36: Packaging share and growth analysis by packtype, 2011-2021 54

Figure 37: Use of packtype by markets (in pack units), 2016 55

Figure 38: Packaging share and growth analysis by closure type, 2011-2021 56

Figure 39: Use of closure type by markets (in pack units), 2016 57

Figure 40: Packaging share and growth analysis by primary outer type, 2011-2021 58

Figure 41: Use of primary outer type by markets (in pack units), 2016 59

Figure 42: Relative comparison of countries based on PEST analysis 60

Figure 43: Bulgaria’s GDP per capita, 2011-2016 63

Figure 44: Population growth in Bulgaria, 2011-2016 64

Figure 45: Consumer Price Index, Bulgaria, 2010-2016 65

Figure 46: Age Profile, Bulgaria, 2016 66

Figure 47: Consumption of Savory Snacks by Gender, Bulgaria, 2016 67

Figure 48: Consumption of Savory Snacks by age, Bulgaria, 2016 68

Figure 49: Consumption of Savory Snacks by education, Bulgaria, 2016 69

Figure 50: Consumption of Savory Snacks by urbanization, Bulgaria, 2016 70

Figure 51: About GlobalData 99

Frequently asked questions

Currency USD

Single User

$875

Can be used by individual purchaser only

Undecided about purchasing this report?

Enquire Before Buying Request a Free Sample

Get in touch to find out about multi-purchase discounts

reportstore@globaldata.com
Tel +44 20 7947 2745

Every customer’s requirement is unique. With over 220,000 construction projects tracked, we can create a tailored dataset for you based on the types of projects you are looking for. Please get in touch with your specific requirements and we can send you a quote.

Sample Report

Country Profile: Savory Snacks Sector in Bulgaria was curated by the best experts in the industry and we are confident about its unique quality. However, we want you to make the most beneficial decision for your business, so we offer free sample pages to help you:

Assess the relevance of the report
Evaluate the quality of the report
Justify the cost

Download your copy of the sample report and make an informed decision about whether the full report will provide you with the insights and information you need.

Below is a sample report to understand what you are buying

See what our customers are saying

“The GlobalData platform is our go-to tool for intelligence services. GlobalData provides an easy way to access comprehensive intelligence data around multiple sectors, which essentially makes it a one-for-all intelligence platform, for tendering and approaching customers.

GlobalData is very customer orientated, with a high degree of personalised services, which benefits everyday use. The highly detailed project intelligence and forecast reports can be utilised across multiple departments and workflow scopes, from operational to strategic level, and often support strategic decisions. GlobalData Analytics and visualisation solutions has contributed positively when preparing management presentations and strategic papers.”

Business Intelligence & Marketing Manager, SAL Heavy Lift

“COVID-19 has caused significant interference to our business and the COVID-19 intelligence from GlobalData has helped us reach better decisions around strategy. These two highlights have helped enormously to understand the projections into the future concerning our business units, we also utilise the project database to source new projects for Liebherr-Werk to use as an additional source to pitch for new business.”

Market Analyst & Management, Liebherr-Werk

Your daily news has saved me a lot of time and keeps me up-to-date with what is happening in the market, I like that you almost always have a link to the source origin. We also use your market data in our Strategic Business Process to support our business decisions. By having everything in one place on the Intelligence Center it has saved me a lot of time versus looking on different sources, the alert function also helps with this.

Head of Key Accounts, Saab AB

Having used several other market research companies, I find that GlobalData manages to provide that ‘difficult-to-get’ market data that others can’t, as well as very diverse and complete consumer surveys.

Marketing Intelligence Manager, Portugal Foods

Our experience with GlobalData has been very good, from the platform itself to the people. I find that the analysts and the account team have a high level of customer focus and responsiveness and therefore I can always rely on. The platform is more holistic than other providers. It is convenient and almost like a one stop shop. The pricing suite is highly competitive and value for our organisation.

I like reports that inform new segments such as the analysis on generation Z, millennials, the impact of COVID 19 to our banking customers and their new channel habits. Secondly the specialist insight on affluent sector significantly increases our understanding about this group of customers. The combination of those give us depth and breadth of the evolving market.

I’m in the business of answering and helping people make decisions so with the intelligence center I can do that, effectively and efficiently. I can share quickly key insights that answer and satisfy our country stakeholders by giving them many quality studies and primary research about competitive landscape beyond the outlook of our bank. It helps me be seen as an advisory partner and that makes a big difference. A big benefit of our subscription is that no one holds the whole data and because it allows so many people, so many different parts of our organisation have access, it enables all teams to have the same level of knowledge and decision support.

Head of Customer Insight and Research, Standard Chartered

“I know that I can always rely on Globaldata’s work when I’m searching for the right consumer and market insights. I use Globaldata insights to understand the changing market & consumer landscape and help create better taste & wellbeing solutions for our customers in food, beverage and healthcare industries.

Globaldata has the right data and the reports are of very high quality compared to your competitors. Globaldata not only has overall market sizes & consumer insights on food & beverages but also provides insights at the ingredient & flavour level. That is key for B2B companies like Givaudan. This way we understand our customers’ business and also gain insight to our unique industry”

Head of Consumer Sensory Insights, Givaudan

GlobalData provides a great range of information and reports on various sectors that is highly relevant, timely, easy to access and utilise. The reports and data dashboards help engagement with clients; they provide valuable industry and market insights that can enrich client conversations and can help in the shaping of value propositions. Moreover, using GlobalData products has helped increase my knowledge of the finance sector, the players within it, and the general threats and opportunities.

I find the consumer surveys that are carried out to be extremely beneficial and not something I have seen anywhere else. They provided an insightful view of why and which consumers take (or don’t) particular financial products. This can help shape conversations with clients to ensure they make the right strategic decisions for their business.

One of the challenges I have found is that data in the payments space is often piecemeal. With GD all of the data I need is in one place, but it also comes with additional market reports that provide useful extra context and information. Having the ability to set-up alerts on relevant movements in the industry, be it competitors or customers, and have them emailed directly to me, ensures I get early sight of industry activity and don’t have to search for news.

Senior Account Manager, TSYS

Related reports

View more Savory Snacks reports

Consumer

New

China Beverages Consumption Trends and Forecasts Tracker, Q4 2023

Consumer

New

Americas Food Market Opportunities, Trends, Growth Analysis and Forecast to…

Consumer

New

Personal Hygiene Market Opportunities, Trends, Growth Analysis and Forecast to…

Go even deeper with GlobalData Intelligence Center

Every Company Report we produce is powered by the GlobalData Intelligence Center.

Subscribing to our intelligence platform means you can monitor developments at Country Profile: Savory Snacks Sector in Bulgaria in real time.

Access a live Country Profile: Savory Snacks Sector in Bulgaria dashboard for 12 months, with up-to-the-minute insights.
Fuel your decision making with real-time deal coverage and media activity.
Turn insights on financials, deals, products and pipelines into powerful agents of commercial advantage.

Tell me more

Reports

Reports by Sector

Report Type

Country Profile: Savory Snacks Sector in Bulgaria

Scope

Reasons to Buy

Table of Contents

Table

Figures

Frequently asked questions

Undecided about purchasing this report?

Get in touch to find out about multi-purchase discounts

Sample Report

Below is a sample report to understand what you are buying

Related reports