Country Profile: Seasonings, Dressings & Sauces sector in New Zealand

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Published: May 31, 2017 Report Code: CS4151MF-ST

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In the Seasonings, Dressings & Sauces sector, New Zealand is forecast to register the second highest value growth in the Asia-Pacific region. The sector is led by the Dressings market in both value and volume terms while Chutneys & Relishes market is forecast to register the fastest growth during 2016-2021. Hypermarkets & Supermarkets is the largest distribution channel in the country. Goodman Fielder is the leading brand in the sector in value terms while the Kraft Heinz Company leads in volume terms. Glass is the most commonly used packaging material while Rigid Metal is forecast to register the fastest growth.

GlobalData’s Country Profile report on the Seasonings, Dressings & Sauces sector in the New Zealand provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?
– Market data: Overall market value and volume data with growth analysis for 2011-2021
– Category coverage: Value and growth analysis for Bouillons & Stocks, Chutneys & Relishes, Condiment Sauces, Dips, Dressings, Dry Cooking Sauces, Herbs, Spices & Seasonings, Tomato Pastes and Purées, and, Wet Cooking Sauces with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
– Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
– Distribution data: Percentage of sales within each market through distribution channels such as Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
– Packaging data: consumption breakdown for packaging materials and containers in each market, in terms of percentage share of number of units sold. Packaging material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; container data for: Jar, Bottle, Bag/Sachet, Tub, Box, Pouch, and Tube.

Scope

– The Seasonings, Dressings & Sauces sector in the New Zealand is forecast to grow at 7.3% CAGR in value terms during 2016-2021

– Per capita consumption of Dressings in the New Zealand is noticeably high when compared to global and regional levels

– Hypermarkets & Supermarkets is the largest distribution channel, followed by Convenience Stores and, Food & Drinks Specialists

– Eta is the leading brand in the New Zealand Seasonings, Dressings & Sauces sector in value terms

– Glass is the most commonly used packaging material in the Dutch Seasonings, Dressings & Sauces sector

Reasons to Buy

– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

– Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

– Manufacturers can identify the opportunities to position products with H&W attributes/benefits

– Access the key and most influential consumer trends driving Seasonings, Dressings & Sauces products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

– The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector

– Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.

Goodman Fielder
The Kraft Heinz Company
Mars Incorporated
Unilever Plc
Delmaine Fine Foods
Simplot Australia Pty Ltd
Select Food Products Ltd
Orgran
Gerenal Mills
Cerebros Pacific Limited
Hansell Food Group Ltd
Cotterill & Rouse
Kan Tong
Mccormick & Company Inc
Kikkoman Corporation
Edmonds

Table of Contents

Table of Contents

1. Report Scope 1

2. Executive summary 3

3. New Zealand in the global and regional context 5

3.1. New Zealand’s market share in the Global and Asia-Pacific Seasonings, Dressings & Sauces sector 5

3.2. New Zealand compared to other leading countries in the Asia-Pacific region 6

4. Market size analysis – Seasonings, Dressings & Sauces Sector 7

4.1. Value and volume analysis – Seasonings, Dressings & Sauces sector in New Zealand 7

4.2. Per capita consumption analysis -New Zealand compared to the global and Asia-Pacific region 8

4.3. Extent to which consumers are trading up/down in the New Zealand’s Seasonings, Dressings & Sauces sector 9

4.4. Value and volume analysis of markets in the Seasonings, Dressings & Sauces sector 10

4.5. Growth analysis by markets 11

5. Market and category analysis 12

5.1. Per capita consumption analysis by markets 12

5.2. Market analysis: Bouillons & Stocks 13

5.3. Market analysis: Chutneys & Relishes 15

5.4. Market analysis: Condiment Sauces 17

5.5. Market analysis: Dips 20

5.6. Market analysis: Dressings 22

5.7. Market analysis: Dry Cooking Sauces 25

5.8. Market analysis: Herbs, Spices & Seasonings 27

5.9. Market analysis: Tomato Pastes and Purées 30

5.10. Market analysis: Wet Cooking Sauces 31

6. Distribution analysis 34

6.1. Distribution channel share analysis: Seasonings, Dressings & Sauces 34

6.2. Distribution channel share analysis: Bouillons & Stocks 35

6.3. Distribution channel share analysis: Chutneys & Relishes 36

6.4. Distribution channel share analysis: Condiment Sauces 37

6.5. Distribution channel share analysis: Dips 38

6.6. Distribution channel share analysis: Dressings 39

6.7. Distribution channel share analysis: Dry Cooking Sauces 40

6.8. Distribution channel share analysis: Herbs, Spices & Seasonings 41

6.9. Distribution channel share analysis: Tomato Pastes and Purées 42

6.10. Distribution channel share analysis: Wet Cooking Sauces 43

7. Competitive landscape 44

7.1. Brand share analysis by sector 44

7.2. Brand share analysis by markets 48

7.3. Brand share analysis by category 59

7.3.1. Bouillons & Stocks 59

7.3.2. Chutneys & Relishes 60

7.3.3. Condiment Sauces 62

7.3.4. Dips 66

7.3.5. Dressings 68

7.3.6. Dry Cooking Sauces 70

7.3.7. Herbs, Spices & Seasonings 71

7.3.8. Wet Cooking Sauces 73

7.4. Private label share analysis 75

8. Health & Wellness analysis 77

8.1. Market size analysis by Health & Wellness claims 77

8.2. Market share analysis – Health & Wellness product attributes 78

8.3. Market size analysis – Health & Wellness consumer benefits 80

8.4. Leading companies in the New Zealand’s Health & Wellness market 82

9. Packaging analysis 84

9.1. Packaging share and growth analysis by packaging material in the Seasonings, Dressings & Sauces sector 84

9.2. Packaging share analysis by packaging material in Seasonings, Dressings & Sauces markets 85

9.3. Packaging share and growth analysis by container type in the Seasonings, Dressings & Sauces sector 86

9.4. Packaging share analysis by container type in Seasonings, Dressings & Sauces markets 87

9.5. Packaging share and growth analysis by closure type in the Seasonings, Dressings & Sauces sector 88

9.6. Packaging share analysis by closure type in Seasonings, Dressings & Sauces markets 89

9.7. Packaging share and growth analysis by outer type in the Seasonings, Dressings & Sauces sector 90

9.8. Packaging share analysis by outer type in Seasonings, Dressings & Sauces market 91

10. Macroeconomic analysis 92

10.1. GDP per Capita 95

10.2. Population and population growth 96

10.3. Consumer Price Index 97

10.4. Population breakdown by age 98

11. Methodology 99

12. Definitions 100

13. Appendix 114

14. About GlobalData 138

15. Disclaimer 139

16. Contact Us 140

Table

List of Tables

Table 1: Volume share of New Zealand in the global and Asia-Pacific Seasonings, Dressings & Sauces sector, 2011-2021 5

Table 2: Growth analysis by markets, 2016-2021 11

Table 3: Value analysis of Bouillons & Stocks market by categories, 2011-2021 14

Table 4: Volume analysis of Bouillons & Stocks market by categories, 2011-2021 14

Table 5: Value analysis of Chutneys & Relishes market by categories, 2011-2021 16

Table 6: Volume analysis of Chutneys & Relishes market by categories, 2011-2021 16

Table 7: Value analysis by of Condiment Sauces market categories, 2011-2021 18

Table 8: Volume analysis of Condiment Sauces market by categories, 2011-2021 19

Table 9: Value analysis of Dips market by categories, 2011-2021 21

Table 10: Volume analysis of Dips market by categories, 2011-2021 21

Table 11: Value analysis of Dressings market by categories, 2011-2021 23

Table 12: Volume analysis of Dressings market by categories, 2011-2021 24

Table 13: Value analysis of Dry Cooking Sauces market by categories, 2011-2021 26

Table 14: Volume analysis of Dry Cooking Sauces market by categories, 2011-2021 26

Table 15: Value analysis of Herbs, Spices & Seasonings market by categories, 2011-2021 28

Table 16: Volume analysis of Herbs, Spices & Seasonings market by categories, 2011-2021 29

Table 17: Value analysis of Wet Cooking Sauces market by categories, 2011-2021 32

Table 18: Volume analysis of Wet Cooking Sauces market by categories, 2011-2021 33

Table 19: Brand Value and Volume- Seasonings, Dressings & Sauces sector 45

Table 20: Brand Value and Volume- Bouillons & Stocks market 48

Table 21: Brand Value and Volume- Chutneys & Relishes market 49

Table 22: Brand Value and Volume- Condiment Sauces market 50

Table 23: Brand Value and Volume- Dips market 52

Table 24: Brand Value and Volume-Dressings market 53

Table 25: Brand Value and Volume- Dry Cooking Sauces market 55

Table 26: Brand Value and Volume- Herbs, Spices & Seasonings market 56

Table 27: Brand Value and Volume- Tomato Pastes and Purées market 57

Table 28: Brand Value and Volume- Wet Cooking Sauces market 58

Table 29: Brand Value and Volume- Gravy Makers (Non-Gravy Granules) category 59

Table 30: Brand Value and Volume- Liquid Stocks category 59

Table 31: Brand Value and Volume- Stock Cubes category 59

Table 32: Brand Value and Volume- Chutney category 60

Table 33: Brand Value and Volume- Relish category 60

Table 34: Brand Value and Volume- Sweet Pickle category 61

Table 35: Brand Value and Volume- Barbecue Sauces category 62

Table 36: Brand Value and Volume- Brown Sauce category 62

Table 37: Brand Value and Volume- Chilli/Hot Sauce category 62

Table 38: Brand Value and Volume- Cocktail Sauces category 63

Table 39: Brand Value and Volume- Fish Sauces category 63

Table 40: Brand Value and Volume- Horseradish Sauces category 63

Table 41: Brand Value and Volume- Mustards category 63

Table 42: Brand Value and Volume- National Specialties category 64

Table 43: Brand Value and Volume- Oyster Sauces category 65

Table 44: Brand Value and Volume- Soy-Based Sauce category 65

Table 45: Brand Value and Volume- Tomato Ketchup category 65

Table 46: Brand Value and Volume- Other Condiment Sauces category 65

Table 47: Brand Value and Volume- Cream and Cream-Style Dips category 66

Table 48: Brand Value and Volume- Oil-Based Dips category 66

Table 49: Brand Value and Volume- Tomato-Based Dips category 66

Table 50: Brand Value and Volume- Other Dips category 67

Table 51: Brand Value and Volume- Cream and Cream-Style Dressings category 68

Table 52: Brand Value and Volume- Mayonnaise category 68

Table 53: Brand Value and Volume- Tomato-Based category 68

Table 54: Brand Value and Volume- Vinaigrette category 69

Table 55: Brand Value and Volume- Other Dressings category 69

Table 56: Brand Value and Volume- Dry Sauce Mixes category 70

Table 57: Brand Value and Volume- Instant Gravy category 70

Table 58: Brand Value and Volume- Dried Herbs category 71

Table 59: Brand Value and Volume- Pepper category 71

Table 60: Brand Value and Volume- Salt category 71

Table 61: Brand Value and Volume- Salt Substitutes category 71

Table 62: Brand Value and Volume- Single & Other Spices category 72

Table 63: Brand Value and Volume- Spice Mixes category 72

Table 64: Brand Value and Volume- Indian Sauces category 73

Table 65: Brand Value and Volume- Marinades category 73

Table 66: Brand Value and Volume- Mexican Sauces category 73

Table 67: Brand Value and Volume- Oriental Sauces category 73

Table 68: Brand Value and Volume- Pasta Sauces category 74

Table 69: Brand Value and Volume- Other Wet Cooking Sauces category 74

Table 70: Market Definitions 100

Table 71: Category Definitions 101

Table 72: Category Definitions 102

Table 73: Category Definitions 103

Table 74: Category Definitions 104

Table 75: Channel Definitions 105

Table 76: Health & Wellness: Product Attributes-Food Minus 106

Table 77: Health & Wellness: Product Attributes-Free From 107

Table 78: Health & Wellness: Product Attributes-Functional & Fortified 108

Table 79: Health & Wellness: Product Attributes-Naturally Healthy 109

Table 80: Health & Wellness: Product Attributes-Food Intolerance 110

Table 81: Health & Wellness: Consumer Benefits-Health Management 111

Table 82: Health & Wellness: Analysis by Consumer Benefits 112

Table 83: Health & Wellness: Consumer Benefits-Performance 113

Table 84: Market Value for Bouillons & Stocks- by category (NZ$ Million), 2011-2021 114

Table 85: Market Value for Chutneys & Relishes- by category (NZ$ Million), 2011-2021 114

Table 86: Market Value for Condiment Sauces- by category (NZ$ Million), 2011-2021 115

Table 87: Market Value for Dips – by category (NZ$ Million), 2011-2021 116

Table 88: Market Value for Dressings – by category (NZ$ Million), 2011-2021 117

Table 89: Market Value for Dry Cooking Sauces- by category (NZ$ Million), 2011-2021 117

Table 90: Market Value for Herbs, Spices & Seasonings- by category (NZ$ Million), 2011-2021 118

Table 91: Market Value for Tomato Pastes and Purées- by category (NZ$ Million), 2011-2021 118

Table 92: Market Value for Wet Cooking Sauces- by category (NZ$ Million), 2011-2021 119

Table 93: Market Value for Bouillons & Stocks- by category (US$ Million), 2011-2021 119

Table 94: Market Value for Chutneys & Relishes- by category (US$ Million), 2011-2021 120

Table 95: Market Value for Condiment Sauces- by category (US$ Million), 2011-2021 121

Table 96: Market Value for Dips – by category (US$ Million), 2011-2021 122

Table 97: Market Value for Dressings – by category (US$ Million), 2011-2021 122

Table 98: Market Value for Dry Cooking Sauces- by category (US$ Million), 2011-2021 123

Table 99: Market Value for Herbs, Spices & Seasonings- by category (US$ Million), 2011-2021 123

Table 100: Market Value for Tomato Pastes and Purées- by category (US$ Million), 2011-2021 124

Table 101: Market Value for Wet Cooking Sauces- by category (US$ Million), 2011-2021 124

Table 102: Market Value for Bouillons & Stocks- by category (Kg Million), 2011-2021 125

Table 103: Market Value for Chutneys & Relishes- by category (Kg Million), 2011-2021 125

Table 104: Market Value for Condiment Sauces- by category (Kg Million), 2011-2021 126

Table 105: Market Value for Dips – by category (Kg Million), 2011-2021 127

Table 106: Market Value for Dressings – by category (Kg Million), 2011-2021 127

Table 107: Market Value for Dry Cooking Sauces- by category (Kg Million), 2011-2021 128

Table 108: Market Value for Herbs, Spices & Seasonings- by category (Kg Million), 2011-2021 128

Table 109: Market Value for Tomato Pastes and Purées- by category (Kg Million), 2011-2021 129

Table 110: Market Value for Wet Cooking Sauces- by category (Kg Million), 2011-2021 129

Table 111: Components of change- by Market 130

Table 112: Seasonings, Dressings & Sauces Sales Distribution in New Zealand- by Markets (NZ$ Million), 2016 131

Table 113: Key Health & Wellness product attributes driving sales in New Zealand (NZ$ Million) 132

Table 114: Key Health & Wellness consumer benefits driving sales in New Zealand (NZ$ Million) 132

Table 115: Packaging Material (in Million pack units) 133

Table 116: Container Type (in Million pack units) 134

Table 117: Closure Type (in Million pack units) 135

Table 118: Outer Type (in Million pack units) 136

Table 119: Exchange Rates: (US$-NZ$), 2011-2021 136

Table 120: GDP Per Capita (NZ$) 136

Table 121: Population 137

Table 122: Consumer Price Index 137

Table 123: Age Profile (Millions of Persons) 137

Figures

List of Figures

Figure 1: New Zealand compared other top four countries – market size, growth and competitive landscape 6

Figure 2: Market size analysis by value and volume, Seasonings, Dressings & Sauces sector, 2011-2021 7

Figure 3: Per capita consumption of Seasonings, Dressings & Sauces in New Zealand compared to global and Asia-Pacific average, 2011-2021 8

Figure 4: Degree of trading up/down in the New Zealand’s Seasonings, Dressings & Sauces sector, 2015-2016 9

Figure 5: Value and volume growth analysis by markets, 2016-2021 10

Figure 6: Per capita consumption (by markets) in New Zealand compared to global and Asia-Pacific average, 2016 12

Figure 7: Growth analysis by value and volume in the Bouillons & Stocks market, 2011-2021 13

Figure 8: Value and volume growth analysis, Chutneys & Relishes market, 2011-2021 15

Figure 9: Value and volume growth analysis, Condiment Sauces market, 2011-2021 17

Figure 10: Value and volume growth analysis, Dips market, 2011-2021 20

Figure 11: Value and volume growth analysis, Dressings market, 2011-2021 22

Figure 12: Value and volume growth analysis, Dry Cooking Sauces market, 2011-2021 25

Figure 13: Value and volume growth analysis, Herbs, Spices & Seasonings market, 2011-2021 27

Figure 14: Value and volume growth analysis, Tomato Pastes and Purées market, 2011-2021 30

Figure 15: Value and volume growth analysis, Wet Cooking Sauces market, 2011-2021 31

Figure 16: Distribution channel share, Seasonings, Dressings & Sauces, 2011-2016 34

Figure 17: Distribution channel share, Bouillons & Stocks market, 2011-2016 35

Figure 18: Distribution channel share, Chutneys & Relishes market, 2011-2016 36

Figure 19: Distribution channel share, Condiment Sauces market, 2011-2016 37

Figure 20: Distribution channel share, Dips market, 2011-2016 38

Figure 21: Distribution channel share, Dressings market, 2011-2016 39

Figure 22: Distribution channel share, Dry Cooking Sauces market, 2011-2016 40

Figure 23: Distribution channel share, Herbs, Spices & Seasonings market, 2011-2016 41

Figure 24: Distribution channel share, Tomato Pastes and Purées market, 2011-2016 42

Figure 25: Distribution channel share, Wet Cooking Sauces market, 2011-2016 43

Figure 26: Leading brands in the New Zealand’s Seasonings, Dressings & Sauces sector, value and volume share, 2016 44

Figure 27: Leading brands in the Bouillons & Stocks market, value and volume share, 2016 48

Figure 28: Leading brands in the Chutneys & Relishes market, value and volume share, 2016 49

Figure 29: Leading brands in the Condiment Sauces market, value and volume share, 2016 50

Figure 30: Leading brands in the Dips market, value and volume share, 2016 52

Figure 31: Leading brands in the Dressings market, value and volume share, 2016 53

Figure 32: Leading brands in the Dry Cooking Sauces market, value and volume share, 2016 55

Figure 33: Leading brands in the Herbs, Spices & Seasonings market, value and volume share, 2016 56

Figure 34: Leading brands in the Tomato pastes and purées market, value and volume share, 2016 57

Figure 35: Leading brands in the Wet Cooking Sauces market, value and volume share, 2016 58

Figure 36: Private label penetration by markets (value terms), 2016 75

Figure 37: Growth analysis, private label and brands, (2011-2016) 76

Figure 38: Value analysis of Health & Wellness claims by market, US$ million, 2016-2021 77

Figure 39: Value analysis by Health & Wellness product attributes, 2016 78

Figure 40: Volume analysis by Health & Wellness product attributes, 2016 79

Figure 41: Value analysis by Health & Wellness consumer benefits, 2016 80

Figure 42: Volume analysis by Health & Wellness consumer benefits, 2016 81

Figure 43: Leading companies in the Health & Wellness market by value, 2016 – Bouillon & Stocks 82

Figure 44: Leading companies in the Health & Wellness market by value, 2016 – Condiment Sauces 83

Figure 45: Packaging share and growth analysis by packaging material, 2011-2021 84

Figure 46: Use of packaging material by markets (in pack units), 2016 85

Figure 47: Packaging share and growth analysis by container type, 2011-2021 86

Figure 48: Use of container type by markets (in pack units), 2016 87

Figure 49: Packaging share and growth analysis by closure type, 2011-2021 88

Figure 50: Use of closure type by markets (in pack units), 2016 89

Figure 51: Packaging share and growth analysis by outer type, 2011-2021 90

Figure 52: Use of outer type by markets (in pack units), 2016 91

Figure 53: Relative comparison of countries based on PEST analysis 92

Figure 54: New Zealand’s GDP per capita, 2011-2016 95

Figure 55: Population growth in New Zealand, 2011-2016 96

Figure 56: Consumer Price Index, New Zealand, 2010-2016 97

Figure 57: Age Profile, New Zealand, 2016 98

Figure 58: About GlobalData 138

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