Country Profile: Savory Snacks Sector in Hungary

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Published: November 30, 2017 Report Code: CS4199MF-ST

Report Overview
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Table of Contents
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The Hungarian Savory Snacks sector is driven by increasing urbanization in the country and corresponding busy lifestyles of Hungarians. Growing trend of healthy snacking is also aiding the sector growth. Of the seven markets, Nuts and Seeds is the largest, while Meat Snacks is forecast to register the fastest growth during the forecast period (2016-2021). Hypermarkets & Supermarket is the leading channel in the distribution of savory snacks in the country. Intersnack Group GmbH & Co. KG and MogyiKft are the leading market players in the sector.

GlobalData’s Country Profile report on the Savory Snacks sector in Hungary provides insights on high growth markets to target, trends in the usage of package materials, category level distribution channel data and market share of brands.

What else is contained?
– Market data: Overall market value and volume data with growth analysis for 2011-2021
– Market coverage: Value and growth analysis for Ethnic/Traditional Snacks, Meat Snacks, Nuts and Seeds, Popcorn, Potato Chips, Pretzels and Processed Snacks with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
– Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
– Distribution data: Percentage of sales within each market through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
– Packaging data: consumption breakdown for package materials and pack type in each market, in terms of percentage share of number of units sold. Package material data for Flexible Packaging, Paper & Board, Rigid Metal, and Rigid Plastics, and others; pack type data for: Bag/Sachet, Film, Stand Up Pouch, Can, Speciality container, Tray, and Jar.

Scope

– Of the seven markets analyzed, Nuts and Seeds is the largest registering a CAGR of 3.1% during 2011-2016

– The per capita consumption of Nuts and Seeds is higher in Hungary compared to global and regional levels

– Hypermarkets & Supermarkets accounted for the leading share in the distribution of savory products in the country

– Flexible Packaging is the most commonly used package material in the Hungarian Savory Snacks sector

– Older consumers accounted for the leading share in the consumption of savory snacks in the country

Reasons to Buy

– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

– Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

– Access the key and most influential consumer trends driving Savory Snacks products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

– Our team of analysts have placed a significant emphasis on changes expected in the sector that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

– The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector

– Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.

Biorganik Online Kft
Gilan Trading Ltd.
Mogyi Kft.
Natur-FOOD LTD.
Intersnack Group GmbH & Co. KG
PepsiCo
The Lorenz Bahlsen Snack-World Gmbh & Co Kg
SALGÓ CENTER COOP RT
Biopont Kft
ENERBIO Kft.
Imwest Kft
Pa-Camp Kft
Paulig Group
The Kellogg Company
The Procter & Gamble Company
Vincze és Tsa. Kft.
Leighton Foods A/S

Table of Contents

1. Report Scope 1

2. Executive summary 3

3. Hungary in the global and regional context 5

3.1. Hungary’s share in the Global and Eastern European Savory Snacks sector 5

3.2. Hungary compared to other leading countries in Eastern Europe 6

4. Market size analysis – Savory Snacks sector 7

4.1. Value and volume analysis – Savory Snacks sector in Hungary 7

4.2. Per capita consumption -Hungary compared to Eastern Europe and globally 8

4.3. Extent to which consumers are trading up/down 9

4.4. Value and volume analysisof markets in the Savory Snacks sector 10

4.5. Growth analysis by markets 11

5. Market and category analysis 12

5.1. Per capita consumption analysis by markets 12

5.2. Market analysis: Ethnic/Traditional Snacks 13

5.3. Market analysis: Meat Snacks 14

5.4. Market analysis: Nuts and Seeds 15

5.5. Market analysis: Popcorn 17

5.6. Market analysis: Potato Chips 19

5.7. Market analysis: Pretzels 20

5.8. Market analysis: Processed Snacks 21

6. Distribution analysis 24

6.1. Distribution channel share analysis: Savory Snacks 24

6.2. Distribution channel share analysis: Ethnic/Traditional Snacks 25

6.3. Distribution channel share analysis: Meat Snacks 26

6.4. Distribution channel share analysis: Nuts and Seeds 27

6.5. Distribution channel share analysis: Popcorn 28

6.6. Distribution channel share analysis:Potato Chips 29

6.7. Distribution channel share analysis: Pretzels 30

6.8. Distribution channel share analysis: Processed Snacks 31

7. Competitive landscape 32

7.1. Brand share analysis by sector 32

7.2. Brand share analysis by markets 34

7.3. Brand share analysis by category 42

7.3.1. Nuts and Seeds 42

7.3.2. Popcorn 43

7.3.3. Processed Snacks 43

7.4. Private label share analysis 45

8. Health & Wellness analysis 47

8.1. Market size analysis by Health & Wellness claims 47

8.2. Market share analysis – Health & Wellness product attributes 48

8.3. Market size analysis – Health & Wellness consumer benefits 50

8.4. Leading companies in Hungarian Health & Wellness market 52

9. Packaging analysis 53

9.1. Packaging share and growth analysis by package material 53

9.2. Packaging share analysis by package material 54

9.3. Packaging share and growth analysis by pack type 55

9.4. Packaging share analysis by packtype 56

9.5. Packaging share and growth analysis by closure type 57

9.6. Packaging share analysis by closure type 58

9.7. Packaging share and growth analysis by primary outer type 59

9.8. Packaging share analysis by primary outer type 60

10. Macroeconomic analysis 61

10.1. GDP per Capita 64

10.2. Population and population growth 65

10.3. Consumer Price Index 66

10.4. Population breakdown by age 67

11. Consumergraphics 68

11.1. Consumption by Gender 68

11.2. Consumption by Age 69

11.3. Consumption by Education 70

11.4. Consumption by Degree of Urbanization 71

12. Methodology 72

13. Definitions 73

14. Appendix 84

15. About GlobalData 99

16. Disclaimer 100

17. Contact Us 101

Table

List of Tables

Table 1: Volume share of Hungary in the global and Eastern Europe Savory Snacks sector, 2011-2021 5

Table 2: Growth analysis by markets, 2016-2021 11

Table 3: Per capita consumption (by markets) in Hungary, Eastern Europe and Global average, 2016 12

Table 4: Value analysis of Nuts and Seeds market categories, 2011-2021 16

Table 5: Volume analysis of Nuts and Seeds market by categories, 2011-2021 16

Table 6: Value analysis of Popcorn market by categories, 2011-2021 18

Table 7: Volume analysis of Popcorn market by categories, 2011-2021 18

Table 8: Value analysis of Processed Snacks market by categories, 2011-2021 22

Table 9: Volume analysis of Processed Snacks market by categories, 2011-2021 23

Table 10: Brand Value and Volume – Savory Snacks sector, 2016 33

Table 11: Brand Value and Volume – Ethnic/Traditional Snacks market, 2016 34

Table 12: Brand Value and Volume – Meat Snacks market, 2016 35

Table 13: Brand Value and Volume – Nuts and Seeds market, 2016 36

Table 14: Brand Value and Volume – Popcorn market, 2016 37

Table 15: Brand Value and Volume – Potato Chips market, 2016 38

Table 16: Brand Value and Volume – Pretzels market, 2016 39

Table 17: Brand Value and Volume – Processed Snacks market, 2016 40

Table 18: Brand Value and Volume – Peanuts category, 2016 42

Table 19: Brand Value and Volume – Other Nuts and Seeds category, 2016 42

Table 20: Brand Value and Volume – Microwaveable Popcorn category, 2016 43

Table 21: Brand Value and Volume – Corn Chips category, 2016 43

Table 22: Brand Value and Volume – Extruded Snacks category, 2016 43

Table 23: Brand Value and Volume – Pork Scratchings category, 2016 44

Table 24: Brand Value and Volume – Tortilla Chips category, 2016 44

Table 25: Consumption of Savory Snacks by gender and markets (Million Kg, 2016) 68

Table 26: Consumption of Savory Snacks by age and markets (Million Kg, 2016) 69

Table 27: Consumption of Savory Snacks by education and markets (Million Kg, 2016) 70

Table 28: Consumption of Savory Snacks by degree of urbanization and markets (Million Kg, 2016) 71

Table 29: Market Definitions 73

Table 30: Category Definitions 74

Table 31: Channel Definitions 75

Table 32: Health & Wellness: Product Attributes-Food Minus 76

Table 33: Health & Wellness: Product Attributes – Free From 77

Table 34: Health & Wellness: Product Attributes – Functional & Fortified 78

Table 35: Health & Wellness: Product Attributes – Naturally Healthy 79

Table 36: Health & Wellness: Product Attributes – Food Intolerance 80

Table 37: Health & Wellness: Consumer Benefits – Health Management 81

Table 38: Health & Wellness: Analysis by Consumer Benefits 82

Table 39: Health & Wellness: Consumer Benefits – Performance 83

Table 40: Market Value for Ethnic/Traditional Snacks (Ft Million) 2011-2021 84

Table 41: Market Value for Ethnic/Traditional Snacks (US$ Million) 2011-2021 84

Table 42: Market Volume for Ethnic/Traditional Snacks (Million Kg) 2011-2021 84

Table 43: Market Value for Meat Snacks (Ft Million) 2011-2021 85

Table 44: Market Value for Meat Snacks (US$ Million) 2011-2021 85

Table 45: Market Volume for Meat Snacks (Million Kg) 2011-2021 85

Table 46: Market Value for Nuts and Seeds – by category (Ft Million) 2011-2021 86

Table 47: Market Value for Nuts and Seeds – by category (US$ Million) 2011-2021 86

Table 48: Market Volume for Nuts and Seeds – by category (Million Kg) 2011-2021 87

Table 49: Market Value for Popcorn – by category (Ft Million) 2011-2021 87

Table 50: Market Value for Popcorn – by category (US$ Million) 2011-2021 88

Table 51: Market Volume for Popcorn – by category (Million Kg) 2011-2021 88

Table 52: Market Value for Potato Chips (Ft Million) 2011-2021 89

Table 53: Market Value for Potato Chips (US$ Million) 2011-2021 89

Table 54: Market Volume for Potato Chips (Million Kg) 2011-2021 89

Table 55: Market Value for Pretzels (Ft Million) 2011-2021 90

Table 56: Market Value for Pretzels (US$ Million) 2011-2021 90

Table 57: Market Volume for Pretzels (Million Kg) 2011-2021 90

Table 58: Market Value for Processed Snacks – by category (Ft Million) 2011-2021 91

Table 59: Market Value for Processed Snacks – by category (US$ Million) 2011-2021 91

Table 60: Market Volume for Processed Snacks – by category (Million Kg) 2011-2021 92

Table 61: Components of change – by Market, 2015-2016 92

Table 62: Savory Snacks Sales Distribution in Hungary – by Markets (Ft Million), 2016 93

Table 63: Key Health & Wellness product attributes driving sales in Hungary (Ft Million) 94

Table 64: Key Health & Wellness consumer benefits driving sales in Hungary (Ft Million) 94

Table 65: Package Material (in Million pack units) 95

Table 66: Pack Type (in Million pack units) 95

Table 67: Closure Type (in Million pack units) 96

Table 68: Primary Outer Type (in Million pack units) 96

Table 69: Exchange Rates: (US$-Ft), 2011-2021 97

Table 70: GDP Per Capita (Ft) 97

Table 71: Population 97

Table 72: Consumer Price Index 97

Table 73: Age Profile (Millions of Persons) 98

Figures

List of Figures

Figure 1: Hungary compared to the other top four countries in Eastern Europe – market size, growth, and competitive landscape 6

Figure 2: Market size analysis by value and volume, Savory Snacks sector, 2011-2021 7

Figure 3: Per capita consumption in Hungary compared to global and Eastern European average, 2011-2021 8

Figure 4: Degree of trading up/down in the HungarianSavory Snacks sector, 2015-2016 9

Figure 5: Value and volume growth analysis by markets, 2016-2021 10

Figure 6: Value and volume growth analysis, Ethnic/Traditional Snacks market, 2011-2021 13

Figure 7: Value and volume growth analysis, Meat Snacks market, 2011-2021 14

Figure 8: Value and volume growth analysis, Nuts and Seedsmarket, 2011-2021 15

Figure 9: Value and volume growth analysis, Popcorn market, 2011-2021 17

Figure 10: Value and volume growth analysis, Potato Chips market, 2011-2021 19

Figure 11: Value and volume growth analysis, Pretzels market, 2011-2021 20

Figure 12: Value and volume growth analysis, Processed Snacks market, 2011-2021 21

Figure 13: Distribution channel share, Savory Snacks, 2011-2016 24

Figure 14: Distribution channel share, Ethnic/Traditional Snacks market, 2011-2016 25

Figure 15: Distribution channel share, Meat Snacks market, 2011-2016 26

Figure 16: Distribution channel share, Nuts and Seeds market, 2011-2016 27

Figure 17: Distribution channel share, Popcorn market, 2011-2016 28

Figure 18: Distribution channel share, Potato Chips market, 2011-2016 29

Figure 19: Distribution channel share, Pretzels market, 2011-2016 30

Figure 20: Distribution channel share, Processed Snacks market, 2011-2016 31

Figure 21: Leading brands in the HungarianSavory Snacks sector, value and volume share, 2016 32

Figure 22: Leading brands in the Ethnic/Traditional Snacks market, value and volume share, 2016 34

Figure 23: Leading brands in the Meat Snacks market, value and volume share, 2016 35

Figure 24: Leading brands in the Nuts and Seeds market, value and volume share, 2016 36

Figure 25: Leading brands in the Popcorn market, value and volume share, 2016 37

Figure 26: Leading brands in the Potato Chips market, value and volume share, 2016 38

Figure 27: Leading brands in the Pretzels market, value and volume share, 2016 39

Figure 28: Leading brands in the Processed Snacks market, value and volume share, 2016 40

Figure 29: Private label penetration by markets (value terms), 2016 45

Figure 30: Growth analysis, private label and brands, (2011-2016) 46

Figure 31: Value of Health & Wellness claims by market, US$ million, 2016-2021 47

Figure 32: Value analysis by Health & Wellness product attributes, 2016 48

Figure 33: Volume analysis by Health & Wellness product attributes, 2016 49

Figure 34: Value analysis by Health & Wellness consumer benefits, 2016 50

Figure 35: Volume analysis by Health & Wellness consumer benefits, 2016 51

Figure 36: Leading companies in the Health & Wellness market by value, 2016 – Nuts and Seeds 52

Figure 37: Leading companies in the Health & Wellness market by value, 2016 – Processed Snacks 52

Figure 38: Packaging share and growth analysis by package material, 2011-2021 53

Figure 39: Use of packagematerial by markets (in pack units), 2016 54

Figure 40: Packaging share and growth analysis by packtype, 2011-2021 55

Figure 41: Use of packtype by markets (in pack units), 2016 56

Figure 42: Packaging share and growth analysis by closure type, 2011-2021 57

Figure 43: Use of closure type by markets (in pack units), 2016 58

Figure 44: Packaging share and growth analysis by primary outer type, 2011-2021 59

Figure 45: Use of primary outer type by markets (in pack units), 2016 60

Figure 46: Relative comparison of countries based on PEST analysis 61

Figure 47: Hungary’s GDP per capita, 2011-2016 64

Figure 48: Population growth in Hungary, 2011-2016 65

Figure 49: Consumer Price Index, Hungary, 2010-2016 66

Figure 50: Age Profile, Hungary, 2016 67

Figure 51: Consumption of Savory Snacks by gender, Hungary, 2016 68

Figure 52: Consumption of Savory Snacks by age, Hungary, 2016 69

Figure 53: Consumption of Savory Snacksby education, Hungary, 2016 70

Figure 54: Consumption of Savory Snacks by degree of urbanization, Hungary, 2016 71

Figure 55: About GlobalData 99

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