Country Profile: Savory Snacks Sector in Saudi Arabia

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Published: November 30, 2017 Report Code: CS4205MF-ST

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Changing lifestyle, increasing consumer spending and a large base of young population are driving the Saudi Arabian Savory Snack Sector. Of all the markets, Potato Chips is the largest in both value and volume terms, while the Nuts and Seeds market is forecast to register the fastest growth in value terms, during 2016-2021. Hypermarkets & Supermarkets is the leading channel for the distribution of Savory Snacks in the country. Flexible Packaging is the most commonly used package material in the sector and is also forecast to register the fastest growth during 2016-2021. PepsiCo, Dalamaza Food Industries Company, and The Kellogg Company are the leading market players in the Saudi Arabian Savory Snacks sector.

GlobalData’s Country Profile report on the Savory Snacks sector in Saudi Arabia provides insights on high growth markets to target, trends in the usage of package materials, category level distribution channel data and market share of brands.

What else is contained?
– Market data: Overall market value and volume data with growth analysis for 2011-2021
– Market coverage: Value and growth analysis for Ethnic/Traditional Snacks, Meat Snacks, Nuts and Seeds, Popcorn, Potato Chips, Pretzels and Processed Snacks with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
– Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
– Distribution data: Percentage of sales within each market through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
– Packaging data: consumption breakdown for package materials and pack type in each market, in terms of percentage share of number of units sold. Package material data for Flexible Packaging, Paper & Board, Rigid Metal, and Rigid Plastics, and others; pack type data for: Bag/Sachet, Film, Stand Up Pouch, Can, Speciality container, Tray, and Jar.

Scope

– The Savory Snacks sector in Saudi Arabia accounted for 10.6% volume share in the Middle East & African region.

– The Saudi Arabian Savory Snacks sector is forecast to register overall value growth of 48.1% during 2016-2021.

– The Nuts and Seeds market is forecast to register the fastest growth during 2016-2021.

– Hypermarkets & Supermarkets is the leading distribution channel, followed by Convenience Stores.

– Lay’s is the leading value and volume brand in the Saudi Arabian Savory Snacks sector.

– Flexible Packaging is the most commonly used package material in the Saudi Arabian Savory Snacks sector.

Reasons to Buy

– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

– Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

– Manufacturers can identify the opportunities to position products with H&W attributes/benefits

– Access the key and most influential consumer trends driving Savory Snacks products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

– The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector

– Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.

PepsiCo
Dalamaza Food Industries Company
The Kellogg Company
National Biscuits & Confectionery Co Ltd
Lactalis Group
Al Homaizi Food Industries
Best Food Company L.L.C
Gandour India Food Processing Pvt Ltd
Paramount Farms International Llc
The Lorenz Bahlsen Snack-World Gmbh & Co Kg

Table of Contents

Table of Contents

1. Report Scope 1

2. Executive summary 3

3. Saudi Arabia in the global and regional context 2

3.1. Saudi Arabia’s share in the Global and Middle East & African Savory Snacks sector.. 2

3.2. Saudi Arabia compared to other leading countries in Middle East & Africa 3

4. Market size analysis – Savory Snacks sector 4

4.1. Value and volume analysis – Savory Snacks sector in Saudi Arabia 4

4.2. Per capita consumption – Saudi Arabia compared to Middle East & Africa and globally 5

4.3. Value and volume analysis of markets in the Savory Snacks sector 6

4.4. Growth analysis by markets 7

5. Market and category analysis 8

5.1. Per capita consumption analysis by markets 8

5.2. Market analysis: Ethnic/Traditional Snacks 9

5.3. Market analysis: Meat Snacks 10

5.4. Market analysis: Nuts and Seeds 11

5.5. Market analysis: Popcorn 13

5.6. Market analysis: Potato Chips 15

5.7. Market analysis: Pretzels 16

5.8. Market analysis: Processed Snacks 17

6. Distribution analysis 19

6.1. Distribution channel share analysis: Savory Snacks 19

6.2. Distribution channel share analysis: Ethnic/Traditional Snacks 20

6.3. Distribution channel share analysis: Meat Snacks 21

6.4. Distribution channel share analysis: Nuts and Seeds 22

6.5. Distribution channel share analysis: Popcorn 23

6.6. Distribution channel share analysis: Potato Chips 24

6.7. Distribution channel share analysis: Pretzels 25

6.8. Distribution channel share analysis: Processed Snacks 26

7. Competitive landscape 27

7.1. Brand share analysis by sector 27

7.2. Brand share analysis by markets 29

7.3. Brand share analysis by category 34

7.3.1. Nuts and Seeds 34

7.3.2. Popcorn 35

7.3.3. Processed Snacks 36

7.4. Private label share analysis 37

8. Health & Wellness analysis 39

8.1. Market size analysis by Health & Wellness claims 39

8.2. Market share analysis – Health & Wellness product attributes 40

8.3. Market size analysis – Health & Wellness consumer benefits 42

9. Packaging analysis 44

9.1. Packaging share and growth analysis by package material 44

9.2. Packaging share analysis by package material 45

9.3. Packaging share and growth analysis by pack type 46

9.4. Packaging share analysis by pack type 47

9.5. Packaging share and growth analysis by closure type 48

9.6. Packaging share analysis by closure type 49

9.7. Packaging share and growth analysis by primary outer type 50

9.8. Packaging share analysis by primary outer type 51

10. Macroeconomic analysis 52

10.1. GDP per Capita 55

10.2. Population and population growth 56

10.3. Consumer Price Index 57

10.4. Population breakdown by age 58

11. Consumergraphics 59

11.1. Consumption by Gender 59

11.2. Consumption by Age 60

11.3. Consumption by Education 61

11.4. Consumption by Degree of Urbanization 62

12. Methodology 63

13. Definitions 64

14. Appendix 75

15. About GlobalData 87

16. Disclaimer 88

17. Contact Us 89

Table

List of Tables

Table 1: Volume share of Saudi Arabia in the global and Middle East & Africa Savory Snacks sector, 2011-2021 2

Table 2: Growth analysis by markets, 2016-2021 7

Table 3: Per capita consumption (by markets) in Saudi Arabia, Middle East & Africa and Global average, 2016 8

Table 4: Value analysis of Nuts and Seeds market categories, 2011-2021 12

Table 5: Volume analysis of Nuts and Seeds market by categories, 2011-2021 12

Table 6: Value analysis of Popcorn market by categories, 2011-2021 14

Table 7: Volume analysis of Popcorn market by categories, 2011-2021 14

Table 8: Value analysis of Processed Snacks market by categories, 2011-2021 18

Table 9: Volume analysis of Processed Snacks market by categories, 2011-2021 18

Table 10: Brand Value and Volume – Savory Snacks sector, 2016 28

Table 11: Brand Value and Volume – Nuts and Seeds market, 2016 29

Table 12: Brand Value and Volume – Popcorn market, 2016 30

Table 13: Brand Value and Volume – Potato Chips market, 2016 31

Table 14: Brand Value and Volume – Pretzels market, 2016 32

Table 15: Brand Value and Volume – Processed Snacks market, 2016 33

Table 16: Brand Value and Volume – Peanuts category 34

Table 17: Brand Value and Volume – Other Nuts and Seeds category 34

Table 18: Brand Value and Volume – Microwaveable Popcorn category 35

Table 19: Brand Value and Volume – Ready-to-Eat Popcorn category, 2016 35

Table 20: Brand Value and Volume – Unpopped Corn category, 2016 35

Table 21: Brand Value and Volume – Corn Chips category, 2016 36

Table 22: Brand Value and Volume – Extruded Snacks category, 2016 36

Table 23: Brand Value and Volume – Tortilla Chips category, 2016 36

Table 24: Consumption of Savory Snacks by gender and markets (Million Kg, 2016) 59

Table 25: Consumption of Savory Snacks by age and markets (Million Kg, 2016) 60

Table 26: Consumption of Savory Snacks by education and markets (Million Kg, 2016) 61

Table 27: Consumption of Savory Snacks by degree of urbanization and markets (Thousand Kg, 2016) 62

Table 28: Market Definitions 64

Table 29: Category Definitions 65

Table 30: Channel Definitions 66

Table 31: Health & Wellness: Product Attributes-Food Minus 67

Table 32: Health & Wellness: Product Attributes – Free From 68

Table 33: Health & Wellness: Product Attributes – Functional & Fortified 69

Table 34: Health & Wellness: Product Attributes – Naturally Healthy 70

Table 35: Health & Wellness: Product Attributes – Food Intolerance 71

Table 36: Health & Wellness: Consumer Benefits – Health Management 72

Table 37: Health & Wellness: Analysis by Consumer Benefits 73

Table 38: Health & Wellness: Consumer Benefits – Performance 74

Table 39: Market Value for Ethnic/Traditional Snacks (SR Million), 2011-2021 75

Table 40: Market Value for Ethnic/Traditional Snacks (US$ Million), 2011-2021 75

Table 41: Market Volume for Ethnic/Traditional Snacks (Million Kg), 2011-2021 75

Table 42: Market Value for Meat Snacks (SR Million), 2011-2021 76

Table 43: Market Value for Meat Snacks (US$ Million), 2011-2021 76

Table 44: Market Volume for Meat Snacks (Million Kg), 2011-2021 76

Table 45: Market Value for Nuts and Seeds – by category (SR Million), 2011-2021 77

Table 46: Market Value for Nuts and Seeds – by category (US$ Million), 2011-2021 77

Table 47: Market Volume for Nuts and Seeds – by category (Million Kg), 2011-2021 77

Table 48: Market Value for Popcorn – by category (SR Million), 2011-2021 78

Table 49: Market Value for Popcorn – by category (US$ Million), 2011-2021 78

Table 50: Market Volume for Popcorn – by category (Million Kg), 2011-2021 79

Table 51: Market Value for Potato Chips (SR Million), 2011-2021 79

Table 52: Market Value for Potato Chips (US$ Million), 2011-2021 79

Table 53: Market Volume for Potato Chips (Million Kg), 2011-2021 80

Table 54: Market Value for Pretzels (SR Million), 2011-2021 80

Table 55: Market Value for Pretzels (US$ Million), 2011-2021 80

Table 56: Market Volume for Pretzels (Million Kg), 2011-2021 80

Table 57: Market Value for Processed Snacks – by category (SR Million), 2011-2021 81

Table 58: Market Value for Processed Snacks – by category (US$ Million), 2011-2021 81

Table 59: Market Volume for Processed Snacks – by category (Million Kg), 2011-2021 82

Table 60: Savory Snacks Sales Distribution in Saudi Arabia – by Markets (SR Million), 2016 82

Table 61: Key Health & Wellness product attributes driving sales in Saudi Arabia (SR Million) 83

Table 62: Key Health & Wellness consumer benefits driving sales in Saudi Arabia (SR Million) 83

Table 63: Package Material (in Million pack units) 83

Table 64: Pack Type (in Million pack units) 84

Table 65: Closure Type (in Million pack units) 84

Table 66: Primary Outer Type (in Million pack units) 84

Table 67: Exchange Rates: (US$-SR), 2011-2021 85

Table 68: GDP Per Capita (SR), 2011-2016 85

Table 69: Population, 2011-2016 85

Table 70: Consumer Price Index, 2011-2016 86

Table 71: Age Profile (in Millions), 2016 86

Figures

List of Figures

Figure 1: Saudi Arabia compared to the other top four countries in Middle East & Africa – market size, growth, and competitive landscape 3

Figure 2: Market size analysis by value and volume, Savory Snacks sector, 2011-2021 4

Figure 3: Per capita consumption in Saudi Arabia compared to global and Middle East & African average, 2011-2021 5

Figure 4: Value and volume growth analysis by markets, 2016-2021 6

Figure 5: Value and volume growth analysis, Ethnic/Traditional Snacks market, 2011-2021 9

Figure 6: Value and volume growth analysis, Meat Snacks market, 2011-2021 10

Figure 7: Value and volume growth analysis, Nuts and Seeds market, 2011-2021 11

Figure 8: Value and volume growth analysis, Popcorn market, 2011-2021 13

Figure 9: Value and volume growth analysis, Potato Chips market, 2011-2021 15

Figure 10: Value and volume growth analysis, Pretzels market, 2011-2021 16

Figure 11: Value and volume growth analysis, Processed Snacks market, 2011-2021 17

Figure 12: Distribution channel share, Savory Snacks, 2011-2016 19

Figure 13: Distribution channel share, Ethnic/Traditional Snacks market, 2011-2016 20

Figure 14: Distribution channel share, Meat Snacks market, 2011-2016 21

Figure 15: Distribution channel share, Nuts and Seeds market, 2011-2016 22

Figure 16: Distribution channel share, Popcorn market, 2011-2016 23

Figure 17: Distribution channel share, Potato Chips market, 2011-2016 24

Figure 18: Distribution channel share, Pretzels market, 2011-2016 25

Figure 19: Distribution channel share, Processed Snacks market, 2011-2016 26

Figure 20: Leading brands in the Saudi Arabian Savory Snacks sector, value and volume share, 2016 27

Figure 21: Leading brands in the Nuts and Seeds market, value and volume share, 2016 29

Figure 22: Leading brands in the Popcorn market, value and volume share, 2016 30

Figure 23: Leading brands in the Potato Chips market, value and volume share, 2016 31

Figure 24: Leading brands in the Pretzels market, value and volume share, 2016 32

Figure 25: Leading brands in the Processed Snacks market, value and volume share, 2016 33

Figure 26: Private label penetration by markets (value terms), 2016 37

Figure 27: Growth analysis, private label and brands, (2011-2016) 38

Figure 28: Value of Health & Wellness claims by market, US$ million, 2016-2021 39

Figure 29: Value analysis by Health & Wellness product attributes, 2016 40

Figure 30: Volume analysis by Health & Wellness product attributes, 2016 41

Figure 31: Value analysis by Health & Wellness consumer benefits, 2016 42

Figure 32: Volume analysis by Health & Wellness consumer benefits, 2016 43

Figure 33: Packaging share and growth analysis by package material, 2011-2021 44

Figure 34: Use of package material by markets (in pack units), 2016 45

Figure 35: Packaging share and growth analysis by pack type, 2011-2021 46

Figure 36: Use of pack type by markets (in pack units), 2016 47

Figure 37: Packaging share and growth analysis by closure type, 2011-2021 48

Figure 38: Use of closure type by markets (in pack units), 2016 49

Figure 39: Packaging share and growth analysis by primary outer type, 2011-2021 50

Figure 40: Use of primary outer type by markets (in pack units), 2016 51

Figure 41: Relative comparison of countries based on PEST analysis 52

Figure 42: Saudi Arabia’s GDP per capita, 2011-2016 55

Figure 43: Population growth in Saudi Arabia, 2011-2016 56

Figure 44: Consumer Price Index, Saudi Arabia, 2010-2016 57

Figure 45: Age Profile, Saudi Arabia, 2016 58

Figure 46: Consumption of Savory Snacks by gender, Saudi Arabia, 2016 59

Figure 47: Consumption of Savory Snacks by age, Saudi Arabia, 2016 60

Figure 48: Consumption of Savory Snacks by education, Saudi Arabia, 2016 61

Figure 49: Consumption of Savory Snacks by degree of urbanization, Saudi Arabia, 2016 62

Figure 50: About GlobalData 87

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