Country Profile: Savory Snacks Sector in Norway

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Published: November 30, 2017 Report Code: CS4202MF-ST

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Increasing disposable income, supported by falling unemployment levels, and growing hectic lifestyles are the factors driving the Norwegian Savory Snacks sector. Of the seven markets, Potato Chips was the largest market in both value and volume terms, while Nuts and Seeds market is expected to register fastest value growth during 2016-2021. The top five brands in the Norwegian Savory Snacks sector accounted for 50.2% volume share. Hypermarkets & Supermarkets accounted for the leading share in the distribution of Savory Snacks. Flexible Packaging is the most commonly used packaging material in the sector. Maarud, Kims and Polly are the leading brands in the Norwegian Savory Snacks sector.

GlobalData’s Country Profile report on the Savory Snacks sector in Norway provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.

What else is contained?
– Market data: Overall market value and volume data with growth analysis for 2011-2021. The overall market value and volume included in the report is split on the basis of On-trade and Off-trade
– Category coverage: Value and growth analysis for Ethnic/Traditional Snacks, Meat Snacks, Nuts and Seeds, Popcorn, Potato Chips, Pretzels, and Processed Snacks with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
– Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
– Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
– Packaging data: consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, Rigid Metal and others; pack type data for: Carton, Bag/Sachet, Tub, Bottle, Jar and Stand Up Pouch.

Scope

– The Norwegian Savory Snacks sector and is expected to grow at a CAGR of 4.5% during 2016-2021.

– Per capita consumption stood at 3.42kg, in 2016.

– Potato Chips was the largest market in value terms.

– Nuts and Seeds market is expected to register fastest value growth.

– Hypermarkets & Supermarkets was the leading distribution channel in the Norwegian Savory Snacks sector.

– Maarud was the leading brand in the sector.

– Flexible Packaging was the most commonly used package material in the Norwegian Savory Snacks sector.

– Consumption of Savory Snacks is marginally high among the males compared to females.

Reasons to Buy

– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

– Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

– Manufacturers can identify the opportunities to position products with H&W attributes/benefits

– Access the key and most influential consumer trends driving Savory Snacks products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

– The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector

– Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.

Brynild Gruppen AS
Eldorado S.A.
Orkla Group
Estrella Maarud Holding AS
Intersnack Group GmbH & Co. KG
Tyrrells Potato Crisps Ltd
PepsiCo
Sørlandschips AS
Rieber & Søn Asa
The Kellogg Company
The Procter & Gamble Company
Paulig Group

Table of Contents

1. Report Scope 1

2. Executive summary 3

3. Norway in the global and regional context 5

3.1. Norway’s share in the Global and Western European Savory Snacks sector 5

3.2. Norway compared to other leading countries in Western Europe 6

4. Market size analysis – Savory Snacks sector 7

4.1. Value and volume analysis – Savory Snacks sector in Norway 7

4.2. Per capita consumption – Norway compared to Western Europe and globally 8

4.3. Extent to which consumers are trading up/down 9

4.4. Value and volume analysis of markets in the Savory Snacks sector 10

4.5. Growth analysis by markets 11

5. Market and category analysis 12

5.1. Per capita consumption analysis by markets 12

5.2. Market analysis: Ethnic/Traditional Snacks 13

5.3. Market analysis: Meat Snacks 14

5.4. Market analysis: Nuts and Seeds 15

5.5. Market analysis: Popcorn 17

5.6. Market analysis: Potato Chips 19

5.7. Market analysis: Pretzels 20

5.8. Market analysis: Processed Snacks 21

6. Distribution analysis 23

6.1. Distribution channel share analysis: Savory Snacks 23

6.2. Distribution channel share analysis: Ethnic/Traditional Snacks 24

6.3. Distribution channel share analysis: Meat Snacks 25

6.4. Distribution channel share analysis: Nuts and Seeds 26

6.5. Distribution channel share analysis: Popcorn 27

6.6. Distribution channel share analysis: Potato Chips 28

6.7. Distribution channel share analysis: Pretzels 29

6.8. Distribution channel share analysis: Processed Snacks 30

7. Competitive landscape 31

7.1. Brand share analysis by sector 31

7.2. Brand share analysis by markets 33

7.3. Brand share analysis by category 38

7.3.1. Nuts and Seeds 38

7.3.2. Popcorn 39

7.3.3. Processed Snacks 40

7.4. Private label share analysis 42

8. Health & Wellness analysis 44

8.1. Market size analysis by Health & Wellness claims 44

8.2. Market share analysis – Health & Wellness product attributes 45

8.3. Market size analysis – Health & Wellness consumer benefits 47

9. Packaging analysis 49

9.1. Packaging share and growth analysis by package material 49

9.2. Packaging share analysis by package material 50

9.3. Packaging share and growth analysis by pack type 51

9.4. Packaging share analysis by pack type 52

9.5. Packaging share and growth analysis by closure type 53

9.6. Packaging share analysis by closure type 54

9.7. Packaging share and growth analysis by primary outer type 55

9.8. Packaging share analysis by primary outer type 56

10. Macroeconomic analysis 57

10.1. GDP per Capita 60

10.2. Population and population growth 61

10.3. Consumer Price Index 62

10.4. Population breakdown by age 63

11. Consumergraphics 64

11.1. Consumption by Gender 64

11.2. Consumption by Age 65

11.3. Consumption by Education 66

11.4. Consumption by Degree of Urbanization 67

12. Methodology 68

13. Definitions 69

14. Appendix 81

15. About GlobalData 96

16. Disclaimer 97

17. Contact Us 98

Table

List of Tables

Table 1: Volume share of Norway in the global and Western Europe Savory Snacks sector, 2011-2021 5

Table 2: Growth analysis by markets, 2016-2021 11

Table 3: Per capita consumption (by markets) in Norway, Western Europe and Global average, 2016 12

Table 4: Value analysis of Nuts and Seeds market by categories, 2011-2021 16

Table 5: Volume analysis of Nuts and Seeds market by categories, 2011-2021 16

Table 6: Value analysis of Popcorn market by categories, 2011-2021 18

Table 7: Volume analysis of Popcorn market by categories, 2011-2021 18

Table 8: Value analysis of Processed Snacks market by categories, 2011-2021 22

Table 9: Volume analysis of Processed Snacks market by categories, 2011-2021 22

Table 10: Brand Value and Volume – Savory Snacks sector, 2016 32

Table 11: Brand Value and Volume – Nuts and Seeds market, 2016 33

Table 12: Brand Value and Volume – Popcorn market, 2016 34

Table 13: Brand Value and Volume – Potato Chips market, 2016 35

Table 14: Brand Value and Volume – Pretzels market, 2016 36

Table 15: Brand Value and Volume – Processed Snacks market, 2016 37

Table 16: Brand Value and Volume – Peanuts category, 2016 38

Table 17: Brand Value and Volume – Other Nuts and Seeds category, 2016 38

Table 18: Brand Value and Volume – Microwaveable Popcorn category, 2016 39

Table 19: Brand Value and Volume – Ready-to-Eat Popcorn category, 2016 39

Table 20: Brand Value and Volume – Unpopped Corn category, 2016 39

Table 21: Brand Value and Volume – Corn Chips category, 2016 40

Table 22: Brand Value and Volume – Extruded Snacks category, 2016 40

Table 23: Brand Value and Volume – Pork Scratchings category, 2016 40

Table 24: Brand Value and Volume – Tortilla Chips category, 2016 41

Table 25: Consumption of Savory Snacks by gender and markets (Million Kg, 2016) 64

Table 26: Consumption of Savory Snacks by age and markets (Million Kg, 2016) 65

Table 27: Consumption of Savory Snacks by education and markets (Million Kg, 2016) 66

Table 28: Consumption of Savory Snacks by degree of urbanization and markets (Million Kg, 2016) 67

Table 29: Market Definitions 69

Table 30: Category Definitions 70

Table 31: Channel Definitions 71

Table 32: Health & Wellness: Product Attributes-Food Minus 73

Table 33: Health & Wellness: Product Attributes – Free From 74

Table 34: Health & Wellness: Product Attributes – Functional & Fortified 75

Table 35: Health & Wellness: Product Attributes – Naturally Healthy 76

Table 36: Health & Wellness: Product Attributes – Food Intolerance 77

Table 37: Health & Wellness: Consumer Benefits – Health Management 78

Table 38: Health & Wellness: Analysis by Consumer Benefits 79

Table 39: Health & Wellness: Consumer Benefits – Performance 80

Table 40: Market Value for Ethnic/Traditional Snacks (Nkr Million), 2011-2021 81

Table 41: Market Value for Ethnic/Traditional Snacks (US$ Million), 2011-2021 81

Table 42: Market Volume for Ethnic/Traditional Snacks (Million Kg), 2011-2021 81

Table 43: Market Value for Meat Snacks (Nkr Million), 2011-2021 82

Table 44: Market Value for Meat Snacks (US$ Million), 2011-2021 82

Table 45: Market Volume for Meat Snacks (Million Kg), 2011-2021 82

Table 46: Market Value for Nuts and Seeds – by category (Nkr Million), 2011-2021 83

Table 47: Market Value for Nuts and Seeds – by category (US$ Million), 2011-2021 83

Table 48: Market Volume for Nuts and Seeds – by category (Million Kg), 2011-2021 83

Table 49: Market Value for Popcorn – by category (Nkr Million), 2011-2021 84

Table 50: Market Value for Popcorn – by category (US$ Million), 2011-2021 84

Table 51: Market Volume for Popcorn – by category (Million Kg), 2011-2021 85

Table 52: Market Value for Potato Chips (Nkr Million), 2011-2021 85

Table 53: Market Value for Potato Chips (US$ Million), 2011-2021 85

Table 54: Market Volume for Potato Chips (Million Kg), 2011-2021 86

Table 55: Market Value for Pretzels (Nkr Million), 2011-2021 86

Table 56: Market Value for Pretzels (US$ Million), 2011-2021 86

Table 57: Market Volume for Pretzels (Million Kg), 2011-2021 87

Table 58: Market Value for Processed Snacks – by category (Nkr Million), 2011-2021 87

Table 59: Market Value for Processed Snacks – by category (US$ Million), 2011-2021 88

Table 60: Market Volume for Processed Snacks – by category (Million Kg), 2011-2021 88

Table 61: Components of change – by Market, 2015-2016 89

Table 62: Savory Snacks Sales Distribution in Norway – by Markets (Nkr Million), 2016 90

Table 63: Key Health & Wellness product attributes driving sales in Norway (Nkr Million) 91

Table 64: Key Health & Wellness consumer benefits driving sales in Norway (Nkr Million) 91

Table 65: Package Material (in Million pack units) 92

Table 66: Pack Type (in Million pack units) 92

Table 67: Closure Type (in Million pack units) 93

Table 68: Primary Outer Type (in Million pack units) 93

Table 69: Exchange Rates: (US$-Nkr), 2011-2021 94

Table 70: GDP Per Capita (Nkr), 2011-2016 94

Table 71: Population, 2011-2016 94

Table 72: Consumer Price Index, 2011-2016 95

Table 73: Age Profile (in Millions), 2016 95

Figures

List of Figures

Figure 1: Norway compared to the other top four countries in Western Europe – market size, growth, and competitive landscape 6

Figure 2: Market size analysis by value and volume, Savory Snacks sector, 2011-2021 7

Figure 3: Per capita consumption in Norway compared to global and Western European average, 2011-2021 8

Figure 4: Degree of trading up/down in the Norwegian Savory Snacks sector, 2015-2016 9

Figure 5: Value and volume growth analysis by markets, 2016-2021 10

Figure 6: Value and volume growth analysis, Ethnic/Traditional Snacks market, 2011-2021 13

Figure 7: Value and volume growth analysis, Meat Snacks market, 2011-2021 14

Figure 8: Value and volume growth analysis, Nuts and Seeds market, 2011-2021 15

Figure 9: Value and volume growth analysis, Popcorn market, 2011-2021 17

Figure 10: Value and volume growth analysis, Potato Chips market, 2011-2021 19

Figure 11: Value and volume growth analysis, Pretzels market, 2011-2021 20

Figure 12: Value and volume growth analysis, Processed Snacks market, 2011-2021 21

Figure 13: Distribution channel share, Savory Snacks, 2011-2016 23

Figure 14: Distribution channel share, Ethnic/Traditional Snacks market, 2011-2016 24

Figure 15: Distribution channel share, Meat Snacks market, 2011-2016 25

Figure 16: Distribution channel share, Nuts and Seeds market, 2011-2016 26

Figure 17: Distribution channel share, Popcorn market, 2011-2016 27

Figure 18: Distribution channel share, Potato Chips market, 2011-2016 28

Figure 19: Distribution channel share, Pretzels market, 2011-2016 29

Figure 20: Distribution channel share, Processed Snacks market, 2011-2016 30

Figure 21: Leading brands in the Norwegian Savory Snacks sector, value and volume share, 2016 31

Figure 22: Leading brands in the Nuts and Seeds market, value and volume share, 2016 33

Figure 23: Leading brands in the Popcorn market, value and volume share, 2016 34

Figure 24: Leading brands in the Potato Chips market, value and volume share, 2016 35

Figure 25: Leading brands in the Pretzels market, value and volume share, 2016 36

Figure 26: Leading brands in the Processed Snacks market, value and volume share, 2016 37

Figure 27: Private label penetration by markets (value terms), 2016 42

Figure 28: Growth analysis, private label and brands, (2011-2016) 43

Figure 29: Value of Health & Wellness claims by market, US$ million, 2016-2021 44

Figure 30: Value analysis by Health & Wellness product attributes, 2016 45

Figure 31: Volume analysis by Health & Wellness product attributes, 2016 46

Figure 32: Value analysis by Health & Wellness consumer benefits, 2016 47

Figure 33: Volume analysis by Health & Wellness consumer benefits, 2016 48

Figure 34: Packaging share and growth analysis by package material, 2011-2021 49

Figure 35: Use of package material by markets (in pack units), 2016 50

Figure 36: Packaging share and growth analysis by pack type, 2011-2021 51

Figure 37: Use of pack type by markets (in pack units), 2016 52

Figure 38: Packaging share and growth analysis by closure type, 2011-2021 53

Figure 39: Use of closure type by markets (in pack units), 2016 54

Figure 40: Packaging share and growth analysis by primary outer type, 2011-2021 55

Figure 41: Use of primary outer type by markets (in pack units), 2016 56

Figure 42: Relative comparison of countries based on PEST analysis 57

Figure 43: Norway’s GDP per capita, 2011-2016 60

Figure 44: Population growth in Norway, 2011-2016 61

Figure 45: Consumer Price Index, Norway, 2010-2016 62

Figure 46: Age Profile, Norway, 2016 63

Figure 47: Consumption of Savory Snacks by gender, Norway, 2016 64

Figure 48: Consumption of Savory Snacks by age, Norway, 2016 65

Figure 49: Consumption of Savory Snacks by education, Norway, 2016 66

Figure 50: Consumption of Savory Snacks by degree of urbanization, Norway, 2016 67

Figure 51: About GlobalData 96

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