Country Profile: Spirits Sector in France

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Published: August 31, 2017 Report Code: CS4762MF-ST

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GlobalData’s "Country Profile: Spirits Sector in France", provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.

Innovations in taste and growing demand for premium spirits are driving the sector in France. The sector is led by the Specialty Sprits market by value, while Whiskey leads in volume terms. The Vodka market is expected to register the fastest growth in value terms during 2016-2021. Food & Drinks Specialists account for a leading share in the distribution of Spirits in the country. Glass is the most commonly used package material in the French Spirits sector. Pernod Ricard SA and Marie Brizard Wine & Spirits SA are the leading market players in the sector.

What else is contained?
– Market data: Overall market value and volume data with growth analysis for 2011-2021. The overall market value and volume included in the report is split on the basis of On-trade and Off-trade
– Category coverage: Value and growth analysis for Brandy, Gin & Genever, Liqueurs, Rum, Specialty Spirits, Tequila & Mezcal, Vodka, and Whiskey with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
– Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
– Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
– Packaging data: consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Flexible Packaging, Rigid Metal and others; pack type data for: Bottle and Stand Up Pouch.

Scope

– Specialty Spirits is the largest market in value terms while Whiskey leads in volume terms in the French Spirits sector

– Per capita consumption of Whiskey, Tequila & Mezcal and Rum is high in France compared to global and regional levels

– Food & Drinks Specialists accounted for the leading share in the distribution of Spirits in France

– Ricard accounts for the leading share in the French Spirits sector

– Glass is the most commonly used package material in the French Spirits sector.

Reasons to Buy

– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

– Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

– Access the key and most influential consumer trends driving Spirits consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

– The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector

– Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.

Pernod Ricard SA
Marie Brizard Wine & Spirits SA
William Grant & Sons Ltd.
EPSA SA
Fratelli Branca Distillerie Srl
Bacardi Limited
L`Or Special Drinks S.R.O.
Diageo PLC UK
Glen Turner Company Ltd.
The Edrington Group

Table of Contents

Table of Contents

1. Report Scope 1

2. Executive summary 2

3. France in the global and regional context 3

3.1. France’s share in the Global and Western European Spirits sector 3

3.2. France compared to other leading countries in Western Europe 4

4. Market size analysis – Spirits sector 5

4.1. Value and volume analysis – Spirits sector in France 5

4.2. Per capita consumption – France compared to Western Europe and globally 6

4.3. Value and volume analysis of markets in the Spirits sector 7

4.4. Growth analysis by markets 8

5. Market and category analysis 9

5.1. Per capita consumption analysis by markets 9

5.2. Market analysis: Brandy 10

5.3. Market analysis: Gin & Genever 12

5.4. Market analysis: Liqueurs 13

5.5. Market analysis: Rum 15

5.6. Market analysis: Specialty Spirits 17

5.7. Market analysis: Tequila & Mezcal 19

5.8. Market analysis: Vodka 20

5.9. Market analysis: Whiskey 22

6. Distribution analysis 24

6.1. Distribution channel share analysis: Spirits 24

6.2. Distribution channel share analysis: Brandy 25

6.3. Distribution channel share analysis: Gin & Genever 26

6.4. Distribution channel share analysis: Liqueurs 27

6.5. Distribution channel share analysis: Rum 28

6.6. Distribution channel share analysis: Specialty Spirits 29

6.7. Distribution channel share analysis: Tequila & Mezcal 30

6.8. Distribution channel share analysis: Vodka 31

6.9. Distribution channel share analysis: Whiskey 32

7. Competitive landscape 33

7.1. Brand share analysis by sector 33

7.2. Brand share analysis by markets 38

7.3. Brand share analysis by category 49

7.3.1. Brandy 49

7.3.2. Liqueurs 51

7.3.3. Rum 53

7.3.4. Specialty Spirits 54

7.3.5. Vodka 56

7.3.6. Whiskey 57

7.4. Private label share analysis 59

8. Packaging analysis 61

8.1. Packaging share and growth analysis by package material 61

8.2. Packaging share analysis by package material 62

8.3. Packaging share and growth analysis by pack type 63

8.4. Packaging share analysis by pack type 64

8.5. Packaging share and growth analysis by closure type 65

8.6. Packaging share analysis by closure type 66

8.7. Packaging share and growth analysis by primary outer type 67

8.8. Packaging share analysis by primary outer type 68

9. Macroeconomic analysis 69

9.1. GDP per Capita 72

9.2. Population and population growth 73

9.3. Consumer Price Index 74

9.4. Population breakdown by age 75

10. Consumergraphics 76

10.1. Consumption by Gender 76

10.2. Consumption by Age 77

10.3. Consumption by Education 78

10.4. Consumption by Degree of Urbanization 79

11. Methodology 80

12. Definitions 81

13. Appendix 85

14. About GlobalData 99

15. Disclaimer 100

16. Contact Us 101

Table

List of Tables

Table 1: Volume share of France in the global and Western Europe Spirits sector, 2011-2021 3

Table 2: Growth analysis by markets, 2016-2021 8

Table 3: Value analysis by of Brandy market categories, 2011-2021 11

Table 4: Volume analysis of Brandy market by categories, 2011-2021 11

Table 5: Value analysis of Liqueurs market by categories, 2011-2021 14

Table 6: Volume analysis of Liqueurs market by categories, 2011-2021 14

Table 7: Value analysis by of Rum market categories, 2011-2021 16

Table 8: Volume analysis of Rum market by categories, 2011-2021 16

Table 9: Value analysis of Specialty Spirits market by categories, 2011-2021 18

Table 10: Volume analysis of Specialty Spirits market by categories, 2011-2021 18

Table 11: Value analysis by of Vodka market categories, 2011-2021 21

Table 12: Volume analysis of Vodka market by categories, 2011-2021 21

Table 13: Value analysis of Whiskey market by categories, 2011-2021 23

Table 14: Volume analysis of Whiskey market by categories, 2011-2021 23

Table 15: Brand Volume – Spirits sector, 2016 34

Table 16: Brand Volume – Brandy market, 2016 38

Table 17: Brand Volume – Gin & Genever market, 2016 39

Table 18: Brand Volume – Liqueurs market, 2016 40

Table 19: Brand Volume – Rum market, 2016 42

Table 20: Brand Volume – Specialty Spirits market, 2016 43

Table 21: Brand Volume – Tequila & Mezcal market, 2016 44

Table 22: Brand Volume – Vodka market, 2016 45

Table 23: Brand Volume – Whiskey market, 2016 47

Table 24: Brand Volume – Armagnac category 49

Table 25: Brand Volume – Cognac category 49

Table 26: Brand Volume – Fruit Brandy category 50

Table 27: Brand Volume – Other Grape Brandy category, 2016 50

Table 28: Brand Volume – Bitters category, 2016 51

Table 29: Brand Volume – Cream Liqueurs category, 2016 51

Table 30: Brand Volume – Fruit Liqueurs category, 2016 51

Table 31: Brand Volume – Other Liqueurs category, 2016 52

Table 32: Brand Volume – Dark Rum category, 2016 53

Table 33: Brand Volume – Light Rum category, 2016 53

Table 34: Brand Volume – Ouzo category, 2016 54

Table 35: Brand Volume – Raki category, 2016 54

Table 36: Brand Volume – Sake category, 2016 54

Table 37: Brand Volume – Other Specialty Spirits category, 2016 55

Table 38: Brand Volume – Flavored Vodka category, 2016 56

Table 39: Brand Volume – Unflavored Vodka category, 2016 56

Table 40: Brand Volume – American Whiskey category, 2016 57

Table 41: Brand Volume – Canadian Whiskey category, 2016 57

Table 42: Brand Volume – Irish Whiskey category, 2016 57

Table 43: Brand Volume – Scotch Whisky category, 2016 57

Table 44: Consumption of Spirits by gender and markets (Million Liters, 2016) 76

Table 45: Consumption of Spirits by age and markets (Million Liters, 2016) 77

Table 46: Consumption of Spirits by education and markets (Million Liters, 2016) 78

Table 47: Consumption of Spirits by degree of urbanization and markets (Million Liters, 2016) 79

Table 48: Market Definitions 81

Table 49: Category Definitions 82

Table 50: Channel Definitions 84

Table 51: Market Value for Brandy – by category (€ Million) 2011-2021 85

Table 52: Market Value for Brandy – by category (US$ Million) 2011-2021 85

Table 53: Market Volume for Brandy – by category (Million Liters) 2011-2021 86

Table 54: Market Value for Liqueurs – by category (€ Million) 2011-2021 86

Table 55: Market Value for Liqueurs – by category (US$ Million) 2011-2021 87

Table 56: Market Volume for Liqueurs – by category (Million Liters) 2011-2021 87

Table 57: Market Value for Rum – by category (€ Million) 2011-2021 88

Table 58: Market Value for Rum – by category (US$ Million) 2011-2021 88

Table 59: Market Volume for Rum – by category (Million Liters) 2011-2021 88

Table 60: Market Value for Specialty Spirits – by category (€ Million) 2011-2021 89

Table 61: Market Value for Specialty Spirits – by category (US$ Million) 2011-2021 89

Table 62: Market Volume for Specialty Spirits – by category (Million Liters) 2011-2021 90

Table 63: Market Value for Vodka – by category (€ Million) 2011-2021 90

Table 64: Market Value for Vodka – by category (US$ Million) 2011-2021 91

Table 65: Market Volume for Vodka – by category (Million Liters) 2011-2021 91

Table 66: Market Value for Whiskey – by category (€ Million) 2011-2021 92

Table 67: Market Value for Whiskey – by category (US$ Million) 2011-2021 92

Table 68: Market Volume for Whiskey – by category (Million Liters) 2011-2021 93

Table 69: Spirits Sales Distribution in France – by Markets (Million Liters), 2016 94

Table 70: Package Material (in Million pack units) 95

Table 71: Pack Type (in Million pack units) 95

Table 72: Closure Type (in Million pack units) 95

Table 73: Primary Outer Type (in Million pack units) 96

Table 74: Exchange Rates: (US$-€), 2011-2021 97

Table 75: GDP Per Capita (€) 97

Table 76: Population 97

Table 77: Consumer Price Index 97

Table 78: Age Profile (Millions of Persons) 98

Figures

List of Figures

Figure 1: France compared to other top four countries in Western Europe – market size, growth, and competitive landscape 4

Figure 2: Market size analysis by value and volume, Spirits sector, 2011-2021 5

Figure 3: Per capita consumption* in France compared to global and Western European average, 2011-2021 6

Figure 4: Value and volume growth analysis by markets, 2016-2021 7

Figure 5: Per capita consumption* (by markets) in France compared to global and Western European average, 2016 9

Figure 6: Value and volume growth analysis, Brandy market, 2011-2021 10

Figure 7: Value and volume growth analysis, Gin & Genever market, 2011-2021 12

Figure 8: Value and volume growth analysis, Liqueurs market, 2011-2021 13

Figure 9: Value and volume growth analysis, Rum market, 2011-2021 15

Figure 10: Value and volume growth analysis, Specialty Spirits market, 2011-2021 17

Figure 11: Value and volume growth analysis, Tequila & Mezcal market, 2011-2021 19

Figure 12: Value and volume growth analysis, Vodka market, 2011-2021 20

Figure 13: Value and volume growth analysis, Whiskey market, 2011-2021 22

Figure 14: Distribution channel share (Volume), Spirits, 2011-2016 24

Figure 15: Distribution channel share (Volume), Brandy market, 2011-2016 25

Figure 16: Distribution channel share (Volume), Gin & Genever market, 2011-2016 26

Figure 17: Distribution channel share (Volume), Liqueurs market, 2011-2016 27

Figure 18: Distribution channel share (Volume), Rum market, 2011-2016 28

Figure 19: Distribution channel share (Volume), Specialty Spirits market, 2011-2016 29

Figure 20: Distribution channel share (Volume), Tequila & Mezcal market, 2011-2016 30

Figure 21: Distribution channel share (Volume), Vodka market, 2011-2016 31

Figure 22: Distribution channel share (Volume), Whiskey market, 2011-2016 32

Figure 23: Leading brands in the French Spirits sector, volume share, 2016 33

Figure 24: Leading brands in the Brandy market, volume share, 2016 38

Figure 25: Leading brands in the Gin & Genever market, volume share, 2016 39

Figure 26: Leading brands in the Liqueurs market, volume share, 2016 40

Figure 27: Leading brands in the Rum market, volume share, 2016 42

Figure 28: Leading brands in the Specialty Spirits market, volume share, 2016 43

Figure 29: Leading brands in the Tequila & Mezcal market, volume share, 2016 44

Figure 30: Leading brands in the Vodka market, volume share, 2016 45

Figure 31: Leading brands in the Whiskey market, volume share, 2016 47

Figure 32: Private label penetration by markets (value terms), 2016 59

Figure 33: Growth analysis, private label and brands, (2011-2016) 60

Figure 34: Packaging share and growth analysis by package material, 2011-2021 61

Figure 35: Use of package material by markets (in pack units), 2016 62

Figure 36: Packaging share and growth analysis by pack type, 2011-2021 63

Figure 37: Use of pack type by markets (in pack units), 2016 64

Figure 38: Packaging share and growth analysis by closure type, 2011-2021 65

Figure 39: Use of closure type by markets (in pack units), 2016 66

Figure 40: Packaging share and growth analysis by primary outer type, 2011-2021 67

Figure 41: Use of primary outer type by markets (in pack units), 2016 68

Figure 42: Relative comparison of countries based on PEST analysis 69

Figure 43: France’s GDP per capita, 2011-2016 72

Figure 44: Population growth in France, 2011-2016 73

Figure 45: Consumer Price Index, France, 2010-2016 74

Figure 46: Age Profile, France, 2016 75

Figure 47: Consumption of Spirits by gender, France, 2016 76

Figure 48: Consumption of Spirits by age, France, 2016 77

Figure 49: Consumption of Spirits by education, France, 2016 78

Figure 50: Consumption of Spirits by degree of urbanization, France, 2016 79

Figure 51: About GlobalData 99

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