Country Profile: Savory Snacks Sector in Egypt

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The Savory Snacks sector in Egypt is led by the Potato Chips market in both value and volume terms, while Pretzels market is expected to register the fastest growth in value terms during 2016-2021. Convenience Stores accounts for a leading share in the distribution of Savory Snacks in the country. Flexible Packaging is the most commonly used packaging material. Chipsy and Tiger are the leading brands in the Egypt’s Savory Snacks sector.

GlobalData’s Country Profile report on the Savory Snacks sector in Egypt provides insights on high growth markets to target, trends in the usage of package materials, category level distribution channel data and market share of brands.

What else is contained?
– Market data: Overall market value and volume data with growth analysis for 2011-2021
– Market coverage: Value and growth analysis for Ethnic/Traditional Snacks, Meat Snacks, Nuts and Seeds, Popcorn, Potato Chips, Pretzels and Processed Snacks with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
– Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
– Distribution data: Percentage of sales within each market through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
– Packaging data: consumption breakdown for package materials and pack type in each market, in terms of percentage share of number of units sold. Package material data for Flexible Packaging, Paper & Board, Rigid Metal, and Rigid Plastics, and others; pack type data for: Bag/Sachet, Film, Stand Up Pouch, Can, Speciality container, Tray, and Jar.


– The Savory Snacks sector in Egypt is forecast to grow at 4.2% CAGR in value terms during 2016-2021

– Potato Chips is the largest market in both value and volume terms in the Egyptian Savory Snacks sector.

– Pretzels market is forecast to register the fastest growth during 2016-2021.

– Convenience Stores is the leading distribution channel, followed by Hypermarkets & Supermarkets.

– Chipsy is the leading value and volume brand in the Egyptian Savory Snacks sector.

– Flexible Packaging is the most commonly used package material in the Egyptian Savory Snacks sector.

Reasons to Buy

– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

– Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

– Manufacturers can identify the opportunities to position products with H&W attributes/benefits

– Access the key and most influential consumer trends driving Savory Snacks products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

– The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector

– Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.

Egypt Foods
The Kellogg Company
Al Jawhara Group
Kemet Natural Food
Senurita Company
EGC Group
Samo Trading Company
Americana Group
Edita Food Industries S.A.E
Lebanese Roasting Group S.A.R.L.
Conagra Foods Inc.
Lactalis Group
Baja Foods LLC

Table of Contents

Table of Contents

1. Report Scope 1

2. Executive summary 3

3. Egypt in the global and regional context 5

3.1. Egypt’s share in the Global and Middle East & African Savory Snacks sector 5

3.2. Egypt compared to other leading countries in Middle East & Africa 6

4. Market size analysis – Savory Snacks sector 7

4.1. Value and volume analysis – Savory Snacks sector in Egypt 7

4.2. Per capita consumption – Egypt compared to Middle East & Africa and globally 8

4.3. Extent to which consumers are trading up/down 9

4.4. Value and volume analysis of markets in the Savory Snacks sector 10

4.5. Growth analysis by markets 11

5. Market and category analysis 12

5.1. Per capita consumption analysis by markets 12

5.2. Market analysis: Ethnic/Traditional Snacks 13

5.3. Market analysis: Meat Snacks 14

5.4. Market analysis: Nuts and Seeds 15

5.5. Market analysis: Popcorn 17

5.6. Market analysis: Potato Chips 19

5.7. Market analysis: Pretzels 20

5.8. Market analysis: Processed Snacks 21

6. Distribution analysis 23

6.1. Distribution channel share analysis: Savory Snacks 23

6.2. Distribution channel share analysis: Ethnic/Traditional Snacks 24

6.3. Distribution channel share analysis: Meat Snacks 25

6.4. Distribution channel share analysis: Nuts and Seeds 26

6.5. Distribution channel share analysis: Popcorn 27

6.6. Distribution channel share analysis: Potato Chips 28

6.7. Distribution channel share analysis: Pretzels 29

6.8. Distribution channel share analysis: Processed Snacks 30

7. Competitive landscape 31

7.1. Brand share analysis by sector 31

7.2. Brand share analysis by markets 33

7.3. Brand share analysis by category 39

7.3.1. Nuts and Seeds 39

7.3.2. Popcorn 40

7.3.3. Processed Snacks 41

7.4. Private label share analysis 42

8. Health & Wellness analysis 44

8.1. Market size analysis by Health & Wellness claims 44

8.2. Market share analysis – Health & Wellness product attributes 45

8.3. Market size analysis – Health & Wellness consumer benefits 47

9. Packaging analysis 49

9.1. Packaging share and growth analysis by package material 49

9.2. Packaging share analysis by package material 50

9.3. Packaging share and growth analysis by pack type 51

9.4. Packaging share analysis by pack type 52

9.5. Packaging share and growth analysis by closure type 53

9.6. Packaging share analysis by closure type 54

9.7. Packaging share and growth analysis by primary outer type 55

9.8. Packaging share analysis by primary outer type 56

10. Macroeconomic analysis 57

10.1. GDP per Capita 60

10.2. Population and population growth 61

10.3. Consumer Price Index 62

10.4. Population breakdown by age 63

11. Consumergraphics 64

11.1. Consumption by Gender 64

11.2. Consumption by Age 65

11.3. Consumption by Education 66

11.4. Consumption by Degree of Urbanization 67

12. Methodology 68

13. Definitions 69

14. Appendix 80

15. About GlobalData 94

16. Disclaimer 95

17. Contact Us 96

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