Country Profile: Soups in Japan

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The Japanese soups sector is led by the dried soup (mixes) category in both value and volume terms. The category is also expected to register the fastest value growth during 2017-2022. Hypermarkets & supermarkets is the leading channel for the distribution of soup products in the country. Flexible packaging is the most commonly used pack material in the sector, and is also forecast to grow the fastest during 2017-2022. Unilever, Pokka Corporation and Campbells Soup Company are the leading market players in the Japanese soups sector.

GlobalData’s Country Profile report on the soups sector in Japan provides insights on high growth categories to target, trends in the usage of package materials, category level distribution channel data and market share of brands.

What else is contained?
– Sector data: Overall sector value and volume data with growth analysis for 2012-2022
– Category coverage: Value and growth analysis for ambient soup, chilled soup, dried soup (mixes), frozen soup, and UHT soup with inputs on individual segment share within each category and the change in their market share forecast for 2017-2022
– Leading players: Market share of brands in value terms in 2017
– Distribution data: Percentage of sales within each category through distribution channels such as Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
– Packaging data: consumption breakdown for package materials and pack types in each category, in terms of percentage share of number of units sold. Package material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; Pack data for: Bottle, Can, Stand up pouch, Tube, Tub, Aerosol, Bag/Sachet, and Jar.

Scope

– The dried soup (mixes)category is expected to gain maximum share in value terms during 2017-2022

– Per capita consumption of dried soup (mixes) is higher in Japan when compared to the regional and global averages

– Hypermarkets & supermarkets is the leading distribution channel in the Japanese soups sector

– Knorr is the leading brand in value terms in the Japanese soups sector

– Flexible packaging is the most commonly used pack material in the Japanese soups sector.

Reasons to Buy

– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

– Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

– The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector

– Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rurral-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.

Unilever
Pokka Corporation
Campbells Soup Company
Nagatanien Co.
Ltd
S & B Foods Inc
Marukome Co. Ltd
Toyo Suisan Kaisha Ltd
Acecook Co. Ltd
Meiji Holdings Co. Ltd.
Kikkoman Corporation

Table of Contents

Table of Contents

Report scope 2 – 3

Executive summary 10 – 12

Japan in the global and regional context 13 – 16

Japan in the global and Asia-Pacific soups sector 14

Japan compared to other leading countries in Asia-Pacific 15

Per capita consumption and expenditure – Japan compared to Asia-Pacific and global levels 16

Sector analysis – soups 17 – 31

Country snapshot – soups sector in Japan 18

Value and volume analysis – soups sector in Japan 19

Cross category comparison – value and growth rate 20

Change in category share by value 21

Cross category comparison – volume and growth rate 22

Change in category share by volume 23

Per capita consumption analysis by category 24

Category analysis: ambient soup 25

Category analysis: chilled soup 26

Category analysis: dried soup (mixes) 27

Segment analysis (in value terms): dried soup (mixes) 28

Segment analysis (in volume terms): dried soup (mixes) 29

Category analysis: frozen soup 30

Category analysis: UHT soup 31

Distribution analysis 32 – 34

Distribution channel share analysis: soups 33

Distribution channel share analysis by category 33 – 34

Competitive landscape 35 – 39

Brand share analysis by sector 36

Brand share analysis by category 37-38

Degree of consolidation/fragmentation by category 39

Health & Wellness 40 – 44

Health & wellness trend analysis 41

Health & wellness analysis by product attribute 42

Health & wellness analysis by consumer benefit 43

Category comparison – with health & wellness and without health & wellness 44

Packaging analysis 45 – 49

Package material 46

Pack type 47

Closure type 48

Primary outer type 49

Macroeconomic analysis 50 – 56

Economic Summary, Labor market trends and Demographic trends 54

GlobalData Country Risk Index (GCRI) 55 – 56

Methodology 57 – 60

Definitions 61 – 73

Appendix 74 – 96

Table

List of Tables

Country snapshot – leading value categories and fastest-growing segments 18

Cross category comparison – by value (2012-2022) 20

Cross category comparison – by volume (2012-2022) 22

Per capita consumption (by category), Japan compared to Asia-Pacific and global levels (in units), 2017 24

Dried soup (mixes) category – value analysis by segment, 2012-2022 28

Dried soup (mixes) category – volume analysis by segment, 2012-2022 29

Change in distribution share, 2012-2017 33

Category comparison – with health & wellness and without health & wellness claims, 2012-2022 44

Performance overview (score: 1-100) 56

Category value and volume data, by segment 75 – 79

Per capita consumption (in units), 2012-2022 80

Per capita expenditure, 2012-2022 80

Soups sales distribution in Japan- by category, 2017 81

Brand share (in value terms) in the soups sector, 2017 82

Brand share (in value terms) in the soups sector by category, 2017 83 – 85

Key health & wellness product attributes driving sales in Japan, 2012-2022 86

Key health & wellness consumer benefits driving sales in Japan, 2012-2022 86

Package material (in million pack units), 2012-2022 87

Package materials by sector (in million pack units), 2017 87

Pack type (in million pack units), 2012-2022 88

Pack types by sector (in million pack units), 2017 88

Closure type (in million pack units), 2012-2022 89

Closure types by sector (in million pack units), 2017 89

Primary outer type (in million pack units), 2012-2022 90

Primary outer types by sector (in million pack units), 2017 90

Economic indicators 91 – 93

Figures

List of Figures

Value and volume share of Japan in the global and Asia-Pacific soups sector, 2017-2022 14

Japan compared to other top countries in terms of market share, growth, and competitive landscape 15

PCC comparison – Japan, Asia-Pacific, and global, 2012-2022 16

PCE comparison – Japan, Asia-Pacific, and global, 2012-2022 16

Market size and growth analysis by value and volume, soups sector, 2012-2022 19

Cross category comparison – by value growth rate (2012-2022) 20

Change in category share (in value terms), 2017-2022 21

Cross category comparison – by volume growth rate (2012-2022) 22

Change in category share (in volume terms), 2017-2022 23

Market size and growth analysis by value and volume, ambient soup category , 2012-2022 25

Market size and growth analysis by value and volume, chilled soup category , 2012-2022 26

Market size and growth analysis by value and volume, dried soup (mixes) category , 2012-2022 27

Market size and growth analysis by value and volume, frozen soup category , 2012-2022 30

Market size and growth analysis by value and volume, UHT soup category , 2012-2022 31

Share of key distribution channels, 2017 – soups 33

Key distribution channel share by category, 2017 33 – 34

Leading brands (in value and volume terms) in the soups sector, 2017 36

Leading brands (in value and volume terms) by category in the soups sector, 2017 37 – 38

Category-wise consolidation/fragmentation (in value terms) – soups, 2017* 39

Value of Health & Wellness claims by category, 2017-2022* 41

Contribution of Health & Wellness by products attributes, 2017-2022 42

Contribution of Health & Wellness by consumer benefits, 2017-2022 43

Key pack materials in the Japanese soups sector, percentage share of pack units, 2017 46

Annual growth rate by key pack material, 2017-2022 46

Use of pack material by category (in pack units), 2017 46

Key pack types in the Japanese soups sector, percentage share of pack units, 2017 47

Annual growth rate by key pack type, 2017-2022 47

Use of pack type by category (in pack units), 2017 47

Key closure types in the Japanese soups sector, percentage share of pack units, 2017 48

Annual growth rate by key closure type, 2017-2022 48

Use of closure type by category (in pack units), 2017 48

Key primary outer typed in the Japanese soups sector, percentage share of pack units, 2017 49

Annual growth rate by key primary outer type, 2017-2022 49

Use of primary outer type by category (in pack units), 2017 49

Macroeconomic analysis – real GDP and annual growth (%) 51

Macroeconomic analysis – nominal GDP and annual growth (%) 51

Macroeconomic analysis – consumer Price Inflation (%) 51

Macroeconomic analysis – household consumption expenditure growth (%) 51

Macroeconomic analysis – population (millions) and annual growth (%) 52

Macroeconomic analysis – population by age group (%) 52

Macroeconomic analysis – population by gender (%) 52

Macroeconomic analysis – population by rural/urban split (%) 52

Macroeconomic analysis – employed people (millions), and unemployment rate (%) 53

Five least risk nations in GCRI Q4 2016 54

Five highest risk nations in GCRI Q4 2016 54

Country risk analysis – Japan compared to Asia-Pacific and the World 56

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