Country Profile: Soups in Mexico

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The Mexican soups sector is led by the dried soup (mixes) category in value terms and further forecast to register the fastest value growth during 2017-2022. Hypermarkets & supermarkets accounted for the largest distribution share for soup products in the country. Flexible packaging is the most commonly used package material in the sector, followed by rigid metal and rigid plastic. Knorr, Campbell and Maruchan are the leading soup brands in Mexico.

GlobalData’s Country Profile report on the soups sector in Mexico provides insights on high growth categories to target, trends in the usage of package materials, category level distribution channel data and market share of brands.

What else is contained?
– Sector data: Overall sector value and volume data with growth analysis for 2012-2022
– Category coverage: Value and growth analysis for ambient soup, chilled soup, dried soup (mixes), frozen soup, and UHT soup with inputs on individual segment share within each category and the change in their market share forecast for 2017-2022
– Leading players: Market share of brands in value terms in 2017
– Distribution data: Percentage of sales within each category through distribution channels such as Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
– Packaging data: consumption breakdown for package materials and pack types in each category, in terms of percentage share of number of units sold. Package material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; Pack data for: Bottle, Can, Stand up pouch, Tube, Tub, Aerosol, Bag/Sachet, and Jar.

Scope

– The Mexican soups sector is expected to grow in terms if value and volume, in Latin America during 2017-2022

– The Mexican soups sector is forecast to register overall volume growth of 27.2% during 2017-2022

– The per capita consumption of soups was higher in Mexico compared to the regional level in 2017

– The dried soup (mixes) category is expected to gain share in value terms during 2017-2022.

Reasons to Buy

– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

– Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

– The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector

– Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rurral-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.

Knorr (Unilever)
Campbell`s (Campbells Soup Company)
Maruchan (Toyo Suisan Kaisha Ltd.)
La Moderna (Productos Alimenticios La Moderna SA de CV)
Kikkoman (Kikkoman Corporation)

Table of Contents

Table of Contents

Report scope 2 – 3

Executive summary 10 – 12

Mexico in the global and regional context 13 – 16

Mexico in the global and Latin America an soups sector 14

Mexico compared to other leading countries in Latin America 15

Per capita consumption and expenditure – Mexico compared to Latin America and global levels 16

Sector analysis – soups 17 – 31

Country snapshot – soups sector in Mexico 18

Value and volume analysis – soups sector in Mexico 19

Cross category comparison – value and growth rate 20

Change in category share by value 21

Cross category comparison – volume and growth rate 22

Change in category share by volume 23

Per capita consumption analysis by category 24

Category analysis: ambient soup 25

Category analysis: chilled soup 26

Category analysis: dried soup (mixes) 27

Segment analysis (in value terms): dried soup (mixes) 28

Segment analysis (in volume terms): dried soup (mixes) 29

Category analysis: frozen soup 30

Category analysis: UHT soup 31

Distribution analysis 32 – 34

Distribution channel share analysis: soups 33

Distribution channel share analysis by category 33 – 34

Competitive landscape 35- 39

Brand share analysis by sector 34

Brand share analysis by category 35-37

Degree of consolidation/fragmentation by category 39

Packaging analysis 40 – 44

Pack material 41

Pack type 42

Closure type 43

Primary outer type 44

Macroeconomic analysis 45- 52

Economic Summary, Labor market trends and Demographic trends 50

GlobalData Country Risk Index (GCRI) 51 – 52

Methodology 53 – 56

Definitions 57 – 61

Appendix 62 – 79

Table

List of Tables

Country snapshot – leading value categories and fastest-growing segments 18

Cross category comparison – by value (2012-2022) 20

Cross category comparison – by volume (2012-2022) 22

Per capita consumption (by category), Mexico compared to Latin America and global levels (in units), 2017 24

Dried soup (mixes) category – value analysis by segment, 2012-2022 28

Dried soup (mixes) category – volume analysis by segment, 2012-2022 29

Change in distribution share, 2012-2017 33

Performance overview (score: 1-100) 51

Category value and volume data, by segment 63 – 67

Per capita consumption (in units), 2012-2022 68

Per capita expenditure, 2012-2022 68

Soups sales distribution in Mexico- by category, 2017 69

Brand share (in value terms) in the soups sector, 2017 70

Brand share (in value terms) in the soups sector by category, 2017 71 – 72

Pack material (in million pack units), 2012-2022 73

Pack materials by category (in million pack units), 2017 73

Pack type (in million pack units), 2012-2022 74

Pack types by category (in million pack units), 2017 74

Closure type (in million pack units), 2012-2022 75

Closure types by category (in million pack units), 2017 75

Primary outer type (in million pack units), 2012-2022 76

Primary outer types by category (in million pack units), 2017 76

Economic indicators 77 – 79

Figures

List of Figures

Value and volume share of Mexico in the global and Latin America an soups sector, 2017-2022 14

Mexico compared to other top countries in terms of market share, growth, and competitive landscape 15

PCC comparison – Mexico, Latin America , and global, 2012-2022 16

PCE comparison – Mexico, Latin America , and global, 2012-2022 16

Market size and growth analysis by value and volume, soups sector, 2012-2022 19

Cross category comparison – by value growth rate (2012-2022) 20

Change in category share (in value terms), 2017-2022 21

Cross category comparison – by volume growth rate (2012-2022) 22

Change in category share (in volume terms), 2017-2022 23

Market size and growth analysis by value and volume, ambient soup category , 2012-2022 25

Market size and growth analysis by value and volume, chilled soup category , 2012-2022 26

Market size and growth analysis by value and volume, dried soup (mixes) category , 2012-2022 27

Market size and growth analysis by value and volume, frozen soup category , 2012-2022 30

Market size and growth analysis by value and volume, UHT soup category , 2012-2022 31

Share of key distribution channels, 2017 – soups 33

Key distribution channel share by category, 2017 33 – 34

Leading brands (in value and volume terms) in the soups sector, 2017 36

Leading brands (in value and volume terms) by category in the soups sector, 2017 37 – 38

Category-wise consolidation/fragmentation (in value terms) – Soups, 2017* 39

Key Pack materials in the Mexican soups sector, percentage share of pack units, 2017 41

Annual growth rate by key Pack material, 2017-2022 41

Use of Pack material by category (in pack units), 2017 41

Key pack types in the Mexican soups sector, percentage share of pack units, 2017 42

Annual growth rate by key pack type, 2017-2022 42

Use of pack type by category (in pack units), 2017 42

Key closure types in the Mexican soups sector, percentage share of pack units, 2017 43

Annual growth rate by key closure type, 2017-2022 43

Use of closure type by category (in pack units), 2017 43

Key primary outer typed in the Mexican soups sector, percentage share of pack units, 2017 44

Annual growth rate by key primary outer type, 2017-2022 44

Use of primary outer type by category (in pack units), 2017 44

The Mexican soups sector – demographic analysis 46

Macroeconomic analysis – Real GDP value & growth Annual % 46

Macroeconomic analysis – Nominal GDP value & growth Annual % 46

Macroeconomic analysis – Consumer Price Inflation % 46

Macroeconomic analysis – Household consumption expenditure growth 46

Macroeconomic analysis – Population in millions and Annual growth % 47

Macroeconomic analysis – % split by age group 47

Macroeconomic analysis – Gender % split 47

Macroeconomic analysis – Rural/Urban % split 47

Macroeconomic analysis – Employed persons, millions, & % unemployed 48

Five lowest risk nations in GCRI Q3 2016 50

Five highest risk nations in GCRI Q3 2016 50

Mexico’s performance in country risk analysis in comparison to Latin America and World 51

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