Country Profile: Spirits Sector in Spain

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Published: August 31, 2017 Report Code: CS4767MF-ST

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GlobalData’s "Country Profile: Spirits Sector in Spain", provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.

The Spanish Spirits sector accounted for a volume share of 11.3% of the regional (Western Europe) market, in 2016 and is expected to grow at a CAGR of 0.1% during 2016-2021. Of the eight markets, Rum was the largest market, while Tequila & Mezcal is expected to grow the fastest during 2016-2021 at a CAGR of 1.6%. Beefeater, Barceló and J&B are some of the leading players in the Spanish Spirits sector. Hypermarkets & Supermarkets account for a leading share in the distribution of Spirits in Spain. Glass is the most commonly used package material in the Spanish Spirits sector.

What else is contained?
– Market data: Overall market value and volume data with growth analysis for 2011-2021. The overall market value and volume included in the report is split on the basis of On-trade and Off-trade
– Category coverage: Value and growth analysis for Brandy, Gin & Genever, Liqueurs, Rum, Specialty Spirits, Tequila & Mezcal, Vodka, and Whiskey with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
– Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
– Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
– Packaging data: consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Flexible Packaging, Rigid Metal and others; pack type data for: Bottle.

Scope

– The Spanish Spirits sector accounted for a volume share of 1.3% of the regional (Western Europe) market, in 2016.

– Of the eight markets, Rum was the largest market , while Tequila & Mezcal is expected to grow the fastest during 2016-2021.

– Hypermarkets & Supermarkets accounted for the largest volume share in the distribution of Spirits.

– The top five brands in the Spanish Spirits sector accounted for 16.7% volume share in 2016

– Beefeater is the leading brand in volume terms.

– Glass is the most commonly used package material in the Spanish Spirits sector.

Reasons to Buy

– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

– Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

– Access the key and most influential consumer trends driving Spirits consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

– The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector

– Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.

LVMH Moet Hennessy - Louis Vuitton
Remy Coitreau Group
ALVISA ALCOHOL GROUP SL
Bodegas Williams & Humbert
Gonzalez Byass S.A.
Miguel Torres Sa
Pernod Ricard SA
Sanchez Romate Hnos.
The Osborne Group
Bacardi Limited
Destilerias Mg S.L
Diageo PLC UK
G W Archer And Co
Rives Group
SUNTORY HOLDINGS LIMITED.
Teichenne S.A
William Grant & Sons Ltd.
Fratelli Branca Distillerie Srl
Mast-Jägermeister Se
El Afilador
Melody Liquor
NV Hidalgo de Chinchon Anis Dulce
Baines
Hijos De Francisco
errano S.A.
La Navarra
Beveland S.A.
Boccioni-Comercio
Gestao E Servicos Lda.
Davide Campari-Milano S.p.A.
Destilerías Campeny S.A.
Diego Zamora S.A.
Grupo Caballero
Illva Saronno S.P.A.
LUIS CABALLEROS S.A.
Marie Brizard Wine & Spirits SA
Tilford
Villa Massa
Barceló Export Import S.R.L
Bardinet S.A.S

Table of Contents

1. Report Scope 1

2. Executive summary 2

3. Spain in the global and regional context 3

3.1. Spain’s share in the Global and Western European Spirits sector 3

3.2. Spain compared to other leading countries in Western Europe 4

4. Market size analysis – Spirits sector 5

4.1. Value and volume analysis – Spirits sector in Spain 5

4.2. Per capita consumption – Spain compared to Western Europe and globally 6

4.3. Value and volume analysis of markets in the Spirits sector 7

4.4. Growth analysis by markets 8

5. Market and category analysis 9

5.1. Per capita consumption analysis by markets 9

5.2. Market analysis: Brandy 10

5.3. Market analysis: Gin & Genever 12

5.4. Market analysis: Liqueurs 13

5.5. Market analysis: Rum 15

5.6. Market analysis: Specialty Spirits 17

5.7. Market analysis: Tequila & Mezcal 19

5.8. Market analysis: Vodka 20

5.9. Market analysis: Whiskey 22

6. Distribution analysis 25

6.1. Distribution channel share analysis: Spirits 25

6.2. Distribution channel share analysis: Brandy 26

6.3. Distribution channel share analysis: Gin & Genever 27

6.4. Distribution channel share analysis: Liqueurs 28

6.5. Distribution channel share analysis: Rum 29

6.6. Distribution channel share analysis: Specialty Spirits 30

6.7. Distribution channel share analysis: Tequila & Mezcal 31

6.8. Distribution channel share analysis: Vodka 32

6.9. Distribution channel share analysis: Whiskey 33

7. Competitive landscape 34

7.1. Brand share analysis by sector 34

7.2. Brand share analysis by markets 39

7.3. Brand share analysis by category 50

7.3.1. Brandy 50

7.3.2. Liqueurs 52

7.3.3. Rum 54

7.3.4. Specialty Spirits 56

7.3.5. Vodka 57

7.3.6. Whiskey 58

7.4. Private label share analysis 60

8. Packaging analysis 62

8.1. Packaging share and growth analysis by package material 62

8.2. Packaging share analysis by package material 63

8.3. Packaging share and growth analysis by pack type 64

8.4. Packaging share analysis by pack type 65

8.5. Packaging share and growth analysis by closure type 66

8.6. Packaging share analysis by closure type 67

8.7. Packaging share and growth analysis by primary outer type 68

8.8. Packaging share analysis by primary outer type 69

9. Macroeconomic analysis 70

9.1. GDP per Capita 73

9.2. Population and population growth 74

9.3. Consumer Price Index 75

9.4. Population breakdown by age 76

10. Consumergraphics 77

10.1. Consumption by Gender 77

10.2. Consumption by Age 78

10.3. Consumption by Education 79

10.4. Consumption by Urbanization 80

11. Methodology 81

12. Definitions 82

13. Appendix 85

14. About GlobalData 99

15. Disclaimer 100

16. Contact Us 101

Table

List of Tables

Table 1: Volume share of Spain in the global and Western Europe Spirits sector, 2011-2021 3

Table 2: Growth analysis by markets, 2016-2021 8

Table 3: Value analysis by of Brandy market categories, 2011-2021 11

Table 4: Volume analysis of Brandy market by categories, 2011-2021 11

Table 5: Value analysis of Liqueurs market by categories, 2011-2021 14

Table 6: Volume analysis of Liqueurs market by categories, 2011-2021 14

Table 7: Value analysis by of Rum market categories, 2011-2021 16

Table 8: Volume analysis of Rum market by categories, 2011-2021 16

Table 9: Value analysis of Specialty Spirits market by categories, 2011-2021 18

Table 10: Volume analysis of Speciality Spirits market by categories, 2011-2021 18

Table 11: Value analysis by of Vodka market categories, 2011-2021 21

Table 12: Volume analysis of Vodka market by categories, 2011-2021 21

Table 13: Value analysis of Whiskey market by categories, 2011-2021 23

Table 14: Volume analysis of Whiskey market by categories, 2011-2021 24

Table 15: Brand Volume – Spirits sector, 2016 35

Table 16: Brand Volume – Brandy market, 2016 39

Table 17: Brand Volume – Gin & Genever market, 2016 40

Table 18: Brand Volume – Liqueurs market, 2016 41

Table 19: Brand Volume – Rum market, 2016 43

Table 20: Brand Volume – Specialty Spirits market, 2016 45

Table 21: Brand Volume – Tequila & Mezcal market, 2016 46

Table 22: Brand Volume – Vodka market, 2016 47

Table 23: Brand Volume – Whiskey market, 2016 48

Table 24: Brand Volume – Armagnac category 50

Table 25: Brand Volume – Cognac category 50

Table 26: Brand Volume – Other Grape Brandy category, 2016 51

Table 27: Brand Volume – Bitters category, 2016 52

Table 28: Brand Volume – Cream Liqueurs category, 2016 52

Table 29: Brand Volume – Fruit Liqueurs category, 2016 52

Table 30: Brand Volume – Other Liqueurs category, 2016 53

Table 31: Brand Volume – Dark Rum category, 2016 54

Table 32: Brand Volume – Light Rum category, 2016 55

Table 33: Brand Volume – Raki category, 2016 56

Table 34: Brand Volume – Sake category, 2016 56

Table 35: Brand Volume – Other Specialty Spirits category, 2016 56

Table 36: Brand Volume – Flavored Vodka category, 2016 57

Table 37: Brand Volume – Unflavored Vodka category, 2016 57

Table 38: Brand Volume – American Whiskey category, 2016 58

Table 39: Brand Volume – Canadian Whiskey category, 2016 58

Table 40: Brand Volume – Irish Whiskey category, 2016 58

Table 41: Brand Volume – Scotch Whisky category, 2016 59

Table 42: Consumption of Spirits by gender and markets (Million Liters, 2016) 77

Table 43: Consumption of Spirits by age and markets (Million Liters, 2016) 78

Table 44: Consumption of Spirits by education and markets (Million Liters, 2016) 79

Table 45: Consumption of Spirits by degree of urbanization and markets (Million Liters, 2016) 80

Table 46: Market Definitions 82

Table 47: Category Definitions 83

Table 48: Channel Definitions 84

Table 49: Market Value for Brandy – by category (€ Million) 2011-2021 85

Table 50: Market Value for Brandy – by category (US$ Million) 2011-2021 85

Table 51: Market Volume for Brandy – by category (Million Liters) 2011-2021 86

Table 52: Market Value for Liqueurs – by category (€ Million) 2011-2021 86

Table 53: Market Value for Liqueurs – by category (US$ Million) 2011-2021 87

Table 54: Market Volume for Liqueurs – by category (Million Liters) 2011-2021 87

Table 55: Market Value for Rum – by category (€ Million) 2011-2021 88

Table 56: Market Value for Rum – by category (US$ Million) 2011-2021 88

Table 57: Market Volume for Rum – by category (Million Liters) 2011-2021 89

Table 58: Market Value for Specialty Spirits – by category (€ Million) 2011-2021 89

Table 59: Market Value for Specialty Spirits – by category (US$ Million) 2011-2021 90

Table 60: Market Volume for Specialty Spirits – by category (Million Liters) 2011-2021 90

Table 61: Market Value for Vodka – by category (€ Million) 2011-2021 91

Table 62: Market Value for Vodka – by category (US$ Million) 2011-2021 91

Table 63: Market Volume for Vodka – by category (Million Liters) 2011-2021 92

Table 64: Market Value for Whiskey – by category (€ Million) 2011-2021 92

Table 65: Market Value for Whiskey – by category (US$ Million) 2011-2021 93

Table 66: Market Volume for Whiskey – by category (Million Liters) 2011-2021 93

Table 67: Spirits Sales Distribution in Spain – by Markets (Million Liters), 2016 94

Table 68: Package Material (in Million pack units) 95

Table 69: Pack Type (in Million pack units) 95

Table 70: Closure Type (in Million pack units) 96

Table 71: Primary Outer Type (in Million pack units) 96

Table 72: Exchange Rates: (US$-€), 2011-2021 97

Table 73: GDP Per Capita (€) 97

Table 74: Population 97

Table 75: Consumer Price Index 98

Table 76: Age Profile (Millions of Persons) 98

Figures

List of Figures

Figure 1: Spain compared to other top four countries in Western Europe – market size, growth, and competitive landscape 4

Figure 2: Market size analysis by value and volume, Spirits sector, 2011-2021 5

Figure 3: Per capita consumption* in Spain compared to global and Western European average, 2011-2021 6

Figure 4: Value and volume growth analysis by markets, 2016-2021 7

Figure 5: Per capita consumption* (by markets) in Spain compared to global and Western European average, 2016 9

Figure 6: Value and volume growth analysis, Brandy market, 2011-2021 10

Figure 7: Value and volume growth analysis, Gin & Genever market, 2011-2021 12

Figure 8: Value and volume growth analysis, Liqueurs market, 2011-2021 13

Figure 9: Value and volume growth analysis, Rum market, 2011-2021 15

Figure 10: Value and volume growth analysis, Specialty Spirits market, 2011-2021 17

Figure 11: Value and volume growth analysis, Tequila & Mezcal market, 2011-2021 19

Figure 12: Value and volume growth analysis, Vodka market, 2011-2021 20

Figure 13: Value and volume growth analysis, Whiskey market, 2011-2021 22

Figure 14: Distribution channel share (Volume), Spirits, 2011-2016 25

Figure 15: Distribution channel share (Volume), Brandy market, 2011-2016 26

Figure 16: Distribution channel share (Volume), Gin & Genever market, 2011-2016 27

Figure 17: Distribution channel share (Volume), Liqueurs market, 2011-2016 28

Figure 18: Distribution channel share (Volume), Rum market, 2011-2016 29

Figure 19: Distribution channel share (Volume), Specialty Spirits market, 2011-2016 30

Figure 20: Distribution channel share (Volume), Tequila & Mezcal market, 2011-2016 31

Figure 21: Distribution channel share (Volume), Vodka market, 2011-2016 32

Figure 22: Distribution channel share (Volume), Whiskey market, 2011-2016 33

Figure 23: Leading brands in the Spanish Spirits sector, volume share, 2016 34

Figure 24: Leading brands in the Brandy market, volume share, 2016 39

Figure 25: Leading brands in the Gin & Genever market, volume share, 2016 40

Figure 26: Leading brands in the Liqueurs market, volume share, 2016 41

Figure 27: Leading brands in the Rum market, volume share, 2016 43

Figure 28: Leading brands in the Specialty Spirits market, volume share, 2016 45

Figure 29: Leading brands in the Tequila & Mezcal market, volume share, 2016 46

Figure 30: Leading brands in the Vodka market, volume share, 2016 47

Figure 31: Leading brands in the Whiskey market, volume share, 2016 48

Figure 32: Private label penetration by markets (volume terms), 2016 60

Figure 33: Growth analysis, private label and brands, (2011-2016) 61

Figure 34: Packaging share and growth analysis by package material, 2011-2021 62

Figure 35: Use of package material by markets (in pack units), 2016 63

Figure 36: Packaging share and growth analysis by pack type, 2011-2021 64

Figure 37: Use of pack type by markets (in pack units), 2016 65

Figure 38: Packaging share and growth analysis by closure type, 2011-2021 66

Figure 39: Use of closure type by markets (in pack units), 2016 67

Figure 40: Packaging share and growth analysis by primary outer type, 2011-2021 68

Figure 41: Use of primary outer type by markets (in pack units), 2016 69

Figure 42: Relative comparison of countries based on PEST analysis 70

Figure 43: Spain’s GDP per capita, 2011-2016 73

Figure 44: Population growth in Spain, 2011-2016 74

Figure 45: Consumer Price Index, Spain, 2010-2016 75

Figure 46: Age Profile, Spain, 2016 76

Figure 47: Consumption of Spirits by Gender, Spain, 2016 77

Figure 48: Consumption of Spirits by age, Spain, 2016 78

Figure 49: Consumption of Spirits by education, Spain, 2016 79

Figure 50: Consumption of Spirits by urbanization, Spain, 2016 80

Figure 51: About GlobalData 99

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