Country Profile: Syrups & Spreads in China
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The Chinese syrups & spreads sector accounted for the largest share in the Asia-Pacific region in 2017. The sector is led by the sweet spreads category which is also forecast to record the fastest growth during 2017-2022. Hypermarkets & supermarkets is the leading channel for distribution of syrups & spreads in the country. Syrups & spreads labelled with free from attributes are expected to drive sales in the health & wellness market. Guan Sheng Yuan and Kewpie are the leading market players in the sector.
GlobalData’s Country Profile report on the syrups & spreads sector in China provides insights on high growth categories to target, trends in the usage of package materials, category level distribution channel data and market share of brands.
What else is contained?
– Sector data: Overall sector value and volume data with growth analysis for 2012-2022
– Category coverage: Value and growth analysis for ‘jams, jellies & preserves’, molasses, savory spreads, sweet spreads, and syrups with inputs on individual segment share within each category and the change in their market share forecast for 2017-2022
– Leading players: Market share of brands in value terms in 2017
– Distribution data: Percentage of sales within each category through distribution channels such as Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
– Packaging data: consumption breakdown for package materials and pack types in each category, in terms of percentage share of number of units sold. Pack material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, Rigid metal and others; Pack data for: Bottle, Can,Tub, Bag/Sachet, and Jar.
Scope
– The per capita consumption of syrups & spreads was lower in China compared to the global levels in 2017
– Of the five categories, 'sweet spreads' was the largest in the Chinese syrups & spreads sector
– Hypermarkets & supermarkets was the leading distribution channel in the Chinese syrups & spreads sector, followed by convenience stores
– 'Guan Sheng Yuan' was the leading brand in the Chinese syrups & spreads sector
– Glass was the most commonly used package material in the Chinese syrups & spreads sector.
Reasons to Buy
– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
– Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
– Manufacturers can identify the opportunities to position products with H&W attributes/benefits
– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
– The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
– Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rurral-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.
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