Italy Skincare Market Size by Categories, Distribution Channel, Market Share and Forecast, 2021-2026

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The Italy skincare market was valued at $2.68 billion in 2021. The market is projected to grow at a CAGR of more than 1% during the forecast period. Facial care was the largest category in the market in 2021, both in value and volume terms. The depilatories category is forecast to register the fastest value and volume growth, followed by make-up remover. Within the distribution channels, health and beauty stores was the largest distribution channel in the Italian skincare sector. Rigid plastics is the most used pack material. Rome emerged as the largest skincare market in Italy, followed by Milan.

The Italy skincare market report provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and companies market shares.

Italy skincare market overview

Italy skincare market overview

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What is the city-level outlook of the Italy skincare market?

The top ten cities in the Italy skincare market are Rome, Milan, Naples, Turin, Brescia, Palermo, Bari, Catania, Bologna, and Florence. Rome emerged as the largest skincare market in Italy, followed by Milan and Naples. The skincare market in Catania recorded the fastest growth during 2016–2021 while Bari recorded a decline.

Italy skincare market, by city

Italy skincare market, by city

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What are the leading categories in Italy skincare market?

The leading categories in the skincare market of Italy are body care, depilatories, facial care, hand care, and make-up remover. Facial care led the Italian skincare sector in terms of per capita consumption in 2021. The body care category can be further segmented into general purpose body care and firming body care. The depilatories category can be further segmented into chemical depilatories and wax strips and wax. Facial care can be further segmented into alphabet cream, anti-agers, cleansing wipes, exfoliating scrubs, face mask, facial creams and gels, fade cream, lip care, night cream, pore strips, toner, and other moisturizers. Hand care can be segmented into mass hand care and premium hand care while the make-up remover can be divided into eye make-up remover, face make-up remover, and nail varnish remover.

Italy skincare market, by categories

Italy skincare market, by categories

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What are the leading distribution channels in the Italy skincare market?

The leading distribution channels in the Italy skincare market are health and beauty stores, hypermarkets and supermarkets, e-retailers, chemists/pharmacies, para pharmacies/drugstores, direct sellers, and convenience stores. Health and beauty stores dominated the market in 2021.

Italy skincare market, by distribution channels

Italy skincare market, by distribution channels

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What are the leading companies in the Italy skincare market?

Some of the leading companies in the Italy skincare market are L’Oreal S.A., Beiersdorf Ag, The Estee Lauder Companies Inc., Shiseido Company Limited, Clarins Group, Procter & Gamble, Ales Groupe, Farmaceutici Dott. Ciccarelli S.P.A., and Mirato S.P.A. L’Oreal S.A. was the leading company in value terms.

Italy skincare market, by leading companies

Italy skincare market, by leading companies

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Market report scope

Market size (Year – 2021) $2.68 billion
Growth rate CAGR of >1%
Forecast period 2021-2026
Leading cities Rome, Milan, Naples, Turin, Brescia, Palermo, Bari, Catania, Bologna, and Florence
Leading categories Body Care, Depilatories, Facial Care, Hand Care, and Make-Up Remover
Leading distribution channels Health and Beauty Stores, Hypermarkets and Supermarkets, E-Retailers, Chemists/Pharmacies, Para Pharmacies/Drugstores, Direct Sellers, and Convenience Stores
Leading companies L’Oreal S.A., Beiersdorf Ag, The Estee Lauder Companies Inc., Shiseido Company Limited, Clarins Group, Procter & Gamble, Ales Groupe, Farmaceutici Dott. Ciccarelli S.P.A., and Mirato S.P.A

This report provides:

  • Overall sector value and volume data with growth analysis for 2016-2026.
  • Value and growth analysis for body care, face care, hand care, depilatories, and make-up remover with inputs on individual segment share within each category and the change in their market share forecast for 2021-2026.
  • Market share of companies (in value terms) and private labels (in value terms) in 2021.
  • Percentage of sales within each category through distribution channels such as cash & carries & warehouse clubs, chemists/pharmacies, convenience stores, department stores, direct sellers, health & beauty stores, hypermarkets & supermarkets, para pharmacies/drugstores, “dollar stores”, variety stores & general merchandise retailers, e-retailers, and other general retailers.
  • Consumption breakdown for package materials and pack types in each category, in terms of percentage share of the number of units sold.

Reasons to Buy

  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis.
  • Analyze key distribution channels to identify and evaluate trends and opportunities.
  • Gain an understanding of the total competitive landscape based on detailed company share analysis to plan effective market positioning.
  • Significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion.
  • The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector.
  • Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rural-urban split, and employed people and unemployment rate). It also includes an economic summary of the country along with the labor market and demographic trends.

L'Oreal S.A.
Beiersdorf Ag
The Estee Lauder Companies Inc.
Shiseido Company Limited
Clarins Group
Procter & Gamble
Ales Groupe
Farmaceutici Dott. Ciccarelli S.P.A.
Mirato S.P.A.

Table of Contents

Table of Contents

Report Scope

Executive Summary

Part 1: Market Environment

Value and Volume Share of Italy in the Global and Western European Markets

Growth Analysis of Italy Compared to Other Leading Countries in the Western European Market

PCC and PCE of Italy Compared to the Global and Western European Markets

Part 2: Sector Deep Dive

Italy skincare Sector Snapshot

Market Size Analysis – Consumers Are Trading

Down for Value for Money Products in the Sector

Cross Category Comparison Value Growth Analysis and Category Winners and Losers

Cross Category Comparison Volume Growth Analysis and Category Winners and Losers

Part 3: Category Deep Dive

Per Capita Consumption Analysis by Category

Market Size Analysis – Category: Body Care

Segment Level Analysis (in Value Terms) Body Care

Segment Level Analysis (in Volume Terms) Body Care

Market Size Analysis – Category: Depilatories

Segment Level Analysis (in Value Terms) Depilatories

Segment Level Analysis (in Volume Terms) Depilatories

Market Size Analysis Category: Facial Care

Segment Level Analysis (in Value Terms) Facial Care

Segment Level Analysis (in Volume Terms) Facial Care

Market Size Analysis – Category: Hand Care

Segment Level Analysis (in Value Terms) Hand Care Segment

Level Analysis (in Volume Terms) Hand Care

Market Size Analysis – Category: Make-up Remover

Segment Level Analysis (in Value Terms) Make-up Remover

Segment – Level Analysis (in Volume Terms) Make-up Remover

Part 4: Distribution Analysis

Channel Share Analysis

Part 5: Competitive Environment

Leading Companies – Value and Volume Shares

Brand Share Analysis of Top Five Companies

Brand Share Analysis of Top Five Companies by Category

Private Label Share Analysis by Category

Growth of Private Labels Compared to Branded Products

Degree of Consolidation/Fragmentation by Category

Part 6: Packaging Analysis

Pack Material Growth Analysis

Pack Type Growth Analysis

Closure Type Growth Analysis

Primary Outer Type Growth Analysis

Part 7: City Deep Dive

Market Size Analysis of Top 10 Cities

Market Size Analysis of Top 10 Cities by Category

Leading Cities Contribution to Volume Growth

Part 8: Consumergraphics

Demographic Analysis

Part 9: Macroeconomic Analysis

GDP Growth and Inflation

Population Growth

Labor Market Trend

Economic Summary, Labor Market Trends, and Demographic Trends

Italy Risk Index (GCRI) 2021

Italy Risk Analysis – Compared to Global and Western Europe Markets

Methodology

Definitions

Appendix

Table

List of Tables

Leading Value Categories

Leading Categories (Volume), 2021

Cross-Category Comparison By Value (2016-2026)

Cross-Category Comparison By Volume (2016-2026)

Per Capita Consumption (by Category), Italy Compared to Western Europe and Global Levels (in Units), 2021

Segment Level Analysis (in Value Terms) Body Care

Segment Level Analysis (in Volume Terms) Body Care

Segment Level Analysis (in Value Terms) Depilatories

Segment Level Analysis (in Volume Terms) Depilatories

Segment Level Analysis (in Value Terms) Facial Care

Segment Level Analysis (in Volume Terms) Facial Care

Segment Level Analysis (in Value Terms) Hand Care

Segment Level Analysis (in Volume Terms) Hand Care

Segment Level Analysis (in Value Terms) Make up Remover

Segment Level Analysis (in Volume Terms) Make up Remover

Change in Distribution Share, 2016-2021

Top Five Companies Share By Brand (in Value Terms) in the Skincare Sector, 2021

Brand Shares of Top Five Companies (in Value Terms) by Category, 2021

Performance Overview (Score: 1-100)

Category Data, By Segment

Per Capita Consumption (in Units), 2016-2026

Per Capita Expenditure ($), 2016-2026

Skincare Sales Distribution in Italy – By Category (EUR Million), 2021

Brand Share (in Value Terms) in the Skincare Sector, 2021

Brand Share (in Value Terms) in the Skincare Sector, By Category, 2021

Pack Material (in Million Pack Units), 2016-2026

Pack Materials by Category (in Million Pack Units), 2021

Pack Type (in Million Pack Units), 2016-2026

Pack Types by Category (in Million Pack Units), 2021

Closure Type (in Million Pack Units), 2016-2026

Closure Types by Category (in Million Pack Units), 2021

Primary Outer Type (in Million Pack Units), 2016-2026

Primary Outer Types by Category (in Million Pack Units), 2021

Real GDP and Annual Growth (%), 2018-2026

Nominal GDP and Annual Growth (%), 2018-2026

Consumer Price Inflation (%), 2018-2026

Employed People and Unemployment Rate (%), 2018-2026

Nominal Household Final Consumption Expenditure and Annual Growth (%), 2018-2026

Population and Annual Growth (%), 2018-2026

Population by Age Group (%)

Population by Gender (%)

Population by Rural-Urban Split (%)

Exchange Rates, 2016-2026

Figures

List of Figures

Value and Volume Shares of Italy in the Global and Western Europe skincare Sector, 2021-2026

Italy Compared to the Other Top Countries in Terms of Market Share, Growth, and the Competitive Landscape

PCC Comparison – Italy, Western Europe, and Global, 2016-2026

PCE Comparison – Italy, Western Europe, and Global, 2016-2026

Market Size and Growth Analysis by Value and Volume, skincare Sector, 2016-2026

Extent to Which Consumers are Trading Down in the skincare Sector

Cross Category Comparison Value Growth Analysis and Category Winners and Losers

Cross Category Comparison Volume Growth Analysis and Category Winners and Losers

Market Size and Growth Analysis by Value and Volume, Body Care Category, 2016-2026

Market Size and Growth Analysis by Value and Volume, Depilatories Category, 2016-2026

Market Size and Growth Analysis by Value and Volume, Facial Care Category, 2016-2026

Market Size and Growth Analysis by Value and Volume, Hand Care Category, 2016-2026

Market Size and Growth Analysis by Value and Volume, Make up Remover Category, 2016-2026

Share of Key Distribution Channels (in Value Terms) – skincare , 2021

Key Distribution Channel Share by Category (in Value Terms), 2021

Leading Companies (in Value Terms) in the skincare Sector, 2021

Private Label Penetration by Category (in Value Terms), 2021

Growth Analysis, Private Label and Brands, 2016-2021

Category Wise Consolidation/Fragmentation (in Value Terms) skincare , 2021

Key Pack Materials in the Italian skincare Sector by Percentage Share of Pack Units, 2021

Annual Growth Rate by Key Pack Material, 2016-2026

Use of Pack Material by Category (in Pack Units), 2021

Key Pack Types in the Italian skincare Sector by Percentage Share of Pack Units, 2021

Annual Growth Rate by Key Pack Type, 2016-2026

Use of Pack Type by Category (in Pack Units), 2021

Key Closure Types in the Italian skincare Sector by Percentage Share of Pack Units, 2021

Annual Growth Rate by Key Closure Type, 2016-2026

Use of Closure Type by Category (in Pack Units), 2021

Key Primary Outer Types in the Italian skincare Sector by Percentage Share of Pack Units, 2021

Annual Growth Rate by Key Primary Outer Type, 2016-2026

Use of Primary Outer Type by Category (in Pack Units), 2021

Volume Growth Analysis of Top 10 Cities (Million units), 2016-2021

Volume Analysis of Top 10 Cities by Category (Million units), 2021

Leading Cities’ Contribution to Volume Change, 2021-2026

Demographic Analysis

Real GDP (EUR Billion) and Annual Growth (%)

Nominal GDP (EUR Billion) and Annual Growth (%)

Consumer Price Inflation (%)

Nominal Household Final Consumption Expenditure Growth (%) in EUR Terms

Population (Million) and Annual Growth (%)

Population by Age Group (%)

Population by Gender (%)

Population by Rural-Urban Split (%)

Employed People (Million) and Unemployment Rate (%)

Economic Summary, Labor Market Trends, and Demographic Trends

Five Lowest – Risk Nations in GCRI Q4 2021

Five Highest – Risk Nations in GCRI Q4 2021

Italy’s Performance in Country Risk Analysis in Comparison to Western Europe and the World

List of 109 Countries Analyzed to Identify the High Potential Countries in Different Regions

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